artistry signature foundation guide 2015 - global
TRANSCRIPT
F O R W A R D B E A U T Y
THE ARTISTRYSIGNATURE
FOUNDATION GUIDE3 TOOLS TO FIND YOUR PERFECT FOUNDATION
TERESA PALMER, ACTRESS
®
F O R W A R D B E A U T Y
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©2015 All rights reserved. Printed in the USA. S28749ENA
HOW TO CHOOSE THE FOUNDATION THAT IS RIGHT FOR YOUThe critical link between skincare and makeup is foundation.
It prepares skin for any makeup look by creating a flawless
complexion. The right foundation enhances skin’s natural look
by camouflaging imperfections and evening out skin tone.
Finding it is easier than you think.
1. The Artistry® Signature Foundation Finder ensures
you get exactly what you need in terms of coverage, finish,
and benefits.
2. The Artistry® Signature Shade Finder and Shade Matching Tool make it simple to find the right shade by helping you
understand your skin’s Level and Undertone.
3. The Artistry® Signature Shade Conversion Tool uses your
current foundation shade to find a corresponding shade in any
other Artistry® foundation formula.
By combining these three simple tools you will be able to
quickly and easily determine your perfect Artistry® foundation
formula and shade.
TERESA PALMER, ACTRESS
All-Day-Wearing
Artistry YOUTH XTEND ®
Lifting Smoothing Foundation*
Artistry EXACT FIT ®
Powder Foundation*
1. THE ARTISTRY® SIGNATURE FOUNDATION FINDERTo enhance and perfect your skin, for a natural, beautiful look, it’s important to find a foundation formulated for your desired coverage, finish, and skin benefits. The Artistry® Signature Foundation Finder, invented by Artistry® scientists and Global Makeup Artist Rick DiCecca, was especially designed to help you choose the foundation for your specific needs.
C O V E R A G EHow much coverage do you want to even your skin and cover imperfections?SHEER – lightweight to leave your natural skin visible while helping to slightly even skin tone.MEDIUM – more coverage to camouflage imperfections and even skin tone.FULL – the most coverage, with a perfected, completely natural look. *Our buildable formulas enable you to layer until you achieve the amount of coverage you desire.
F I N I S HHow do you want the foundation to look on your skin? Matte – smooth, perfected look with no shimmer or shine.Natural – not dewy, yet not matte, with no sheen.Radiant – a glowing, luminous look.
B E N E F I T SCan a foundation help perfect your skin, beyond coverage and finish? Artistry® foundations also address specific skin concerns, from anti-aging to hydration to lifting and firming, among others. To find the foundation that addresses the specific benefits that are important to you, consult the BENEFITS chart on the next page.
CO
VE
RA
GE
Sheer
Medium
Full
BE
NE
FIT
S
Anti-Aging
Radiance
Brightening / Illuminating
Hydrating
Lifting /Firming
Oil Control / Shine Prevention
SPF 15 20 50
I N S T R U C T I O N S
Let’s find the right foundation for you. First, scan the left column and decide which types of Coverage, Finish, and Benefits are most important. Then read across the top to find the foundation that meets your needs.
Artistry IDEAL RADIANCE ™
Illuminating CC Cream*
Priming
Artistry EXACT FIT ®
Longwearing Foundation
24-Hour-Wearing
FIN
ISH Matte
Natural
Radiant
1
2
345
6
LE
VE
L
U N D E R T O N E
L1*N1
L2*N1
L2*N2
L3*N1
L4*N1
L5*N1
COOL
L1*C1
L2*C1
L3*C1
L6*N1
NEUTRAL
L1*W1
L1*W2
L2*W1
L3*W1
L4*W1
L5*W1
L6*W1
WARM
2. THE ARTISTRY® SIGNATURE SHADE FINDER
The combination of Level and Undertone is what will determine your perfect shade. In the chart above, match your Level in the left column with your Undertone. For example, if your skin tone Level is Level 1, and your undertone is Warm, you would be L1*W1 (lightest) or L1*W2 (slightly darker than L1*W1).
U N D E R T O N EThe amount of warmth vs. coolness in your complexion. Artistry® foundations are divided into three groupings based on Undertone.
WARM (W): For skin that has a golden or olive hue, with wrist veins that appear more green than blue. Wearing browns, dark greens, oranges, or yellows suits you.
NEUTRAL (N): For skin that has an even-toned, neutral hue that is neither pink nor golden, with wrist veins that appear a little green and also a little blue. Wearing any color suits you.
COOL (C): For skin that has a pink or rosy hue, with wrist veins that appear more blue than green. Wearing pinks, purples, blues, and whites suits you.
L E V E LThe depth of your natural skin tone. Natural skin tones vary, so Artistry® foundations are categorized into six natural levels – from light to dark – to make finding your shade easy and more accurate.
Choose the row of swatches in the Artistry® Signature Shade Finder that most closely matches your natural depth of skin color. Here is an easy way to gauge:
LEVEL 1 (L1) = LIGHT
LEVEL 2 (L2) = LIGHT-MEDIUM
LEVEL 3 (L3) = MEDIUM
LEVEL 4 (L4) = MEDIUM-DEEP
LEVEL 5 (L5) = DEEP
LEVEL 6 (L6) = VERY DEEP
Finding the shade that’s flattering and true is as simple as understanding your shade Level and determining your Undertone, using the Artistry® Signature Shade Finder.
WARM NEUTRAL COOL
Place over your face to find the shade that best matches your skin tone Level and Undertone.
Level 1
L1W1
L1W2
L1N1
L1C1
Level 4
L4W1
L4N1
Level 2
L2W1
L2N1
L2N2
L2C1
Level 5
L5W1
L5N1
Level 3
L3W1
L3N1
L3C1
Level 6
L6W1
L6N1THE ARTISTRY® SIGNATURE SHADE MATCHING TOOL
Level 1Level 2Level 3Level 4Level 5Level 6
L1W1
L1W2
L1N1
L1C1
L2W1L3W1L4W1L5W1L6W1
L6N1 L5N1 L4N1 L3N1 L2N1
L2N2
L2C1
L3C1
Artistry EXACT FIT® Beauty Balm Perfecting Primer
Discover the exclusive breakthrough, color-correcting formula for luminous, natural-looking skin. It combines the brightening and protective powers of a skincare product with the complexion-perfecting properties of a foundation. SPF 50
Artistry EXACT FIT® Translucent Pressed Powder
Luxurious, silky powder transforms skin with translucent coverage and seamless universal shade match. Artistry
EXACT FIT® Blend is finely balanced with Tahitian Pearls and Optical Prisms to mimic the look of real skin. Also helps improve foundation wear, prevent shine, and provide perfect touch-ups on the go.
Artistry EXACT FIT® Powder Foundation
Transform skin impeccably with medium-buildable coverage. This luxurious formula mimics the look of real skin and contains the Artistry EXACT FIT® Blend finely balanced with Tahitian Pearls and Optical Prisms for a matte finish. Rare Amazonian Minerals help keep skin looking velvety soft for a refined, perfected complexion all day with an invisibly seamless fit.
Artistry YOUTH XTEND® Lifting Smoothing Foundation
Artistry YOUTH XTEND® is the most advanced ARTISTRY® anti-aging foundation ever. The High Resolution Light Reflecting Optics instantly soften the look of fine lines and wrinkles, while giving skin a youthful and vibrant radiance. SPF 20
Artistry EXACT FIT® Loose Powder
Containing the Artistry EXACT FIT® Blend of Tahitian Pearls and Optical Prisms, this silky loose powder mimics the look of real skin for an ideal complexion with an invisible, seamless fit. Whether worn alone or as a setting powder, skin looks perfected and luminous. Suitable for all skin types, including sensitive skin.
Artistry IDEAL RADIANCE™ Illuminating CC Cream
Artistry® ConcealerArtistry EXACT FIT® Longwearing Foundation
ARTISTRY®
FACE PORTFOLIORead about all of the Artistry® face products mentioned in this guide.
This concealer adjusts to fit your skin tone so dark circles and discoloration virtually disappear. Protective Complexion Barrier helps neutralize environmental damage to help protect skin and prevent visible signs of premature aging.
Locks in the 24-hour look of flawless perfection. Precisely calibrated pigments are expertly time-and-climate-controlled to stay in place, defeat heat and humidity through any activity. Nourishing formula delivers round-the-clock comfort wear.SPF 15
The first-ever Artistry® makeup primer harnesses the power of three benefits in one: it primes, perfects, and hydrates. When used under foundation, makeup glides and blends more easily, and extends the wear of your foundation.SPF 35
ArtistryEXACT FIT® Longwearing Foundation
L6*W1
L5*W1
L4*W1
L6*N1
L5*N1
L4*N1
L3*N1
L3*C1
L3*W1
L2*N1
L2*N2
L2*C1
L2*W1
L1*N1
L1*C1
L1*W1
1LIGHT
4MEDIUM-
DEEP
5DEEP
6VERY DEEP
2 LIGHT-
MEDIUM
3MEDIUM
L1*W2
L1*N1 Bisque
L2*N1 Ochre
L2*N2 Natural
L3*N1 Tawny
L4*N1 Golden
L5*N1 Caramel
L1*C1 Chablis
L2*C1 Chiffon
L3*C1 Plush
L6*N1 Walnut
L1*W1 Buff
L1*W2 Cream
L2*W1 Sand
L3*W1 Soleil
L4*W1 Brulee
L5*W1 Cappuccino
L6*W1 Mink
ArtistryYOUTH XTEND®
Lifting Smoothing Foundation
**Discontinued **Discontinued
Pearl
Chablis, Cameo
Shell, Chiffon
Plush
Vanilla
Soleil
Bronze
Toffee
Espresso, Mink
Natural
Bone, Ochre
Linen
Golden
Artistry® Hydrating
Foundation**
Shell
Plush
Vanilla
Soleil
Bronze
Toffee
Espresso
Mink
Natural
Bone, Ochre
Linen, Brulee
Golden
Artistry®
Balancing Foundation**
Pearl
Chablis, Cameo
Light-Medium
Light-Medium
L1*N1 Bisque
L2*N1 Ochre
L2*N2 Natural
L3*N1 Tawny
L4*N1 Golden
L5*N1 Caramel
L1*C1 Chablis
L2*C1 Chiffon
L3*C1 Plush
L6*N1 Walnut
L1*W1 Buff
L1*W2 Cream
L2*W1 Sand
L3*W1 Soleil
L4*W1 Brulee
L5*W1 Cappuccino
Artistry EXACT FIT®
Powder Foundation
Artistry IDEAL RADIANCE™
Illuminating CC Cream
Light
Light
Light
Light-Medium
Light-Medium
Light-Medium
Medium
Medium
Medium
Medium
Light
Light
Light
Light
Fair
Fair
Fair
Fair
Medium
Medium
Medium
Tan
Tan
Tan
Deep
Deep
Deep
Dark
Artistry® Concealer
Dark
Dark
N E W *
W
W
W
W
W
W
N
N
N
N
N
N
C
C
C
C
C
C
LE
VE
L/U
ND
ER
TO
NE
3. THE ARTISTRY®
SIGNATURE SHADE CONVERSION TOOL Now that you have identified your ideal shade in Artistry® Signature Foundation Guide, you’ll be able to find the corresponding shade in any Artistry® face product.