artist magazine - amazon web services · 2017-08-01 · place for us to start in the assistance we...

adelaidefringecomau | artistsadelaidefringecomau | Hotline +61 8 8100 2022 1

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INTRODUCING OUR PRINCIPAL PARTNER BANKSA

BankSA is proud to be the Principal Partner of Adelaide Fringe This partnership was formed in 2006 and stands strong today ndash now thatrsquos a partnership

BankSA helps Adelaide Fringe enhance and share this iconic event with more members of the community by creating initiatives to bring artists and audiences together One of these initiatives is BankSA Support Act BankSA also promotes special customer prices to its customers check out pg 18 for more info

ADELAIDE FRINGE EVENT SPONSORSHIP CONDITION

BankSA is the Principal Partner of the Adelaide Fringe This means registered artists must not actively seek or accept sponsorship from any other financial service provider for their Fringe season

This includes any bank lender insurance agencies or broker of any form Any sponsorship of this nature that conflicts with the Adelaide Fringersquos relationship with BankSA may result in the withdrawal of your event from the Fringe program

Any registered artists that have an existing and ongoing sponsorship with a bank lender or broker that may conflict with our Principal Partner shall not display any logos or make any reference to that sponsorship on any marketing materials (whether printed online in advertisements or within any other media form) directly related to their Fringe season These materials should carry the 2018 Adelaide Fringe logo

For clarification about the use of logos or sponsorship conditions contact artistsadelaidefringecomau

Disclaimer amp Privacy Policy Information in this publication was correct at the date of publication 28 July 2017 The Artist Resources in AVR are updated as new information comes to hand To make sure you have the latest information check AVR regularly andor contact the Artists amp Venues team This document was created by Adelaide Fringe and may not be reproduced without prior permission

DATES FOR YOUR DIARY2017

16 AUG Artist registrations open Start your registration and get access to a bunch of information and support

Fringe Guide advertising bookings open

SEP Interstate info sessions amp lsquomeet the teamrsquo

4 SEP Artist Fund applications close

9 SEP Adelaide Fringe 2018 poster launch

13 SEP Deadline to complete registration for EarlyTIX Round 1



4 OCT Artist registrations close

11 OCT EarlyTIX Round 1 on sale at midday

20 OCT Honey Pot nominations close

BankSA Support Act Applications close

YEP registrations close

Fringe Guide advertising bookings close


15 NOV EarlyTIX Round three on sale at midday

6 DEC BankSA Customer amp Fringe Member exclusive pre-sale commences at midday

Rundle Mall box office opens

8 DEC Adelaide Fringe Program Launch with full program on-sale

Call centre opens


20186 JAN Printed Fringe Guide released

14 FEB FringeWORKS opens

15 FEB BankSA Fringe Corner box office opens

16 FEB Adelaide Fringe Opening Night

Fringe in the Mall showcase stage opens

Riverside Box Office opens

Fringe Club opens

Parade of Light opens

18 MAR Fringe Awards amp Closing Party


WELCOME

CONTACT US artistsadelaidefringecomau +61 8 8100 2022

Our priority is to make the Adelaide Fringe better for artists in each edition of the festival and I hope this magazine is a good place for us to start in the assistance we offer Whether yoursquore a Fringe first-timer or a seasoned Fringe performer this magazine will help you navigate the ins and outs of finding a venue getting your event registered marketing and publicising your event and much more

The Artist Magazine also outlines some of the opportunities offered by Adelaide Fringe to help your event to be as successful as possible as well as how to make the most of your time in Adelaide at the incredible time of year that is the Adelaide Fringe

This year we have had a major breakthrough that will deliver bigger box office settlements than ever before Thanks to funding from the State Government Adelaide Fringe will be more affordable than ever before

This funding means we can now ZERO the inside fees for artists on tickets advertised $3500 and under and set the inside charge on tickets over $3501 at 4 (less than half of what it used to be)

It means that Adelaide Fringe will put more money into your pockets at the end of your season Therersquos a lot more detail on how ticketing and fees work in this information-filled brochure

Be sure to make the most of the services our Fringe team offer you whether it is help with your marketing how to make the most of the Honey Pot Marketplace or how to select the best ticketing brackets for your show

This year we are focused on bringing an interstate and international audience to Adelaide for our beloved Fringe and on increasing audiences for all artists at all venues

Our whole team is here to support you throughout your Fringe journey wersquore always just a phone call or email away We are here to make your dreams become a reality so please call us anytime I canrsquot wait to see your inspiring daring touching and wondrous work at the 2018 Adelaide Fringe

Heather Croall Fringe Director amp CEO

Irsquom delighted to welcome you once again to this yearrsquos Artist Magazine

ldquoMARNI NA BUDNI KAURNA YERTArdquo ndash GREETINGS TO KAURNA COUNTRYAdelaide Fringe acknowledges and respects the tribal family clan groups who are the Kaurna Nation The Kaurna people are the ancestral custodians whose sacred lands we gather on in Adelaide ndash Tarndanyangga We honour the integrity of our first nations and respect their spirit their cultures and their place

Adelaide Fringe 4

New to Adelaide 6

Honey Pot 7

Fringe Club 8

FringeWORKS 9 Your Team Keep Up To Date

Registration 10

Opportunities 11

Artist Fund Grants 12

Venues Securing a Venue 13 Access 15

Ticketing Fees amp Charges 16 Price Types 17 FringeTIX Tips 19

Budgeting Do a Budget 20 Bring in the Bucks 21

Marketing Umbrella of Adelaide Fringe 22 Your Marketing 24 Media 26 Social Media 28

Business 29

CONTENTS

Adelaide Fringe Director Heather Croall Photo Trentino Priori


ADELAIDE

Melbourne

SydneyPerth

16 February ndash 18 March 2018

Spanning 31 balmy summer nights itrsquos an unforgettable experience for all who participate It completely transforms the city into an arts wonderland

Being open-access means that we donrsquot program or lsquochoosersquo artists or events you choose us Adelaide Fringe presents a fantastic opportunity for artists ndash anyone can do anything in the Fringe Whether your event is big and extravagant or quiet and intimate Adelaide Fringe offers the platform for you to have your work seen

All Adelaide Fringe venues are independently operated ndash we invite venue operators to register their space and then assist artists to find the right venue for them Adelaide Fringe does not program any venues itself

Adelaide Fringersquos Artist amp Venue Services team can help you find a suitable venue and give you access to resources and advice to make your season a success

Adelaide Fringe audiences are some of the most adventurous in the world - South Australia isnrsquot called the lsquoFestival Statersquo for nothing In 2017 over 650000 tickets were sold to Adelaide Fringe events showing that audiences are embracing the Fringe more than ever

ldquoItrsquos Adelaide that makes the Fringe special Irsquove done Fringes all over the world and nothing compares to this onerdquo

Sam Simmons

The largest and most loved open access arts festival in the Southern Hemisphere and second largest Fringe in the world

FUN FACT95 of artists and presenters in 2017 said theyd consider returning for the 2018 Adelaide Fringe

ADELAIDE FRINGE

Artist Ruben de Waal and Kiki Bittovabitsch Photo Trentino Priori

ADELAIDE FRINGE


WHY FRINGE

To perform work to new audiences

To extend and develop networks

For fun and enjoyment

To attract opportunities for future touring and presentation of work

To lift media profile

To make money

Other

76

72

70

62

57

32

11

REASONS FOR PARTICIPATING IN ADELAIDE FRINGE2017 Participant Survey Results

MORE MONEY IN YOUR POCKET FOR ADELAIDE FRINGE 2018Thanks to $1 million in funding from the State Government we have abolished the Artist Inside Charge for tickets advertised under $3500 and for tickets advertised $3501 and over the Artist Inside Charge is just 4 of your Net Ticket Price

ldquoYoursquore smack bang in the middle of a creative revolution Yoursquore amongst amazing artists and you get to know whorsquos out there who your peeps arerdquo

Hot Brown Honey

2017 SNAPSHOT

162 MILLIONBox Office returned to Artists (minus ticketing fees) 5250 artists 658360 tickets sold 1160 events 25 million attendance 453 venues

PLAN AHEADIf you want to register a Fringe event the sooner you start planning the better Think about why you want to present work at Adelaide Fringe and what you want to achieve

Whatever your reason Adelaide Fringe has a range of services and opportunities to help you achieve your goals and get the most out of your Adelaide Fringe experience

Artist amp Venue Services

Huge support network

throughout registrations and

during festival with workshops and development

sessions at FringeWORKS pg 9

Adelaide Fringe Marketplace HONEY POT

pg 7

Artist Fund Grants

Australian Artists only pg 12

Festival Audience

Access to a large audience base

pg 23

Fringe Club Access to the Fringe Club to

dance the nights away and unwind

throughout the Fringe pg 8

Artist Passes For access to the

Fringe Club free entry into

selected shows and special

discounts around town pg 9 18

ADELAIDE FRINGE


NEW TO ADELAIDE

Lonely Planet recently listed Adelaide as one of the must-see cities of the world Adelaide is a city that truly embraces the arts they donrsquot call us the Festival State for nothing

During February and March Adelaide springs into action Thousands of artists from Adelaide across Australia and the world descend on the city and surrounds lighting it up with their energy for 31 magical days and nights of Adelaide Fringe

The Scotsman have described us as ldquoa trip to the Edinburgh festival where brollies and waterproofs can be gleefully discarded in favour of sunscreen and shortsleevesrdquo

DONrsquoT FORGET bull Your passport ID and any travel

documentation you need

bull Bathers togs swim suits bikini - whatever you call ithellip bring it We werenrsquot lying about our beaches

bull Comfy shoes Shoes that can take you from a day of flyering to your venue and finally to the dancefloor of the Fringe Club

bull Sunscreen a hat and a jacket Adelaide summers are typically hot and dry but can suddenly turn to cold ndash you can expect temperatures at Fringe-time between 25ndash35 degrees daily

GOOD TO KNOW bull We have a dedicated Artist and Venue

Team who are here to help you every step of the way on phone email and skype

bull Not sure about Visas No worries Our Visa Coordinator is on board to assist you

bull FringeWORKS in the Fringe Club is open every day This is your home away from home for all your admin needs info and networking sessions a place to chill out and recharge plus Artist support and FringeTIX staff are there if you need them

bull Free artist BBQs every Wednesday

bull With our amazing beaches and the beautiful Adelaide Hills on a day off they are the perfect place to recharge

bull Adelaide Fringe will be more affordable than ever before We now have ZERO inside fees for artists on tickets advertised $3500 and under and have set the inside charge on tickets over $3501 at 4 It means more money into your pockets at the end of your season

bull Accommodation can be a battle as there is so much happening in Adelaide during Fringe time - so get booking now Speak to the Artist and Venue team about the best places to approach

The [Adelaide] Fringe happens right in the middle of summer and Adelaidersquos lsquo festival seasonrsquo which creates the perfect atmosphere among the locals

You know how Edinburgh is cold and rainy Adelaide is warm and sunny every day soooohellip You know If you want to continue making a name for yourself in the fringe community then Adelaide is an absolute must

Zach Zucker Zach and Viggo Thunderflop Winner Best Comedy 2017 Adelaide Fringe Weekly Award

What you need to know if youre travelling to Adelaide Fringe

Almonta Beach Coffin Bay National Park Photo Rob Blackburn copySATC

NEW

TO ADELAIDE


If yoursquove answered yes yes yes and yes Honey Pot could be the arts market yoursquove been waiting for

Held throughout Adelaide Fringe 2018 Honey Pot enables artists to showcase their work in its entirety in front of industry professionals Presenters from all over the world attend the market at any time receive tailor-made itineraries of shows to see and networking events to join and effectively choose their own Adelaide Fringe adventure

For countless companies independent artists and producers this boutique market has kick-started that first career-changing conversation with a presenter who is on the hunt for the next big thing or the act that is needed to enrich their future program

Honey Pot 2017

bull 178 presenters (59 international)

bull 550 Honey Pot registered events

bull 8 fruitful networking sessions

bull 1828 complimentary tickets to shows processed (on average presenters saw at least 10 shows each)

As at July 2017 95 tours commissions and future presentations have already been confirmed from Adelaide Fringe 2017 So if your work is tour-ready nominate to be part of the Honey Pot program in AVR Opportunities

Read more about our Honey Pot program at adelaidefringecomauhoney-pot

Is your show ready for that next step

That regional national or international tour that commission that residency

Are you seeking to network with a bunch of new people gain some industry knowledge professionally develop and perhaps even be discovered in the process

Adelaide Fringes Marketplace

Honey Pot is great at connecting you with the right people Its a unique opportunity for aspiring artists to gain industry access at the next level

Triton Tunis-Mitchell Gravity amp Other Myths

TERROR AUSTRALIS ndash LEAH SHELTON (QLD) Premiered at Adelaide Fringe 2016Outcomes includeBrighton Fringe UKAccomplice Darwin Fringe NTBrisbane Powerhouse QLDCairns Centre of Contemporary Arts QLDMelbourne Fringe VICProvocaacutere Festival of the Arts Chapel Street Melbourne VIC

HOT BROWN HONEY (QLDNSW) Performed at Adelaide Fringe 2014 2015 2016Outcomes includeTiger Dublin Fringe Ireland UKAssembly Edinburgh Festival Fringe UKRed Hot Arts NTMelbourne International Comedy Festival VICBrisbane Festival QLDSydney Opera House NSWDarebin Arts VIC

A SIMPLE SPACE ndash GRAVITY amp OTHER MYTHS (SA) Premiered at Adelaide Fringe 2013Outcomes includeSydney Festival NSWFairfax Festival - Swan Hill Performing Arts Centre VICHoopla Festival NSWDreamBIG Childrenrsquos Festival SASeoul Street Arts Festival KORHarare International Arts Festival ZWERecklinghausen Fringe DEUSpoleto Festival South Carolina USAUdderbelly Festival Southbank London UK

KNEE DEEP ndash CASUS (QLD) Performed at Adelaide Fringe 2012Outcomes includeJudith Wright Centre of Contemporary Arts QLDWoodford Folk Festival QLDKonzertdirektion Landgraf DEUSeoul Street Arts Festival KOR

HONEY POT ALUMNIAll part of the Honey Pot program audiences everywhere have since engaged with the following works (to name just a few)

Artist Leah Shelton Photo Anthony RexHO

NEY PO

T


Rymill ParkMurlawirrapurka 16 February ndash 18 March

The place to grab a beer and a bite to eat With artist discounts on food and drinks itrsquos where you meet fellow artists and industry guests from Australia and around the world

Let your hair down and relax dance off that post show energy and cheer on your peers as they perform nightly Made exclusively for artists by artists this is where you want to be

Whether yoursquore looking to dance to late night DJs or grab a late night bite wersquove got you covered Located in the eastern parklands be sure to put it on your map because anything and everything will happen at the Fringe Club

However you choose to spend your time in the Fringe Club take time to meet new people and chat to other artists you never know who you will bump into

Artist Gingzilla Photo Trentino Priori

FRINGE CLUBThis is your place to party

FRINGE CLUB


Jason Marsiglia

ldquo[hellip] use the Artists support team at the fringe hub They are absolutely amazing and it is without a doubt the best face-to-face artist resource any festival has ever offered me They seem to know the answer to EVERYTHING And are just blooming lovely to bootrdquo

Rowena Hutson 2017 Adelaide Fringe Artist

Located at the Fringe Club Rymill ParkMurlawirrapurka 14 February ndash 18 March

Open every day of the Fringe (Formerly the Artist Tent)

See FringeWORKS as your all in one office meeting space rehearsal area and home away from home Therersquos plenty of room for everything from circus training to an afternoon nap

This is where you will find the Artist amp Venue Services team ready to help with information and any queries

Use the free computers and WiFi plug in your laptop and access printing and photocopying services - not to mention handy stationary items like a guillotine and staplers to help with all your postering and flyering efforts

To help you get the best out of Fringe Artist amp Venue Services put together a smashing timetable of events to warm your heart and sooth the soul including info sessions forums and workshops throughout the Fringe

bull Face to face support from your Artist amp Venue Services FringeTIX and Honey Pot teams

bull Collection point for your 2018 Fringe credentials and on-the-ground artist support guide

bull Free weekly BBQrsquos

bull Info sessions development opportunities workshops and special forums

bull Meet the Media events

bull Marketing amp Publicity sessions

KEEP UP TO DATEARTIST amp VENUE BULLETINS

Sent regularly throughout the registration process they contain useful information deadlines and opportunities Make sure yoursquore signed up in AVR

FRINGEWORKS SESSIONS

Throughout the registration period wersquoll be holding a number of information sessions in Adelaide and during our roadshows around Australia

Theyrsquore the perfect opportunity to meet the team learn about Adelaide Fringe specific opportunities how to market your show network with other artists and get all the tips on how to make the most of your Adelaide Fringe experience

Stay tuned for dates and venues in a city near you

Interstate or overseas Donrsquot worry selected sessions will be recorded and available through AVR Resources

See the Artist amp Venue Services team as your go-to people at Adelaide Fringe Wersquore with you every step of the way from registrations right through to on-the-ground support at FringeWORKS every day of the Fringe Utilise us sling questions at us wersquore here to help

artistsadelaidefringecomau +61 8 8100 2022

YOUR TEAM

KEEP AN EYE OUT FOR THE FRINGEWORKS GUIDE

Whether youre a local interstate or international artist look out for our FringeWORKS guide This includes information on Fringe details about FringeWORKS events throughout the Fringe artist discounts around town and general must know information for Adelaide

FRINGEWORKSYour home away from home

Karina BryceJo OCallaghan

Monica Bachmayer

Nadia Rossi

Rebecca Meston

HONEYPOT

FRINGETIXA FringeTIX team member will be available daily at FringeWORKS to sort all your ticketing needs

FRINGEW

ORKS


EVERYTHING TO KNOW ABOUT REGISTRATION

ARTIST amp VENUE REGISTRATIONAdelaide Fringersquos online Artist amp Venue Registration (AVR) platform is where you enter all details of your event including description genre image venue dates and prices as well as register for Adelaide Fringe event opportunities and programs

When you register your event you will be selecting from 12 categories Cabaret Childrenrsquos Events Circus amp Physical Theatre Comedy Dance Events Film amp Digital Interactive Magic Music Theatre Visual Art amp Design This is where your event will be displayed both in the printed guide and on the website

TO START YOUR REGISTRATION

bull Go to avradelaidefringecomau

bull Follow the prompts to create a user account

If you were registered for the previous Adelaide Fringe you can use your login details to access your user account and reset your password if required Note that previous event information is not saved

You donrsquot have to finish your application all in one sitting We understand you might not have all the information ready at the point of registration

Registrations must be complete by Wednesday 4 Oct 2017

Yoursquore officially a fringe event once all required information in the registration is complete and registration fees are paid

REGISTRATION FEES $395 Performing Arts and Events of 4 sessions or more

$330 Visual Art amp Design of 4 sessions or more

$210 All event categories up to and including 3 sessions

Registration fees are GST free

THIS FEE COVERSRegistration fees themselves cover the cost of your listing in the printed Adelaide Fringe guide but upon registering you get all of this too

bull Your event listed in over 320000 printed Fringe Guides

bull Your event listed on adelaidefringecomau (over 2 million visitors in 2017)

bull Access to a whole array of opportunities to help sell tickets and create networks

bull Participation in events and programs to promote your work

bull Ongoing support and advice including information sessions and access to media lists and other resources

bull Fringe Club access

bull Daily FringeWORKS events to hone your skills warm the heart and soothe the soul

WHEN TO PAYRegistration fees must be received in full by 5pm Wednesday 4 October 2017

Your event isnrsquot official until payment is received

CANCELLATIONS

CANCELLATION DATE REFUND

Up to 18 Oct 2017 100

19 Oct - 08 Nov 2017 50

09 Nov 2017 or later Nil

FUN FACTAdelaide Fringe Artist registration fees havenrsquot changed a single cent for 9 years

NOT FOR PROFIT

Adelaide Fringe is a not-for-profit organisation with a voluntary board This means we do not operate for profit personal gain or other benefit of particular people but seek to work for the good of the greater cause - the Artist Adelaide Fringe is dedicated to putting more money back into every artistrsquos pocket and will continue to lobby government to promote invest in and support the Arts

WHERE DOES YOUR REGO FEE GO

Adelaide Fringe income generated from your registration fees and program guide advertising covers 20 of the total cost of artist services The remaining expenditure is covered by government grants and our generous sponsors

Signing up to AVR is free so what are you waiting for - check it out

REGISTRATION


OPPORTUNITIES

UNFOLD FRINGE IN RUNDLE MALL

Unfold Fringe in Rundle Mall stage is located in the citys busiest shopping strip

You can present short snippets of your work or lsquospruikrsquo your event or exhibition to potential new audiences right near the central FringeTIX box office

Its a great chance to flyer right after your spot

Opt in for Unfold Fringe in the Mall in AVR Opportunities

YEP

YEP aims to build the next generation of arts enthusiasts and practitioners by engaging young people with events performances exhibitions workshops and backstage tours

YEP is a tailored booking service for teachers and educators and a pathway to a creative and imaginative Fringe experience for all young people from pre-school to 18 years

By adding a discounted price for students your event will have greater exposure in our YEP Guide which is distributed to Schools and youth education providers across South Australia

Opt in for YEP in AVR Opportunities

FRINGE AWARDS

Fringe Awards acknowledge outstanding events presented within Adelaide Fringe

Adelaide Fringe Weekly Awards are judged by a panel of leading industry experts and awarded throughout the Fringe in each art-form

Weekly Award Winners are announced each week in the Fringe Club and emailed to over 100000 Fringe eNews subscribers

Weekly Award Winners go in the running for the BankSA Awards presented to the overall lsquobestrsquo event in each art-form at the Closing Night Awards Ceremony

External presenters also present a variety of awards offering an assortment of prizes including funding for further production company development promotion mentorship and tour opportunities

To be eligible you need to have at least 3 sessions (except Film and Digital Music Visual Art amp Design and Events) not have a rotating or variety line-up or have previously won a major genre award at Adelaide Fringe with the event

Head to AVR for more information and to opt in for Fringe Awards

More Opportunities over the next page

Artist Fringe Wives Club Glittery Clittery A ConSENSUAL Party

Photo Trentino Priori

With over 25000 members aligning with Fringe Membership can help you get more bums on seats

Fringe Membership engages people of all ages throughout the year offering exclusive access to discounted FringeTIX to participating shows during Adelaide Fringe

There are many ways for you to engage with Fringe Membership Add a discounted Fringe Members ticket price to your event advertise through Fringe Membership or offer a special giveaway to Fringe Members You might also directly promote yourself to over 900 Fringe-fans at a Fringe Members night

Head to AVR for more information on how Fringe Membership can work for you

Add a Fringe Member Price (see pg 18)

More details in AVR Resources

OPPO

RTUNITIES


ARTIST FUND GRANTS - FOR AUSTRALIAN ARTISTSAdelaide Fringe aims to award over $40000 in grants to Australian artists that aspire to present ambitious new work in Adelaide Fringe 2018 The Adelaide Fringe Artist Fund provides financial assistance to Australian artists registering their work in the Adelaide Fringe and relies on the generous donations from the general public throughout the year

Established to assist with the challenges of presenting new work at Adelaide Fringe applications are encouraged in all art-forms Proposals which are ambitious in delivering new contemporary art for a wide range of audiences will be looked upon favourably

Grants up to $10000 per project are available

WHO CAN APPLY Australian citizens or Australian permanent residents

APPLICATIONS CLOSE 5pm 4 September 2017 Successful grant recipients will be notified by 18 September 2017

HEAD TO adelaidefringecomauadelaide-fringe-artist-fund

PARADE OF LIGHT

Adelaide Fringe will create a spectacular corridor of light in 2018 connecting the cityrsquos eastern parklands to the riverbank precinct

Both sides of North Terrace will be transformed with buildings serving as canvases for an array of magnificent light projections including the luminous outdoor light show Aurora Borealis aka the Northern Lights ndash known as one of the most extraordinary natural sights in the world

This cultural boulevard will be bustling with activity and provide artists a public space to interact with audiences across all 31 nights of Adelaide Fringe

BankSA Support Act is a BankSA funded initiative that supports selected independent and emerging artists to raise their profile at Adelaide Fringe sell tickets to shows and encourage audiences to discover something new

BankSA subsidises a selection of shows to the public for $10 BankSA then pays the artist the difference between this and the normal ticket price ndash a great way to generate new audiences This is all backed up by a dedicated BankSA Support Act marketing campaign

Apply in AVR Opportunities

GOOSECHASE

Running at the 2017 Adelaide Fringe then returning for Adelaide Fringe 2018 GooseChase is the app based scavenger hunt sending playing patrons across cities to see and do more Fringe 1500 players experienced Adelaide Fringe 2017 in a new way and we are bringing it back for more rounds with even more prizes Keep your eyes peeled in AVR for more info on how you or your venue can get involved in GooseChase

OPPORTUNITIES

2017 Recipient Melita Rowstons Shit Tourism Presents the

Giant Worm Show

OPPO

RTUNITIES


SECURING A VENUE THE ESSENTIALS

Once you have your list of potential venues consider

bull Capacity ndash does it meet your needs is it too big too small or just right If this is your first time to Fringe be realistic in your expectations A larger venue usually means a larger cost

bull Location and audience ndash is it near other Fringe activity close to transport does the venue have an existing audience that suits your event

bull How is the venue planning to market and publicise Fringe events at the venue Will their plans be enough to help get the word out about your event

bull What technical facilities does the venue offer Is this included in the hire or is it an extra charge

bull Is the venue licensed Is it important that audiences can grab a drink pre or post show

bull Can you hold an exhibition opening

bull What other events are happening or planned at the venue

bull What staffing (box office front of house bar) can the venue provide and at what costs

bull Venue accessibility (see pg 15 for details)

bull Cost ndash what is your budget to spend on a venue

bull Does your venue have enough toilets for your audience

Consider your options carefully some factors will be more important to you than others and should steer your decision

VENUE SPACE TYPES IN 2017116

68

94

26

23

9

105

13

129

13

74

04

37

If you already have a venue lined up you are well on your way to finalising your registration If the venue you have chosen is already registered in the AVR site you will be able to select it during the registration process

Still looking for the right venue Were here to help

VENUE FINDER

The Venue Finder is available through the Adelaide Fringe AVR site You can search by venue type location capacity and access all the information you need to assist with finding the perfect match

These venues are interested in having Fringe events at their venue and want to hear from you You can view the venuersquos details and information and if you like what you see get in touch and start negotiating

VENUE ASSISTANCE

Access local knowledge and know-how from the team We can guide you through finding a space from the quirkiest of locations to fully equipped theatres Email artistsadelaidefringecomau

If youre considering setting up and operating your own venue or using a vacant space contact us to find out what youll need to know

LOOKING TO ATTRACT NEW AUDIENCES

Whether youre looking for a venue for your entire event or simply adding an extra show outside of your run in Adelaidersquos CBD consider performing or exhibiting a little further afield

We have Councils in outer metropolitan and regional areas that are very supportive in encouraging creativity within their communities during Adelaide Fringe Keep an eye out in AVR Resources

Securing the right venue for your show exhibition or event is one of the most important decisions you will make

FRINGE TIPVenues donrsquot need to be on the venues list for you to use them You can use any venue you like - be proactive and think creatively

Theatre Concert

Temporary Venue (indoor)

Studio Gallery

School University

Pub Bar Hotel Winery

Outdoor Street Park

Other

Office Retail

Multi-Purpose Arts Venue

Government

Community Cultural Sporting

Cinema

Cafe Restaurant

VENUES


COMMON VENUE HIRE STRUCTURES STRAIGHT HIRE

Venues charge a fixed flat rental and the artist keeps 100 of the box office or exhibition sales This is the most straightforward arrangement It means the artist takes on all the financial risk

BOX OFFICE SPLIT

The artist and venue split the box office takings The percentage split will vary depending on the individual agreement A common share is 70ndash80 (artist) 20ndash30 (venue) Ensure that the split is after FringeTIX fees have been taken out

STRAIGHT HIRE BOX OFFICE SPLIT

Venues charge a cheaper rental fee plus a share of the box office (eg Flat fee plus 10 of box office) Ensure that the split is after FringeTIX fees have been taken out

BOX OFFICE SPLIT WITH GUARANTEE

The venue will take percentage of net ticket sales provided they are over the guaranteed amount If not you will need to pay the guaranteed amount as a straight hire fee Check your agreement carefully

NO VENUE HIRE

The venue is offered at no charge However there may be charges for staff technical equipment etc This is a popular option with events that bring in other revenue for the venue such as food and beverage sales

VISUAL ART AND DESIGNLook for a venue that suits your work practically aesthetically and conceptually with adequate visibility and visitation

CAFES RESTAURANTS PUBS

Benefits include good visitation possible window frontage and a ready-made audience to view your work Drawbacks can be limited space non-negotiable and pre-existing hanging points and your work is exposed Remember to consider how the venue may assist in promotion and enquire into holding an exhibition opening

OUTDOORS PUBLIC SPACES amp FOYERS

The main benefit is the direct access to the public the drawback is exposure to the elements and the lack of security If your work is suited to an outdoor space you will need to get the appropriate approvals from the council Other venues may include empty buildings shop fronts and public institutions Contact us for assistance

GALLERIES

Many established galleries are programmed up to 12 months in advance If your work is suited to a gallery it is advised that you contact them as soon as possible It will help if you have a friend or professional contact that is connected to the gallery or has exhibited there previously

FRINGE TIPMake sure you ask venues what the hire fee covers in writing A lower fee may mean that more work is your responsibility (marketing providing box office technical staff) a higher fee should bring more benefits and support

Artist Thomas Readett Visual Arts Photo Krisztian Portscher

We are here to give you information on finding a venue but it is your responsibility to secure the use of a venue All financial and contractual details

are directly between you and the venue not Adelaide Fringe

VENUES


Make sure that everything you have negotiated with your venue is included in this document Ensure you understand your financial commitments as well as performance and exhibition commitments ndash if you are unclear about anything get in touch with us

Cover the basics

bull Booking details (session dates time bump inout)

bull Clear installation and removal dates (Art amp Design)

bull Hire fees (straight hire commission sales etc)

bull Technical requirements (who is responsible)

bull Supply and use of venue equipment (chairs tables etc)

bull Venue set up each night (who is responsible)

bull Venue pack down and cleaning (who is responsible)

bull Storage of props andor artwork

bull Box office and sales (who and how)

bull Venue staffing

bull Licensing fees (APRAAMCOSPPCA)

bull Cancellation policy for both the artist and venue

bull Additional fees not included in venue hire

bull Payment details and conditions

bull Insurance



IS YOUR VENUE WHEELCHAIR ACCESSIBLE

Make sure you ask your venue if they are wheelchair accessible If not will this impact your audience Is there an accessible toilet Is there accessible parking close to the venue Be sure to take this into consideration when choosing a venue as it can impact on your audiencersquos experience

DOES YOUR VENUE HAVE A HEARING LOOP

A hearing loop (sometimes called an audio induction loop) is a special type of sound system for use by people with hearing aids The hearing loop provides a magnetic wireless signal that is picked up by the hearing aid when it is set to lsquoTrsquo (Telecoil) setting This can be very helpful to the hearing impaired community

WHAT IS OPEN CAPTIONING

Similar to television subtitles Open Captioning is a system where spoken words are displayed on a screen on or next to the stage Captioning also includes extra information about sound effects and music to assist deaf and hard of hearing people to fully experience the art

SHOULD I HAVE MY EVENT AUSLAN INTERPRETED

Auslan is the sign language of the Australian deaf community Many artists will engage an Auslan interpreter for at least one of their shows within a performance season Itrsquos an excellent way to access a broad audience and can be great for both the artist and the audience

Auslan interpreters are professionals qualified to interpret your show for people who are deaf or hearing impaired and use sign language to communicate During an Auslan interpreted performance an interpreter stands on or at the side of the stage clearly visible to the audience and interprets the spoken word songs and sound effects for deaf patrons who use Auslan

You will need to think about how your performance is staged where you have space for the interpreter and dedicated lighting for them to be seen during your performance If your show has audio visual content you may need to open caption this along with the Auslan as Auslan interpreters cannot interpret audio visual content

The cost of the interpreter is paid for by the artist or event producer Adelaide Fringe does not cover this cost but we can definitely spread the word about your Auslan event on our website and in our printed program

SHOULD I INCLUDE AUDIO DESCRIPTION AND TACTILE TOURS

Audio Description provides an inclusive environment for the blind or vision impaired community and can also be useful for people with Autism Spectrum Disorders For live events Audio Description is delivered live in dialogue pauses and scene changes via a wireless transmission system

The audio describers may need to see the performance a number of times prior to the performance that includes audio description in order to accurately facilitate the audio description You may also need to consider how the audio description is delivered to the blind or vision impaired audience For videos and films description is scripted and recorded then edited into the soundtrack alongside dialogue music and visual effects

We also recommend including tactile tours of theatre sets and exhibitions where describers lead patrons in meeting performers and artists and discovering key set elements props costumes and tactile analogues to enhance the audio description experience

SAMPLE CONTRACTS

The Arts Law Centre (artslawcomau) has sample contracts or you can download an example contract from the resources section in AVR

GET IT IN WRITING

ACCESS

For more information about Auslan Open Captioning or to book an interpreter for your show we recommend contacting Access2Arts at access2artsorgau Telephone +61 8 8463 1689 or email helloaccess2artsorgau

VENUES


TICKETING

WHAT IS FRINGETIX FringeTIX is the ticketing service run by Adelaide Fringe and the dedicated team are on hand to support you and your ticketing needs

FringeTIX is the one-stop-shop for customers to purchase tickets to all Adelaide Fringe events The information you enter into the AVR will be converted into your event listing in the printed Fringe guide and your online listing on adelaidefringecomau

FringeTIX has exclusive ticketing rights to all Adelaide Fringe events and this is a condition of your registration

This means that you cannot sell any tickets to your Fringe event through any other ticketing agency

WERE HERE FOR YOUWant to run a promo code promotion Print papering comps to hand out on the street Need help accessing your sales reports or deciphering who is attending from the Media The FringeTIX team is here to help

ticketingadelaidefringecomau +61 8 8100 2012

WHERE CAN CUSTOMERS BUY TICKETSONLINE adelaidefringecomau

BY PHONE 1300 621 255 from 8 Dec 2017

AT THE BOX OFFICE Rundle Mall from 6 Dec 2017BankSA Fringe Corner (Cnr East Tce amp Rundle Rd) from 15 Feb 2018Riverside (Memorial Drive Pinky Flat) from 16 Feb 2018

LOWDOWN ON FEES amp CHARGESWHAT DO YOU PAYARTIST INSIDE CHARGE Thanks to $1 million in funding from the State Government we have abolished the Artist Inside Charge for tickets advertised under $3500 and for tickets advertised $3501 and over the Artist Inside Charge is just 4 of your Net Ticket Price

Artist Inside Charges are GST exempt

ADVERTISED TICKET PRICE ARTIST INSIDE CHARGE

Less than $3500 $000

$3501 and above 4 of Net Ticket Price

COMPLIMENTARY TICKETS FEES Complimentary or papering tickets issued or requested by you incur a fee of $030 per ticket This amount is charged at settlement There is no limit to the amount of complimentary tickets you can pull

Tickets issued by Adelaide Fringe as pre-approved by you (including but not limited to Media Review Comp Honey Pot Comp Fringe Membership Giveaways and Companion Card) will not incur a $030 fee per ticket issued

WHAT DO CUSTOMERS PAYCUSTOMER BOOKING FEE All tickets sold through FringeTIX are subject to a $3 customer booking fee (incl GST) payable by the customer at the point of sale This customer booking fee is included in the advertised price

NB For 2018 credit card fees have been absorbed into the Customer Booking Fee so are no longer charged to customers at checkout or artists at settlement

WEB TRANSACTION FEE All online transactions will attract a $150 Web Transaction Fee (incl GST) This fee can be avoided by customers if they are buying at the Box Office or over the phone

BREAKING IT DOWNWhen setting up prices in AVR you must enter the advertised ticket price Your net ticket price minus booking fees and any inside charges is automatically calculated and clearly visible

ADVERTISED TICKET PRICE

LESS CUSTOMER BOOKING FEE

LESS ARTIST INSIDE CHARGE

NET TO ARTIST

$1500 ndash $300 ndash $000 $1200

$2000 ndash $300 ndash $000 $1700

$4000 ndash $300 ndash $148 $3552

Ella Huisman

Amanda Hillgrove

TICKETING


When setting up prices in AVR you will be able to clearly see what you will net after all fees Ensure you budget on your net amount not the advertised ticket price All applicable charges will be deducted by Adelaide Fringe at the time of settlement

PREVIEWDiscounted tickets for any sessions prior to the official opening of your season Preview pricing should be set lower than the normal Full Price ticket and be the only price available for the performance Please note media complimentary tickets will not be issued by Fringe to any preview sessions

FAMILYIf your show is family friendly add a Family price to allow either 2 adults and 2 children or 1 adult and 3 children to see your show for a discounted rate Must be entered as a whole dollar price Enter into AVR 1 price for 4 tickets

GROUP 6+A discount for groups booking more than 6 tickets in one transaction set lower than a normal Full Price ticket Enter into AVR the per person discounted ticket price

MEAL amp SHOWThe nominated ticket price should cover the performance and catering You will need to contact artistsadelaidefringecomau to add this price type in AVR

COMPANION CARD

Companion Card is a national program where people with a disability who require attendant care support are issued a second ticket at no cost for their companion It is a condition that all Adelaide Fringe events offer Companion Card tickets This ticket type is automatically added in the AVR site For more information on the scheme please visit sacompanioncardasnau

CHEAP TUESDAYOffer a discount to get more bums on seats at your Tuesday performances Cheap Tuesday pricing should be set lower than the normal Full Price ticket and be the only price available for the performance

FULL PRICEIf you are only offering one price for all your tickets for that session choose to add the Full Price type It should be the only price type you add

CONCESSIONPriced lower than a normal Full Price ticket and available for purchase for holders of concession cards (includes Pensioner Senior Student Unemployed)

CHILDDonrsquot forget to add a childrenrsquos price if your show is suitable for a child under 12 who will occupy their own seat Children 2 years and under are free seated on their parents lap

You can choose from a variety of different price types Consider what options apply best to your event and remember less is morePRICE TYPES

REACH NEW AUDIENCESOffer a discount for Fringe Members andor BankSA customers More information on pg 18

TICKETING

TAP INTO OUR DATA BASES AND DISCOVER A NEW AUDIENCE Consider offering discounted prices to some of our biggest Fringe fans

FRINGE MEMBER PRICE

With over 25000 Fringe Members (and counting) Fringe Member priced tickets are a great opportunity to get bums on seats throughout your entire season This will also generate word of mouth with a dedicated audience of Arts lovers particularly in the early season You have the option to offer all Fringe Members the chance to buy tickets to your show at 25 off your Full Price The offer is limited to two tickets per event per customer

HALFTIX

For last minute ldquobums on seatsrdquo consider offering a limited number of seats on sale at half price Available for purchase between 12pmndash3pm from all FringeTIX sales channels on the day of the performance only

To ensure the price is half of the advertised price Adelaide Fringe will also halve the customer booking fee Once you are on the ground you can manage your own HalfTIX through the ManageMyTIX portal

Questions Email ticketingadelaidefringecomau or call the FringeTIX team on +61 8 8100 2012

WHO WANTS EMPTY CHAIRS Offer pass holders free entry once paying patrons have entered

FRINGE STAFF PASS FREE

Similar to Artist Pass Free offer free entry to those who work or volunteer at Adelaide Fringe to help generate hype about your event Word of mouth is a powerful tool especially amongst those who live and breathe Fringe Subject to capacity once paying patrons have entered valid upon presentation of a staff or volunteer pass

Please ensure you have communicated your desire for these offers with your Front of House staff as this is managed at the venue and not pre-arranged through FringeTIX

PASS DISCOUNTS

Alternatively offer a discounted price for Adelaide Fringe Artists Staff and Volunteers Discounted tickets are only available to purchase in-person on presentation of relevant accreditation from a Fringe Box Office or at FringeWORKS

BANKSA CUSTOMER PRICE

With over 450000 customers BankSA customer priced tickets are very popular and a great opportunity to help fill your venue and generate word of mouth especially early in your season You have the option to offer all BankSA Customers the chance to buy tickets to your show at 25 off your Full Price The offer is limited to two tickets per event per customer

WANT TO DO A SPECIAL TICKET OFFERNo problem Call the FringeTIX team on +61 8 8100 2012 or email ticketingadelaidefringecomau and speak to one of our lovely staff who can set this up for you Wersquoll do our best to have the offer up and running for you within 12 hours

PRICE TYPES TO HELP GENERATE BUZZ OR GET LAST MINUTE BUMS ON SEATS

ARTIST PASS FREE

Support your peers Make sure to check lsquoArtist Pass Freersquo in AVR to allow free entry for fellow registered Fringe artists to check out your work Donrsquot worry itrsquos subject to capacity so admission is only once all paying patrons are in on presentation of an artist pass

Photo Kevin Godfrey


TICKETING


MANAGE MY TIXManageMyTIX is your one stop shop to manage tickets for your event Process your own complimentary tickets check sales via the reporting suite and edit your own HalfTIX Once your event is on sale we will provide you with your login details to this little website of ticketing magic

BE BOX OFFICE READY

FRINGETIX TIPSPRICING

bull Donrsquot Cut Yourself Short $3472 Full Price (advertised) and $2908 Concession (advertised) were average ticket prices for 2017 Adelaide Fringe

bull Keep your pricing consistent across your season and round up to the nearest dollar It looks neater in the guide and is easier for customers to understand

bull All marketing materials you produce (posters flyers social media advertisements) need to state the advertised ticket price and should include the words lsquoincludes customer booking feersquo or lsquoIncl BFrsquo

bull Make sure to include the Adelaide FringeFringeTIX logo which contains the correct booking information Logos will be available to download from October in the AVR

MAKING CHANGES TO YOUR EVENT

bull Donrsquot forget to tell us FringeTIX are the middle men and women between you and your audience If they need to know something we need to know it first Cancelling Running late Need punters to bring along a prop Email or call us and we will inform the masses pronto

bull Wersquore here to help - from making changes to your event once tickets are on sale to answering questions about sales reports holds and general ticketing queries

AUDIENCES

bull Know your market In 2017 over 80 of our customers buy tickets online

bull Show warnings are not just for fun Please tell us if any exist It makes everyonersquos lives so much easier if we have this information up front and patrons know what they are getting themselves into Be sure to rate your show realistically to avoid having punters offside with your event

PAPERING

Papering is an industry term used when complimentary tickets are offered to a specific target audience who will spread good word of mouth about your show and should be used as a tool to boost bums on seats early in your season

Itrsquos always best to get peoples emails and invite them to RSVP rather than hand out free tickets on the street Ask a local cafeacute gym or travel agent if they have a staff list they could forward your email to or contact a community group that might have a large number of volunteers you could invite

You should never offer free tickets to people who a) you donrsquot think will like your show b) wonrsquot actually turn up and c) would otherwise buy a ticket

Adelaide Fringe does not limit the number of complimentary tickets you can pull Always remember to process your complimentary papering tickets through ManageMyTIX or by emailing compsadelaidefringecomauREPORTS AND SETTLEMENTS

bull Once tickets go on sale on 6 Dec 2017 you will be provided with your login details to access your sales reports door lists and customer opt in reports

bull Settlement of your sales through FringeTIX will be paid within 15 working days after your last session You will receive (via email) a summary of your total ticket sales minus applicable charges Money will be deposited straight into the bank account you entered during the registration process so make sure we have the correct bank details

Tickets in most cases come off sale to FringeTIX 60 mins prior to your event starting Make sure you have communicated with your venue on processes and expectations as some venues run door sales for you

If yoursquore looking after this area here are some simple tips on how to run door sales at your venue

bull Download your Customer Door List and have it ready to tick customers off

bull Create simple numbered tickets in advance and print in bulk

bull Ticket design should include Name of your show venue name date and time of performance and leave a section blank to write in the ticket type and price

bull Lots of venues are also run off the simple but effective raffle ticket Or get creative using something like a deck of cards

bull Keep a daily door sales tally You are required to send this to Adelaide Fringe post-festival

bull Work with your venue on who is running your door sales Do you need to supply someone nightly or does the venue help with that

bull Post conditions of sale clearly at your box office including your policy on refunds and exchanges If giving a refund take the ticket back from the customer

bull Set a process for verifying and documenting concession statuses and sales (eg over 60s students unemployed)

bull Keep a record of any seats given away as complimentary tickets including media review tickets if applicable

bull Have your front of house staff retain tickets Take a head count before the performance for fire and safety purposes

bull Track your customer base by asking your audience for contact details Get permission before adding anyone to a mailing list

HOW CAN I GET IN TOUCH WITH THE FRINGETIX TEAMEMAIL ticketingadelaidefringecomau

CALL +61 8 8100 2012 We are on the phones daily from 8am ndash midnight every day of the Fringe and during normal office hours in the lead up

VISIT We are at FringeWORKS daily from 10am ndash 8pm to talk you through anything ticketing related Or just to have a chin wag - we love a chat

TICKETING


DO A BUDGETItrsquos important to consider every possible outlay to budget effectively while also exploring all your potential revenue streams

Check out the sample budget here to get an idea of possible costs yoursquoll need to factor in

TICKET SALES amp INCOME PROJECTIONSFigures show an average of 40 of available tickets to all shows are pre-sold through FringeTIX

Keep in mind that while some shows sell out others may struggle to sell 20 tickets to their entire season Donrsquot set your projections too high for what your sales might be to make your budget look good If you are new to Adelaide Fringe be conservative

YOUR TICKET PRICEYour ticket price should be a balance between what revenue you need from ticket sales and what you think audiences will pay to see your work This is no easy task - look through past Fringe Guides to see what other shows and events are charging ask around and do your research

View the 2017 Adelaide Fringe Guide at adelaidefringecomaudigital-guide

OTHER INCOMEThink creatively about what you need how much time you have and who you can approach in order to diversify your income as much as possible

A good start is to identify your eventrsquos point of difference and what you have to offer as an artist or company Ask yourself why individuals businesses or organisations should support your project financially

Do some research locally and draw on your existing networks and connections first

FRINGE TIPMake sure you come out on top Your expenditure should not exceed your income unless youre willing to invest in it financially You shouldnt budget more than 60 of your season capacity

EXPENDITURE

WAGESAdministration

Marketing

Producer

Director

Designer

Writer

Box OfficeFront of House

Publicist

Performers Fees

Production Staff

Stage Manager

Workcover

Other

Wages TOTAL $

PRODUCTIONAPRA Fees

Cleaning

Catering

Transport

Lighting

Venue Hire

Props

Signage

Set

Sound

Costumes

Travel

Accommodation

Other

Production TOTAL $

INCOME

Box Office Sales

In Kind Support

Sponsorship

Cash Funding

Miscellaneous

Income TOTAL $

EXPENDITURE

MARKETINGPhotosVideo

Invitations

Mailouts

Graphic Design

Posters

Flyers

Distribution

Print Advertising

Radio Advertising

Programs

Fringe Guide Advertising

Miscellaneous

Marketing TOTAL $

ADMINISTRATIONRegistration Fee

Equipment Hire

Fees and Licences

Public Liability Insurance

Equipment Insurance

PhoneFax

Photocopying

Postage

Computer Expenses

StationaryOffice Supplies

Vehicle Exp (petrol etc)

Other

Production TOTAL $

Expenditure Sub TOTALPLUS 10 cont TOTAL+

EXPENDITURE TOTAL $

TOTAL PROFIT LOSS INCOME TOTAL $MINUS EXPD TOTAL $

PROFIT LOSS $

BUDGETING


SPONSORS amp PARTNERSHIPS ndash START SMALL

Does your friend know a winery owner

Does your neighbourrsquos cousin work for a printing company

Identify the most useful services or items for your project and go to businesses that deal in this In-kind sponsorship means that yoursquore given something for free as opposed to receiving outright cash and this is the most likely scenario to aim for in the beginning

Go to your immediate community first and use all the connections you can to initiate contact with potential sponsors and partners

Donrsquot forget yoursquoll need to give something in return This could be including logos on your posters and free tickets to your event or promoting their wine at your exhibition opening

GRANT amp PHILANTHROPY

There are numerous organisations government funded and otherwise which offer a range of grants that your project may be eligible to apply for

City and regional councils usually have an arts culture or community funding program for events to be held in the council area so get in touch with your local council for information Dont forget to ask at your local council for marketing and publicity support too

Each state also has a government funding body and The Australia Council is the peak national organisation and a great source of information Check out the websites on this page for more info

CROWDFUNDING

Websites like Pozible Kickstarter GoFundMe and Indiegogo have become popular vehicles to gather funds from your networks and wider community

Itrsquos important to have a slick online campaign that demonstrates what yoursquore creating and what the money will be used for

A big part of crowdfunding is the different lsquorewardsrsquo you offer for people who contribute small or large amounts of money The more meaningful the exchange you give people the more successful your campaign will be

FUNDRAISING EVENT

Therersquos nothing like a good old fashioned quiz night or a raffle to bring in a few bucks

Look for a venue or location you can use in-kind entertainment by you and your mates as well as a silent auction or raffle with prizes donated by friendly businesses or groups Get creative with stalls BBQs or wine tastings that you can get off the ground for minimal cost

HELPFUL LINKScreativepartnershipsaustraliaorgaubusinessgovauGrantFinder

CROWDFUNDING poziblecomindiegogocomkickstartercomgofundmecom

GRANTSartsnswgovauartsactgovauartstasgovauartssagovauartsvicgovauartsqldgovauntgovauleisurearts-culture-heritagearts-funding-and-grantsdcawagovaufundingaustraliacouncilgovaucarclewcomaucountryartsorgauhelpmannacademycomaumyerfoundationorgaugrantsianpotterculturaltrustorgaunextwaveorgaukickstartartshubcomaugrantslist

See pg 12 for details

Applications close 4 September

adelaidefringecomauadelaide-fringe-artist-fund

FRINGE TIPEvery budget should include a 5-10 contingency to cover any unforeseen costs or last minute issues

BRING IN THE BUCKS

BUDGETING


UMBRELLA OF ADELAIDE FRINGE

Each year the Adelaide Fringe runs an extensive marketing campaign designed to draw attention to Adelaide Fringe and bring more audiences to the festival

As we are an open-access festival we canrsquot market individual shows exhibitions or events Instead we focus on attracting people towards our website printed guide social media and other platforms where they can browse the program and buy tickets

Our campaigns encompass a variety of mediums including TV radio online outdoor print and social media advertising There is also a dedicated marketing campaign to encourage interstate and international audiences to travel to Adelaide for the Fringe

PRINTED ADELAIDE FRINGE GUIDEOver 320000 copies of the Fringe Guide will be distributed across Adelaide and interstate

This is a major source of information for people wanting to browse events and buy tickets so make sure your image and 350 character description are spot on

ADELAIDEFRINGECOMAUAs each registered Fringe event has its own event page on our website you have a specific URL that can be shared across all your online marketing efforts This will direct audiences directly to your event to purchase tickets or find out more

Our website also allows audiences to easily filter the program and search by venue title genre date or even by mood

With more than 218 million visitors in 2017 and 80 of all FringeTIX sales going through this site yoursquoll want to ensure that adelaidefringecomau is included on all of your marketing collateral

SOCIAL MEDIAAdelaide Fringe has a substantial and engaged following on social media

Make sure to follow and interact with our accountsfacebookcomADLfringetwittercomadelaide_fringeinstagramcomADLfringe

ADLfringe

Use the ADLfringe hashtag to get our attention and wersquoll retweet if itrsquos relevant to our audience

We also send out a tweet promoting EVERY event in the Fringe so be sure to fill in this field in the AVR

IMAGENothing sells your show more than the image so invest in some high quality images that can be used across your campaign

Images should have a clear concept to communicate what your event is without the need for words

All event images must be lsquohigh resolutionrsquo and at least 300dpi

You donrsquot need a special program to check resolution ndash you can check it using Microsoft Paint or Get Info on Mac A quick search on Google will help you with the steps

TOP IMAGE TIPS

bull Your main event image should be clear bold and stand out

bull Less is more Remember the image size in the printed Adelaide Fringe guide is only approx 25cm x 25cm (similar size to a stamp) so donrsquot over complicate it

bull Donrsquot include text in your image All the important info like the title and location will be right next to the picture anyway

bull Try not to include too many people in the image Again due to the print and display size it will look unclear and messy

bull Invest in high quality images that can be used across your campaign

810007 (2016)

5510048 (2016)

1680073 (2016)

1160007 (2016)

SOCIAL MEDIA FOLLOWERS

218M Website Sessions

Artist Reuben Kaye Photo Trentino Priori

MARKETIN

G


WHO ARE OUR AUDIENCE

In 2017 706 of audiences said they tried a new event they had not seen before

28 of tickets were purchased prior to Adelaide Fringes 2017 opening night with the remaining 72 purchased during the festival Traditionally Adelaide audiences buy late and make spontaneous decisions on shows

AUDIENCE PROFILE

AUDIENCE GROWTH

2011

2013

2015

2017

334000

407153

540800

658360

FRINGE TICKET SALES BY YEAR

2011

2013

2015

2017

1454000

1800000

2100000

2520000

FRINGE ATTENDANCE BY YEAR

75

155

215

201

199

155

535

25

93

69

35

18

AUDIENCE BY AGE (2017)

AUDIENCE EMPLOYMENT (2017)

ndash18

18ndash27

28ndash37

37ndash47

48ndash57

58+

Employed full-time

Employed part-time

Retired

Student

Home duties

Unemployed

FRINGE ADVERTISINGAdvertise with Fringe ndash we have a huge audience already

Advertising with Adelaide Fringe is effective in generating interest in your event Adelaide Fringe offers advertising packages that provide market cut-through to the right audiences and good value

FRINGE GUIDE We offer display advertising in the Adelaide Fringe Guide Sizes range from Full and Half-pages right through to smaller display sections

FRINGE WEBSITE Banner and button advertising are available on the Fringe Website to showcase your show right to the people looking for something to see

ENEWS BANNERS With a subscriber base of over 100000 people the Adelaide Fringe eNews could get your show promoted directly to the people who are most passionate about the Fringe

SUBSIDISED NEWSPAPER ADS There are a limited number of highlighted listing adverts in print media that give artists a cost effective alternative for high-circulation media

ADVERTISING OFFERS Our advertising partners and friends also offer subsidised rates available only to Fringe Artists

PACKAGES Select a package and save when purchasing Fringe Advertising or access additional exclusive services adelaidefringecomauadvertise-with-us adsadelaidefringecomau

FRINGE MEMBERSHIP ADVERTISING Reach our dedicated Fringe Membership audience of over 25000 passionate Fringe goers Get cut-through with banner advertising in Members dedicated E-News dedicated social media posts additional website listings and more

Artist Eddy Eighty Photo Trentino Priori

FUN FACTAdelaide Fringe has the largest ticket sales of any festival in Australia

MARKETIN

G

YOUR MARKETINGItrsquos up to you to promote your event

THE BASICSUNDERSTAND YOUR AUDIENCE

The best place to start with your marketing plan is to think about who your audience is When you squint past the spotlight on your opening night are the chairs going to be filled with families Young adults Retirees Once you have an idea of who your audience is and who you want to attract it will help you to decide on the marketing opportunities available

SET A BUDGET

All shows need a marketing budget ndash the size of your budget should be proportional to the amount of seats you need to fill You donrsquot have to break the bank but even the smallest show will need to have a handful of flyers and a decent press image

COME UP WITH A PLAN

Once yoursquove got your guide entry sorted itrsquos time to come up with a plan for the rest of your marketing Therersquos no one-size fits-all solution for marketing so yoursquoll have to think about what might work for your production Itrsquos also a good idea to be diverse and not rely too heavily on one medium over another

Artist Olivia Porter Photo Trentino Priori


MARKETIN

G


FUN FACTDid you know over 80 of Adelaide Fringe customers buy tickets online

SOME AREAS TO CONSIDEROUTDOOR

If you have a big production with a lot of seats to fill large format outdoor might work for you Eg buses billboards street banners

ADVERTISING (TV PRINT AND RADIO)

Print and radio advertising can be expensive but itrsquos a great way to reach a lot of people at the same time Before booking make sure to ask for a lsquomedia kitrsquo or lsquorate cardrsquo to check their audience matches the type of people you want to attract Also ask about a package that includes advertising promotional on-air and street giveaways as well as interviews

If you canrsquot afford to buy ads alone you can team up with other artists to share a space

ADVERTISING (ONLINE)

Online Advertising is cheaper than print or radio and can be a great way to target your advertising to the people you want to talk to Even $20 can go a long way with Facebook advertising so itrsquos worth investigating what could work for you

PRINTED COLLATERAL

Posters and flyers are still a great way to make an impact during Adelaide Fringe Itrsquos very busy on the streets so make sure to use attention grabbing visuals

Try not to fit too much in negative space is your friend But do make sure to include all vital event information like time dates venue and the FringeTIX info

Think about where your posters can be placed to have the most impact and investigate flyering opportunities Take these things into account when organising how many posters or flyers you need printed

DISTRIBUTION

In Adelaide you need approval to place posters inside or outside private property Without the approval of the owner your posters will be removed Postering on poles and walls is illegal

Adelaide Fringe installs a number of poster pillars around the city where you can put up posters for your event You can also ask shop owners if you can put posters in their windows

Take the pressure off Distribution companies have existing relationships with businesses and are able to poster in areas where regular people canrsquot They arenrsquot very expensive and can help you get some great exposure Ie Poster Impact Passing Out and Mad Promo

Make sure to include the 2018 Adelaide Fringe logo and FringeTIX logo on any collateral you produce to let people know your event is part of the Fringe program and how they can get tickets These logos are provided freely for your promotional use however they are subject to copyright and must not be altered in any way Find the Style Guide in AVR

FLYERING

Flyering is a tricky skill - itrsquos not just about giving out paper as fast as you can Itrsquos about having a real conversation with someone about why they should see your show

Try to think of your pitch as the thing that makes someone want to attend the flyer is just something to remind them of the details

Donrsquot be afraid to show your personality and have fun with it Team up with other artists when you flyer ndash if someone doesnrsquot like the sound of your show maybe theyrsquoll like your friendrsquos show or vice-versa It helps you cover more people and give you more options when talking to people

The only time you can flyer in the Fringe Club is during a Fringe Members night Be sure to keep an eye out in the Artist amp Venue bulletins for further information

Flyering locations can be limited Check in with the Artist and Venues team for the best places to go

If yoursquove got people helping you flyer itrsquos always best for them to have seen your show Itrsquos more genuine if they can talk about it from experience

OTHER IDEAS

bull Get creative with your advertising

bull Use ticket promotions through media outlets

bull Contact clubs associations or groups that have a connection to themes in your show

bull Think about the location of your event and what audience might be near you Your event may be directly across the road from 1000 office workers who are looking for something to do or see after work

bull Is your friend doing a show Why not ask them to recocommend your show at the end of theirs

bull Use ticketing promotional prices like Fringe Membership BankSA Customer and HalfTIX

bull If it suits your event perform at other registered variety and open mic nights during the Fringe This can be a great way to tap into new audiences

bull Do a stunt outdoors hand out flyers in costume or create a flash-mob

bull Remember to update your material If you receive a great review and star ratings from media go and slap a sticker over your posters and flyers and update your online copy in AVR

VISIT AVR RESOURCES FOR MORE MARKETING HINTS AND TIPS

MARKETIN

G


Your media kit should be ready to send to media by early December and uploaded to your registration in the AVR site so that accredited Adelaide Fringe media can easily access your information

Adelaide Fringe accredited media includes a wide range of reviewers journalists announcers and arts editors who all have access to media uploaded by registered Fringe artists If they are looking for more information about your event you will want everything to be available at their fingertips

YOUR MEDIA KIT SHOULD INCLUDE bull A one page media release that includes all relevant information

for your event (venue session times dates ticket prices etc) as well as your contact details

bull A background sheet with biographies for each artistperformerwriterdirector information about the company and excerpts from past reviews

bull High resolution 300dpi images AT LEAST one portrait and one landscape option

bull MP3 audio files for a music event

bull Links to a show reel or footage of your event (Vimeo is great for this)

MAKING NEWS

Think about your story pitch and how it will stand out and set you apart from countless others Itrsquos important to know that the media receive hundreds of emails and phone calls a day and during Fringe this increases to thousands

Journalists are looking for stories that are lsquonewsworthyrsquo and will run a mile from stories they consider to be overtly promotional Perhaps your grandfather was a Fringe performer your mother was a Fringe performer and now you are too Thatrsquos a story (and a brilliant photo opportunity too)

Before pitching a story to the media itrsquos important to consider whether the demographic for a particular media outlet will be suitable for your event For example FIVEaa radio tends to have an older audience whereas NOVA 919 will attract a younger audience

HUMAN FACTOR

When planning or preparing any communication for the media whether written or verbal ask yourself the following questions

bull How does your story impact other people

bull Why should they be interested

By keeping these questions in mind you will be able to stay more focused on what you are trying to achieve Remember a journalistrsquos reason for writing a story will be very different from your reason for wanting a story written

POWER OF A GREAT PHOTO

A bright strong clear image is a powerful tool

The inclusion and placement of a story is hugely influenced by the pictorial editor of a publication A great image will also help you better sell your story when you have an initial conversation with a journalist

As part of your initial story pitch you should include your current image but also additional photo options If your show or event is about wine you could do a photoshoot at Adelaidersquos National Wine Centre of Australia ndash this would help make the story relevant for an Adelaide audience

MEDIAYour media kit is the key to your publicity campaign

MEDIA RESOURCE LISTIn November Adelaide Fringe will publish a list of media contacts across all media platforms for you to use

Consider engaging an expert A publicist has contacts and existing relationships they can leverage which can help gain media cut-through in a saturated market during Fringe time

MARKETIN

G


WORKING WITH JOURNALISTS bull Give them a reason ndash why is your story more newsworthy

than somebody elsersquos

bull Make it easy for them ndash have good information and images in formats they can use all ready to go

bull Be accessible ndash Have a dedicated contact who will ALWAYS answer their phone If they do decide to pick up your story theyrsquoll need the interview information and images yesterday

bull Work with their timelines ndash often yoursquoll need to set up photo opportunities in the morning to make the next dayrsquos paper

bull Be understanding ndash most media are working within impossible time lines and with increasingly fewer resources If a photo shoot is taking longer than expected be gracious rather than complaining as this is the impression you will leave them withThey may not print exactly what you wanted and occasionally they get their facts wrong but for the sake of your long term media relationships if they do get it wrong ndash donrsquot complain

TOP 5 PUBLICITY TIPS1 Get started on your media strategy ASAP

2 Have a professional media release and photo

3 Upload a media kit to the AVR

4 Have the right lsquopitchrsquo to get a journalistrsquos attention

5 Do your research

Read more in AVR Artist Resources

Artist Sam McMahon 2017 Fringe Parade Photo Trentino Priori

MARKETIN

G


RULES OF ENGAGEMENTContent It needs to be interesting relevant and have striking images or video

Connections Social media is about the long game and yoursquoll need to start connecting with your audience long before the Fringe begins Social media is about the conversation so avoid the hard sell

Donrsquot spam Social media users are just like you and are smart enough to see straight through shameless self-promotion

LEADING UP TO FRINGEStart to build your audience and online community

Follow and interact with artists and organisations you think will align well with your event or personal brand Invite your friends and family to like your page or follow you and ask if they can invite their friends and family to like or follow too

Make sure to fill in all of the lsquoaboutrsquo fields on your social media accounts completely Include links to FringeTIX your website and a description of your event This will make interaction on your page easier for audiences and assist in building your Google ranking

Prepare your YouTube or Vimeo channel with interesting 90 second clips that can be shared via social media Include keywords and tags that will make Google searches easier for audiences They might not remember the name of your show and only search for lsquomagic card tricks gluttony adelaide fringersquo ndash so make sure you appear at the top of their search

Get your images ready to go ndash resize your high quality images so that theyrsquore ready to use across all platforms

Facebook cover images should be sized to 828 x 315 pixels Instagram now allows images to be any size but their standard square dimensions are 1080 x 1080 pixels

FACEBOOK

Think about the audiences yoursquore trying to attract and apply that to the timing and style of your posts If yoursquore targeting families a 3am post after a long night at the Fringe Club may not get noticed or be appropriate Have a look through your feed and think about the things you would and wouldnrsquot interact with and try to structure your posts in a similar way

Just as Adelaidersquos walls are plastered with posters during Fringe time peoplersquos Facebook feeds are bloated during Fringe Think about innovative and fun ways to gain cut through

Facebook have said that they now think of themselves primarily as a video platform so those great 90 second videos yoursquove made should be shared on Facebook Be sure to upload them directly to Facebook as this way theyrsquoll autoplay and more people will see them ndash YouTube and Vimeo videos wonrsquot autoplay

Facebook is also a great platform for online advertising Facebook advertising or boosted posts let you pinpoint exactly who you want to see your post and you can make a small amount of money go a long way

INSTAGRAM

Instagram is the most visual of all the platforms It has an uncluttered feed with minimal advertising so this will be the best platform for your fantastic images Itrsquos also a great place to share behind the scenes shots or short videos You should aim to give followers more than just your poster artwork and make them feel like theyrsquore a part of your production Instagram also works natively with Facebook although yoursquoll need to retag anyone once the post is on Facebook

TWITTER

Twitter is the most immediate of all social media platforms and users arenrsquot likely to scroll down five hours back in their feed Due to this lsquoinstantrsquo nature tweet regularly and create conversations with other tweeters

Twitter is also a great place to stalk journalists and media personalities as it allows for an open dialogue ndash follow and tweet to them and give them interesting content in the hope that they might retweet it

SOCIAL MEDIA

MARKETIN

G

KEEP YOUR BUSINESS IN ORDER

INSURANCEEvent insurance needs to be addressed early and dealt with carefully Find a broker who can develop a comprehensive package that avoids lsquoover insurancersquo

INSURANCE BROKERSThere are many insurance brokers in business We have listed a few below as a starting point

City Rural Insurance Brokers cityruralnetau

Duck for Cover duckforcovercomau

AON business-insuranceaoncomau Offer discounts to APRA members

Be sure to do you own research - there may be more that suit your requirements

PUBLIC LIABILITY INSURANCEYou should take out Public Liability insurance to cover against a member of the public being injured by a negligent act that is deemed to be your fault If anything that you are responsible for (performance set artwork lights etc) causes injury to an audience member (or any other member of the public) yoursquoll be covered for any costs or liability incurred

More over the next pagePhoto Kevin Godfrey

WORKCOVERPublic Liability does not cover yourself or any member of your group for injury whilst performing You may need to look at Personal Accident and Injury insurance or in some cases Work Cover

For more information on Work Cover visit workcovercom

VOLUNTEER INSURANCEIf you use volunteers for your event they are not covered under Workersrsquo Compensation or your Public Liability Insurance Discuss this with your insurance provider and at the very least have your volunteers sign a release form indicating that they are responsible for their own insurance in the event of an injury


BUSINESS


REGISTERING A BUSINESS NAMEYou may need to register your presenter or production company name You can trade freely using your birth name but if you add the word lsquoProductionsrsquo or something similar you may need to register that as a business name

Search the National Names Index asicgovaufor-business registering-a-business-name to check that the name you want to use is available then register it at your state Office of Consumer and Business Affairs Yoursquoll also need to check that the name is available for use in South Australia Visit cbssagovau and search for Business Names

COPYRIGHT ON YOUTUBEAny material you post on YouTube is also subject to copyright

Go to youtubecomytaboutcopyright

LIQUOR LICENSINGIf you are planning on selling or supplying alcohol you may be required to obtain a liquor licence under the Liquor Licensing Act 1997

For more information visit cbssagovau and also get in touch with the Artists amp Venues Team

GSTGoods and services tax (GST) is a broad-based tax of 10 on most goods services and other items sold or consumed in Australia There are a bunch of rules and reasons as to why you may or may not need to register and if your ticket sales are subject to GST

The Australian Tax office website provides some great information on how the system works and whether you need to register

Head to atogovauBusinessGSTHow-GST-works for more information

APRA AMCOSAPRA (Australasian Performing Rights Association) administers the rights of the worldrsquos composers songwriters and publishers in Australia and New Zealand If you intend to use copyrighted music (either live or pre-recorded) at your Fringe event yoursquoll need to obtain the appropriate license Indicate this in AVR

apraamcoscomau

COPYRIGHTAdelaide Fringe subscribes to the principles of copyright and intellectual property as they apply under Australian law Fringe artists are obliged to obtain written permission from the owners copyright holders or originator(s) of any material that they use and pay any relevant fees Check whether a work is covered under copyright eg Shakespearersquos plays are in the Public Domain (free from copyright) but a published interpretation or adaptation of Shakespeare will most likely be protected If you donrsquot have the right to present the work your event may be withdrawn from the program

copyrightorgau

LETTER OF AGREEMENTA simple letter of agreement between all relevant parties in your event will avoid any misunderstanding between friends and colleagues Make sure that it is signed dated and if possible witnessed by a third party At the very least ensure you have an email trail of correspondence to refer back to

Discuss

bull Financial obligations

bull How youll deal with financial losses

bull How much time each person puts in

bull The responsibilities of each person

bull Who is the spokesperson or publicity contact

bull Who owns the work and how will copyright be shared

SAFETYArtists and Venue Managers have a responsibility to meet WHS guidelines and Building Safety Standards Artists and Venue Managers will need to ensure that a range of conditions are met Be aware that venues and shows that donrsquot meet current safety regulations and standards can be closed by Council or SafeWorkSA

safeworksagovau

TAXATIONUnder Australian taxation law artists registering for 2018 Adelaide Fringe and earning income from their events are required to obtain an Australian Business Number (ABN) There are some exceptions to this and it is worth researching what your obligations are (including GST criteria) You will need to either supply your ABN number to Fringe or a lsquoStatement by Supplierrsquo form if you meet the criteria as a lsquoHobbyistrsquo

BANKING AND FINANCEAs the Principal Partner of Adelaide Fringe BankSA are able to provide you with a wide range of banking and financial services Special artist banking services will also be available at the BankSA Rundle Mall branch throughout February and March For information about the range of services available head to banksacomau or call +61 8 8425 9100 (Rundle Mall Branch)

SMOKING REGULATIONSIn South Australia smoking is banned in all enclosed areas including performance spaces

Visit tobaccolawssagovau to read how this applies to artistic performances

CASH FLOWAdelaide Fringe will pay your FringeTIX box office settlement within 15 days after your last session Make sure you think about how you will pay for your expenses before and during the Fringe without this income


BUSINESS


Supporting Artists all the way to Fringe 2018BankSA is proud to be the Principal Partner of Adelaide Fringe 2018

We go out of our way to support the Fringe and help share this iconic South Australian event with the whole community We are pleased to provide banking services to Artists at our Rundle Mall branch - come in and say hi to the team

Artists banking services available in February and March at BankSA Rundle Mall 49 Rundle Mall Adelaide copy 2018 BankSA ndash A Division of Westpac Banking Corporation ABN 33 007 457 141 AFSL and Australian credit licence 233714 BSA05373 (0717)

379597-1_WBCBSA05373_070717indd 1 10717 1145 am


INTRODUCING OUR PRINCIPAL PARTNER BANKSA

BankSA is proud to be the Principal Partner of Adelaide Fringe This partnership was formed in 2006 and stands strong today ndash now thatrsquos a partnership

BankSA helps Adelaide Fringe enhance and share this iconic event with more members of the community by creating initiatives to bring artists and audiences together One of these initiatives is BankSA Support Act BankSA also promotes special customer prices to its customers check out pg 18 for more info

ADELAIDE FRINGE EVENT SPONSORSHIP CONDITION

BankSA is the Principal Partner of the Adelaide Fringe This means registered artists must not actively seek or accept sponsorship from any other financial service provider for their Fringe season

This includes any bank lender insurance agencies or broker of any form Any sponsorship of this nature that conflicts with the Adelaide Fringersquos relationship with BankSA may result in the withdrawal of your event from the Fringe program

Any registered artists that have an existing and ongoing sponsorship with a bank lender or broker that may conflict with our Principal Partner shall not display any logos or make any reference to that sponsorship on any marketing materials (whether printed online in advertisements or within any other media form) directly related to their Fringe season These materials should carry the 2018 Adelaide Fringe logo

For clarification about the use of logos or sponsorship conditions contact artistsadelaidefringecomau

Disclaimer amp Privacy Policy Information in this publication was correct at the date of publication 28 July 2017 The Artist Resources in AVR are updated as new information comes to hand To make sure you have the latest information check AVR regularly andor contact the Artists amp Venues team This document was created by Adelaide Fringe and may not be reproduced without prior permission

DATES FOR YOUR DIARY2017

16 AUG Artist registrations open Start your registration and get access to a bunch of information and support

Fringe Guide advertising bookings open

SEP Interstate info sessions amp lsquomeet the teamrsquo

4 SEP Artist Fund applications close

9 SEP Adelaide Fringe 2018 poster launch




4 OCT Artist registrations close


20 OCT Honey Pot nominations close

BankSA Support Act Applications close

YEP registrations close

Fringe Guide advertising bookings close


15 NOV EarlyTIX Round three on sale at midday

6 DEC BankSA Customer amp Fringe Member exclusive pre-sale commences at midday


8 DEC Adelaide Fringe Program Launch with full program on-sale

Call centre opens


20186 JAN Printed Fringe Guide released

14 FEB FringeWORKS opens

15 FEB BankSA Fringe Corner box office opens

16 FEB Adelaide Fringe Opening Night

Fringe in the Mall showcase stage opens

Riverside Box Office opens

Fringe Club opens

Parade of Light opens

18 MAR Fringe Awards amp Closing Party


WELCOME













Adelaide Fringe 4

New to Adelaide 6

Honey Pot 7

Fringe Club 8


Registration 10

Opportunities 11






Business 29

CONTENTS



ADELAIDE

Melbourne

SydneyPerth








Sam Simmons



ADELAIDE FRINGE


ADELAIDE FRINGE


WHY FRINGE






To make money

Other

76

72

70

62

57

32

11




Hot Brown Honey

2017 SNAPSHOT










pg 7

Artist Fund Grants


Festival Audience


pg 23








ADELAIDE FRINGE


NEW TO ADELAIDE






















NEW

TO ADELAIDE





Honey Pot 2017



















NEY PO

T









FRINGE CLUB


Jason Marsiglia
























YOUR TEAM





Monica Bachmayer

Nadia Rossi

Rebecca Meston

HONEYPOT


FRINGEW

ORKS


























CANCELLATIONS


Up to 18 Oct 2017 100

19 Oct - 08 Nov 2017 50



NOT FOR PROFIT





REGISTRATION


OPPORTUNITIES






YEP





FRINGE AWARDS

















OPPO

RTUNITIES








PARADE OF LIGHT







GOOSECHASE


OPPORTUNITIES


Giant Worm Show

OPPO

RTUNITIES

















68

94

26

23

9

105

13

129

13

74

04

37



VENUE FINDER



VENUE ASSISTANCE








Theatre Concert


Studio Gallery

School University


Outdoor Street Park

Other

Office Retail


Government


Cinema

Cafe Restaurant

VENUES




BOX OFFICE SPLIT






NO VENUE HIRE







GALLERIES






VENUES



Cover the basics










bull Venue staffing





bull Insurance


















SAMPLE CONTRACTS


GET IT IN WRITING

ACCESS


VENUES


TICKETING








BY PHONE 1300 621 255 from 8 Dec 2017
















NET TO ARTIST

$1500 ndash $300 ndash $000 $1200

$2000 ndash $300 ndash $000 $1700

$4000 ndash $300 ndash $148 $3552

Ella Huisman

Amanda Hillgrove

TICKETING







COMPANION CARD








TICKETING


FRINGE MEMBER PRICE


HALFTIX








PASS DISCOUNTS






ARTIST PASS FREE


Photo Kevin Godfrey


TICKETING



BE BOX OFFICE READY









AUDIENCES



PAPERING























TICKETING












EXPENDITURE

WAGESAdministration

Marketing

Producer

Director

Designer

Writer


Publicist

Performers Fees

Production Staff

Stage Manager

Workcover

Other

Wages TOTAL $

PRODUCTIONAPRA Fees

Cleaning

Catering

Transport

Lighting

Venue Hire

Props

Signage

Set

Sound

Costumes

Travel

Accommodation

Other

Production TOTAL $

INCOME

Box Office Sales

In Kind Support

Sponsorship

Cash Funding

Miscellaneous

Income TOTAL $

EXPENDITURE


Invitations

Mailouts

Graphic Design

Posters

Flyers

Distribution

Print Advertising

Radio Advertising

Programs


Miscellaneous

Marketing TOTAL $


Equipment Hire

Fees and Licences


Equipment Insurance

PhoneFax

Photocopying

Postage

Computer Expenses



Other

Production TOTAL $


EXPENDITURE TOTAL $


PROFIT LOSS $

BUDGETING












CROWDFUNDING




FUNDRAISING EVENT










BRING IN THE BUCKS

BUDGETING













ADLfringe







TOP IMAGE TIPS






810007 (2016)

5510048 (2016)

1680073 (2016)

1160007 (2016)




MARKETIN

G





AUDIENCE PROFILE

AUDIENCE GROWTH

2011

2013

2015

2017

334000

407153

540800

658360


2011

2013

2015

2017

1454000

1800000

2100000

2520000


75

155

215

201

199

155

535

25

93

69

35

18



ndash18

18ndash27

28ndash37

37ndash47

48ndash57

58+

Employed full-time

Employed part-time

Retired

Student

Home duties

Unemployed












MARKETIN

G




SET A BUDGET


COME UP WITH A PLAN




MARKETIN

G










PRINTED COLLATERAL




DISTRIBUTION





FLYERING







OTHER IDEAS











MARKETIN

G










MAKING NEWS




HUMAN FACTOR












MARKETIN

G












5 Do your research



MARKETIN

G











FACEBOOK





INSTAGRAM


TWITTER



SOCIAL MEDIA

MARKETIN

G














BUSINESS












apraamcoscomau


copyrightorgau


Discuss








safeworksagovau







BUSINESS





379597-1_WBCBSA05373_070717indd 1 10717 1145 am


WELCOME













Adelaide Fringe 4

New to Adelaide 6

Honey Pot 7

Fringe Club 8


Registration 10

Opportunities 11






Business 29

CONTENTS



ADELAIDE

Melbourne

SydneyPerth








Sam Simmons



ADELAIDE FRINGE


ADELAIDE FRINGE


WHY FRINGE






To make money

Other

76

72

70

62

57

32

11




Hot Brown Honey

2017 SNAPSHOT










pg 7

Artist Fund Grants


Festival Audience


pg 23








ADELAIDE FRINGE


NEW TO ADELAIDE






















NEW

TO ADELAIDE





Honey Pot 2017



















NEY PO

T









FRINGE CLUB


Jason Marsiglia
























YOUR TEAM





Monica Bachmayer

Nadia Rossi

Rebecca Meston

HONEYPOT


FRINGEW

ORKS


























CANCELLATIONS


Up to 18 Oct 2017 100

19 Oct - 08 Nov 2017 50



NOT FOR PROFIT





REGISTRATION


OPPORTUNITIES






YEP





FRINGE AWARDS

















OPPO

RTUNITIES








PARADE OF LIGHT







GOOSECHASE


OPPORTUNITIES


Giant Worm Show

OPPO

RTUNITIES

















68

94

26

23

9

105

13

129

13

74

04

37



VENUE FINDER



VENUE ASSISTANCE








Theatre Concert


Studio Gallery

School University


Outdoor Street Park

Other

Office Retail


Government


Cinema

Cafe Restaurant

VENUES




BOX OFFICE SPLIT






NO VENUE HIRE







GALLERIES






VENUES



Cover the basics










bull Venue staffing





bull Insurance


















SAMPLE CONTRACTS


GET IT IN WRITING

ACCESS


VENUES


TICKETING








BY PHONE 1300 621 255 from 8 Dec 2017
















NET TO ARTIST

$1500 ndash $300 ndash $000 $1200

$2000 ndash $300 ndash $000 $1700

$4000 ndash $300 ndash $148 $3552

Ella Huisman

Amanda Hillgrove

TICKETING







COMPANION CARD








TICKETING


FRINGE MEMBER PRICE


HALFTIX








PASS DISCOUNTS






ARTIST PASS FREE


Photo Kevin Godfrey


TICKETING



BE BOX OFFICE READY









AUDIENCES



PAPERING























TICKETING












EXPENDITURE

WAGESAdministration

Marketing

Producer

Director

Designer

Writer


Publicist

Performers Fees

Production Staff

Stage Manager

Workcover

Other

Wages TOTAL $

PRODUCTIONAPRA Fees

Cleaning

Catering

Transport

Lighting

Venue Hire

Props

Signage

Set

Sound

Costumes

Travel

Accommodation

Other

Production TOTAL $

INCOME

Box Office Sales

In Kind Support

Sponsorship

Cash Funding

Miscellaneous

Income TOTAL $

EXPENDITURE


Invitations

Mailouts

Graphic Design

Posters

Flyers

Distribution

Print Advertising

Radio Advertising

Programs


Miscellaneous

Marketing TOTAL $


Equipment Hire

Fees and Licences


Equipment Insurance

PhoneFax

Photocopying

Postage

Computer Expenses



Other

Production TOTAL $


EXPENDITURE TOTAL $


PROFIT LOSS $

BUDGETING












CROWDFUNDING




FUNDRAISING EVENT










BRING IN THE BUCKS

BUDGETING













ADLfringe







TOP IMAGE TIPS






810007 (2016)

5510048 (2016)

1680073 (2016)

1160007 (2016)




MARKETIN

G





AUDIENCE PROFILE

AUDIENCE GROWTH

2011

2013

2015

2017

334000

407153

540800

658360


2011

2013

2015

2017

1454000

1800000

2100000

2520000


75

155

215

201

199

155

535

25

93

69

35

18



ndash18

18ndash27

28ndash37

37ndash47

48ndash57

58+

Employed full-time

Employed part-time

Retired

Student

Home duties

Unemployed












MARKETIN

G




SET A BUDGET


COME UP WITH A PLAN




MARKETIN

G










PRINTED COLLATERAL




DISTRIBUTION





FLYERING







OTHER IDEAS











MARKETIN

G










MAKING NEWS




HUMAN FACTOR












MARKETIN

G












5 Do your research



MARKETIN

G











FACEBOOK





INSTAGRAM


TWITTER



SOCIAL MEDIA

MARKETIN

G














BUSINESS












apraamcoscomau


copyrightorgau


Discuss








safeworksagovau







BUSINESS





379597-1_WBCBSA05373_070717indd 1 10717 1145 am


ADELAIDE

Melbourne

SydneyPerth








Sam Simmons



ADELAIDE FRINGE


ADELAIDE FRINGE


WHY FRINGE






To make money

Other

76

72

70

62

57

32

11




Hot Brown Honey

2017 SNAPSHOT










pg 7

Artist Fund Grants


Festival Audience


pg 23








ADELAIDE FRINGE


NEW TO ADELAIDE






















NEW

TO ADELAIDE





Honey Pot 2017



















NEY PO

T









FRINGE CLUB


Jason Marsiglia
























YOUR TEAM





Monica Bachmayer

Nadia Rossi

Rebecca Meston

HONEYPOT


FRINGEW

ORKS


























CANCELLATIONS


Up to 18 Oct 2017 100

19 Oct - 08 Nov 2017 50



NOT FOR PROFIT





REGISTRATION


OPPORTUNITIES






YEP





FRINGE AWARDS

















OPPO

RTUNITIES








PARADE OF LIGHT







GOOSECHASE


OPPORTUNITIES


Giant Worm Show

OPPO

RTUNITIES

















68

94

26

23

9

105

13

129

13

74

04

37



VENUE FINDER



VENUE ASSISTANCE








Theatre Concert


Studio Gallery

School University


Outdoor Street Park

Other

Office Retail


Government


Cinema

Cafe Restaurant

VENUES




BOX OFFICE SPLIT






NO VENUE HIRE







GALLERIES






VENUES



Cover the basics










bull Venue staffing





bull Insurance


















SAMPLE CONTRACTS


GET IT IN WRITING

ACCESS


VENUES


TICKETING








BY PHONE 1300 621 255 from 8 Dec 2017
















NET TO ARTIST

$1500 ndash $300 ndash $000 $1200

$2000 ndash $300 ndash $000 $1700

$4000 ndash $300 ndash $148 $3552

Ella Huisman

Amanda Hillgrove

TICKETING







COMPANION CARD








TICKETING


FRINGE MEMBER PRICE


HALFTIX








PASS DISCOUNTS






ARTIST PASS FREE


Photo Kevin Godfrey


TICKETING



BE BOX OFFICE READY









AUDIENCES



PAPERING























TICKETING












EXPENDITURE

WAGESAdministration

Marketing

Producer

Director

Designer

Writer


Publicist

Performers Fees

Production Staff

Stage Manager

Workcover

Other

Wages TOTAL $

PRODUCTIONAPRA Fees

Cleaning

Catering

Transport

Lighting

Venue Hire

Props

Signage

Set

Sound

Costumes

Travel

Accommodation

Other

Production TOTAL $

INCOME

Box Office Sales

In Kind Support

Sponsorship

Cash Funding

Miscellaneous

Income TOTAL $

EXPENDITURE


Invitations

Mailouts

Graphic Design

Posters

Flyers

Distribution

Print Advertising

Radio Advertising

Programs


Miscellaneous

Marketing TOTAL $


Equipment Hire

Fees and Licences


Equipment Insurance

PhoneFax

Photocopying

Postage

Computer Expenses



Other

Production TOTAL $


EXPENDITURE TOTAL $


PROFIT LOSS $

BUDGETING












CROWDFUNDING




FUNDRAISING EVENT










BRING IN THE BUCKS

BUDGETING













ADLfringe







TOP IMAGE TIPS






810007 (2016)

5510048 (2016)

1680073 (2016)

1160007 (2016)




MARKETIN

G





AUDIENCE PROFILE

AUDIENCE GROWTH

2011

2013

2015

2017

334000

407153

540800

658360


2011

2013

2015

2017

1454000

1800000

2100000

2520000


75

155

215

201

199

155

535

25

93

69

35

18



ndash18

18ndash27

28ndash37

37ndash47

48ndash57

58+

Employed full-time

Employed part-time

Retired

Student

Home duties

Unemployed












MARKETIN

G




SET A BUDGET


COME UP WITH A PLAN




MARKETIN

G










PRINTED COLLATERAL




DISTRIBUTION





FLYERING







OTHER IDEAS











MARKETIN

G










MAKING NEWS




HUMAN FACTOR












MARKETIN

G












5 Do your research



MARKETIN

G











FACEBOOK





INSTAGRAM


TWITTER



SOCIAL MEDIA

MARKETIN

G














BUSINESS












apraamcoscomau


copyrightorgau


Discuss








safeworksagovau







BUSINESS





379597-1_WBCBSA05373_070717indd 1 10717 1145 am


WHY FRINGE






To make money

Other

76

72

70

62

57

32

11




Hot Brown Honey

2017 SNAPSHOT










pg 7

Artist Fund Grants


Festival Audience


pg 23








ADELAIDE FRINGE


NEW TO ADELAIDE






















NEW

TO ADELAIDE





Honey Pot 2017



















NEY PO

T









FRINGE CLUB


Jason Marsiglia
























YOUR TEAM





Monica Bachmayer

Nadia Rossi

Rebecca Meston

HONEYPOT


FRINGEW

ORKS


























CANCELLATIONS


Up to 18 Oct 2017 100

19 Oct - 08 Nov 2017 50



NOT FOR PROFIT





REGISTRATION


OPPORTUNITIES






YEP





FRINGE AWARDS

















OPPO

RTUNITIES








PARADE OF LIGHT







GOOSECHASE


OPPORTUNITIES


Giant Worm Show

OPPO

RTUNITIES

















68

94

26

23

9

105

13

129

13

74

04

37



VENUE FINDER



VENUE ASSISTANCE








Theatre Concert


Studio Gallery

School University


Outdoor Street Park

Other

Office Retail


Government


Cinema

Cafe Restaurant

VENUES




BOX OFFICE SPLIT






NO VENUE HIRE







GALLERIES






VENUES



Cover the basics










bull Venue staffing





bull Insurance


















SAMPLE CONTRACTS


GET IT IN WRITING

ACCESS


VENUES


TICKETING








BY PHONE 1300 621 255 from 8 Dec 2017
















NET TO ARTIST

$1500 ndash $300 ndash $000 $1200

$2000 ndash $300 ndash $000 $1700

$4000 ndash $300 ndash $148 $3552

Ella Huisman

Amanda Hillgrove

TICKETING







COMPANION CARD








TICKETING


FRINGE MEMBER PRICE


HALFTIX








PASS DISCOUNTS






ARTIST PASS FREE


Photo Kevin Godfrey


TICKETING



BE BOX OFFICE READY









AUDIENCES



PAPERING























TICKETING












EXPENDITURE

WAGESAdministration

Marketing

Producer

Director

Designer

Writer


Publicist

Performers Fees

Production Staff

Stage Manager

Workcover

Other

Wages TOTAL $

PRODUCTIONAPRA Fees

Cleaning

Catering

Transport

Lighting

Venue Hire

Props

Signage

Set

Sound

Costumes

Travel

Accommodation

Other

Production TOTAL $

INCOME

Box Office Sales

In Kind Support

Sponsorship

Cash Funding

Miscellaneous

Income TOTAL $

EXPENDITURE


Invitations

Mailouts

Graphic Design

Posters

Flyers

Distribution

Print Advertising

Radio Advertising

Programs


Miscellaneous

Marketing TOTAL $


Equipment Hire

Fees and Licences


Equipment Insurance

PhoneFax

Photocopying

Postage

Computer Expenses



Other

Production TOTAL $


EXPENDITURE TOTAL $


PROFIT LOSS $

BUDGETING












CROWDFUNDING




FUNDRAISING EVENT










BRING IN THE BUCKS

BUDGETING













ADLfringe







TOP IMAGE TIPS






810007 (2016)

5510048 (2016)

1680073 (2016)

1160007 (2016)




MARKETIN

G





AUDIENCE PROFILE

AUDIENCE GROWTH

2011

2013

2015

2017

334000

407153

540800

658360


2011

2013

2015

2017

1454000

1800000

2100000

2520000


75

155

215

201

199

155

535

25

93

69

35

18



ndash18

18ndash27

28ndash37

37ndash47

48ndash57

58+

Employed full-time

Employed part-time

Retired

Student

Home duties

Unemployed












MARKETIN

G




SET A BUDGET


COME UP WITH A PLAN




MARKETIN

G










PRINTED COLLATERAL




DISTRIBUTION





FLYERING







OTHER IDEAS











MARKETIN

G










MAKING NEWS




HUMAN FACTOR












MARKETIN

G












5 Do your research



MARKETIN

G











FACEBOOK





INSTAGRAM


TWITTER



SOCIAL MEDIA

MARKETIN

G














BUSINESS












apraamcoscomau


copyrightorgau


Discuss








safeworksagovau







BUSINESS





379597-1_WBCBSA05373_070717indd 1 10717 1145 am


NEW TO ADELAIDE






















NEW

TO ADELAIDE





Honey Pot 2017



















NEY PO

T









FRINGE CLUB


Jason Marsiglia
























YOUR TEAM





Monica Bachmayer

Nadia Rossi

Rebecca Meston

HONEYPOT


FRINGEW

ORKS


























CANCELLATIONS


Up to 18 Oct 2017 100

19 Oct - 08 Nov 2017 50



NOT FOR PROFIT





REGISTRATION


OPPORTUNITIES






YEP





FRINGE AWARDS

















OPPO

RTUNITIES








PARADE OF LIGHT







GOOSECHASE


OPPORTUNITIES


Giant Worm Show

OPPO

RTUNITIES

















68

94

26

23

9

105

13

129

13

74

04

37



VENUE FINDER



VENUE ASSISTANCE








Theatre Concert


Studio Gallery

School University


Outdoor Street Park

Other

Office Retail


Government


Cinema

Cafe Restaurant

VENUES




BOX OFFICE SPLIT






NO VENUE HIRE







GALLERIES






VENUES



Cover the basics










bull Venue staffing





bull Insurance


















SAMPLE CONTRACTS


GET IT IN WRITING

ACCESS


VENUES


TICKETING








BY PHONE 1300 621 255 from 8 Dec 2017
















NET TO ARTIST

$1500 ndash $300 ndash $000 $1200

$2000 ndash $300 ndash $000 $1700

$4000 ndash $300 ndash $148 $3552

Ella Huisman

Amanda Hillgrove

TICKETING







COMPANION CARD








TICKETING


FRINGE MEMBER PRICE


HALFTIX








PASS DISCOUNTS






ARTIST PASS FREE


Photo Kevin Godfrey


TICKETING



BE BOX OFFICE READY









AUDIENCES



PAPERING























TICKETING












EXPENDITURE

WAGESAdministration

Marketing

Producer

Director

Designer

Writer


Publicist

Performers Fees

Production Staff

Stage Manager

Workcover

Other

Wages TOTAL $

PRODUCTIONAPRA Fees

Cleaning

Catering

Transport

Lighting

Venue Hire

Props

Signage

Set

Sound

Costumes

Travel

Accommodation

Other

Production TOTAL $

INCOME

Box Office Sales

In Kind Support

Sponsorship

Cash Funding

Miscellaneous

Income TOTAL $

EXPENDITURE


Invitations

Mailouts

Graphic Design

Posters

Flyers

Distribution

Print Advertising

Radio Advertising

Programs


Miscellaneous

Marketing TOTAL $


Equipment Hire

Fees and Licences


Equipment Insurance

PhoneFax

Photocopying

Postage

Computer Expenses



Other

Production TOTAL $


EXPENDITURE TOTAL $


PROFIT LOSS $

BUDGETING












CROWDFUNDING




FUNDRAISING EVENT










BRING IN THE BUCKS

BUDGETING













ADLfringe







TOP IMAGE TIPS






810007 (2016)

5510048 (2016)

1680073 (2016)

1160007 (2016)




MARKETIN

G





AUDIENCE PROFILE

AUDIENCE GROWTH

2011

2013

2015

2017

334000

407153

540800

658360


2011

2013

2015

2017

1454000

1800000

2100000

2520000


75

155

215

201

199

155

535

25

93

69

35

18



ndash18

18ndash27

28ndash37

37ndash47

48ndash57

58+

Employed full-time

Employed part-time

Retired

Student

Home duties

Unemployed












MARKETIN

G




SET A BUDGET


COME UP WITH A PLAN




MARKETIN

G










PRINTED COLLATERAL




DISTRIBUTION





FLYERING







OTHER IDEAS











MARKETIN

G










MAKING NEWS




HUMAN FACTOR












MARKETIN

G












5 Do your research



MARKETIN

G











FACEBOOK





INSTAGRAM


TWITTER



SOCIAL MEDIA

MARKETIN

G














BUSINESS












apraamcoscomau


copyrightorgau


Discuss








safeworksagovau







BUSINESS





379597-1_WBCBSA05373_070717indd 1 10717 1145 am





Honey Pot 2017



















NEY PO

T









FRINGE CLUB


Jason Marsiglia
























YOUR TEAM





Monica Bachmayer

Nadia Rossi

Rebecca Meston

HONEYPOT


FRINGEW

ORKS


























CANCELLATIONS


Up to 18 Oct 2017 100

19 Oct - 08 Nov 2017 50



NOT FOR PROFIT





REGISTRATION


OPPORTUNITIES






YEP





FRINGE AWARDS

















OPPO

RTUNITIES








PARADE OF LIGHT







GOOSECHASE


OPPORTUNITIES


Giant Worm Show

OPPO

RTUNITIES

















68

94

26

23

9

105

13

129

13

74

04

37



VENUE FINDER



VENUE ASSISTANCE








Theatre Concert


Studio Gallery

School University


Outdoor Street Park

Other

Office Retail


Government


Cinema

Cafe Restaurant

VENUES




BOX OFFICE SPLIT






NO VENUE HIRE







GALLERIES






VENUES



Cover the basics










bull Venue staffing





bull Insurance


















SAMPLE CONTRACTS


GET IT IN WRITING

ACCESS


VENUES


TICKETING








BY PHONE 1300 621 255 from 8 Dec 2017
















NET TO ARTIST

$1500 ndash $300 ndash $000 $1200

$2000 ndash $300 ndash $000 $1700

$4000 ndash $300 ndash $148 $3552

Ella Huisman

Amanda Hillgrove

TICKETING







COMPANION CARD








TICKETING


FRINGE MEMBER PRICE


HALFTIX








PASS DISCOUNTS






ARTIST PASS FREE


Photo Kevin Godfrey


TICKETING



BE BOX OFFICE READY









AUDIENCES



PAPERING























TICKETING












EXPENDITURE

WAGESAdministration

Marketing

Producer

Director

Designer

Writer


Publicist

Performers Fees

Production Staff

Stage Manager

Workcover

Other

Wages TOTAL $

PRODUCTIONAPRA Fees

Cleaning

Catering

Transport

Lighting

Venue Hire

Props

Signage

Set

Sound

Costumes

Travel

Accommodation

Other

Production TOTAL $

INCOME

Box Office Sales

In Kind Support

Sponsorship

Cash Funding

Miscellaneous

Income TOTAL $

EXPENDITURE


Invitations

Mailouts

Graphic Design

Posters

Flyers

Distribution

Print Advertising

Radio Advertising

Programs


Miscellaneous

Marketing TOTAL $


Equipment Hire

Fees and Licences


Equipment Insurance

PhoneFax

Photocopying

Postage

Computer Expenses



Other

Production TOTAL $


EXPENDITURE TOTAL $


PROFIT LOSS $

BUDGETING












CROWDFUNDING




FUNDRAISING EVENT










BRING IN THE BUCKS

BUDGETING













ADLfringe







TOP IMAGE TIPS






810007 (2016)

5510048 (2016)

1680073 (2016)

1160007 (2016)




MARKETIN

G





AUDIENCE PROFILE

AUDIENCE GROWTH

2011

2013

2015

2017

334000

407153

540800

658360


2011

2013

2015

2017

1454000

1800000

2100000

2520000


75

155

215

201

199

155

535

25

93

69

35

18



ndash18

18ndash27

28ndash37

37ndash47

48ndash57

58+

Employed full-time

Employed part-time

Retired

Student

Home duties

Unemployed












MARKETIN

G




SET A BUDGET


COME UP WITH A PLAN




MARKETIN

G










PRINTED COLLATERAL




DISTRIBUTION





FLYERING







OTHER IDEAS











MARKETIN

G










MAKING NEWS




HUMAN FACTOR












MARKETIN

G












5 Do your research



MARKETIN

G











FACEBOOK





INSTAGRAM


TWITTER



SOCIAL MEDIA

MARKETIN

G














BUSINESS












apraamcoscomau


copyrightorgau


Discuss








safeworksagovau







BUSINESS





379597-1_WBCBSA05373_070717indd 1 10717 1145 am









FRINGE CLUB


Jason Marsiglia
























YOUR TEAM





Monica Bachmayer

Nadia Rossi

Rebecca Meston

HONEYPOT


FRINGEW

ORKS


























CANCELLATIONS


Up to 18 Oct 2017 100

19 Oct - 08 Nov 2017 50



NOT FOR PROFIT





REGISTRATION


OPPORTUNITIES






YEP





FRINGE AWARDS

















OPPO

RTUNITIES








PARADE OF LIGHT







GOOSECHASE


OPPORTUNITIES


Giant Worm Show

OPPO

RTUNITIES

















68

94

26

23

9

105

13

129

13

74

04

37



VENUE FINDER



VENUE ASSISTANCE








Theatre Concert


Studio Gallery

School University


Outdoor Street Park

Other

Office Retail


Government


Cinema

Cafe Restaurant

VENUES




BOX OFFICE SPLIT






NO VENUE HIRE







GALLERIES






VENUES



Cover the basics










bull Venue staffing





bull Insurance


















SAMPLE CONTRACTS


GET IT IN WRITING

ACCESS


VENUES


TICKETING








BY PHONE 1300 621 255 from 8 Dec 2017
















NET TO ARTIST

$1500 ndash $300 ndash $000 $1200

$2000 ndash $300 ndash $000 $1700

$4000 ndash $300 ndash $148 $3552

Ella Huisman

Amanda Hillgrove

TICKETING







COMPANION CARD








TICKETING


FRINGE MEMBER PRICE


HALFTIX








PASS DISCOUNTS






ARTIST PASS FREE


Photo Kevin Godfrey


TICKETING



BE BOX OFFICE READY









AUDIENCES



PAPERING























TICKETING












EXPENDITURE

WAGESAdministration

Marketing

Producer

Director

Designer

Writer


Publicist

Performers Fees

Production Staff

Stage Manager

Workcover

Other

Wages TOTAL $

PRODUCTIONAPRA Fees

Cleaning

Catering

Transport

Lighting

Venue Hire

Props

Signage

Set

Sound

Costumes

Travel

Accommodation

Other

Production TOTAL $

INCOME

Box Office Sales

In Kind Support

Sponsorship

Cash Funding

Miscellaneous

Income TOTAL $

EXPENDITURE


Invitations

Mailouts

Graphic Design

Posters

Flyers

Distribution

Print Advertising

Radio Advertising

Programs


Miscellaneous

Marketing TOTAL $


Equipment Hire

Fees and Licences


Equipment Insurance

PhoneFax

Photocopying

Postage

Computer Expenses



Other

Production TOTAL $


EXPENDITURE TOTAL $


PROFIT LOSS $

BUDGETING












CROWDFUNDING




FUNDRAISING EVENT










BRING IN THE BUCKS

BUDGETING













ADLfringe







TOP IMAGE TIPS






810007 (2016)

5510048 (2016)

1680073 (2016)

1160007 (2016)




MARKETIN

G





AUDIENCE PROFILE

AUDIENCE GROWTH

2011

2013

2015

2017

334000

407153

540800

658360


2011

2013

2015

2017

1454000

1800000

2100000

2520000


75

155

215

201

199

155

535

25

93

69

35

18



ndash18

18ndash27

28ndash37

37ndash47

48ndash57

58+

Employed full-time

Employed part-time

Retired

Student

Home duties

Unemployed












MARKETIN

G




SET A BUDGET


COME UP WITH A PLAN




MARKETIN

G










PRINTED COLLATERAL




DISTRIBUTION





FLYERING







OTHER IDEAS











MARKETIN

G










MAKING NEWS




HUMAN FACTOR












MARKETIN

G












5 Do your research



MARKETIN

G











FACEBOOK





INSTAGRAM


TWITTER



SOCIAL MEDIA

MARKETIN

G














BUSINESS












apraamcoscomau


copyrightorgau


Discuss








safeworksagovau







BUSINESS





379597-1_WBCBSA05373_070717indd 1 10717 1145 am


Jason Marsiglia
























YOUR TEAM





Monica Bachmayer

Nadia Rossi

Rebecca Meston

HONEYPOT


FRINGEW

ORKS


























CANCELLATIONS


Up to 18 Oct 2017 100

19 Oct - 08 Nov 2017 50



NOT FOR PROFIT





REGISTRATION


OPPORTUNITIES






YEP





FRINGE AWARDS

















OPPO

RTUNITIES








PARADE OF LIGHT







GOOSECHASE


OPPORTUNITIES


Giant Worm Show

OPPO

RTUNITIES

















68

94

26

23

9

105

13

129

13

74

04

37



VENUE FINDER



VENUE ASSISTANCE








Theatre Concert


Studio Gallery

School University


Outdoor Street Park

Other

Office Retail


Government


Cinema

Cafe Restaurant

VENUES




BOX OFFICE SPLIT






NO VENUE HIRE







GALLERIES






VENUES



Cover the basics










bull Venue staffing





bull Insurance


















SAMPLE CONTRACTS


GET IT IN WRITING

ACCESS


VENUES


TICKETING








BY PHONE 1300 621 255 from 8 Dec 2017
















NET TO ARTIST

$1500 ndash $300 ndash $000 $1200

$2000 ndash $300 ndash $000 $1700

$4000 ndash $300 ndash $148 $3552

Ella Huisman

Amanda Hillgrove

TICKETING







COMPANION CARD








TICKETING


FRINGE MEMBER PRICE


HALFTIX








PASS DISCOUNTS






ARTIST PASS FREE


Photo Kevin Godfrey


TICKETING



BE BOX OFFICE READY









AUDIENCES



PAPERING























TICKETING












EXPENDITURE

WAGESAdministration

Marketing

Producer

Director

Designer

Writer


Publicist

Performers Fees

Production Staff

Stage Manager

Workcover

Other

Wages TOTAL $

PRODUCTIONAPRA Fees

Cleaning

Catering

Transport

Lighting

Venue Hire

Props

Signage

Set

Sound

Costumes

Travel

Accommodation

Other

Production TOTAL $

INCOME

Box Office Sales

In Kind Support

Sponsorship

Cash Funding

Miscellaneous

Income TOTAL $

EXPENDITURE


Invitations

Mailouts

Graphic Design

Posters

Flyers

Distribution

Print Advertising

Radio Advertising

Programs


Miscellaneous

Marketing TOTAL $


Equipment Hire

Fees and Licences


Equipment Insurance

PhoneFax

Photocopying

Postage

Computer Expenses



Other

Production TOTAL $


EXPENDITURE TOTAL $


PROFIT LOSS $

BUDGETING












CROWDFUNDING




FUNDRAISING EVENT










BRING IN THE BUCKS

BUDGETING













ADLfringe







TOP IMAGE TIPS






810007 (2016)

5510048 (2016)

1680073 (2016)

1160007 (2016)




MARKETIN

G





AUDIENCE PROFILE

AUDIENCE GROWTH

2011

2013

2015

2017

334000

407153

540800

658360


2011

2013

2015

2017

1454000

1800000

2100000

2520000


75

155

215

201

199

155

535

25

93

69

35

18



ndash18

18ndash27

28ndash37

37ndash47

48ndash57

58+

Employed full-time

Employed part-time

Retired

Student

Home duties

Unemployed












MARKETIN

G




SET A BUDGET


COME UP WITH A PLAN




MARKETIN

G










PRINTED COLLATERAL




DISTRIBUTION





FLYERING







OTHER IDEAS











MARKETIN

G










MAKING NEWS




HUMAN FACTOR












MARKETIN

G












5 Do your research



MARKETIN

G











FACEBOOK





INSTAGRAM


TWITTER



SOCIAL MEDIA

MARKETIN

G














BUSINESS












apraamcoscomau


copyrightorgau


Discuss








safeworksagovau







BUSINESS





379597-1_WBCBSA05373_070717indd 1 10717 1145 am


























CANCELLATIONS


Up to 18 Oct 2017 100

19 Oct - 08 Nov 2017 50



NOT FOR PROFIT





REGISTRATION


OPPORTUNITIES






YEP





FRINGE AWARDS

















OPPO

RTUNITIES








PARADE OF LIGHT







GOOSECHASE


OPPORTUNITIES


Giant Worm Show

OPPO

RTUNITIES

















68

94

26

23

9

105

13

129

13

74

04

37



VENUE FINDER



VENUE ASSISTANCE








Theatre Concert


Studio Gallery

School University


Outdoor Street Park

Other

Office Retail


Government


Cinema

Cafe Restaurant

VENUES




BOX OFFICE SPLIT






NO VENUE HIRE







GALLERIES






VENUES



Cover the basics










bull Venue staffing





bull Insurance


















SAMPLE CONTRACTS


GET IT IN WRITING

ACCESS


VENUES


TICKETING








BY PHONE 1300 621 255 from 8 Dec 2017
















NET TO ARTIST

$1500 ndash $300 ndash $000 $1200

$2000 ndash $300 ndash $000 $1700

$4000 ndash $300 ndash $148 $3552

Ella Huisman

Amanda Hillgrove

TICKETING







COMPANION CARD








TICKETING


FRINGE MEMBER PRICE


HALFTIX








PASS DISCOUNTS






ARTIST PASS FREE


Photo Kevin Godfrey


TICKETING



BE BOX OFFICE READY









AUDIENCES



PAPERING























TICKETING












EXPENDITURE

WAGESAdministration

Marketing

Producer

Director

Designer

Writer


Publicist

Performers Fees

Production Staff

Stage Manager

Workcover

Other

Wages TOTAL $

PRODUCTIONAPRA Fees

Cleaning

Catering

Transport

Lighting

Venue Hire

Props

Signage

Set

Sound

Costumes

Travel

Accommodation

Other

Production TOTAL $

INCOME

Box Office Sales

In Kind Support

Sponsorship

Cash Funding

Miscellaneous

Income TOTAL $

EXPENDITURE


Invitations

Mailouts

Graphic Design

Posters

Flyers

Distribution

Print Advertising

Radio Advertising

Programs


Miscellaneous

Marketing TOTAL $


Equipment Hire

Fees and Licences


Equipment Insurance

PhoneFax

Photocopying

Postage

Computer Expenses



Other

Production TOTAL $


EXPENDITURE TOTAL $


PROFIT LOSS $

BUDGETING












CROWDFUNDING




FUNDRAISING EVENT










BRING IN THE BUCKS

BUDGETING













ADLfringe







TOP IMAGE TIPS






810007 (2016)

5510048 (2016)

1680073 (2016)

1160007 (2016)




MARKETIN

G





AUDIENCE PROFILE

AUDIENCE GROWTH

2011

2013

2015

2017

334000

407153

540800

658360


2011

2013

2015

2017

1454000

1800000

2100000

2520000


75

155

215

201

199

155

535

25

93

69

35

18



ndash18

18ndash27

28ndash37

37ndash47

48ndash57

58+

Employed full-time

Employed part-time

Retired

Student

Home duties

Unemployed












MARKETIN

G




SET A BUDGET


COME UP WITH A PLAN




MARKETIN

G










PRINTED COLLATERAL




DISTRIBUTION





FLYERING







OTHER IDEAS











MARKETIN

G










MAKING NEWS




HUMAN FACTOR












MARKETIN

G












5 Do your research



MARKETIN

G











FACEBOOK





INSTAGRAM


TWITTER



SOCIAL MEDIA

MARKETIN

G














BUSINESS












apraamcoscomau


copyrightorgau


Discuss








safeworksagovau







BUSINESS





379597-1_WBCBSA05373_070717indd 1 10717 1145 am


OPPORTUNITIES






YEP





FRINGE AWARDS

















OPPO

RTUNITIES








PARADE OF LIGHT







GOOSECHASE


OPPORTUNITIES


Giant Worm Show

OPPO

RTUNITIES

















68

94

26

23

9

105

13

129

13

74

04

37



VENUE FINDER



VENUE ASSISTANCE








Theatre Concert


Studio Gallery

School University


Outdoor Street Park

Other

Office Retail


Government


Cinema

Cafe Restaurant

VENUES




BOX OFFICE SPLIT






NO VENUE HIRE







GALLERIES






VENUES



Cover the basics










bull Venue staffing





bull Insurance


















SAMPLE CONTRACTS


GET IT IN WRITING

ACCESS


VENUES


TICKETING








BY PHONE 1300 621 255 from 8 Dec 2017
















NET TO ARTIST

$1500 ndash $300 ndash $000 $1200

$2000 ndash $300 ndash $000 $1700

$4000 ndash $300 ndash $148 $3552

Ella Huisman

Amanda Hillgrove

TICKETING







COMPANION CARD








TICKETING


FRINGE MEMBER PRICE


HALFTIX








PASS DISCOUNTS






ARTIST PASS FREE


Photo Kevin Godfrey


TICKETING



BE BOX OFFICE READY









AUDIENCES



PAPERING























TICKETING












EXPENDITURE

WAGESAdministration

Marketing

Producer

Director

Designer

Writer


Publicist

Performers Fees

Production Staff

Stage Manager

Workcover

Other

Wages TOTAL $

PRODUCTIONAPRA Fees

Cleaning

Catering

Transport

Lighting

Venue Hire

Props

Signage

Set

Sound

Costumes

Travel

Accommodation

Other

Production TOTAL $

INCOME

Box Office Sales

In Kind Support

Sponsorship

Cash Funding

Miscellaneous

Income TOTAL $

EXPENDITURE


Invitations

Mailouts

Graphic Design

Posters

Flyers

Distribution

Print Advertising

Radio Advertising

Programs


Miscellaneous

Marketing TOTAL $


Equipment Hire

Fees and Licences


Equipment Insurance

PhoneFax

Photocopying

Postage

Computer Expenses



Other

Production TOTAL $


EXPENDITURE TOTAL $


PROFIT LOSS $

BUDGETING












CROWDFUNDING




FUNDRAISING EVENT










BRING IN THE BUCKS

BUDGETING













ADLfringe







TOP IMAGE TIPS






810007 (2016)

5510048 (2016)

1680073 (2016)

1160007 (2016)




MARKETIN

G





AUDIENCE PROFILE

AUDIENCE GROWTH

2011

2013

2015

2017

334000

407153

540800

658360


2011

2013

2015

2017

1454000

1800000

2100000

2520000


75

155

215

201

199

155

535

25

93

69

35

18



ndash18

18ndash27

28ndash37

37ndash47

48ndash57

58+

Employed full-time

Employed part-time

Retired

Student

Home duties

Unemployed












MARKETIN

G




SET A BUDGET


COME UP WITH A PLAN




MARKETIN

G










PRINTED COLLATERAL




DISTRIBUTION





FLYERING







OTHER IDEAS











MARKETIN

G










MAKING NEWS




HUMAN FACTOR












MARKETIN

G












5 Do your research



MARKETIN

G











FACEBOOK





INSTAGRAM


TWITTER



SOCIAL MEDIA

MARKETIN

G














BUSINESS












apraamcoscomau


copyrightorgau


Discuss








safeworksagovau







BUSINESS





379597-1_WBCBSA05373_070717indd 1 10717 1145 am








PARADE OF LIGHT







GOOSECHASE


OPPORTUNITIES


Giant Worm Show

OPPO

RTUNITIES

















68

94

26

23

9

105

13

129

13

74

04

37



VENUE FINDER



VENUE ASSISTANCE








Theatre Concert


Studio Gallery

School University


Outdoor Street Park

Other

Office Retail


Government


Cinema

Cafe Restaurant

VENUES




BOX OFFICE SPLIT






NO VENUE HIRE







GALLERIES






VENUES



Cover the basics










bull Venue staffing





bull Insurance


















SAMPLE CONTRACTS


GET IT IN WRITING

ACCESS


VENUES


TICKETING








BY PHONE 1300 621 255 from 8 Dec 2017
















NET TO ARTIST

$1500 ndash $300 ndash $000 $1200

$2000 ndash $300 ndash $000 $1700

$4000 ndash $300 ndash $148 $3552

Ella Huisman

Amanda Hillgrove

TICKETING







COMPANION CARD








TICKETING


FRINGE MEMBER PRICE


HALFTIX








PASS DISCOUNTS






ARTIST PASS FREE


Photo Kevin Godfrey


TICKETING



BE BOX OFFICE READY









AUDIENCES



PAPERING























TICKETING












EXPENDITURE

WAGESAdministration

Marketing

Producer

Director

Designer

Writer


Publicist

Performers Fees

Production Staff

Stage Manager

Workcover

Other

Wages TOTAL $

PRODUCTIONAPRA Fees

Cleaning

Catering

Transport

Lighting

Venue Hire

Props

Signage

Set

Sound

Costumes

Travel

Accommodation

Other

Production TOTAL $

INCOME

Box Office Sales

In Kind Support

Sponsorship

Cash Funding

Miscellaneous

Income TOTAL $

EXPENDITURE


Invitations

Mailouts

Graphic Design

Posters

Flyers

Distribution

Print Advertising

Radio Advertising

Programs


Miscellaneous

Marketing TOTAL $


Equipment Hire

Fees and Licences


Equipment Insurance

PhoneFax

Photocopying

Postage

Computer Expenses



Other

Production TOTAL $


EXPENDITURE TOTAL $


PROFIT LOSS $

BUDGETING












CROWDFUNDING




FUNDRAISING EVENT










BRING IN THE BUCKS

BUDGETING













ADLfringe







TOP IMAGE TIPS






810007 (2016)

5510048 (2016)

1680073 (2016)

1160007 (2016)




MARKETIN

G





AUDIENCE PROFILE

AUDIENCE GROWTH

2011

2013

2015

2017

334000

407153

540800

658360


2011

2013

2015

2017

1454000

1800000

2100000

2520000


75

155

215

201

199

155

535

25

93

69

35

18



ndash18

18ndash27

28ndash37

37ndash47

48ndash57

58+

Employed full-time

Employed part-time

Retired

Student

Home duties

Unemployed












MARKETIN

G




SET A BUDGET


COME UP WITH A PLAN




MARKETIN

G










PRINTED COLLATERAL




DISTRIBUTION





FLYERING







OTHER IDEAS











MARKETIN

G










MAKING NEWS




HUMAN FACTOR












MARKETIN

G












5 Do your research



MARKETIN

G











FACEBOOK





INSTAGRAM


TWITTER



SOCIAL MEDIA

MARKETIN

G














BUSINESS












apraamcoscomau


copyrightorgau


Discuss








safeworksagovau







BUSINESS





379597-1_WBCBSA05373_070717indd 1 10717 1145 am

















68

94

26

23

9

105

13

129

13

74

04

37



VENUE FINDER



VENUE ASSISTANCE








Theatre Concert


Studio Gallery

School University


Outdoor Street Park

Other

Office Retail


Government


Cinema

Cafe Restaurant

VENUES




BOX OFFICE SPLIT






NO VENUE HIRE







GALLERIES






VENUES



Cover the basics










bull Venue staffing





bull Insurance


















SAMPLE CONTRACTS


GET IT IN WRITING

ACCESS


VENUES


TICKETING








BY PHONE 1300 621 255 from 8 Dec 2017
















NET TO ARTIST

$1500 ndash $300 ndash $000 $1200

$2000 ndash $300 ndash $000 $1700

$4000 ndash $300 ndash $148 $3552

Ella Huisman

Amanda Hillgrove

TICKETING







COMPANION CARD








TICKETING


FRINGE MEMBER PRICE


HALFTIX








PASS DISCOUNTS






ARTIST PASS FREE


Photo Kevin Godfrey


TICKETING



BE BOX OFFICE READY









AUDIENCES



PAPERING























TICKETING












EXPENDITURE

WAGESAdministration

Marketing

Producer

Director

Designer

Writer


Publicist

Performers Fees

Production Staff

Stage Manager

Workcover

Other

Wages TOTAL $

PRODUCTIONAPRA Fees

Cleaning

Catering

Transport

Lighting

Venue Hire

Props

Signage

Set

Sound

Costumes

Travel

Accommodation

Other

Production TOTAL $

INCOME

Box Office Sales

In Kind Support

Sponsorship

Cash Funding

Miscellaneous

Income TOTAL $

EXPENDITURE


Invitations

Mailouts

Graphic Design

Posters

Flyers

Distribution

Print Advertising

Radio Advertising

Programs


Miscellaneous

Marketing TOTAL $


Equipment Hire

Fees and Licences


Equipment Insurance

PhoneFax

Photocopying

Postage

Computer Expenses



Other

Production TOTAL $


EXPENDITURE TOTAL $


PROFIT LOSS $

BUDGETING












CROWDFUNDING




FUNDRAISING EVENT










BRING IN THE BUCKS

BUDGETING













ADLfringe







TOP IMAGE TIPS






810007 (2016)

5510048 (2016)

1680073 (2016)

1160007 (2016)




MARKETIN

G





AUDIENCE PROFILE

AUDIENCE GROWTH

2011

2013

2015

2017

334000

407153

540800

658360


2011

2013

2015

2017

1454000

1800000

2100000

2520000


75

155

215

201

199

155

535

25

93

69

35

18



ndash18

18ndash27

28ndash37

37ndash47

48ndash57

58+

Employed full-time

Employed part-time

Retired

Student

Home duties

Unemployed












MARKETIN

G




SET A BUDGET


COME UP WITH A PLAN




MARKETIN

G










PRINTED COLLATERAL




DISTRIBUTION





FLYERING







OTHER IDEAS











MARKETIN

G










MAKING NEWS




HUMAN FACTOR












MARKETIN

G












5 Do your research



MARKETIN

G











FACEBOOK





INSTAGRAM


TWITTER



SOCIAL MEDIA

MARKETIN

G














BUSINESS












apraamcoscomau


copyrightorgau


Discuss








safeworksagovau







BUSINESS





379597-1_WBCBSA05373_070717indd 1 10717 1145 am




BOX OFFICE SPLIT






NO VENUE HIRE







GALLERIES






VENUES



Cover the basics










bull Venue staffing





bull Insurance


















SAMPLE CONTRACTS


GET IT IN WRITING

ACCESS


VENUES


TICKETING








BY PHONE 1300 621 255 from 8 Dec 2017
















NET TO ARTIST

$1500 ndash $300 ndash $000 $1200

$2000 ndash $300 ndash $000 $1700

$4000 ndash $300 ndash $148 $3552

Ella Huisman

Amanda Hillgrove

TICKETING







COMPANION CARD








TICKETING


FRINGE MEMBER PRICE


HALFTIX








PASS DISCOUNTS






ARTIST PASS FREE


Photo Kevin Godfrey


TICKETING



BE BOX OFFICE READY









AUDIENCES



PAPERING























TICKETING












EXPENDITURE

WAGESAdministration

Marketing

Producer

Director

Designer

Writer


Publicist

Performers Fees

Production Staff

Stage Manager

Workcover

Other

Wages TOTAL $

PRODUCTIONAPRA Fees

Cleaning

Catering

Transport

Lighting

Venue Hire

Props

Signage

Set

Sound

Costumes

Travel

Accommodation

Other

Production TOTAL $

INCOME

Box Office Sales

In Kind Support

Sponsorship

Cash Funding

Miscellaneous

Income TOTAL $

EXPENDITURE


Invitations

Mailouts

Graphic Design

Posters

Flyers

Distribution

Print Advertising

Radio Advertising

Programs


Miscellaneous

Marketing TOTAL $


Equipment Hire

Fees and Licences


Equipment Insurance

PhoneFax

Photocopying

Postage

Computer Expenses



Other

Production TOTAL $


EXPENDITURE TOTAL $


PROFIT LOSS $

BUDGETING












CROWDFUNDING




FUNDRAISING EVENT










BRING IN THE BUCKS

BUDGETING













ADLfringe







TOP IMAGE TIPS






810007 (2016)

5510048 (2016)

1680073 (2016)

1160007 (2016)




MARKETIN

G





AUDIENCE PROFILE

AUDIENCE GROWTH

2011

2013

2015

2017

334000

407153

540800

658360


2011

2013

2015

2017

1454000

1800000

2100000

2520000


75

155

215

201

199

155

535

25

93

69

35

18



ndash18

18ndash27

28ndash37

37ndash47

48ndash57

58+

Employed full-time

Employed part-time

Retired

Student

Home duties

Unemployed












MARKETIN

G




SET A BUDGET


COME UP WITH A PLAN




MARKETIN

G










PRINTED COLLATERAL




DISTRIBUTION





FLYERING







OTHER IDEAS











MARKETIN

G










MAKING NEWS




HUMAN FACTOR












MARKETIN

G












5 Do your research



MARKETIN

G











FACEBOOK





INSTAGRAM


TWITTER



SOCIAL MEDIA

MARKETIN

G














BUSINESS












apraamcoscomau


copyrightorgau


Discuss








safeworksagovau







BUSINESS





379597-1_WBCBSA05373_070717indd 1 10717 1145 am



Cover the basics










bull Venue staffing





bull Insurance


















SAMPLE CONTRACTS


GET IT IN WRITING

ACCESS


VENUES


TICKETING








BY PHONE 1300 621 255 from 8 Dec 2017
















NET TO ARTIST

$1500 ndash $300 ndash $000 $1200

$2000 ndash $300 ndash $000 $1700

$4000 ndash $300 ndash $148 $3552

Ella Huisman

Amanda Hillgrove

TICKETING







COMPANION CARD








TICKETING


FRINGE MEMBER PRICE


HALFTIX








PASS DISCOUNTS






ARTIST PASS FREE


Photo Kevin Godfrey


TICKETING



BE BOX OFFICE READY









AUDIENCES



PAPERING























TICKETING












EXPENDITURE

WAGESAdministration

Marketing

Producer

Director

Designer

Writer


Publicist

Performers Fees

Production Staff

Stage Manager

Workcover

Other

Wages TOTAL $

PRODUCTIONAPRA Fees

Cleaning

Catering

Transport

Lighting

Venue Hire

Props

Signage

Set

Sound

Costumes

Travel

Accommodation

Other

Production TOTAL $

INCOME

Box Office Sales

In Kind Support

Sponsorship

Cash Funding

Miscellaneous

Income TOTAL $

EXPENDITURE


Invitations

Mailouts

Graphic Design

Posters

Flyers

Distribution

Print Advertising

Radio Advertising

Programs


Miscellaneous

Marketing TOTAL $


Equipment Hire

Fees and Licences


Equipment Insurance

PhoneFax

Photocopying

Postage

Computer Expenses



Other

Production TOTAL $


EXPENDITURE TOTAL $


PROFIT LOSS $

BUDGETING












CROWDFUNDING




FUNDRAISING EVENT










BRING IN THE BUCKS

BUDGETING













ADLfringe







TOP IMAGE TIPS






810007 (2016)

5510048 (2016)

1680073 (2016)

1160007 (2016)




MARKETIN

G





AUDIENCE PROFILE

AUDIENCE GROWTH

2011

2013

2015

2017

334000

407153

540800

658360


2011

2013

2015

2017

1454000

1800000

2100000

2520000


75

155

215

201

199

155

535

25

93

69

35

18



ndash18

18ndash27

28ndash37

37ndash47

48ndash57

58+

Employed full-time

Employed part-time

Retired

Student

Home duties

Unemployed












MARKETIN

G




SET A BUDGET


COME UP WITH A PLAN




MARKETIN

G










PRINTED COLLATERAL




DISTRIBUTION





FLYERING







OTHER IDEAS











MARKETIN

G










MAKING NEWS




HUMAN FACTOR












MARKETIN

G












5 Do your research



MARKETIN

G











FACEBOOK





INSTAGRAM


TWITTER



SOCIAL MEDIA

MARKETIN

G














BUSINESS












apraamcoscomau


copyrightorgau


Discuss








safeworksagovau







BUSINESS





379597-1_WBCBSA05373_070717indd 1 10717 1145 am


TICKETING








BY PHONE 1300 621 255 from 8 Dec 2017
















NET TO ARTIST

$1500 ndash $300 ndash $000 $1200

$2000 ndash $300 ndash $000 $1700

$4000 ndash $300 ndash $148 $3552

Ella Huisman

Amanda Hillgrove

TICKETING







COMPANION CARD








TICKETING


FRINGE MEMBER PRICE


HALFTIX








PASS DISCOUNTS






ARTIST PASS FREE


Photo Kevin Godfrey


TICKETING



BE BOX OFFICE READY









AUDIENCES



PAPERING























TICKETING












EXPENDITURE

WAGESAdministration

Marketing

Producer

Director

Designer

Writer


Publicist

Performers Fees

Production Staff

Stage Manager

Workcover

Other

Wages TOTAL $

PRODUCTIONAPRA Fees

Cleaning

Catering

Transport

Lighting

Venue Hire

Props

Signage

Set

Sound

Costumes

Travel

Accommodation

Other

Production TOTAL $

INCOME

Box Office Sales

In Kind Support

Sponsorship

Cash Funding

Miscellaneous

Income TOTAL $

EXPENDITURE


Invitations

Mailouts

Graphic Design

Posters

Flyers

Distribution

Print Advertising

Radio Advertising

Programs


Miscellaneous

Marketing TOTAL $


Equipment Hire

Fees and Licences


Equipment Insurance

PhoneFax

Photocopying

Postage

Computer Expenses



Other

Production TOTAL $


EXPENDITURE TOTAL $


PROFIT LOSS $

BUDGETING












CROWDFUNDING




FUNDRAISING EVENT










BRING IN THE BUCKS

BUDGETING













ADLfringe







TOP IMAGE TIPS






810007 (2016)

5510048 (2016)

1680073 (2016)

1160007 (2016)




MARKETIN

G





AUDIENCE PROFILE

AUDIENCE GROWTH

2011

2013

2015

2017

334000

407153

540800

658360


2011

2013

2015

2017

1454000

1800000

2100000

2520000


75

155

215

201

199

155

535

25

93

69

35

18



ndash18

18ndash27

28ndash37

37ndash47

48ndash57

58+

Employed full-time

Employed part-time

Retired

Student

Home duties

Unemployed












MARKETIN

G




SET A BUDGET


COME UP WITH A PLAN




MARKETIN

G










PRINTED COLLATERAL




DISTRIBUTION





FLYERING







OTHER IDEAS











MARKETIN

G










MAKING NEWS




HUMAN FACTOR












MARKETIN

G












5 Do your research



MARKETIN

G











FACEBOOK





INSTAGRAM


TWITTER



SOCIAL MEDIA

MARKETIN

G














BUSINESS












apraamcoscomau


copyrightorgau


Discuss








safeworksagovau







BUSINESS





379597-1_WBCBSA05373_070717indd 1 10717 1145 am







COMPANION CARD








TICKETING


FRINGE MEMBER PRICE


HALFTIX








PASS DISCOUNTS






ARTIST PASS FREE


Photo Kevin Godfrey


TICKETING



BE BOX OFFICE READY









AUDIENCES



PAPERING























TICKETING












EXPENDITURE

WAGESAdministration

Marketing

Producer

Director

Designer

Writer


Publicist

Performers Fees

Production Staff

Stage Manager

Workcover

Other

Wages TOTAL $

PRODUCTIONAPRA Fees

Cleaning

Catering

Transport

Lighting

Venue Hire

Props

Signage

Set

Sound

Costumes

Travel

Accommodation

Other

Production TOTAL $

INCOME

Box Office Sales

In Kind Support

Sponsorship

Cash Funding

Miscellaneous

Income TOTAL $

EXPENDITURE


Invitations

Mailouts

Graphic Design

Posters

Flyers

Distribution

Print Advertising

Radio Advertising

Programs


Miscellaneous

Marketing TOTAL $


Equipment Hire

Fees and Licences


Equipment Insurance

PhoneFax

Photocopying

Postage

Computer Expenses



Other

Production TOTAL $


EXPENDITURE TOTAL $


PROFIT LOSS $

BUDGETING












CROWDFUNDING




FUNDRAISING EVENT










BRING IN THE BUCKS

BUDGETING













ADLfringe







TOP IMAGE TIPS






810007 (2016)

5510048 (2016)

1680073 (2016)

1160007 (2016)




MARKETIN

G





AUDIENCE PROFILE

AUDIENCE GROWTH

2011

2013

2015

2017

334000

407153

540800

658360


2011

2013

2015

2017

1454000

1800000

2100000

2520000


75

155

215

201

199

155

535

25

93

69

35

18



ndash18

18ndash27

28ndash37

37ndash47

48ndash57

58+

Employed full-time

Employed part-time

Retired

Student

Home duties

Unemployed












MARKETIN

G




SET A BUDGET


COME UP WITH A PLAN




MARKETIN

G










PRINTED COLLATERAL




DISTRIBUTION





FLYERING







OTHER IDEAS











MARKETIN

G










MAKING NEWS




HUMAN FACTOR












MARKETIN

G












5 Do your research



MARKETIN

G











FACEBOOK





INSTAGRAM


TWITTER



SOCIAL MEDIA

MARKETIN

G














BUSINESS












apraamcoscomau


copyrightorgau


Discuss








safeworksagovau







BUSINESS





379597-1_WBCBSA05373_070717indd 1 10717 1145 am


FRINGE MEMBER PRICE


HALFTIX








PASS DISCOUNTS






ARTIST PASS FREE


Photo Kevin Godfrey


TICKETING



BE BOX OFFICE READY









AUDIENCES



PAPERING























TICKETING












EXPENDITURE

WAGESAdministration

Marketing

Producer

Director

Designer

Writer


Publicist

Performers Fees

Production Staff

Stage Manager

Workcover

Other

Wages TOTAL $

PRODUCTIONAPRA Fees

Cleaning

Catering

Transport

Lighting

Venue Hire

Props

Signage

Set

Sound

Costumes

Travel

Accommodation

Other

Production TOTAL $

INCOME

Box Office Sales

In Kind Support

Sponsorship

Cash Funding

Miscellaneous

Income TOTAL $

EXPENDITURE


Invitations

Mailouts

Graphic Design

Posters

Flyers

Distribution

Print Advertising

Radio Advertising

Programs


Miscellaneous

Marketing TOTAL $


Equipment Hire

Fees and Licences


Equipment Insurance

PhoneFax

Photocopying

Postage

Computer Expenses



Other

Production TOTAL $


EXPENDITURE TOTAL $


PROFIT LOSS $

BUDGETING












CROWDFUNDING




FUNDRAISING EVENT










BRING IN THE BUCKS

BUDGETING













ADLfringe







TOP IMAGE TIPS






810007 (2016)

5510048 (2016)

1680073 (2016)

1160007 (2016)




MARKETIN

G





AUDIENCE PROFILE

AUDIENCE GROWTH

2011

2013

2015

2017

334000

407153

540800

658360


2011

2013

2015

2017

1454000

1800000

2100000

2520000


75

155

215

201

199

155

535

25

93

69

35

18



ndash18

18ndash27

28ndash37

37ndash47

48ndash57

58+

Employed full-time

Employed part-time

Retired

Student

Home duties

Unemployed












MARKETIN

G




SET A BUDGET


COME UP WITH A PLAN




MARKETIN

G










PRINTED COLLATERAL




DISTRIBUTION





FLYERING







OTHER IDEAS











MARKETIN

G










MAKING NEWS




HUMAN FACTOR












MARKETIN

G












5 Do your research



MARKETIN

G











FACEBOOK





INSTAGRAM


TWITTER



SOCIAL MEDIA

MARKETIN

G














BUSINESS












apraamcoscomau


copyrightorgau


Discuss








safeworksagovau







BUSINESS





379597-1_WBCBSA05373_070717indd 1 10717 1145 am



BE BOX OFFICE READY









AUDIENCES



PAPERING























TICKETING












EXPENDITURE

WAGESAdministration

Marketing

Producer

Director

Designer

Writer


Publicist

Performers Fees

Production Staff

Stage Manager

Workcover

Other

Wages TOTAL $

PRODUCTIONAPRA Fees

Cleaning

Catering

Transport

Lighting

Venue Hire

Props

Signage

Set

Sound

Costumes

Travel

Accommodation

Other

Production TOTAL $

INCOME

Box Office Sales

In Kind Support

Sponsorship

Cash Funding

Miscellaneous

Income TOTAL $

EXPENDITURE


Invitations

Mailouts

Graphic Design

Posters

Flyers

Distribution

Print Advertising

Radio Advertising

Programs


Miscellaneous

Marketing TOTAL $


Equipment Hire

Fees and Licences


Equipment Insurance

PhoneFax

Photocopying

Postage

Computer Expenses



Other

Production TOTAL $


EXPENDITURE TOTAL $


PROFIT LOSS $

BUDGETING












CROWDFUNDING




FUNDRAISING EVENT










BRING IN THE BUCKS

BUDGETING













ADLfringe







TOP IMAGE TIPS






810007 (2016)

5510048 (2016)

1680073 (2016)

1160007 (2016)




MARKETIN

G





AUDIENCE PROFILE

AUDIENCE GROWTH

2011

2013

2015

2017

334000

407153

540800

658360


2011

2013

2015

2017

1454000

1800000

2100000

2520000


75

155

215

201

199

155

535

25

93

69

35

18



ndash18

18ndash27

28ndash37

37ndash47

48ndash57

58+

Employed full-time

Employed part-time

Retired

Student

Home duties

Unemployed












MARKETIN

G




SET A BUDGET


COME UP WITH A PLAN




MARKETIN

G










PRINTED COLLATERAL




DISTRIBUTION





FLYERING







OTHER IDEAS











MARKETIN

G










MAKING NEWS




HUMAN FACTOR












MARKETIN

G












5 Do your research



MARKETIN

G











FACEBOOK





INSTAGRAM


TWITTER



SOCIAL MEDIA

MARKETIN

G














BUSINESS












apraamcoscomau


copyrightorgau


Discuss








safeworksagovau







BUSINESS





379597-1_WBCBSA05373_070717indd 1 10717 1145 am












EXPENDITURE

WAGESAdministration

Marketing

Producer

Director

Designer

Writer


Publicist

Performers Fees

Production Staff

Stage Manager

Workcover

Other

Wages TOTAL $

PRODUCTIONAPRA Fees

Cleaning

Catering

Transport

Lighting

Venue Hire

Props

Signage

Set

Sound

Costumes

Travel

Accommodation

Other

Production TOTAL $

INCOME

Box Office Sales

In Kind Support

Sponsorship

Cash Funding

Miscellaneous

Income TOTAL $

EXPENDITURE


Invitations

Mailouts

Graphic Design

Posters

Flyers

Distribution

Print Advertising

Radio Advertising

Programs


Miscellaneous

Marketing TOTAL $


Equipment Hire

Fees and Licences


Equipment Insurance

PhoneFax

Photocopying

Postage

Computer Expenses



Other

Production TOTAL $


EXPENDITURE TOTAL $


PROFIT LOSS $

BUDGETING












CROWDFUNDING




FUNDRAISING EVENT










BRING IN THE BUCKS

BUDGETING













ADLfringe







TOP IMAGE TIPS






810007 (2016)

5510048 (2016)

1680073 (2016)

1160007 (2016)




MARKETIN

G





AUDIENCE PROFILE

AUDIENCE GROWTH

2011

2013

2015

2017

334000

407153

540800

658360


2011

2013

2015

2017

1454000

1800000

2100000

2520000


75

155

215

201

199

155

535

25

93

69

35

18



ndash18

18ndash27

28ndash37

37ndash47

48ndash57

58+

Employed full-time

Employed part-time

Retired

Student

Home duties

Unemployed












MARKETIN

G




SET A BUDGET


COME UP WITH A PLAN




MARKETIN

G










PRINTED COLLATERAL




DISTRIBUTION





FLYERING







OTHER IDEAS











MARKETIN

G










MAKING NEWS




HUMAN FACTOR












MARKETIN

G












5 Do your research



MARKETIN

G











FACEBOOK





INSTAGRAM


TWITTER



SOCIAL MEDIA

MARKETIN

G














BUSINESS












apraamcoscomau


copyrightorgau


Discuss








safeworksagovau







BUSINESS





379597-1_WBCBSA05373_070717indd 1 10717 1145 am












CROWDFUNDING




FUNDRAISING EVENT










BRING IN THE BUCKS

BUDGETING













ADLfringe







TOP IMAGE TIPS






810007 (2016)

5510048 (2016)

1680073 (2016)

1160007 (2016)




MARKETIN

G





AUDIENCE PROFILE

AUDIENCE GROWTH

2011

2013

2015

2017

334000

407153

540800

658360


2011

2013

2015

2017

1454000

1800000

2100000

2520000


75

155

215

201

199

155

535

25

93

69

35

18



ndash18

18ndash27

28ndash37

37ndash47

48ndash57

58+

Employed full-time

Employed part-time

Retired

Student

Home duties

Unemployed












MARKETIN

G




SET A BUDGET


COME UP WITH A PLAN




MARKETIN

G










PRINTED COLLATERAL




DISTRIBUTION





FLYERING







OTHER IDEAS











MARKETIN

G










MAKING NEWS




HUMAN FACTOR












MARKETIN

G












5 Do your research



MARKETIN

G











FACEBOOK





INSTAGRAM


TWITTER



SOCIAL MEDIA

MARKETIN

G














BUSINESS












apraamcoscomau


copyrightorgau


Discuss








safeworksagovau







BUSINESS





379597-1_WBCBSA05373_070717indd 1 10717 1145 am













ADLfringe







TOP IMAGE TIPS






810007 (2016)

5510048 (2016)

1680073 (2016)

1160007 (2016)




MARKETIN

G





AUDIENCE PROFILE

AUDIENCE GROWTH

2011

2013

2015

2017

334000

407153

540800

658360


2011

2013

2015

2017

1454000

1800000

2100000

2520000


75

155

215

201

199

155

535

25

93

69

35

18



ndash18

18ndash27

28ndash37

37ndash47

48ndash57

58+

Employed full-time

Employed part-time

Retired

Student

Home duties

Unemployed












MARKETIN

G




SET A BUDGET


COME UP WITH A PLAN




MARKETIN

G










PRINTED COLLATERAL




DISTRIBUTION





FLYERING







OTHER IDEAS











MARKETIN

G










MAKING NEWS




HUMAN FACTOR












MARKETIN

G












5 Do your research



MARKETIN

G











FACEBOOK





INSTAGRAM


TWITTER



SOCIAL MEDIA

MARKETIN

G














BUSINESS












apraamcoscomau


copyrightorgau


Discuss








safeworksagovau







BUSINESS





379597-1_WBCBSA05373_070717indd 1 10717 1145 am





AUDIENCE PROFILE

AUDIENCE GROWTH

2011

2013

2015

2017

334000

407153

540800

658360


2011

2013

2015

2017

1454000

1800000

2100000

2520000


75

155

215

201

199

155

535

25

93

69

35

18



ndash18

18ndash27

28ndash37

37ndash47

48ndash57

58+

Employed full-time

Employed part-time

Retired

Student

Home duties

Unemployed












MARKETIN

G




SET A BUDGET


COME UP WITH A PLAN




MARKETIN

G










PRINTED COLLATERAL




DISTRIBUTION





FLYERING







OTHER IDEAS











MARKETIN

G










MAKING NEWS




HUMAN FACTOR












MARKETIN

G












5 Do your research



MARKETIN

G











FACEBOOK





INSTAGRAM


TWITTER



SOCIAL MEDIA

MARKETIN

G














BUSINESS












apraamcoscomau


copyrightorgau


Discuss








safeworksagovau







BUSINESS





379597-1_WBCBSA05373_070717indd 1 10717 1145 am




SET A BUDGET


COME UP WITH A PLAN




MARKETIN

G










PRINTED COLLATERAL




DISTRIBUTION





FLYERING







OTHER IDEAS











MARKETIN

G










MAKING NEWS




HUMAN FACTOR












MARKETIN

G












5 Do your research



MARKETIN

G











FACEBOOK





INSTAGRAM


TWITTER



SOCIAL MEDIA

MARKETIN

G














BUSINESS












apraamcoscomau


copyrightorgau


Discuss








safeworksagovau







BUSINESS





379597-1_WBCBSA05373_070717indd 1 10717 1145 am










PRINTED COLLATERAL




DISTRIBUTION





FLYERING







OTHER IDEAS











MARKETIN

G










MAKING NEWS




HUMAN FACTOR












MARKETIN

G












5 Do your research



MARKETIN

G











FACEBOOK





INSTAGRAM


TWITTER



SOCIAL MEDIA

MARKETIN

G














BUSINESS












apraamcoscomau


copyrightorgau


Discuss








safeworksagovau







BUSINESS





379597-1_WBCBSA05373_070717indd 1 10717 1145 am










MAKING NEWS




HUMAN FACTOR












MARKETIN

G












5 Do your research



MARKETIN

G











FACEBOOK





INSTAGRAM


TWITTER



SOCIAL MEDIA

MARKETIN

G














BUSINESS












apraamcoscomau


copyrightorgau


Discuss








safeworksagovau







BUSINESS





379597-1_WBCBSA05373_070717indd 1 10717 1145 am












5 Do your research



MARKETIN

G











FACEBOOK





INSTAGRAM


TWITTER



SOCIAL MEDIA

MARKETIN

G














BUSINESS












apraamcoscomau


copyrightorgau


Discuss








safeworksagovau







BUSINESS





379597-1_WBCBSA05373_070717indd 1 10717 1145 am











FACEBOOK





INSTAGRAM


TWITTER



SOCIAL MEDIA

MARKETIN

G














BUSINESS












apraamcoscomau


copyrightorgau


Discuss








safeworksagovau







BUSINESS





379597-1_WBCBSA05373_070717indd 1 10717 1145 am














BUSINESS












apraamcoscomau


copyrightorgau


Discuss








safeworksagovau







BUSINESS





379597-1_WBCBSA05373_070717indd 1 10717 1145 am












apraamcoscomau


copyrightorgau


Discuss








safeworksagovau







BUSINESS





379597-1_WBCBSA05373_070717indd 1 10717 1145 am





379597-1_WBCBSA05373_070717indd 1 10717 1145 am

artist magazine - amazon web services · 2017-08-01 · place for us to start in the assistance we...

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