Aug26th Shot framing and distance

o balance and croppingo close ip, long, or medium shot

Shot Distanceo Close up- usually just the face of the figureo Medium shot- includes half the bodyo Long shot- incudes the whole figure and brings attention to the setting

Abstract framing- defamiliarizes a usually recognizable object or setting Moving image subject matter and thematic content

o Subject matter Setting Character Events and action

o Theme- an idea that unifies the visual elements and subject matter of an art object and helps up understand the object

Notes Aug 31 Medium specifity-innate and unique qualities that define the medium nd

differentiate it from other mediums Self-relativeness-an artwork should reflect ont the unique characteristics of

the medium in which it is made SR the essence of modernism lies in the use of characteristic methods of a

discipline to criticize the disciple itself no in order to subvert it but to entrench it more firmly in its are of competence

SR –art that refers its own materials and procedureso Surface and coloro Painterly brushworko Unblended coloro Indistinct sketchy detail

What to look for in SR artworko Art work is often illegible based on traditional visual or narrative

codeso Subject matter consists of material or procedural qualities of the

medium Morris Louis saraband 1959

Material quialities: actual stuff from which the medium is made Procedural: ways in which the medium perfroms or is used George Landows Film in which there appear edge lettering sprocket holes

dirt particles etc The grammar of tv and video ability to communicate action configuration of tonal variation on a surface Immediate transmission(liveness) Mechanics of sound and ability to be manipulated

low res of image

Sept 2 How to use a quote -select a pilthy densely meaningful) & relevant quote -in the next sentence state the quote in oyur own words (avoid using words

from the quote in your statement) in the next sentence explain how the quote applies to your argument -flow-sequence of seemingly unrelated content presented as a single

operation -the broadcast program is offeredin a sequence or set of alternative

sequences of these and other similar events which are then available in asingle dimension and in a single operation (Raymond Williams)

-a receptor surface on which objects are scattered on which data is entered on which info may be received printed impressed –leo Steinberg

Marshall mcluhan The medium is the message Electronic technology communicates globally it will retribalize the world Electronic technology extends and alters our senses,

Sept 91. what is flow? sequence of seemingly unrelated content presented as a single operation2. Raymond Williams3.Robert Rauschenberg Barge 1963

Wed Sept 16Theme: technological determinism

-changes in culture society and the self are the direct result of technology-TD and Marshal McLuhan-the medium is the message electronic technology communicates globally it will retribalize the world-ET extends and alters senses-TV is a cool mediumit requires our sensory involvement in order to piece together the dots of lights that are endlessly reforming-TD and artistic practice-As an extension of ourselves tv can change usat a structural level-look for images and installations that include-feedback-time-delay-distortions

-art paul ryan triadic tapes 1975-Tv makes direct connections with the mind-ideas can be expressed without the necessity of having a physical object in the space so the artist is trying to deal with a medium that more directly connect with the mind than objects are –les Levine-tv allows us to see ourselves in new and productive ways-track/trace 1973 incorporates the audience as content the viewer becomes the info which he receives both in real times and in four layers of delayed time so that he experiences” self: at 5 different periods in time simultaneously…” – frank Gillette-paul ryan-video allows us to see our insides on the outside- infolding-video allows new relationships between people and nature-“videotape enables” a person to be present to himself in a new way”- paul ryan-Moebius strip1 -What are the two ways we have defined television so far? medium specificity-things that are specific to the medium itself and that can be

used to differentiate between the different mediums technological determinism- changes in society and ones self that are a result of

technology-David hall television interuptions 1972-social history- study of how material conditions of life drive eventsKarl Marx-history of class struggle the battle between the haves and have nots-grand narratives of religion state and self are only arififacts of material conditions-technology is developed with certain purposes and practices already in mind purposes and practices the fulfill a sociopolitical needthe effect of technology is to communicate those purposes-communication needs of business and military drove inventionsocial component of communicationmobile privatization-a transient but home centered way of living-tom brom review of guerilla tv 1972-social history and artististic practice look for-

-refence to underlying forces influences or institutions e.g advertising tv production propaganda-attemps to remind the viewer of the material basis of t veg. the labor of making the image

Sept 23 Determine which approach—medium specificity, technological determinism, or social history best interprets each of the following video scenarios.Video 1: This video is five minutes long and all we see is someone editing videotape. The camera is set up behind the person so that we see the back of the person in front of two video monitors and the editing deck. The monitors show us common advertisements from television so it appears that the person is editing the advertisements.

-Social HistoryVideo 2: This video presents people talking but in such low resolution that it is hard to make them out. When we can recognize the people, the words on the soundtrack do not match what it appears the people are saying.

-Medium SpecificityVideo 3: This video installation is composed of two monitors. On the left monitor we see ourselves in real time standing in front of the monitor. On the right monitor, we see a recording of ourselves standing in front of the monitor ten seconds ago.

-Technological Determinism

Louis althusser-ideology- a system of idea and representations that dominate the mind of a man women or social group-false consciousness- ideologies conceal the truth-interpellation-“calling out” or constructing the subject within an ideology-ideological state apparatus- social formation or institution that perpetuates the dominant ideology

theme: critique of ideology-revealing and challenging the ideological state apparatuses and their messages-often the same techniques and images that deliver the ideological message are used to reveal and challenge it

Jane Feuer-ontology-nature or essence of something-tv;s ideaology is “liveness”= what we see on tv is real present immediate or vital-ideology is ontology- tv’s “liveness” or ideology is thought to be its essence-jane feuer and good morning America-liveness overcomes the inherent spatial temporal and programmatic fragmentation of tv-liveness communicates an ideological message of family and national unity-video: GMA interview with George harrison