art of listening
Post on 18-Oct-2014
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DESCRIPTION
Event Camp presentation - The Art of Listening - Feb. 6, 2010 - New York, N.Y.TRANSCRIPT
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The Art of ListeningConsumer Intelligence & Actionable Insights
FOR FREE!
Event Camp
February 6, 2010New York City
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We think we do, but don’t
Image: Urosk on Shutterstock.com
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Listening Allows Us To Serve
Image: Stephan Coburn on Shutterstock.com
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Photo: Pefkos on Shutterstock.com
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How Do We Listen?
What Do We Do With It?
Photo: Mike Baldwin on Shutterstock.com
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Search
Prioiritize
Route
Act
YES!
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Google Reader
Google Alerts
Twitter Search
Icerocket Search (Others)
Social Mention
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Twitter Apps Make Real Time Real Easy
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Radian6
Scout Labs
Sysomos
Visible Technologies
Techrigy SM2
DNA13
BrandWatch
K.D. Paine & Partners
Nielsen Online
Cymfony
Collective Intellect
MotiveQuest
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Image: Shutterstock.com
Negative Mentions
Transactional Opportunities
Positive Mentions
Relevant Conversations
Suggestions
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Image: marekuliasz on Shutterstock.com
Assign for follow up
Capture into project management system
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Image: Zsolt Nyulaszion Shutterstock.com
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Image: fonzales on Shutterstock.com
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Image: Shutterstock.com
Listen
Mitigate Complaints
Engage In Conversation
Capture Ideas & Use Them
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Some Resources
Jason Falls
PrincipalSocial Media Explorer
Email: [email protected]
Twitter: @JasonFalls
Phone: 502.509.4763
Web: socialmediaexplorer.com
Newsletter: socialmediaexplorer.com/newsletter