PRINT

GE ENERGYECOMAGINATION

Strategy: Herald the inescapable bond

between energy sustainability and

profitability.

Art Halperin

PRINT

GE ENERGYECOMAGINATION

Strategy (left): Attract electric utility thought

leaders and policy makers to GEs Ecomagination

Website like log-gerheads to the sea.

Strategy (right): Position GEs global

Ecomagination initia-tive as a springboard for business innovation and

change.

Art Halperin

GEEnergy

see how the future unfoldsSwelling populations expanding economies soaring standards of living in a diverse world, one new demand for energy invariably leads to another. Rising to meet tomorrows capacity challenges takes more than a highly reliable energy source. It takes many. Thats why GE Energy offers a broad portfolio of power generation options: from proven base load designs to a whole new breed of nuclear reactors; and from more efficient wind turbines to advanced carbon capture-ready technologies. With GEs commitment and global resources one thing is for certain any way you cut it, GE Energy is the supplier you can trust. Visit us at ge.com/energy to learn more.

imagination at work

Plan ahead.

PRINT

GE ENERGY

Strategy: Persuade electric utility planners

that sustainable economic growth

starts with GEs broad portfolio of base load

and renewable energy capacity options.

Art Halperin

PRINT

GP HARMON

Strategy: Remind industry leaders that repurposing

paper products is as smart today as when they were young, and thanks to GP Harmon, its now just as

simple .

Art Halperin

PRINT

GP HARMON

Strategy:Get industry leaders to

rethink their waste recycling programs to

include not only paper, but also plastic, metal

and film.

Art Halperin

PRINT

ADVANCED CONTROL SYSTEMS

Strategy: Promote the enterprise-wide

benefits of open systems software

architecture for electric utilities

control room operating systems.

Art Halperin

Collateral

GE HITACHI Global Nuclear Alliance

Strategy: Co-brand the global expertise

of two of the biggest names in

nuclear energy development.

Global Nuclear Alliance

Art Halperin

ProductCatalogs

PMI

Strategy: provide technical support

for a full Line of power quality

recording instruments and

software.

PMI Engineering Services

Power Monitors,Inc.

PMI Engineering Services

Power Quality Problem

Solving Made SimplePo

wer Quality Problem

Solving Made Simple

Art Halperin

Direct Mail

ORACLE

Strategy: Promote an industry

educational forum for customers to

create and manage a more effective Web presence.

Art Halperin

PublicRelations

iNANO

iNano Capital MarketsLaunch Press Release

Art Halperin

Broadcast

Nissan Regal

Strategy: Create andproduce a

memorable musicalscore and copy asthe core of a local

dealer's adcampaign.

Art Halperin

Art HalperinFreelance Copywriting

Experience:Professor of Advertising SCAD - graduate and undergraduate copywritingJWT - Creative DirectorFricks and Associates - Sr. VP Creative DirectorThe Richards Group - Creative Group HeadTracy Locke - Senior copywriterDoyle Dane Bernbach - copywriter

Accounts:IBMGE EnergyEquifaxGeorgia Pacific - GP HarmonPhillips PetroleumFrito LayNYNEXINGHBONational Juvenile Diabetes Foundation,

arthalperin@comcast.net 404.663.7001

Art Halperin