Art for the Masses: 6 Niche Marketing Lessons from20x200 www.20x200.com

Table of Contents

1 Syndicate coupons to popular websites to drive new traffic

Use contests to promote new and popular products2

3 Create personal interactions on Facebook between your customers and CEO

4 Create boards to attract users across all of your target markets

6 Categorize your products by price to make your online store user friendly

5Make product posts interesting and directly linked to your website sales funnel

Syndicate coupons to popular websites to drive new traffic

1

Syndicate coupons to popular websites to drive new traffic

● Coupons are in keeping with the vision of 20x200 to bring art to the masses.

● To reach everyone, 20x200 coupons can be found on about every coupon site out there.

● From Retail Me Not, Ulitmate Coupons, Coupon Follow, Savings.com, Coupons.webcrawler.com, Deal Catcher, Discounted Code Stores, and more: you will find 20x200 with coupons galore.

● The coupons are accessible with deals and coupons for a limited number of their limited editions, for a limited time.

● 20x200 markets to consumers looking for a deal. By including every deal and coupon site, 20x200 hits their reach to every prospective consumer in this niche.

What can retailers learn from this?

1 Coupon lovers are on coupon sites. Get your discount products to your market. Get on coupon sites.

2 Post coupons frequently, with a quick call to action, a limited number and limited time frame.

3 Use a coupon syndication site, such as Nextgenshopping.

4Create your own group offers available through Wishpond. All of our marketing apps run on a brand’s Facebook Page, Twitter feed, website, and on mobile.

Use contests to promote new and popular products

2

Use contests to promote new and popular products

● 20x200 runs a variety of contests which they promote through many of their social sites.

● The contests are engaging:

○ captioning artwork○ short essay contests about the artwork○ sweepstakes for amazing giveaways

● A recent contest, “Why Can’t You Just Be Nice”, garnered over 2,300 notes and shares on Tumblr alone.

● The contest perfectly showcased their artwork, and engaged their customer by asking contestants for their views on why can’t you be nice, in 10 words or less.

● The prize? The print, framed.

● Entries could be submitted through Tumblr, or Twitter, using the #BNice hashtag.

What can retailers learn from this?

1 Use your products as the prize. When showcased well, contests generate excitement for your product.

2Promote your contest on multiple social platforms. Use one hashtag, to create a clear community for your contest across all platforms.

3 Keep it engaging. Ask your customer for their opinions. Show you value your customers’ views.

4Make it easy, use Wishpond's simple to set up contest apps, such as photo caption contests, photo contests and sweepstakes.

Create personal interactions on Facebook between your customers and CEO

3

Create personal interactions on Facebook between your customers and CEO

● 20x200 uses their Facebook Page to connect with their consumer on a more personal level.

● Keeping it personal, Jen Bekman does what many old-school CEO’s would never do.

● Jen Bekman herself shows how personal and relatable she is, on a how-to YouTube video embedded on Facebook.

● Jen describes step-by-step how to frame your art, how to do it inexpensively, and relates that this is how she frames for her home too.

● The more a consumer feels uniquely connected to 20x200, and the more a fan sees 20x200 and its products, the more likely that consumer will buy from 20x200.

What can retailers learn from this?

1 Social media sites like Facebook are about connecting with friends. Show your company with a personality, and let your fans feel like they are your friends.

2Create multiple touchpoints for emotive connections. The more options you have for your customer to choose to connect with you, the better.

3Even if you are a CEO, your customers want to connect with you and your team. This creates a more emotional bond with your consumer.

Create boards to attract users across all of your target markets

4

Create boards to attract users across all of your target markets

● Pinterest is a very visual site - ideal for an art gallery.

● 20x200's 63 Pinterest Board categories include:

○ “Art for Night Owls”○ “Art for Lovebirds”○ “Art for Geeks”○ “Art for Baseball Fans”

(how’s that for a niche?).

● Every Pin has the price of the item, a short description of the artwork, and a direct link to the 20x200 online store.

● The interested consumer is well within the sales funnel, with just a few simple clicks to finalize the sale.

What can retailers learn from this?

1 Pinterest is a visual site. Use the best pictures of your product to showcase them in the best light, to obtain the most likes and repins.

2Create multiple boards. Categorize your products. Make it easy for your niche customer to find the niche product they want.

3 Link your pictures to specific landing pages on your website with clear call to actions.This works particularly well for online shopping stores.

Your potential customer is interested in your product when they click on the picture - make it easy for them to get it!

Make product posts interesting and directly linked to your online sales funnel

5

Make product posts interesting and directly linked to online sales funnel

● Tumblr is very successful for 20x200, with most posts getting at least 100 notes and shares.

● Each post is of their product.

● The product has the price, and a description written in a friendly, inclusive tone.

● Strategically making their artwork accessible, 20x200 makes purchasing their products easy too.

● Every post on Tumblr links back to the online store, with a few simple clicks for the interested customer to purchase the artwork.

What can retailers learn from this?

1 Make your product visually appealing.

2 Describe your product to give your customers information, and to get them intrigued by what you have to offer.

3 Link your product pictures to specific landing pages on your website with clear call to actions.

When a customer is interested enough to click on your product - this is the time to lead them to a quick, and easy purchase.

Categorize your products by price to make your online store user friendly

6

Categorize your products by price to make your online store user friendly

● Jen Bekman’s store is her website.

● The 20x200 online browsing system is remarkably user friendly.

● True to being the provider of art for the masses, the website store cleanly compartmentalizes art pieces by price.

○ If a customer is looking for a $24 piece, they simply click on “$24”, and they are able to feast their eyes on over 300 works of art.

○ If a customer is looking for high-end art, they could peruse through the over 100 pieces in the “$1200+” category.

● The website store is also very user friendly to search by category of content, and even by color.

What can retailers learn from this?

1 Make the online shopping experience easy.

2If your focus is on price conscious consumers, show your prices, and organize your online store to make your price conscious items simple to find.

3Just as would in a bricks and mortar store, make the buying experience a good one, and keep your customers returning for more.

Thank you for viewing!

Contact us at sales@wishpond.com for a personal social marketing consultation.

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To read the full article: wishpond/blog

Written by:

Krista BunskoekPR & Content Marketing ManagerWishpond

@wishpond