Art ClassesMarket Plan

Attract:

• Visual : Show work of students Include &Personal Work/ Poetry

• Define ART CLASSES:What is the mission:

Convert Offer Educational and Helpful information.

• Become Recourse for information• Offer videos online, answer questions, give helpful

tips for parents doing art with kids at home• Show expert work.

Transform Combine past & present success to create atmosphere

and make long lasting relationships

Things you need before you start

• BLOG

• A way to CAPTURE

EMAIL

• Set up newsletter or

email registration for

news and updates!

• Website

CONTENT

Video

Images

Blog Posts

Poems

History

Social Media Platforms

Facebook

Twitter

Google+

YouTube

• Facebook started***• Engage with people…start conversation or ask

questions…have 2-3 sentences with post of pictures. Include more descriptions

Twitter: connects you to other artists and teachers. Great for sharing.

Google+

• Special circles for artist +business

• Good for sharing pictures & creating events

• Local Mobil app helps people in your area find you & events

YouTube

• Helps to capture many visitors

• Search Engine Boost

• Creates a useful tool for artists & parents

Social Media Goals

• Increase traffic to website• Increase community & visibility

• Increase class attendance• Increase event attendance

Social Media Use1)Set up Profiles & Pick Photos/ LOGO

2)Who to Friend:

Artists

Art Teachers

Russian Community

Parents

3) Set up organization system & evaluation system

Tools for Social Media

http://bit.ly/UM3cKc Google Keywords /SEO SEARCH ENGINE

OPTIMAZATIONIncrease rank on Google and other sites by including

keywords and phrases!Google Analytics- Add this link and see how your website

traffic and visits are!

Hootsuit- Set up account to be able to see all social media sites at one time, manage them, timed-posts and more:

http://hootsuite.com

Bitly-Shorten Links, See what links have the highest traffic http://bitly.com

HUBSPOT MARKET GRADER- Grade your website and see helpful tips for improvement! http://www.hubspot.com

Current Score 6 out of 100.

Set up recourses for yourself.Set up Google Reader to find articles, news and blog posts to read and share

Subscribe to Social Networking information sites: example: Mashable…helps to keep you informed on news, trends and tips! http://mashable.com

BLOG Set up blog for sharing of art!

Share personal paintings and poems.

Share kids paintings and projects.

Share pieces from shows and events

Share tips and advice for parents &

artists

News and updates…

Titles have to stand out!

Less than 500 words, 1-2 a week

Include links & use keywords

Keywords

0

500000

1000000

1500000

2000000

2500000

3000000

3500000

4000000

Competition

Global Monthly Searches

Local Monthly Searches (United States)

• Start by deciding your goals and objectives.

Write your profiles/set up pages.Research.

Join groups.Start Blog.

Join discussions & Share past work.Build Community &

relationships.Create content:

VideoBlog Posts

Future ideas…EBook ?