ArmbandsUpdated 02/24/15

Confidential property of Belkin International, Inc. Unlawful to copy or reproduce in any manner without the express written consent of Belkin International, Inc.2

Smartphone Armband Market Share (Oct-14)

Oct 2012

Nov 2012

Dec 2012

Jan 2013

Feb 2013

Mar 2013

Apr 2013

May 2013

Jun 2013

Jul 2013

Aug 2013

Sep 2013

Oct 2013

Nov 2013

Dec 2013

Jan 2014

Feb 2014

Mar 2014

Apr 2014

May 2014

Jun 2014

Jul 2014

Aug 2014

Sep 2014

Oct 2014

Belkin

0.69462775721439

0.732553808320179

0.697358408396067

0.732848282268182

0.738112583155603

0.749352180816285

0.696103003276417

0.731498873852936

0.734391094044294

0.751301159621342

0.749260658241535

0.703647892612954

0.72947475195817

0.695574420597696

0.672117752949685

0.694182157262777

0.672328656915071

0.637296502443826

0.617061743902281

0.610719087904876

0.597016200171495

0.59688421470124

0.618670417395262

0.654890969406238

0.704975170972871

Yurbuds

0 0 0 0 0 0 0 0 0 0 0 0.005828185244270

99

0.008298313545498

31

0.009652812614527

33

0.027457820813147

5

0.034919182387247

2

0.045556263181780

8

0.061293405397462

6

0.078390164791725

4

0.078525960833308

3

0.085063441345065

7

0.086666753887546

8

0.081324400758378

2

0.081556159175621

4

0.063312670453804

5

iHome

0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.041280912471091

2

0.044613490110884

5

0.044322375741554

7

0.046880792004179

9

0.067229097192179

2

0.080201339109980

1

0.075477979765404

8

0.062200411547664

1

LifeProof

0.098266003762509

5

0.088042854445887

7

0.112804670691112

0.117527864670493

0.126254192576256

0.112169607348881

0.185019057992956

0.17318487546325

0.192461307871762

0.18278180924419

0.181552734118368

0.165720971177858

0.140598022153301

0.182647267273405

0.162449431037997

0.163674969724093

0.184479244901119

0.170838152528584

0.158452422650343

0.160815011771706

0.169383169498908

0.158406539113611

0.13185116821

96

0.097527744112842

2

0.059818640096052

7

New Balance

0 0 0 0 0 0 0 0 0 0 0 0.071671293016630

7

0.073855906066991

9

0.068732016544888

7

0.093684393780242

7

0.078485037803257

4

0.076695158847134

9

0.069950918913797

5

0.081707068682331

2

0.083743770077890

7

0.079241842461453

7

0.073488080327000

2

0.072740136893238

9

0.072533618779411

9

0.053568278059701

6

5.0%

15.0%

25.0%

35.0%

45.0%

55.0%

65.0%

75.0%

Source: NPD Oct 2014

Belkin share rose back to 70% post iPhone 6 launch!!!

Armbands: iPhone 6 and 6 Plus

Confidential property of Belkin International, Inc. Unlawful to copy or reproduce in any manner without the express written consent of Belkin International, Inc.4

Sport-Fit Armband for iPhone 6$24.99 SRP

Clear screen

protection

Adjustable fitted strap

Hand washab

le fabric

Sweat protectionBlacktop

• Lightweight, breathable material

• Adjustable strap • Clear screen protection

Confidential property of Belkin International, Inc. Unlawful to copy or reproduce in any manner without the express written consent of Belkin International, Inc.5

Additional Colorways

Fuchsia TopazLimelight

Confidential property of Belkin International, Inc. Unlawful to copy or reproduce in any manner without the express written consent of Belkin International, Inc.6

*NEW* Sport-Fit Armband, iPhone 6 (New designs)$24.99 SRP

Confidential property of Belkin International, Inc. Unlawful to copy or reproduce in any manner without the express written consent of Belkin International, Inc.

Sport Fit+ Armband for iPhone 6 and 6+$29.99 SRP (iPhone 6) / $34.99 SRP (iPhone 6+) Clear screen

protection

Hand washable

fabricSweat

protection

Strap catch

Adjustable fitted strap

Card & cash pocket

on back of armband

Perforated arm strap for better

breathability and comfort

• Pouch for key or emergency cash• Lightweight, breathable material• Adjustable strap• Clear screen protection• Hand-washable

Confidential property of Belkin International, Inc. Unlawful to copy or reproduce in any manner without the express written consent of Belkin International, Inc.8

Additional Colorways

Fuchsia TopazLimelight

Confidential property of Belkin International, Inc. Unlawful to copy or reproduce in any manner without the express written consent of Belkin International, Inc.9

*NEW* Sport-Fit Plus Armband, iPhone 6 (New designs)$29.99 SRP

Confidential property of Belkin International, Inc. Unlawful to copy or reproduce in any manner without the express written consent of Belkin International, Inc.10

*NEW* Sport-Fit Plus Armband, iPhone 6 Plus (New designs)$34.99 SRP

Card & Cash Pocket on back of armband

Adjustable fitted strap

Strap catch

Perforated arm strap for better breathability and comfort

Clear screen protection

Hand washable fabric

Sweat protection

Confidential property of Belkin International, Inc. Unlawful to copy or reproduce in any manner without the express written consent of Belkin International, Inc.11

Slim-Fit Plus Armband for iPhone 6$34.99 SRP

Reflective track for increased safety

Clear screen protection

Cord management

loop

Adjustable fitted strap

Hand washable

fabric

Adjustable fitted strap

Sweat protection

Strap catch and

quick set strap

Card & cash pocket

on back of armband

Perforated arm strap for better

breathability and comfort

Blacktop

• Lightweight, breathable material • Slimmer adjustable strap • Comfortable, easy to adjust loop

design• Clear screen protection • Hand-washable

Additional Colorways

Fuchsia Topaz Limelight

Confidential property of Belkin International, Inc. Unlawful to copy or reproduce in any manner without the express written consent of Belkin International, Inc.13

*NEW* Slim-Fit Plus Armband, iPhone 6 (New designs)$29.99 SRP

Confidential property of Belkin International, Inc. Unlawful to copy or reproduce in any manner without the express written consent of Belkin International, Inc.14

Armband Comparison - Features

Features Sport-Fit ($24.99) Sport-Fit Plus ($29.99) Slim-Fit Plus ($34.99)

Sweat Protective Hood X X X

Adjustable Strap X X X

Screen Protection X X X

Hand Washable X X X

Key/Card Pocket X X

No-slip Strap X X

Cord Storage X

Reflective Accents X

Confidential property of Belkin International, Inc. Unlawful to copy or reproduce in any manner without the express written consent of Belkin International, Inc.15

*NEW* Clik Fit Armband, iPhone 6

Features

• Easy clip in, clip out functionality• Fully protective everyday case total

access to screen, buttons, & ports

MSRP $49.99

Armbands: Samsung

Confidential property of Belkin International, Inc. Unlawful to copy or reproduce in any manner without the express written consent of Belkin International, Inc.17

*NEW* Sport-Fit Armband, Samsung (new device)$24.99 SRP

Clear screen protection

Adjustable fitted strap

Hand washable

fabric

Sweat protection

Confidential property of Belkin International, Inc. Unlawful to copy or reproduce in any manner without the express written consent of Belkin International, Inc.18

*NEW* Sport-Fit Armband, Samsung (new device)$24.99 SRP

Confidential property of Belkin International, Inc. Unlawful to copy or reproduce in any manner without the express written consent of Belkin International, Inc.19

*NEW* Sport-Fit Plus Armband, Samsung (new device)$29.99 SRP Card & cash pocket

on back of armband

Adjustable fitted strap

Clear screen protection

Hand washable

fabric Sweat protection

Strap catch

Perforated arm strap for better breathability and comfort

Confidential property of Belkin International, Inc. Unlawful to copy or reproduce in any manner without the express written consent of Belkin International, Inc.20

Additional Colorways

Confidential property of Belkin International, Inc. Unlawful to copy or reproduce in any manner without the express written consent of Belkin International, Inc.21

*NEW* Sport-Fit Plus Armband, Samsung (new device)$29.99 SRP

Confidential property of Belkin International, Inc. Unlawful to copy or reproduce in any manner without the express written consent of Belkin International, Inc.22

*NEW* Slim-Fit Plus Armband, Samsung (new device)$34.99 SRP

Adjustable fitted strap

Cord management

loop

Strap catch and quick set strap

Card & cash pocket on back of armband

Hand washable

fabricSweat protection

Reflective track for increased safety

Perforated arm strap for better

breathability and comfort

Confidential property of Belkin International, Inc. Unlawful to copy or reproduce in any manner without the express written consent of Belkin International, Inc.23

Additional Colorways

Confidential property of Belkin International, Inc. Unlawful to copy or reproduce in any manner without the express written consent of Belkin International, Inc.24

*NEW* Slim-Fit Plus Armband, Samsung (new device)$34.99 SRP

Armbands: Universal

Confidential property of Belkin International, Inc. Unlawful to copy or reproduce in any manner without the express written consent of Belkin International, Inc.

Clear screen protection

Adjustable fitted strap

Hand washable fabric

Sweat protection

Devices, 4.9” and Smaller• iPhone 4, 5, 6• Samsung S4, S5• Samsung S5• HTC One M8• Nexus 5• Xiaomi Mi 3

*NEW* Universal Armband, Small

Fuchsia

$24.99 SRP

Blacktop

Confidential property of Belkin International, Inc. Unlawful to copy or reproduce in any manner without the express written consent of Belkin International, Inc.

Clear screen protection

Adjustable fitted strap

Hand washable fabric

Sweat protection

Devices, 4.9” to 5.5”• iPhone 6 Plus • Samsung Note 2,3, 4• LG G3• Xiaomi Redmi Note

*NEW* Universal Armband, Large

Fuchsia

$29.99 SRP

Blacktop

Thank You