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Arizona Press Women

April 2013TypeRider

by Patricia Myers

“Social Media for Writers andJournalists: What Works and

Why” is the theme of a day-longconference featuring five experts,open to the public and presented byArizona Press Women from 10 a.m.to 3:30 p.m. Saturday, May 4, 2013,at the Chaparral Suites ConferenceCenter, 5001 N. Scottsdale Rd.,Scottsdale.

Registration including lunch is $40prepaid for members before April19, $50 prepaid and received byApril 29. Cost for nonmembers is$50 prepaid before April 19 and $60prepaid and received by April 29.

I hope to see allof you at the

May 4 ArizonaPress Womenconference atChaparral Suitesin Scottsdale. Wehave a fantasticline-up of speakerswho will tell youeverything youneed to knowabout social media. This is youropportunity to hear about what workswith social media – and why – so youcan better put it to use as writers andjournalists. And, don’t forget to payyour dues so you get the discountedrate to the conference.

In the 60 years since Arizona PressWomen came into being, the annualAPW State Conference and member-ship meeting held each spring hastaken on a life of its own as we followtraditions set by our founders.

I thought it might be helpful to newmembers to quickly review the generalagenda of our annual APW StateConference, designed to provideprofessional development workshops, atime for networking and an importantgeneral membership meeting.

Although the speakers and workshopsvary to keep relevant with changingtimes, we generally have a silentauction and book sale, which goes on

Become social media savvy

Escape thesummer

heat whilerelaxing in thecool pines ofRim Country,renew friend-ships and re-charge yourwriting careerSaturday andSunday, July27 and 28, at The Merritt Lodge, located in Payson, Ariz.

See APW Conference, Page 4

Relax, renew, recharge at Writers’ Retreat

See Writers’ Retreat, Page 2 See President’s Message Page 5

Brenda Warneka

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Writers’ Retreat from Page 1

Rim Country District invites APWmembers to plan now for a laid-backweekend getaway at this secludedmountain lodge where they can enjoy lifefrom a hammock, explore nature on ahike, make S’mores over a campfire andshare stories. Explore options such asmeditating while walking the native stonelabyrinth or getting a soothing massage.Enjoy healthy food and snacks, and havefree time to journal, play with a newwriting project or simply read a book.The program will feature games to boostcreativity and explore dreams. This is abeautiful and peaceful setting for fun andrenewal.

"We got a dynamite deal for this vacationretreat that includes an overnight stayplus four meals: lunch and dinner onSaturday, breakfast and lunch onSunday," says Rim District DirectorCarol Osman Brown. "Enjoy healthy,home-cooked, buffet-style meals. No redmeat or alcohol will be served."

Rim Country District paid the advance tohold the dates for APW. Moreinformation will be available at the APWState Conference on May 4, but space islimited, so get reservations in early.

The lodge has a charming assortment ofrooms with two twin beds, a queen, or aking-size bed. Many of the rooms aredecorated according to a theme such as“The Butterfly Room” and the TeddyBear Room.” Attendees may wish toshare a room with a spouse or a friend.The double occupancy rate (including fourmeals) is $95 by the early bird registrationdate of June 26 or $110 thereafter up untilthe final registration date of July 11. Thesingle occupancy rate is $140 by theearly-bird registration date or $150 by thefinal registration date. All fees must bepaid by the final registration date.

For additional information, emailcarolosmanbb@gmail.com or call928-468-9269.

Retreat attendees can relax in cozy rooms at The Merritt Lodge.

A welcoming sign at The Merritt Lodge, below, sets the pace forretreat attendees looking for a renewed outlook.

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by Barbara Lacy

In the mood for a little Springcleaning? Consider donating

quality, unused items to APW forthe silent auction held at the May4 APW State Conference atChaparral Suites.

"Every year we receive fun itemsthat one member discards andanother snatches up," says APWdirector Barbara Lacy.

Items of interest include jewelry,books, DVD’s, pottery, giftbaskets and certificates. Lacy alsosuggests APW members ask thebusinesses they frequent to donate gift cards orcertificates.

Those with something to donateshould contact Lacy atblacy1@cox.net or 480-620-1358to let her know what they aredonating. She will email them thesilent auction form to fill outbefore they get to Chaparral Suites.That way, they can just bring theitem and form with them to theconference.

Goodie BagsAPW members whose employersor themselves would like to donateitems for conference goodie bagsshould email azpresswomen@cox.net.

Someone will be in touch with those wishing todonate to make further arrangements.

APW members get firstchoice of book sale tablesat the May 4 APW State

Conference at Chaparral Suites.There is no charge for tables, butthey will be allocated on a first-come, first-served basis to thosewho reserve by April 15. Afterthat, tables will be sold to otherconference attendees.

Booksellers are responsible foroverseeing their own tablesduring the conference. The tables are located near thesessions, but authors may wish to bring a cover to layover the books while sessions are in progress.

Venders make a donation toAPW's treasury in the amount of$1 for each book or item sold, orif sold for less than $1, a donationof 50 cents up to a maximum of$10. This also covers smallstationery items that are typicallysold at the book sale.

Reservations for book sale tablespace are made by sending anemail to azpresswomen@cox.net.Confirmation will be by return

email. Book vendors must be registered to attend theconference. Book table set-up time begins at 8:30a.m. and closes no later than 5 p.m.

Sell books at May 4 conference

Donations needed for silent auction, goodie bags

Volunteers are soughtto register attendees

at the May 4 APW StateConference and also tohelp with the Silent

Auction and book sales.

Barbara Lacy agreed tooversee the SilentAuction, but she needsassistance. Contact her at

480-620-1358 or emailazpresswomen@cox.netand someone willrespond.

Help needed for Conference

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Reserve with check or credit card by mail to P.Stevenson, 1927 E. Vaughn, Tempe 85253, oremailed with credit card information toapw.reservations@gmail.com. For late registration,call Barbara Lacy at 480-620-1358.

The topics and speakers are: 10 a.m., “Fast-ForwardYour Career with 21st Century Tools,” New YorkCity journalist-marketing expert Pamela Bayless;10:45 a.m., “Social Media Law,” Phoenix attorneyRuth Carter; noon (luncheon), “Social Media forAuthors,” bestselling author Kevin Hearne; 2 p.m.,“Random Acts of Social Media,” Dave Barnhart,founder of Business Blogging Pros; and 2:45 p.m.,“The Dollars and Sense of Facebook: Social Mediaas a Personal Branding Tool,” John Southard, anArizona historian skilled in creating a social mediapresence. The annual APW high school journalismscholarships will be awarded during the luncheon.

Member registration is 8 to 8:30 a.m., with the APWboard meeting from 8:30 to 10 a.m. Nonmemberregistration is from 9 to 10 a.m. The annualmembership meeting will begin at 3:30 p.m.

SpeakersBayless is a New York-basedjournalist, editor and marketingexpert who grew her own careerwhile providing website contentfor media, corporations andnonprofit groups. She believes“to reach a smart, sophisticatedaudience, you need to cutthrough the clutter using socialmedia effectively.”

Carter owns Carter Law Firmin Phoenix, which specializesin intellectual property, socialmedia law, business formationand contracts, and flash moblaw. She is author of an eBooktitled The Legal Side ofBlogging: How Not to GetSued, Fired, Arrested or Killed.She was selected as anAmerican Bar AssociationLegal Rebel for her work in

flash mob law in 2012. She is a co-founder ofImprov AZ, and volunteers with Ignite Phoenix.

Hearne, an Arizona nativeand former high schoolEnglish teacher, is a NewYork Times best-sellingauthor of the Iron DruidChronicles, a series of urbanfantasy novels published byRandom House/Del Rey. Hissixth book, Hunted, will bereleased on June 25. As anunknown author, he createdmemorable characters in hisfirst book, then landed an agent and a contract forthree novels published in 2011, and two more lastyear. Hearn gained local, national and internationalfans by combining a website, blog and social mediato interact with his readers and connect withpublishers, editors and other authors in thefantasy/science fiction genre.

Barnhart, founder of BusinessBlogging Pros, helps writersand business owners establish astrategy for using blogs,websites and social media as acost-effective way to gain adigital presence that boostscredibility and revenue. Heoffers tips for more efficientlyusing Twitter, Facebook,LinkedIn and other networkinggroups.

Southard, an Arizona historianwho assists culturalorganizations in establishing asocial media presence, will tellhow to build an audience,create intellectually andaesthetically appealing content,schedule posts and maintain areliable posting frequency; aswell as how to gauge theeffectiveness of a social mediacampaign.

APW Conference from Page 2

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Arizona high school students, who will bestudying journalism at an Arizona university or

community college in the fall of 2013, are invited toapply for two $500 Arizona Press Women MemorialJournalism Scholarships. The application deadline isApril 21, 2013.

APW, a statewide organization of professionalcommunicators, established the annual $500scholarship honoring the memory of Betty Latty-Hurlburt, a notable Phoenix journalist who passedaway in 1997. This year an additional $500scholarship was added, the June Payne MemorialScholarship, made possible through the ArizonaPress Women Anthology Skirting Traditions and theNFPW Education Fund. Payne had been a member ofAPW longer than anyone in the history of the group whenshe died in late 2011. She joined in 1954 shortly after APWwas formed. She was also an editor and contributing writerto Skirting Traditions.

Applicants must be graduating high school seniors whointend to major in journalism at an accredited Arizonauniversity or community college. Requirements includefilling out an application, a letter of recommendation from ahigh school teacher, two published writing samples and aone-page letter or essay from the student that describes hisor her background and the reasons he or she wants to pursuea career in journalism.

Applications and further instructions are available atwww.arizonapresswomen.com or by contacting ScholarshipChair Joan Westlake at 480-968-8902 orjkwestlake@aol.com.

Judges soughtfor high school contestAPW members are invited to participate as

judges in the 2013 APW High SchoolScholarship Contests.

The committee, chaired by Joan Westlake, meetsin April to review the entries and select the win-ners of two scholarships of $500 each.

APW makes the awards to graduating seniors whowill be studying journalism at an Arizona univer-sity or community college this fall.

To participate as a judge, contact Westlake at 480-968-8902 or jkwestlake@aol.com.

throughout the day. Proceeds go to the APW scholarshipfund.

There is a meeting of the current Board of Directors,either the night before or earlier in the morning before theConference opens to APW members and the generalpublic. This year the APW board meeting will take placeSaturday morning, prior to the workshops.

Newly elected officers are introduced at the luncheon. Inaddition to a speaker, the program includes theannouncement of our high school scholarship winners andthe Arizona winners in our state or at-largecommunications contest. There are two scholarships to begiven out this year. Winning students are invited to theluncheon as our guests and their parents and writingteachers may also attend. First-place winners in thecommunications contest go on to national competition,

with the winners honored at the National Federation ofPress Women conference, which is in Salt Lake City thisyear in August.

On May 4, the APW general membership meeting takesplace following the workshops. This is a very importantmeeting. We will have a brief memorial for any memberswho passed away, install new officers and select delegatesto represent Arizona at the National Federation of PressWomen convention. It also is a time where members havean opportunity to ask questions and discuss issuesimportant to the future of the organization. Please attendthis very important meeting as your input is needed.

I look forward to welcoming you to the conference.

Brenda

Journalism scholarships deadline looms

President’s message from Page 1

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APW elections this month

Pam Stevenson, who hasserved as lst vice

president and presidentelect for the past year, willautomatically become thepresident of Arizona PressWomen for 2013-14following APW's May 4annual meeting.

A slate of officers consistingof 1st vice president (presi-dent elect), 2nd vice presi-dent (membership), secre-tary and treasurer will be elected for the comingyear.District chairman (Central, Rim Country, andSouthern) are elected by their districts. Other boardmembers are appointed by the president.

APW needs new members to bring fresh ideas to itsranks by serving on the board. For additionalinformation, contact Brenda Warneka atwarneka@cox.net or 602-740-9579.

Pam Stevenson

Official notice of meetings

This is official notice of an APW Board Meetingand APW Annual Membership Meeting as

follows:

DATE: Saturday, May 4, 2013PLACE: APW Spring Conference Chaparral Suites Conference Center 5001 N. Scottsdale Rd., Scottsdale, Ariz.TIMES: Board Meeting – 8:30 a.m. Membership Meeting – 3:30 p.m., or as soon thereafter as conference sessions end and the membership meeting is called to order

Agendas will be prepared a week before the meet-ings. A board member may request to have an itemplaced on the agenda for the board meeting, or amember may request to have an item placed on theagenda for the annual membership meeting bysubmitting their request to azpresswomen@cox.neton a timely basis.

Info: Brenda Warneka at warneka@cox.net, 702-298-5236 or 602-740-9579 (cell).

Meet Susanne TsoA member of APW since 2012, Susanne Tso is

employed in her own business, The Write Word, inPhoenix. She specializes in public relations,

marketing and corporate communications.

A contributing writer to theAhwatukee Republic, Tso hadher own column in 2007. Shehas written freelance articlesfor the Arizona Republic,MOM Magazine, 101 NorthMagazine, Your HealthMonthly magazine, Scottsdalemagazine and numerous otherpublications.

Tso came to Arizona from theSan Fernando Valley almost40 years ago to attend Arizona State University, fell inlove with the area and stayed. She originally majored intheater. After winning the Miss Arizona 1975 pageant, shedid a few commercials with well-known Phoenix radiopersonality Bill Heywood. However, with a passion forwriting since childhood, she eventually decided journalismoffered a more practical career choice.

After graduating with a BS in broadcast journalism fromASU, Tso went to work for Salt River Project. There shewas a senior press representative and subsequently a seniorpublications editor. She met her former husband, a NativeAmerican to whom she was married for 25 years, whenshe interviewed him for a series of articles about theNavajo Generating Station on the Navajo IndianReservation near Page. The couple made sure their threechildren knew about their heritage on both sides of theirfamily as they were growing up. Tso was so taken with theNavajo culture that her in-laws called her a “white Indian.”She especially appreciates the Navajo love of family andunique sense of humor.

After Tso’s first child was born, SRP allowed her to jobshare with another young mother, and they receivedsubstantial press coverage as the first job-sharingarrangement in the state. A few years later, with threechildren younger than 4, she resigned from SRP to workon her own from home.

Tso has numerous writing/editing awards over the yearsincluding several Gold Quill Awards from theInternational Association of Business Communicators.

She is most proud of her three talented children, the twoyoungest of whom are still in college. Both of her sons aregifted writers, and her daughter attends college on bothacademic and gymnast scholarships. In her spare time,Tso makes and sells jewelry, and cares for her twodogs and four cats.

Susanne Tso

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Our heartfelt condolences toformer member and friend of

APW Laurie Fagan, her son, De-von, and the rest of their family onthe recent death of Fagan’s hus-band and business partner, GeoffHancock.As owners of the San Tan SunNews, the two were tireless boost-ers of Chandler and Gilbert smallbusinesses.The couple bought the OcotilloNews in 2001 and renamed it in2005. Geoff oversaw advertisingand production, while Laurie waspublisher, before recently sellingthe paper to the Times MediaGroup."Geoff was a generous employer

with a great sense of humor," saysLynda Exley, who was editor ofthe SanTan Sun News for sevenyears before its sale. "The worldwas a better place because of him.He is truly missed by all whoknew him."During Laurie and Geoff's tenure,the free, twice-a-month newspapergrew from a circulation of 7,000 to38,000.Geoff donated his body for scienceresearch. A celebration of his lifetakes place from 3 to 5 p.m. Sun-day, April 7, at Valley UnitarianUniversalist Congregation, 6400W. Del Rio St, off Ray andMcKemy in Chandler.

For information about the

memorial services, visit Geoff’sFacebook page at “Geoffrey DeanHancock.”

Condolences on Geoff Hancock's death

Geoff Hancock

Upcoming AZ writing eventsApril 1, 7 p.m., "Diversity in the News: by GwenIfill, one of the nation’s most recognized and respectedtelevision journalists, at the First Amendment Forum ofthe Cronkite School on ASU’s Downtown Phoenixcampus. Ifill is managing editor and moderator of thePBS news show Washington Week, the longest-runningprime time news and public affairs program ontelevision. She is senior correspondent for PBSNewsHour and a frequent guest on Meet the Press. Inaddition, Ifill is the bestselling author of TheBreakthrough: Politics and Race in the Age of Obama.The program is free. Info:http://cronkite.asu.edu/node/2811.

April 2, 1 p.m., “Writing & the Law: A Lesson inCopyright” presented by Brenda Warneka, memberof APW and the State Bar of Arizona, at the RiverWriters Group at Mohave Community College inBullhead City. The meeting is open to the public. Thisis one of a series of “Writing & the Law” presentationsby Warneka. Info: slybiz@aol.com.

April 2, 6-8 p.m., "Imagery" With Robert Mengert,part of the Shake It Up Workshops, a series sponsoredby the Phoenix College Creative Writing Program andheld at the college. Join poet Robert Mengert, graduateof the MFA program at Syracuse, published author and

college instructor, for hands-on exercises anddiscussion to develop your image-making skills.Practice using imagery for its own beautiful sake andfor clarification, as metaphor and symbol. Theworkshop focuses on poetry, but writers of all genreswill enjoy and benefit from the free workshop. RSVP tolisa.miller@phoenixcollege.edu or 602-285-7348.

April 5-6 KABAM!(Kingman Area Booksare Magic) at MetcalfePark, Kingman. Apoetry slam on Friday and book festival on Saturday.Info: Amaxson@mohave.org.

April 7, 2-4 p.m., Skirting Traditions Program atSharlot Hall Museum, Prescott, presents Mary JanePhillippi Shoun by Pam Stevenson. Shoun, whostarted in the communications field as a pioneer radiobroadcaster in Flagstaff, was a multitalented journalistwho excelled in diverse media careers during her life.After moving to the Phoenix area, she worked as a radiobroadcaster, public relations expert, and as a newspaperreporter and editor at various publications, including theGlendale Star, Peoria Times, and Maryvale Star. Freewith admission to museum, which is $3-$5. Info:www.sharlot.org, www.arizonapresswomen.com.

See Events, Page 8

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April 12-13, SPJ Region 11 Spring Conference atSouth Point Hotel & Casino in Las Vegas, Nev. Thecost is $65 for SPJ members, $80 for nonmembers and$40 for all students. The Mark of Excellence (MOE)awards luncheon is ticketed separately at $35 forstudents and $40 for guests. Info: Teri Carnicelli, SPJRegion 11 director and treasurer of Valley of the SunSPJ, 602-410-1267.

Apr. 18-20, Arizona History Convention, a jointconference in 2013 with the New Mexico HistoricalSociety in Las Cruces, NM, with Booksellers ExhibitHall open throughout the event. Info: arizonahistory.orgor contact Bruce Dinges at 520-628-5774 orbdinges@azhs.gov.

April 19, 10:30 a.m.-noon, Sheila Roe and son at2013 Arizona-New Mexico Joint History Conference,Las Crusas. Sheila and Patrick Roe,Scottsdale researchers and writers,present "How POWs from the SecondBoer War Came to Settle the AmericanSouthwest." At the end of the SecondSouth African Boer War, POWs heldby Britain in Bermuda were allowed tosettle in northern Mexico and south-west United States. Learn about thecontributions these immigrants made to their newcountry and communities. Info: arizonahistory.org orcontact Bruce Dinges at 520-628-5774 orbdinges@azhs.gov.

April 21, 2-4 p.m., Skirting Traditions Program atSharlot Hall Museum, Prescott presents AnnaMoore Shaw by Barbara Lacy.Shaw, a Pima Indian, was born at atime when her family lived much ashad earlier generations, but wasquickly adopting a modern Anglolifestyle. Shaw’s concern forpreserving the oral Pima storiesfrom her youth was the impetus forher to go to college after herchildren were grown so that shecould preserve the stories. Shewrote Pima Indian Legends and her autobiography, APima Past. Free with admission to museum, which is$3-$5. Info: www.sharlot.org,www.arizonapresswomen.com.

May 5, 2-4 p.m., Skirting Traditions Program atSharlot Hall Museum, Prescott presents PatriciaMyers by Carol Osman Brown. Myers was a reporter,

columnist and editor for majornewspapers and magazines in thegreater Phoenix area beforebranching out to national andinternational publications, andthen becoming a public relationsconsultant and internationallyknown jazz critic. Free withadmission to museum, which is$3-$5. Info: www.sharlot.org,www.arizonapresswomen.com.

May 10-12, Southwest Book Fiesta at AlbuquerqueConvention Center in the Southeast Hall. The eventbrings together authors, publishers and the readingpublic in a family friendly community event. Themission is to recognize and encourage the literaryaccomplishments of Arizonan and New Mexicanauthors. Additional information is available atwww.swbookfiesta.com. For regular communicationsabout the festival, email chile@fiery-foods.com and tellthem, "Sign me up."

May 18, 9 a.m.-5 p.m., Writers Round-Up at CrownePlaza, 2532 W. Peoria Ave., Phoenix. "Mastering The 6Core Competencies Of Successful Writing!" is present-ed by Larry Brooks, who has developed and taughtwriting workshops since the mid-1980s. He was nameda Mentor by the Oregon Writer’s Colony and continuesto teach at workshops around the country. His newbook, Story Engineering: Mastering The Six Core Com-petencies of Successful Writing, was released in early2011 from Writers Digest Books. Attendees learn howto create strong story concepts, characters, themes,scenes and writing voice. Lunch is included. Cost: $35for RWA members, $45 nonmembers. Register and payonline at http://valleyofthesunrw.com/upcoming-events/events/ or mail a check to: Valley of the Sun Ro-mance Writers, P.O. Box 12012, Glendale, AZ 85308-2012 by May 8.

Events from Page 7

Sheila Roe

Barbara Lacy

Patricia Myers

Submissions wanted!Share industry related news with your fellow

APW members including committee reports,event news, writing contests, industry relatedarticles, industry-related personal accomplish-ments ... anything you think would be of value toour membership!

Send submissions, photos and art to Lynda Exleyat exlent@aol.com. The deadline for the Mayissue is April 21.