arizona alarm association presentation slides
TRANSCRIPT
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10 Fresh Lead Generation Tips That Work
By Brian Offenberger CeM, CSMANovember 18, 2015Arizona Alarm Association
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Today’s Objective
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Meet Brian Offenberger
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Industry Involvement
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Featured By
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# 1 - Joint Venture Marketing
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# 2 - LinkedIn Advanced Search
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# 3 - Use Webinars
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# 4 - Top Search Engine Rankings
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Prospects & Customers Are Online
87% of US population is connected to the internet (UN Population Division)
91% of those with internet access use search engines (Marketing Profs)
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Free Report
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# 5 – Create and Promote Content
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# 6 – Sell to Existing Customers
1. Get a spreadsheet
2. Compare what each customer has vs. what you have to sell
3. Call on those with greatest needs first
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# 7 - Use Email
Transactional Newsletters
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Why Email?
For every $1 spent, $44.25 is the average return on email marketing investment. - EmailExpert "[Infographic] 10 Must Know Email Marketing Stats 2014" (2014)
73% of Females look at email (Listrak 2014)
71% of Males read email (Listrak 2014)
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Get My Newsletter
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# 8 - Cause Marketing
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Brake Masters Example
“Put a Brake on Breast Cancer”
10% of all brake jobs to YWCA
Record sales + $500,000 FREE Publicity
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Cause Marketing Tips
• Look for an aggressive promotional partner with a logical tie in to your business (church or business)
• They promote it to their audience. You help them promote it the right way. You make donation to their cause.
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# 9 - Why You Over the Other Guy
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Everyone Has Competition
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How Are You Different
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# 10 – Online Ads
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Read my Column in SDM Magazine
Monthly since June 2015
Sales Best Practices
Ideal for Company Owners, Sales Directors, Sales Managers, Salespeople
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Slides & Free Mini Marketing Plan
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How to Reach Me• Phone: (602) 412-3168 x 801
• Email: [email protected]
• Website: www.RightOn-NoBull.com