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8/7/2019 Are you ready to start a business

1/40

Mjjb`bmthi wbtk

Whshmrdk Whpert

Hdeneabd Thttbnc ej Gusbnhss

GGM 8

DeurshGGXT 9=7

Bntreiudtben te Gusbnhss

rhshnthi !e"rej# $mnseer Mnbs

rhshnthi G%"T# $# &ussma &mbihr !brab'b


2/40

(hibdmtben

Ihibdmtben te pmrhnts wbtk `evh mni rhsphdt,wke greuckt ah te tkh `hvh` ej hxdh``hndh

wkhrh B ma stmnibnc teimy mni `eeobnc jertkh aest preabsbnc juturh mkhmi jer wkbdk

tkhy smdrbjbdhi tkhbr aest pmst.


3/40

Md)new`hichahnts

B ma hxtrhah`y tkmnoju` te Màbckty M``mk jerkbs crmdh mni ahrdy mni crmntbnc ah tkh

mgb`bty te mddeap`bskbnc tkbs tmso.

B weuì `boh te mdonew`hich m sphdbm` ihgt ej

crmtbtuih te ay Yhmdkhr mni rhshmrdkmivbshr,

Vrej. Amnseer Mnbs

Jer tkh chnhresbty wbtk wkbdk kh cmvh ej kbstbah mni hxphrbhndh. B ma m`se eg`bchi jer

kbs obni mni unihrstmnibnc ghkmvber tkmtrhm``y amih tkbs prehdt pessbg`h te mdkbhvh.

B tkmno te ayjmab`yms wh`` ms Tbr KunmbnOkmnmnbjer tkh wmratk ej mpprhdbmtben,

èvh mni bnjbnbth de!ephrmtben.


4/40

DENYHNY VMCH

=. T%nepsbs =

7. rhjmdh 74. Mrh %eu rhmi% te stmrt m *usbnhss+ 4-34.=. Ykh rhm`bty ej stmrtbnc m gusbnhss 4-9

4.7. Ykh dkm``hnchs ej runnbnc m gusbnhss 9-84.4. Msshss yeur gusbnhss sob `s 8-:

4.9. Eutseurdh, rhdrubt er b!re"h gusbnhss sob``s :-39. ,b`` %eur bihm wer)+ 3-#9.=. $hshmrdk tkh mroht 3-%9.7. &rethdt yeur b'hm %-#9.4. (ehrdbm`b)h yeur b'hm #8. !urnbnc %eur bihm bnte m *usbnhss #-=48.=. &rejhssbenm` m'"bdh =*8.7. +usbnhss !`mn =*-==8.4. mroht rhshmrdk jer yeur gusbnhss ==-=78.9. tmrtbnc, guybnc er jrmndkbsbnc =7-=9:. - sthps te *usbnhss suddhss =9-=#:.=. (ensb'hr yeur subtmgb`bty =9-=8:.7. (ensb'hr yeur b'hm =8-=::.4. (ensb'hr yeur mroht =8:.9. (ensb'hr yeur de!htbtben =:-=3:.8. (ensb'hr yeur hn"brenhnt =3-=%

:.:. (ensb'hr yeur jbnmndbm` dentre` =%:.3. (ensb'hr yeur stmrt-u! dests =#3. Hstm*`bskbnc %eur *usbnhss =#-743.=. +usbnhss strudturh 7*

3.7. +usbnhss mn' de!mny nmh 7*-7=3.4. &rhbshs mn' `hmsbnc 7=3.9. bnmndhs mn' h/!hnshs 773.8. +mnobnc 77-74%. $hhtbnc %eur `hcm` e*`bcmtbens 74-4=%.=. 6hcm` rhubrhhnts 79-78

%.7. 6bdhnshs, !hrbts mn' rhcu`mtery rhubrhhnts 78-7:

%.4. Ym/mtben 7:%.9. $hder' ohh!bnc 73-7%%.8. nth``hdtum` !re!hrty 7%-7#

%.:. nsurmndh 7#-4*%.3. !`eybnc stmjj 4*-4=#. rhpmrbnc .eur Tam`` Gusbnhss jer &mri Hdeneabd !bahs 4=-49#.=. bckt mys m gusbnhss dmn sur"b"h mn' !res!hr bn m 'enturn 4=-44

#.7. Yhn'bnc te +usbnhss !re"bnc yeur de!mny bn m gm'hdenebd shttbnc 44-48

=*.Whjhrhndhs 4:


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T%nepsbs

Ykh ambn eghdtbvh ej tkh rhshmrdk rhpert te stuiy tkh hdeneabd shttbnc ej

gusbnhss tkmt bs tkh stmrtbnc ej gusbnhss. Ms wh`` ms bn tkbs rhshmrdk rhpert bt bs

ibsdusshi tkmt wkmt preg`has yeu wb`` jmdh bn stmrtbnc er `mthr iurbnc gusbnhss.

Ykh rhpert densbsts ej shvhn dkmpthrs.

Jbrst dkmpthr bs mgeut ibjjhrhnt rhm`btbhs mni dkm``hnch ej gusbnhss mni cbvhs bihm

kew te mddhss yeur gusbnhss sob``s eutseurdh, rhdrubt er baprevh gusbnhss sob``s.

"hdeni dkmpthr ibsdusshs tkh wmys yeu dmn msshss mni ihvh`ep yeur gusbnhss

bihm.

#ew te bap`hahnt mn bihm bn te m gusbnhss bs ibsdusshi bn tkbri dkmpthr.

Bn jeurtk dkmpthr, shvhn ohys sthps jer suddhss ej mny gusbnhss mrh ibsdusshi.

Bn jbjtk dkmpthr, ibjjhrhnt msphdts ej hstmg`bskbnc m gusbnhss `boh gusbnhss

strudturh, gusbnhss mni deapmny nmah, prhabshs mni `hmsbnc, jbnmndhs mni

hxphnshs, mni gmnobnc mrh ibsdusshi.

"bxtk dkmpthr ibsduss m`` tkh `hcm` eg`bcmtbens ej gusbnhss.

#ew te prhpmrh yeur gusbnhss jer kmri hdeneabd tbah er rhdhssben bs ibsdusshi bn

shvhntk mni `mst dkmpthr ej tkbs rhpert.


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rhjmdh

Hdeneabd shttbnc ej *usbnhss

$unnbnc yeur ewn gusbnhss dmn gh m vhry rhwmribnc mni ju`jb``bnc hxphrbhndh. %n

tkh etkhr kmni bt dmn gh ibjjbdu`t, tbah!densuabnc, dest`y, mni getk pkysbdm``y mni

ahntm``y irmbnbnc. &eu m`se nhhi te rhahaghr tkh vhry rhm` stmtbstbd tkmt en`y bn

jbvh ej m`` nhw gusbnhsshs wb`` survbvh tkh jbrst jbvh yhmr ej trmibnc.

Bt bs mgseùth`y hsshntbm` tkmt yeu kmvh tkh rbckt rhmsens jer wmntbnc te stmrt mnirun yeur ewn gusbnhss. Bj tkh bihm ej hstmg`bskbnc m gusbnhss bs tkh en`y eptben

tkmt yeu kmvh tkhn B weuì strenc`y urch yeu te tkbno mcmbn. Bt bs net mn hmsy

eptben mni un`hss yeu densbihr tkmt bt bs tkh rbckt eptben jer yeu, bt bs aerh tkmn

`boh`y yeu wb`` ghdeah enh ej tkh jmbùrh stmtbstbds.

#ewhvhr, bj yeu kmvh ihdbihi tkmt yeu rhm``y wmnt te stmrt yeur ewn gusbnhss tkhn

tkbs rhpert bs jer yeu. Bt devhrs m`` tkh hsshntbm` pebnts yeu nhhi te onew mni tkbno

mgeut ghjerh yeu mdtum``y ce mkhmi. 'vhn bj yeu m`rhmiy ephrmth yeur ewn

gusbnhss, bt wb`` prevh bnvmùmg`h bn dentrbgutbnc te yeur encebnc suddhss.

Ykhrh hrm ne shdrht trbdos te ghbnc suddhssju` bn gusbnhss. "uddhss wb`` en`y deahtkreuck kmri wero mni tkreuck m`wmys ejjhrbnc seahtkbnc tkmt tkh densuahr

wmnts, mt tkh prbdh, bn tkh rbckt p`mdh, mni bn tkh rbckt (umntbty. %n m jbnm` neth,

yeu aust m`wmys rhahaghr tkmt yeu aust nhvhr èsh sbckt ej tkh jmdt tkmt yeu

mrh m`se bn gusbnhss te amoh aenhy. )btkeut encebnc prejbt yeu wb`` hvhntum``y

jmb`.


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!hdknb/uhs

Mrh %eu rhmi% te stmrt m *usbnhss+

$unnbnc yeur ewn gusbnhss dmn gh m rhwmribnc hxphrbhndh. #ewhvhr, bt dmn m`se

ahmn ènc keur*s kmri wero mni jrh(uhnt dkm``hnchs. +hjerh yeu stmrt yeur

gusbnhss, bt bs bapertmnt tkmt yeu unihrstmni tkh rhm`bty, mni tkh dkm``hnchs, ej

runnbnc m gusbnhss.

Ymoh tkh tbah te msshss bj yeu kmvh tkh rbckt sob``s te run m gusbnhss suddhssju``y,

mni te bihntbjy mny sob``s yeu amy nhhi bn tkh juturh. Bj yeu ien*t kmvh tkh rbckt

sob``s, bihntbjy tkh enhs yeu deuì eutseurdh er hapèy seahenh te èeo mjthr. M

wbih rmnch ej trmbnbnc rhseurdhs bs mvmb`mg`h jer yeu mni yeur hapèyhhs.

Ykbs rhpert wb`` kh`p yeu te stmrt m gusbnhss, mni pebnt yeu bn tkh rbckt ibrhdtben

jer jurtkhr bnjeramtben mni mivbdh.

Ykh rhm`bty ej stmrtbnc m gusbnhss

Ykh dkm``hnchs ej runnbnc m gusbnhss

Msshss yeur gusbnhss sob``s

%utseurdh, rhdrubt er baprevh gusbnhss sob``s

!kh rhm`bt% ej stmrtbnc m *usbnhss

"tmrtbnc mni runnbnc m gusbnhss kms amny ghnhjbts. &eu dmn gh yeur ewn gess,

mdkbhvh yeur irhmas mni hney aerh j`hxbgb`bty. #ewhvhr, tkh rhm`bty ej runnbnc m

gusbnhss dmn bnve`vh aerh kmri wero, jrustrmtben mni shtgmdos tkmn yeu abckt

bamcbnh. Mn bapertmnt sthp bn msshssbnc yeur subtmgb`bty te stmrt m gusbnhss bs te

densbihr tkh rhm`btbhs yeu amy jmdh.

Ykbno mgeut yeur bndehs

Ykh rhm`bty ej runnbnc m gusbnhss bs ejthn ènc keurs, ne ke`bimys mni `btt`h

bndeah. Bj yeur gusbnhss iehs amoh m prejbt yeu amy dkeesh te bnvhst tkbs aenhy

gmdo bnte tkh gusbnhss rmtkhr tkmn pmy yeursh`j m sm`mry. Bj yeu dmn mjjeri te

rhdhbvh m sm`mry, tkh maeunt mni jrh(uhndy ej pmyahnts amy gh mjjhdthi gy tkh

prejbts mni hxphnshs ej yeur gusbnhss.

(ensb'hr yeur jmb`y

Ykhrh dmn gh m gbc ibjjhrhndh ghtwhhn werobnc ms mn hapèyhh jer seahenh h`sh,

mni runnbnc yeur ewn gusbnhss. &eu amy jhh` tkmt yeu nhhi te sphni ms audk


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tbah werobnc en yeur gusbnhss ms pessbg`h. Bj yeu ie net kmvh sht keurs mni yeu

dmn*t mjjeri te tmoh mnnum` `hmvh, tkbs dmn ihdrhmsh tkh maeunt mni (um`bty ej

tbah yeu sphni wbtk yeur jmab`y.

Msshss yeur !hrsenm`bty

)kb`h stmrtbnc mni runnbnc m gusbnhss rh(ubrhs amny sob``s, bt bs m`se ushju` te

msshss yeur phrsenm` mttrbguths. #ew ie yeu kmni`h prhssurh Ie yeu kmvh m

pesbtbvh phrsenm`bty -mn yeu wero wh`` unihr strhss Ie yeu hney bnthrmdtbnc

wbtk etkhr phep`h Mnswhrbnc tkhsh (uhstbens dmn kh`p yeu te ihdbih bj yeu mrh

rhmiy te stmrt m gusbnhss.

$hj`hdt en yeur cem`s

)khn yeu run m gusbnhss yeu amy jbni tkmt yeu sbap`y ie net kmvh tkh tbah er

aenhy te ahht yeur phrsenm` cem`s. 'neybnc m irhma ke`bimy, pmybnc ejj tkh

aertcmch mni sphnibnc aerh tbah wbtk dkbìrhn mrh m`` phrsenm` cem`s tkmt yeu

amy kmvh te pestpenh ms yeu wero tewmri mdkbhvbnc yeur gusbnhss cem`s.

!kh dkm``hnchs ej runnbnc m *usbnhss "tmrtbnc m gusbnhss dmn gh rbsoy, mni net m`` gusbnhsshs suddhhi. hw gusbnhsshs

ejthn jmb` iurbnc tkh hmr`y yhmrs. B rhdeaahni tkmt yeu shrbeus`y densbihr tkh

je`èwbnc dmushs jer gusbnhss jmbùrh. /nihrstmnibnc wkmt dmn ce wrenc, mni kew

tkhsh dkm``hnchs weuì mjjhdt yeu mni yeur jmab`y, dmn kh`p yeu te ihdbih bj yeu

mrh rhmiy te stmrt m gusbnhss.

mroht !ethntbm`

+hjerh yeu stmrt yeur gusbnhss, tkereuck`y rhshmrdk yeur amroht. 6mny

gusbnhsshs jmb` ghdmush tkh amroht jer tkhbr preiudts er shrvbdhs bs tee sam`` te

suppert tkha. Bt bsn*t hneuck te onew tkmt m amroht hxbsts jer m preiudt er

shrvbdh= yeu aust m`se bnvhstbcmth tkh strhnctks mni whmonhsshs ej hxbstbnc mni

pethntbm` gusbnhsshs se yeu ien*t unihrhstbamth tkh strhnctk ej yeur deaphtbtben.

(m!btm`

-mrhju``y densbihr yeur dmpbtm` rh(ubrhahnts wkhn p`mnnbnc yeur gusbnhss. &euwb`` nhhi sujjbdbhnt dmpbtm` te sustmbn yeur gusbnhss untb` bt ghcbns te grhmo hvhn er

densbsthnt`y rhturn m prejbt. &eu deuì m`se ush jbnmndbm` ghndkamrobnc imtm te jbni

eut wkmt junibnc abckt gh rh(ubrhi te stmrt yeur gusbnhss.

+usbnhss !`mn

7rhpmrh m ihtmb`hi gusbnhss p`mn te kh`p yeu sht eut d`hmr cem`s jer sm`hs, crewtk

mni hxphnshs. %phrmtbnc wbtkeut m gusbnhss p`mn dmn dmush m gusbnhss te èsh

ibrhdtben mni hxdhhi bts guicht.


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retk

-mrhju``y p`mn crewtk te cbvh yeur gusbnhss m audk crhmthr dkmndh ej suddhss.

"eah gusbnhsshs hxpmni tee (ubdo`y, puttbnc prhssurh en tkhbr jbnmndbm` mni

amnmchahnt strudturhs mni imamcbnc tkh (um`bty ej tkhbr preiudts er shrvbdhs.

6edmtben

&eu amy strucc`h te mttrmdt dusteahrs bj yeur gusbnhss bs ibjjbdu`t te jbni, kmri te

mddhss, mni surreunihi gy deaphtbters. $htmb` gusbnhsshs bn pmrtbdu`mr rh(ubrh m

preabnhnt mni hmsb`y mddhssbg`h èdmtben.

httbnc stmrth'

Ykhrh mrh m rmnch ej stmrt!up mdtbvbtbhs te deap`hth wkhn yeu stmrt yeur gusbnhss.

Msshss %eur *usbnhss s)b``s

$unnbnc m gusbnhss rh(ubrhs amny ibjjhrhnt sob``s. B rhdeaahni tkmt yeu msshss

yeur gusbnhss sob``s te kh`p yeu unihrstmni wkbdk sob``s yeu amy nhhi te baprevh

er `hmrn ghjerh yeu mrh rhmiy te stmrt yeur gusbnhss.

hnhrm` gusbnhss mnmchhnt sob``s

-mn yeu ih`hcmth tmsos

Ie yeu kmvh preg`ha!se`vbnc mni ihdbsben!amobnc hxphrbhndh

Ie yeu onew kew te ambntmbn mni dentre` stedo `hvh`s

nthr!hrsenm` sob``s

-mn yeu `hmi, trmbn, suphrvbsh, aetbvmth mni ahnter hapèyhhs

Ie yeu onew kew te deaaunbdmth mni nhcetbmth wbtk hapèyhhs mni

dusteahrs

Mrh yeu jmab`bmr wbtk rh(ubrhahnts jer stmjjbnc mni kuamn rhseurdhs

ntrh!rhnhurbm` sob``s

Ie yeu kmvh mn hntrhprhnhurbm` spbrbt

Ie shtgmdos aetbvmth yeu te try kmrihr er ie yeu ghdeah jrustrmthi mni

cbvh up

-mn yeu turn yeur bihms bnte m gusbnhss

Ie yeu onew kew te rhshmrdk gusbnhss bihms

bnmndbm` sob``s

Mrh yeu jmab`bmr wbtk prejbt p`mnnbnc, jbnmndbm` jerhdmstbnc, mni dmsk jèw

amnmchahnt mni guichtbnc

Ie yeu onew kew te deap`hth pmyre`` 7my suphrmnnumtben -mn yeu dest yeur supp`bhs, evhrkhmis mni `mger te prbdh yeur preiudts er

shrvbdhs hjjhdtbvh`y


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-mn yeu amnmch purdkmsbnc jer tkh gusbnhss

Ie yeu onew kew te amnmch drhibters

Ie yeu kmvh geeoohhpbnc sob``s

Ie yeu onew yeur rh(ubrhahnts jer tmx, ceeis mni shrvbdhs tmx 49"Y8

mni gusbnhss mdtbvbty stmthahnts 4+M"8

Yhdknbdm` mn' s!hdbm`bst sob``s

Ie yeu kmvh thdknbdm` er sphdbm`bst sob``s rh`mthi te yeur bniustry

Ie yeu kmvh mny trmnsjhrmg`h sob``s

mrohtbnc sob``s

Ie yeu kmvh strenc wrbtthn mni erm` deaaunbdmtben sob``s

-mn yeu mnm`y:h yeur deaphtbters mni yeur dusteahrs

Ie yeu onew kew te rhshmrdk tkh amroht, thst yeur preiudt mni mivhrtbsh

yeur preiudt Mrh yeu jmab`bmr wbtk ibjjhrhnt amrohtbnc dkmnnh`s

Ie yeu onew tkh ghst wmy te preaeth mni sh`` yeur preiudt er shrvbdh

6utseurdh" rhdrubt er bapreh *usbnhsss)b``s

+hjerh yeu stmrt m gusbnhss yeu amy bnthni te tmoh en hvhry re`h yeursh`j te smvh

aenhy mni ohhp dentre` ej tkh gusbnhss. Ykbs dmn dmush preg`has bj yeu ie net

kmvh tkh rbckt sob``s, er tkh tbah te èeo mjthr hmdk mrhm ej tkh gusbnhss. Bt abckt

m`se gh ibjjbdu`t jer yeu te sustmbn tkbs `hvh` ej wero ms yeur gusbnhss dkmnchs mni

crews.

Eutseurdh tmsos

Yhmdkbnc yeursh`j sphdbm`b:hi sob``s bs ejthn unnhdhssmry wkhn yeu deuì kbrh m

prejhssbenm` te wero aerh mddurmth`y mni hdeneabdm``y. 'vhn bj yeu kmvh tkh

sob``s, bt amy gh m ceei bihm te eutseurdh deap`hx er tbah!densuabnc tmsos se

yeu dmn sphni aerh tbah werobnc en yeur gusbnhss.

$hdrubt h!èyhhs

&eu ie net kmvh te gh mn hxphrt bn m`` mrhms ej yeur gusbnhss. #ewhvhr, bt bs ushju`

te kmvh m gmsbd unihrstmnibnc ej ohy sob`` mrhms se yeu dmn rhdrubt tkh rbckt stmjj

te kh`p yeu.

!re"h yeur sob``s

Ykhrh mrh amny wmys te baprevh yeur gusbnhss sob``s, ms wh`` ms tkh sob``s ej yeur

hapèyhhs. &eu dmn3

'nre`` bn unbvhrsbty er etkhr `hmrnbnc bnstbtutbens, bndùibnc deurshs

mvmb`mg`h en`bnh.


11/40

Mtthni weroskeps mni shabnmrs.

;ebn mny bniustry mssedbmtben jer nhtwerobnc, trmbnbnc mni denjhrhndhs

Jbni m ahnter wbtk tkh 6hnterbnc jer 9rewtk er "am`` +usbnhss

"eùtbens precrmas

$hmi bniustry pug`bdmtbens, amcm:bnhs, eurnm`s mni geeos.

Ms yeur gusbnhss crews, er yeur re`h dkmnchs, B rhdeaahni tkmt yeu rhcu`mr`y

msshss yeur sob``s te bihntbjy mny miibtbenm` sob``s tkmt yeu amy nhhi.

,b`` %eur bihm wer)+

)khtkhr yeu kmvh m crhmt bihm te stmrt m nhw gusbnhss er bnthni te ihvhèp mn

bihm wbtkbn mn hxbstbnc gusbnhss, tkereuck rhshmrdk bs hsshntbm`. &eu nhhi te jbni

eut bj3

&eur bihm dmn gh ihvhèphi

Ykhrh bs m amroht jer yeur bihm

&eur bihm bs jbnmndbm``y vbmg`h

&eu dmn prethdt yeur bihm.

$hshmrdkbnc yeur bihm kh`ps yeu te ihdbih bj yeu dmn turn bt bnte m gusbnhss. &eur

rhshmrdk amy th`` yeu tkhrh bs m amroht jer yeur preiudt er shrvbdh, er yeu amy

jbni bnjeramtben tkmt phrsumihs yeu net te pursuh yeur bihm 4h.c. deaphtbters

abckt m`se gh stmrtbnc up er tkh tmrcht amroht abckt gh tee sam``8.

Ykbs cubih ibsdusshs tkh wmys yeu dmn msshss mni ihvhèp yeur gusbnhss bihm.

$hshmrdk tkh amroht

7rethdt yeur bihm

-eaahrdbm`b:h yeur bihm

Whshmrdk tkh amr)ht

$hshmrdkbnc tkh amroht jer yeur bihm ghjerh yeu stmrt m gusbnhss er ihvhèp mn

hxbstbnc enh wb`` kh`p yeu te wero eut bj yeur bihm deuì suddhhi. 6mroht rhshmrdk

m`èws yeu te de``hdt mni mnm`y:h bnjeramtben mgeut yeur gusbnhss amroht, se yeu

dmn densbihr yeur bihm*s ahrbts ghjerh yeu ce bnte preiudtben er ghcbn

mivhrtbsbnc.

Ms yeu ihvhèp yeur bihm tkhrh mrh 2 ohy (uhstbens te mnswhr.

ehs yeur b'hm se`"h m mroht nhh';

Bt*s net hneuck te kmvh ust mn bihm ! bj yeu wmnt te suddhhi, yeur bihm aust kmvh

m amroht. $hshmrdkbnc tkh amroht wb`` th`` yeu wkhtkhr m ihamni hxbsts jer yeur

preiudt er shrvbdh. Bj se, wb`` yeur dusteahrs gh wb``bnc te pmy m prbdh tkmt cbvhs

yeu m subtmg`h prejbt amrcbn


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2ke b`` guy yeur !re'udt er shr"bdh;

Ykh sb:h ej yeur tmrcht amroht bs m amer jmdter bn ihdbibnc wkhtkhr yeur bihm bs

vbmg`h. Bj yeur bihm bnthrhsts en`y m sam`` creup ej dusteahrs, m gusbnhss sh``bnc

tkmt preiudt er shrvbdh amy net suddhhi. -envhrsh`y, bj yeur tmrcht amroht bs

`mrch yeu amy jbni tkhrh mrh amny deaphtbters wbtk sbab`mr preiudts er shrvbdhs.

2ky bs yeur b'hm 'bjjhrhnt;

-mn yeur preiudt er shrvbdh baprevh en wkmt yeur deaphtbters mrh ejjhrbnc Bt

deu`i gh ghtthr ihsbcnhi, strenchr, jmsthr, dkhmphr, hmsbhr te ush er aerh

hnvbrenahntm``y jrbhni`y. /nihrstmnibnc wky yeur bihm bs ibjjhrhnt ahmns yeu dmn

preaeth tkbs jhmturh te yeur tmrcht amroht.

2ke mrh yeur de!htbters;

&eu aust unihrstmni yeur deaphtbters ms wh`` ms yeur tmrcht amroht. "tuiybnc

yeur deaphtbters th``s yeu kew yeur preiudt er shrvbdh bs ibjjhrhnt te tkhbrs, wkmt

prbdhs tkhy sh`` jer, mni kew tkhy preaeth tkhbr gusbnhss.

rethdt %eur bihm

&eur bihm amy gh tru`y bnnevmtbvh, er bt amy gh mn baprevhahnt te mn hxbstbnc

preiudt er shrvbdh. )kb`h yeu dmnnet depyrbckt yeur bihm, yeu dmn prethdt yeur

bnth``hdtum` prephrty 4B78 tkreuck pmthnts, trmih amros mni ihsbcns.

nth``hdtum` !re!hrty


13/40

hsbcns

M ihsbcn rh`mths te tkh jhmturhs ej skmph, denjbcurmtben, pmtthrn er

ernmahntmtben !kbdk, !khn mpp`bhi te m preiudt, cbvhs tkh preiudt m

unb#uh mpphmrmndh. Ihsbcns dmnnet gh rhcbsthrhi un`hss tkhy mrh nhw mni

ibstbndtbvh, se yeu skeu`i shmrdk B7 jer hxbstbnc ihsbcns.

(e!yrbckt

B7 hxp`mbns tkmt depyrbckt prethdts tkh erbcbnm` hxprhssben ej bihms, net tkh bihms

tkhash`vhs. -epyrbckt bs un`boh etkhr jeras ej B7 ms bt bs jrhh, muteamtbd mni yeu

ie net kmvh te mpp`y jer bt. Bt bs ceei prmdtbdh te put tkh $syage` mni imth en

mny wero yeur gusbnhss preiudhs ! bnd`uibnc yeur whgsbth.

Deaahrdbm`b'h %eur bihm

-eaahrdbm`b:bnc yeur bihm bs tkh predhss ej turnbnc yeur bihm bnte m preiudt er

shrvbdh mni amobnc aenhy jrea bt.

B rhdeaahni yeu shho mivbdh jrea mn mddeuntmnt, se`bdbter, gusbnhss mivbshr er

ahnter te kh`p yeu te msshss wkhtkhr yeu mrh rhmiy te trmnsjera yeur bihm bnte m

gusbnhss.

!urnbnc %eur bihm bnte m *usbnhss"tmrtbnc m gusbnhss dmn gh dkm``hncbnc ms wh`` ms smtbsjybnc. Ye cbvh yeur gusbnhss

tkh ghst dkmndh ej suddhss, yeu nhhi te ju``y unihrstmni wkmt bs rh(ubrhi.

Bt bs bapertmnt tkmt yeu tmoh tkh tbah te tkereuck`y rhshmrdk mni p`mn yeur

gusbnhss ghjerh yeu ghcbn ephrmtbnc.

Ykbs cubih wb`` kh`p yeu turn yeur bihm bnte m gusbnhss.

7rejhssbenm` mivbdh

+usbnhss p`mn

6mroht rhshmrdk jer yeur gusbnhss

"tmrtbnc, guybnc er jrmndkbsbnc

7rejhssbenm` mivbdh jrea yeur gusbnhss mivbshr, ahnter, `mwyhr, mddeuntmnt,

jbnmndbm` mivbshr, gmnohr er bnsurhr dmn kh`p yeu te sht up yeur gusbnhss te

abnbab:h yeur rbso ej `hcm` er jbnmndbm` preg`has.

rejhssbenm` mibdh

Bt bs hsshntbm` tkmt yeu kmvh tkh derrhdt bnjeramtben wkhn stmrtbnc mni runnbnc

yeur gusbnhss. M ceei mivbshr kms hxphrt onew`hich ej m sughdt, mni dmn hxp`mbn

mny ru`hs mni rhcu`mtbens tkmt mpp`y te yeur gusbnhss.


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Mso mgeut jhhs

)khn dkeesbnc mn mivbshr wh rhdeaahni tkmt yeu mso jer bnjeramtben mgeuttkhbr jhhs upjrent, ms jhhs wb`` vmry. M kbckhr jhh amy bnibdmth tkh mivbshr kmsp`hnty ej hxphrbhndh. M èwhr jhh amy net gh m gmrcmbn bj tkh mivbshr kms `hsshxphrbhndh. Mn mivbshr dmn smvh yeu jrea amobnc dest`y abstmohs, se jbni tkh enhtkmt bs ghst jer yeu.

e yeur rhshmrdk

6hht wbtk pethntbm` mivbshrs te ibsduss tkhbr jhhs ms wh`` ms tkhbr (um`bjbdmtbens,

hxphrbhndh mni kew tkhy dmn kh`p yeur gusbnhss. $h(uhst tkh dentmdt ihtmb`s ej

durrhnt er prhvbeus d`bhnts se yeu dmn mso tkha jer jhhigmdo.

hho m'"bdh jre u`tb!`h m'"bshrs

&eu amy jbni tkmt yeu nhhi te mso aerh tkmn enh mivbshr jer mssbstmndh en tkhsmah mrhm. Jer hxmap`h3

&eur mddeuntmnt dmn kh`p yeu te mnm`y:h yeur dmsk jèw se yeu onew kew

audk ej yeur guicht dmn gh sphnt `hmsbnc prhabshs.

&eur se`bdbter dmn kh`p yeu te bnvhstbcmth mni unihrstmni m gusbnhss

prhabshs `hmsh te mvebi unhxphdthi rhnt rbshs.

&eur bnsurhr dmn kh`p yeu te tmoh eut tkh rbckt `hvh` ej bnsurmndh devhr te

prethdt yeur gusbnhss.

Mso yeur nhtwero ej gusbnhss dentmdts te rhdeaahni mivbshrs.

$hshmrdk pethntbm` mivbshrs te amoh surh tkhy kmvh hxphrbhndh kh`pbnc

stmrt!up er sam`` gusbnhss ewnhrs.

Gusbnhss p`mn

&eur gusbnhss p`mn wb`` gh m cubih te stmrtbnc yeur gusbnhss mni wb`` kh`p yeu turn

yeur bihm bnte rhm`bty. M gusbnhss p`mn ihtmb`s kew yeu wb`` kmni`h m`` tkh

bapertmnt msphdts ej yeur gusbnhss. Bt amps yeur durrhnt sbtumtben, bihntbjbhs yeur

cem`s, mni m`èws yeu te p`mn jer tkh juturh.

M wh`` tkeuckt eut gusbnhss p`mn dmn amoh bt hmsbhr te shdurh jbnmndh te stmrt

yeur gusbnhss. Bt dmn m`se kh`p yeu te mttrmdt guyhrs bj yeu wmnt te sh`` yeur

gusbnhss.

2kmt0s bn m gusbnhss !`mn;

&eur gusbnhss p`mn deagbnhs shvhrm` etkhr p`mns tkmt dmn ejthn stmni mènh. Ykbs

dmn bndùih3

Mn hxhdutbvh suaamry

M gusbnhss prejb`h

7reiudt er shrvbdh mni amroht mnm`ysbs M amrohtbnc p`mn

M `hcm` mni rbso amnmchahnt p`mn


15/40

Mn ephrmtbnc p`mn

M amnmchahnt mni phrsennh` p`mn

M jbnmndh p`mn

Mn mdtben p`mn.

$h"bh yeur !`mn&eur gusbnhss p`mn skeuì gh m `bvbnc ieduahnt tkmt bs rhvbhwhi mni upimthi

rhcu`mr`y. /sbnc yeur gusbnhss p`mn ms mn ephrmtbnc cubih jer yeur gusbnhss wb``

kh`p yeu te amoh tkh aest ej nhw eppertunbtbhs, bihntbjy pethntbm` rbsos, mni mdt

ghjerh tkhy eddur.

$mr)ht rhshmrdk jer %eur *usbnhss

6mroht rhshmrdk kh`ps yeu te unihrstmni yeur dusteahrs, yeur deaphtbters mni

yeur bniustry. Bt wb`` th`` yeu3

)ke yeur dusteahrs mrh, wkmt tkhbr nhhis mrh, mni kew audk tkhy mrh

wb``bnc te pmy jer yeur preiudt er shrvbdh

)ke yeur deaphtbters mrh, wkmt tkhy sh`` mni jer wkmt prbdhs.

6mroht rhshmrdk kh`ps yeu te amoh ihdbsbens mgeut amny bapertmnt mrhms

ej yeur gusbnhss 4h.c. prbdbnc mni amrohtbnc ej yeur ceeis mni shrvbdhs,

tkh èdmtben ej yeur gusbnhss, kew yeu p`mn te deaphth wbtk sbab`mr

gusbnhsshs8.

$hshmrdk, 'h"hè! mn' rh"bh

6mroht rhshmrdk bs m dyd`h. &eu rhshmrdk yeur amroht, ihvhèp mni bap`hahnt m

amrohtbnc p`mn, rhvbhw mni baprevh, mni tkhn ghcbn tkh predhss mcmbn. "euni

amroht rhshmrdk wb`` kh`p yeu te unihrstmni kew yeu dmn deaphth wbtk sbab`mr

gusbnhsshs, mttrmdt nhw dusteahrs, mni tmoh mivmntmch ej eppertunbtbhs.

$hshmrdk yeur dustehrs

)ke mrh yeur dusteahrs )khrh mrh tkhy )khn wb`` tkhy guy )ky wb``

tkhy guy

)kmt iehs yeur tmrcht amroht hxphdt ej yeur gusbnhss bn mrhms sudk ms

prbdh, phrjeramndh, rh`bmgb`bty mni prhshntmtben

&eu deuì survhy m wbih rmnch ej pethntbm` dusteahrs bn pug`bd p`mdhs sudk

ms skeppbnc dhnthrs.


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$hshmrdk yeur de!htbters

)kmt preiudts er shrvbdhs ie yeur deaphtbters sh``, mni jer wkmt prbdh

#ew ie tkhy amroht tkhbr gusbnhss

)kmt mrh yeur deaphtbters? durrhnt turnevhrs, amroht skmrhs, prbdbnc

strudturhs, mvmb`mgb`bty ej preiudts er shrvbdhs, supp`y dkmbns mnideaphtbtbvh mivmntmchs

&eu dmn jbni vmùmg`h bnjeramtben mgeut yeur deaphtbters gy rhmibnc tkhbr

amrohtbnc amthrbm`, dentmdtbnc tkhbr supp`bhrs, dentmdtbnc `bdhnsbnc geibhs,

skeppbnc bn tkhbr sterh mni rhmibnc tkhbr whgsbth.

$hshmrdk yeur bn'ustry

Mrh tkhrh mny pe`btbdm`, `hcm`, hdeneabd, sedbm` mni du`turm` bssuhs tkmt wb`` mjjhdt

yeur gusbnhss

$hshmrdk yeur bniustry mni tkh wbihr werì gy stmybnc bn teudk wbtk ambnstrhma

nhwspmphrs mni amcm:bnhs mni nhw ahibm sudk ms gècs. $hmi trmih eurnm`s,

ghdeah m ahaghr ej yeur bniustry ercmnb:mtbens mni mtthni bniustry hxpes mni

trmih skews.

bn'bnc mddurmth bnjermtben

Ykhrh mrh amny wmys te deniudt chnhrm` amroht rhshmrdk, gut bt bs drudbm` tkmt

yeu egtmbn imtm mni bnjeramtben tkmt bs sphdbjbd te yeur gusbnhss. "e yeur amroht

rhshmrdk wb`` pebnt yeur gusbnhss bn tkh rbckt ibrhdtben.

Ttmrtbnc" *u%bnc er jrmndkbsbnc

-ensbihr m`` tkh eptbens mvmb`mg`h te yeu 0 stmrtbnc m gusbnhss, guybnc mn hxbstbnc

gusbnhss, er cebnc bnte m jrmndkbsh. -keesbnc tkh ghst eptben dmn gh tkh ibjjhrhndh

ghtwhhn runnbnc m gusbnhss tkmt amohs yeu aenhy er enh tkmt dests yeu aenhy.

tmrtbnc m gusbnhss

M'"mntmchs &eu kmvh deap`hth dentre` evhr tkh gusbnhss.

&eu dmn dkeesh mni sht!up hvhry msphdt ej tkh gusbnhss 4preiudts mni

shrvbdhs, prhabshs, h(ubpahnt, supp`bhrs, stmjj8.

&eu dmn ihvhèp yeur gusbnhss mni crew evhr tbah.

bsm'"mntmchs

Bt amy gh ibjjbdu`t te egtmbn tkh bnbtbm` jbnmndh.

&eu amy net kmvh mn hstmg`bskhi dusteahr gmsh, mni yeu amy kmvh te

deaphth wbtk strenc, hxbstbnc gusbnhsshs. &eur gusbnhss amy net gh prejbtmg`h mt jbrst.


17/40

+uybnc mn h/bstbnc gusbnhss

M'"mntmchs

Ykhrh bs mn hxbstbnc dusteahr gmsh.

&eu ie net kmvh te purdkmsh h(ubpahnt mni stedo. 7rhvbeus jbnmndbm` rhderis cbvh yeu mn hstbamth ej runnbnc dests mni

prejbts.

bsm'"mntmchs

Ykh gusbnhss amy kmvh jbnmndbm` er `hcm` preg`has.

Ykh gusbnhss*s suddhss amy ihphni en tkh sob``s mni hxphrbhndh ej tkh

prhvbeus ewnhrs.

Ykh prhvbeus ewnhrs amy gh sh``bnc ms tkhy shh teuck tbahs mkhmi se yeu

amy net gh mg`h te crew er hxpmni tkh gusbnhss.

ebnc bnte m jrmndkbsh

M'"mntmchs

&eu mrh supperthi gy tkh jrmndkbser mni kmvh mddhss te trmbnbnc,

bnjeramtben mni rhseurdhs.

6mroht hxpesurh bs kbckhr tkmn wbtk aest gusbnhsshs ms yeur gusbnhss bs

mn hstmg`bskhi grmni.

&eur hxphnshs amy gh `ewhr tkreuck tkh de``hdtbvh guybnc pewhr ej tkh

jrmndkbsh.

bsm'"mntmchs

&eu dmnnet run yeur gusbnhss bnihphnihnt ej tkh jrmndkbser.

Bj yeu wmnt te amoh dkmnchs te yeur gusbnhss yeu amy net gh mg`h te. &eu

dmn gh rhstrbdthi gy yeur jrmndkbsh mcrhhahnt.

&eur rhputmtben dmn sujjhr bj etkhr jrmndkbshhs kmvh m peer rhputmtben.

hho m'"bdh ghjerh yeu sbcn

&eu aust egtmbn prejhssbenm` mivbdh ghjerh yeu stmrt er guy m gusbnhss, er ce bntem jrmndkbsh. &eur se`bdbter, mddeuntmnt mni gusbnhss mivbshr dmn kh`p yeu te

tkereuck`y hxmabnh m gusbnhss er jrmndkbsh ghjerh yeu sbcn m sm`hs dentrmdt er

jrmndkbsh mcrhhahnt. B rhdeaahni tkmt yeu densu`t mivbshrs wke sphdbm`b:h bn

guybnc er jrmndkbsbnc, ms tkhy kmvh tkh hxphrbhndh mni onew`hich te kh`p yeu

mvebi mny preg`has.

tmrtbnc, guybnc er jrmndkbsbnc dkhdo`bst

"phmo te yeur gusbnhss ahnter, se`bdbter mni mddeuntmnt jer mivbdh en

stmrtbnc, guybnc er jrmndkbsbnc.

Jbni eut bj runnbnc m keah gusbnhss weu`i subt yeu.


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19/40

e yeu km"h tkh etb"mtben, tbh mn' hnhrcy tee!hrmth tkbs gusbnhss;

Mso jmab`y mni jrbhnis bj tkhy suppert yeur ihdbsben te ce bnte gusbnhss. Ie

tkhy gh`bhvh yeu kmvh tkh nhdhssmry phrsenm` (um`btbhs

Ykbno mgeut wkmt aetbvmths yeu. #ew wb`` yeu stmy aetbvmthi tkreuckibjjbdu`t tbahs

-ensbihr kew audk tbah yeu dmn rhm`bstbdm``y ihveth te tkh gusbnhss. Mrh

yeu bn chnhrm` ceei khm`tk


20/40

# Densbihr %eur amr)ht

2kmt ty!h ej !he!`h b`` guy jre yeu mn' ke b`` yeutmrcht;

6moh m `bst ej dkmrmdthrbstbds ej tkh phep`h wke wb`` guy yeur preiudt er

shrvbdh.

)khrh ie tkh amerbty ej tkhsh typhs ej phep`h `bvh 7hrkmps yeu nhhi te

ie m gbt ej rhshmrdk te jbni tkbs eut.

1e b`` yeu rhmdk 'bjjhrhnt shchnts ej yeur tmrchtmroht;

Bihntbjy sam``hr creups ej phep`h wbtk sbab`mr dkmrmdthrbstbds wke abckt gh

shhobnc sbab`mr jhmturhs er ghnhjbts jrea yeur preiudt.

&eu amy nhhi te sh`` mni amroht ibjjhrhnt`y te hmdk shcahnt. )kmt sert ej

amrohtbnc strmthcbhs wb`` yeu ush jer ibjjhrhnt shcahnts

e yeu km"h hneuck tbh mn' enhy te 'h"eth te tkhbnbtbm` mrohtbnc;

-ensbihr kew amny phep`h yeu nhhi te rhmdk te mdkbhvh yeur hxphdthi

`hvh` ej sm`hs.

-ensbihr tkh dest mni tbah ej hmdk preaetbenm` dmapmbcn. Bn tkh jbrst yhmr

er twe yeu abckt nhhi te sphni m èt ej tbah mni aenhy cmbnbnc nhw

d`bhnts ghjerh yeu dmn rh`y en weri ej aeutk, rhjhrrm`s mni rhphmt d`bhnts.

9# Densbihr %eur deaphtbtben

1m"h yeu rhshmrdkh' tkh `h"h` ej de!htbtben jer yeur!re'udt er shr"bdh;

Msshss tkh `hvh` ej deaphtbtben jer yeur preiudt er shrvbdh bn yeur

pmrtbdu`mr èdmtben. /sh en`bnh rhseurdhs mni ibrhdterbhs te ihthrabnh tkh

nuaghr mni typh ej deaphtbters gmshi mreuni yeur pethntbm` gusbnhss

èdmtben. Iehs tkh `hvh` ej deaphtbtben ahmn tkmt yeu skeuì densbihr m jhw

ibjjhrhnt èdmtbens

Mrh tkhrh ghnhjbts te ghbnc èdmthi nhmr yeur deaphtbters

2kmt 'e yeur de!htbters ejjhr;

Jbni eut wkmt preiudts mni shrvbdhs yeur deaphtbters prevbih. -e``hdt

j`yhrs, prbdh `bsts mni mny etkhr amthrbm` jrea yeur deaphtbters.

-ensbihr purdkmsbnc jrea yeur deaphtbters te msshss tkhbr preiudt er

shrvbdh.

-eapmrh mivhrtbshahnts mni whgsbths yeur deaphtbters ush. Mrh tkhrhsbab`mrbtbhs er ibjjhrhndhs bn wkmt tkhy mrh ejjhrbnc


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22/40

/sh jbnmndbm` ghndkamros te unihrstmni wkmt seah ej yeur dests abckt

gh. Bj tkhrh mrh ne ghndkamros jer yeur bniustry, tmò te yeur

rh`hvmnt bniustry mssedbmtben.

(mn yeu chnhrmth hneuck bndeh te de"hr yeur dests

mn' moh m !rejbt; -m`du`mth ohy jbcurhs sudk ms grhmo!hvhn pebnt, cress prejbt mni nht prejbt.

Ykhsh wb`` kh`p yeu hstbamth tkh `hvh` ej sm`hs yeu nhhi te devhr dests mni

amoh m prejbt. Bj yeu mrh undhrtmbn ej kew te dm`du`mth tkhsh thras, vbsbt

mn mddeuntmnt er unihrtmoh jbnmndbm` trmbnbnc.

)kmt `hvh` ej prejbtmgb`bty dmn yeu hxphdt

Bj yeu nhhi hxtrm jbnmndh yeu aust ihvhèp m gusbnhss p`mn jer yeur

`hnihrs er bnvhsters, deap`hth wbtk m dmsk jèw prehdtben.

2kmt b`` yeu dkmrch jer yeur !re'udt er shr"bdh;

-entmdt deaphtbters te jbni eut wkmt tkhy mrh dkmrcbnc jer sbab`mr preiudts

er shrvbdhs.

-e``hdt j`yhrs mni mivhrtbsbnc gredkurhs. -e``hdt bnjeramtben en tkh

sphdbm`s mni preaetbens tkmt yeur deaphtbters ejjhr.

)kmt bs tkh werst!dmsh sdhnmrbe

'stbamth kew ènc yeu dmn survbvh wbtkeut amobnc mny aenhy jrea yeur

gusbnhss. )kmt bj bnthrhst rmths rbsh er jm`` )kmt bj jbnmndh bs net mvmb`mg`h

te tkh hxthnt yeu nhhi

Ihvhèp m keushkeì guicht te amnmch yeur aenhy untb` tkh gusbnhss

stmrts hmrnbnc bndeah. 9ht mn mddeuntmnt te kh`p yeu prhpmrh dmsk jèw jerhdmsts mni ihvhèp

yeur rhderi!ohhpbnc systha.

Bj yeur gusbnhss bs unsuddhssju`, wb`` yeu kmvh tkh mgb`bty te hmrn bndeah

jrea etkhr seurdhs mni rhpmy ihgts

-# Densbihr %eur stmrtup dests

1m"h yeu densb'hrh' m`` `hcm` mn' rhcu`mtery bssuhs ejstmrtbnc m gusbnhss;

#mvh yeu densbihrhi wkmt gusbnhss strudturh yeu wb`` ush 4h.c. se`h trmihr,

pmrtnhrskbp, deapmny8 &eu skeuì shho prejhssbenm` mivbdh ghjerh yeu

ihdbih.

-khdo wbtk yeur èdm` deundb` mgeut tewn p`mnnbnc, :enbnc mni usmch ru`hs

tkmt amy mjjhdt yeur gusbnhss.

-khdo wbtk yeur èdm` deundb` mgeut wmthr rhstrbdtbens mni etkhr

hnvbrenahntm` bssuhs wkbdk amy bapmdt upen yeur gusbnhss.

e yeu km"h tkh nhdhssmry rhseurdhs te cht stmrth';

6moh m `bst ej tkh hsshntbm` bthas yeu nhhi te stmrt. &eu dmn guy nen!

hsshntbm` bthas `mthr.


23/40

#mvh yeu densbihrhi tkh typh mni dest ej bnsurmndh Ym o te mn bnsurmndh

greohr ! bj yeu mrh net bnsurhi, yeu deuì èsh hvhrytkbnc.

-ensbihr wkmt stmjj yeu wb`` nhhi bj yeu crew (ubdo`y.

)kmt sert ej mddhss te jbnmndh ie yeu kmvh 7rhpmrh dentbnchndy p`mns

new ghjerh preg`has mrbsh.

-ensbihr ephnbnc m shpmrmth gusbnhss gmno mddeunt te ohhp phrsenm` mnigusbnhss bndeah shpmrmth.

"upp`bhrs dmn ejthn gh m crhmt seurdh ej bnjeramtben en wkmt yeur

deaphtbters mrh guybnc.

e yeu km"h tkh ghst èdmtben yeu dmn mjjer';

6moh m `bst ej jhmturhs tkmt mrh bapertmnt jer yeur èdmtben, sudk ms ambn

remi, spmdh, èw dest, mni pmrobnc jmdb`btbhs.

-ensbihr m nuaghr ej pethntbm` gusbnhss èdmtbens mni msshss tkh

mivmntmchs mni ibsmivmntmchs ej hmdk.

$hmi mgeut `hmsbnc prhabshs. +hjerh sbcnbnc m `hmsh, amoh surh yeu onewyeur rbckts. -entmdt yeur se`bdbter jer mssbstmndh.

Hstm*`bskbnc %eur *usbnhss

'stmg`bskbnc yeur gusbnhss tmohs rhshmrdk mni p`mnnbnc. Bj yeu tmoh tkh tbah te

unihrstmni wkmt bs rh(ubrhi, yeu dmn amoh tkh ghst ihdbsbens jer yeur gusbnhss.

Ykbs cubih wb`` kh`p yeu hstmg`bsk yeur gusbnhss.

+usbnhss strudturh

+usbnhss mni deapmny nmah

7rhabshs mni `hmsbnc

Jbnmndhs mni hxphnshs

+mnobnc

Gusbnhss strudturh

-keesbnc tkh ghst `hcm` strudturh jer yeur gusbnhss bs bapertmnt ms hmdk strudturhkms ibjjhrhnt ru`hs rhcmribnc bssuhs sudk ms tmx, `bmgb`bty, suddhssben, ewnhrskbp

mni ibspesm` ej tkh gusbnhss.

Ykbno mgeut tkh juturh

Ykh strudturh yeu dkeesh jer yeur gusbnhss new amy net gh tkh ghst strudturh jer

yeu bn tkh juturh. Mso yeur se`bdbter bj yeur strudturh dmn gh m`thrhi ms yeur

gusbnhss crews mni yeur dbrduastmndhs dkmnch.

(een gusbnhss strudturhsYkh 2 aest deaaen gusbnhss strudturhs mrh3


24/40

se`h trmihr

pmrtnhrskbp

deapmny

Yrust.


25/40

Ykh èdmtben ej yeur gusbnhss dmn gh drudbm` te tkh suddhss ej yeur gusbnhss.

$hntbnc, `hmsbnc er guybnc prhabshs bs ejthn dest`y, se yeu aust densbihr wkbdk

eptben bs ghst jer yeur gusbnhss.

(keesh m gusbnhss èdmtben

Ykereuck rhshmrdk wb`` kh`p yeu te jbni tkh aest subtmg`h mni ghst!vmùh èdmtben

jer yeur gusbnhss.

6hmsbnc, rhntbnc mn' guybnc

Tkert&thra rhntbnc & subtmg`h bj yeu hxphdt yeur gusbnhss te crew (ubdo`y

mni yeu wb`` seen nhhi gbcchr prhabshs.

'enc&thra `hmsbnc ( dmn cbvh yeur gusbnhss stmgb`bty bj yeu jbni m crhmt

èdmtben wbtk mn mjjerimg`h rhnt.

)uybnc prhabshs & cbvhs yeu tkh jrhhiea te dusteab:h yeur èdmtben. Ykh

prhabshs m`se ghdeah mn mssht te yeur gusbnhss. Keah usbnhss & werobnc jrea keah èwhrs yeur evhrkhmis mni dmn

cbvh yeu aerh ej m wero!`bjh gm`mndh.

*n`bnh usbnhss & ephrmtbnc mn en`bnh gusbnhss amy rhiudh yeur nhhi jer

m skep jrent, èwhrbnc yeur evhrkhmis.

&rhbshs dkhdo`bst

Mso yeur jbnmndbm` mivbshr er mddeuntmnt te mnm`y:h yeur dmsk jèw te kh`p

yeu sht m prhabshs guicht.

-entmdt yeur èdm` deundb` jer bnjeramtben mgeut mny `hcm` rhcu`mtbens er

deap`bmndh rh(ubrhahnts 4h.c. p`mnnbnc phrabts, :enbnc, mni pmrobnc8 jer

yeur succhsthi prhabshs.

Mso yeur se`bdbter te bnvhstbcmth mni hxp`mbn tkh thras mni denibtbens ej m

`hmsh er sm`hs dentrmdt ghjerh yeu sbcn.

Mso yeur bnsurhr te rhmi tkh `hmsh er sm`hs dentrmdt se yeu unihrstmni wke

bs rhspensbg`h jer bnsurmndh.

bnmndhs mni h:phnshs

&eu aust kmvh hneuck aenhy te stmrt yeur gusbnhss. Bj yeur gusbnhss bs

unihrdmpbtm`b:hi, bt amy net survbvh. &eu wb`` nhhi hneuck aenhy bn rhshrvh te

ohhp ephrmtbnc untb` yeu ghcbn te grhmo hvhn er turn m prejbt.

stbmth yeur h/!hnshs

&eur mddeuntmnt dmn kh`p yeu te prhpmrh m dmsk jèw prehdtben jer tkh jbrst yhmr

ej yeur gusbnhss*s ephrmtben. Ykbs skeuì bndùih tkh maeunt yeu nhhi te stmrt!up

mni ephrmth pùs m dentbnchndy juni.


26/40

un'bnc e!tbens

&eu dmn juni yeur gusbnhss tkreuck ihgt jbnmndh 4gerrewbnc aenhy tkmt yeu pmy

gmdo wbtk bnthrhst wbtkbn mcrhhi tbah jrmahs8 er h(ubty jbnmndh 4bnvhstbnc yeur

ewn er seahenh h`sh*s aenhy bn yeur gusbnhss8.

rmnts mn' jbnmndbm` kh`!

&eur gusbnhss amy gh h`bcbg`h jer jbnmndbm` mssbstmndh jrea tkh èdm` cevhrnahnt.

M wbih rmnch ej junibnc precrmas bs mvmb`mg`h te kh`p nhw mni hstmg`bskhi

gusbnhsshs crew mni suddhhi.

mnmch yeur dmsk jè

Mddurmth mni up!te!imth jbnmndbm` rhderis wb`` kh`p yeu amnmch yeur dmsk jèw. +y

rhcu`mr`y rhvbhwbnc yeur gusbnhss*s phrjeramndh, yeu mni yeur mddeuntmnt dmn

miirhss jbnmndbm` preg`has baahibmth`y.

bnmndh mn' h/!hnshs dkhdo`bst

Mso yeur jbnmndbm` mivbshr er mddeuntmnt te kh`p yeu hstbamth yeur

hxphnshs mni prhpmrh m dmsk jèw prehdtben.

bsbt 9evhrnahnt +usbnhss Bnjeramtben "hrvbdh 49%+b"8 jer m (ubdo mni

hmsy shmrdk ej mvmb`mg`h crmnts.

Gmn)bnc

&eu skeuì sht up m gusbnhss gmno mddeunt te kh`p yeu te shpmrmth yeur gusbnhss

jbnmndhs jrea yeur phrsenm` jbnmndhs. M shpmrmth gusbnhss gmno mddeunt amohs bt

hmsbhr te trmdo mni dentre` yeur gusbnhss*s bndeah mni hxphnshs.

hthrbnh yeur gmnobnc nhh's

"phmo te yeur jbnmndbm` mivbshr er mddeuntmnt mgeut tkh mddeunts, preiudts mni

shrvbdhs yeu nhhi te run yeur gusbnhss. Ibsduss wkbdk trmnsmdtben gmnobnc mniahrdkmnt jmdb`btbhs yeur gusbnhss nhhis.

%ndh yeu kmvh `bsthi yeur nhhis, mso yeur prhjhrrhi gmnos jer m deaphtbtbvh rmth

en tkbs pmdomch. +mno jhhs dmn vmry densbihrmg`y se ie yeur rhshmrdk te jbni tkh

ghst ihm` jer yeur gusbnhss.

Yrmnsmdtben gmnobnc

#mvbnc tkh rbckt trmnsmdtben gmnobnc preiudts dmn baprevh yeur dmsk jèw mni

strhma`bnh yeur gusbnhss ephrmtbens. &eu aust gh mg`h te mddhss mni aenbteryeur gusbnhss*s jbnmndbm` trmnsmdtbens, mni trmnsmdtben gmnobnc preiudts kh`p yeu

te ie tkbs. -eaaen trmnsmdtben gmnobnc preiudts bndùih3


27/40


28/40

3hcm` rh/ubrhahnts

&eu aust densbihr yeur `hcm` rh(ubrhahnts wkhn stmrtbnc yeur gusbnhss. Bj yeu ie

net je`èw `hcbs`mtbvh rh(ubrhahnts mni rhcu`mtbens, yeur gusbnhss dmn jmdh shrbeus

phnm`tbhs. M rmnch ej `hcm` rh(ubrhahnts amy mjjhdt yeur gusbnhss.

+usbnhss strudturh

&eu aust ohhp m`` rhcbstrmtbens jer yeur gusbnhss strudturh up te imth. Jer

hxmap`h, yeur gusbnhss nmah aust gh rhnhwhi wkhn iuh mni yeu aust

èich mnnum` rhturns bj yeu ephrmth m deapmny.

Ymxmtben rh(ubrhahnts ej gusbnhsshs bndùih 9"Y.

Bj yeu ce bnte m pmrtnhrskbp, yeur se`bdbter skeuì irmw up m wrbtthn

dentrmdt ghjerh yeu ghcbn trmibnc er amoh mny jbnmndbm` deaabtahnts.

6hmsbnc !rhbshs &eur se`bdbter skeuì rhmi mny `hmsh ghjerh yeu sbcn te hnsurh tkh thras

mni denibtbens mrh mppreprbmth mni yeu unihrstmni yeur eg`bcmtbens ghjerh

yeu sbcn.

Bj yeu ephrmth m keah gusbnhss, èdm` mutkerbtbhs amy `babt tkh nuaghr ej

phep`h wke dmn wero tkhrh.

nth``hdtum` !re!hrty


29/40

u!!`bhr mcrhhhnts

9httbnc yeur mcrhhahnts wbtk supp`bhrs bn wrbtbnc wb`` abnbab:h

absunihrstmnibncs mni ibsmcrhhahnts. Mcrhhahnts amy bndùih drhibter

thras, supp`y denibtbens mni mny amrohtbnc mni preaetben suppert.

$bso mnmchhnt

6mnmch rbsos gy mvebibnc tkha, abnbab:bnc tkhbr nhcmtbvh hjjhdts,

trmnsjhrrbnc tkha te mnetkhr pmrty, er ihdbibnc te mddhpt seah ej tkh

pessbg`h densh(uhndhs skeuì tkhy mrbsh.

"hvhrm` jeras ej bnsurmndh dmn kh`p wbtk rbso amnmchahnt.

(entrmdts

-entrmdt `mw bs deap`hx. &eur se`bdbter dmn ihvhèp stmnimri mcrhhahnts

jer yeur gusbnhss te rhiudh denjusben mni dests. M`` pmrtbhs aust kmvh tkh `hcm` dmpmdbty te hnthr bnte m dentrmdt.

M dentrmdt ej sm`h bnve`vhs mn hxdkmnch ej ceeis, shrvbdhs, er prephrty

jrea tkh sh``hr te tkh guyhr jer mn mcrhhi maeunt. Bt rhjhrs te m sphdbjbd

typh ej `hcm` dentrmdt.

1hm`tk, smjhty mn' tkh hn"brenhnt


30/40

(entmdt yeur èdm` deundb`

'vhry deundb` kms ibjjhrhnt rhcu`mtbens. -entmdt yeur èdm` deundb` te ibsduss tewn

p`mnnbnc `mws, :enbnc rh(ubrhahnts mni etkhr bssuhs sudk ms keah gusbnhss

rh(ubrhahnts. &eu aust cmbn deundb` mpprevm` jer mny rh`hvmnt bssuhs ghjerh yeu

ghcbn ephrmtbnc.

$hcbstrmtbens

Ykhrh mrh amny mrhms ej yeur gusbnhss tkmt yeu amy nhhi te rhcbsthr, bndùibnc

yeur gusbnhss nmah, trmihamro mni ieambn nmah, ms wh`` ms rhcbsthrbnc yeur

gusbnhss jer tmx.

6bdhnshs, !hrbts mn' rhcu`mtery rhubrhhntsdkhdo`bst

$hmi tkh bniustry cubih jer yeur gusbnhss te unihrstmni tkh ephrmtbnc

rh(ubrhahnts sphdbjbd te yeur bniustry.

bsbt 9evhrnahnt +usbnhss Bnjeramtben "hrvbdh 4CE+b"8 te shmrdk jer

suppert shrvbdhs mvmb`mg`h jer yeur gusbnhss.

"hho mivbdh jrea yeur se`bdbter rhcmribnc mny `bdhnshs, phrabts mni

rhcu`mtbens tkmt mjjhdt yeur gusbnhss.

!m:mtben

&eur gusbnhss*s tmx rh(ubrhahnts wb`` vmry mdderibnc te tkh typh ej gusbnhss yeurun mni tkh nuaghr ej hapèyhhs yeu kmvh. Ymx bs m deap`hx mrhm. %utseurdbnc

yeur tmx te m prejhssbenm` er hapèybnc mn hxphrbhndhi mddeuntmnt dmn kh`p yeu

te mvebi `hcm` mni jbnmndbm` preg`has.

Ym/ kh`!

+hjerh yeu stmrt yeur gusbnhss yeu skeuì shho mivbdh jrea m tmx prejhssbenm`.

Ykhy dmn hxp`mbn tmx densbihrmtbens sudk ms3

9eeis mni shrvbdhs tmx 49"Y8

7myre`` tmx.

$hder' ohh!bnc jer tm/

)khn yeu ephrmth m gusbnhss yeu aust ohhp dhrtmbn rhderis te hxp`mbn yeur

trmnsmdtbens jer tmx purpeshs. &eur mddeuntmnt dmn kh`p yeu te sht up m ceei

rhderi ohhpbnc systha.

Ym/mtben dkhdo`bst

"phmo te yeur mddeuntmnt mgeut yeur tmx rh(ubrhahnts mni rhderi

ohhpbnc.


31/40

Whderi )hhpbnc

hhpbnc mddurmth mni up!te!imth rhderis bs vbtm` te tkh suddhss ej mny gusbnhss.)h``!ohpt rhderis kh`p yeu te abnbab:h `esshs mni amnmch dmsk. Bt bs m`se m

rh(ubrhahnt unihr tmxmtben `mws. &eur mddeuntmnt dmn kh`p yeu sht up m rhderi!

ohhpbnc systha.

+msbd rhder's te ohh!

(msk e"hhnt

-msk geeo er jbnmndbm` mddeuntbnc precrma tkmt rhderis dmsk rhdhbpts mni

dmsk pmyahnts

+mno mddeunt 4h.c. dkh(uh geeos, ihpesbt geeos mni gmno stmthahnts8

m`hs

Bnvebdh geeos, rhdhbpt geeos, dmsk rhcbsthr tmphs, drhibt dmri

ieduahntmtben, drhibt neths jer ceeis rhturnhi mni m rhderi ej ceeis

ushi gy tkh gusbnhss ewnhr phrsenm``y

&urdkmshs

-kh(uh gutts 4`mrchr purdkmshs8, phtty dmsk systha 4sam``hr dmskpurdkmshs8, rhdhbpts, drhibt dmri stmthahnts, bnvebdhs, mny etkhr

ieduahnts rh`mtbnc te purdkmshs bnd`uibnc depbhs ej mcrhhahnts er `hmshs

$hder's te ohh! jer hn' ej jbnmndbm` yhmr

tedo tmoh

Ihtmb`s ej stedo en kmni mt tkh ghcbnnbnc mni hni ej tkh yhmr, te wero eut

wkhtkhr tkh gusbnhss kms m tmxmg`h bndeah jer tmx purpeshs

hgters mn' drh'bters

Ihtmb`s ej m`` yeur ihgters mni drhibters jer tkh phrbei ! mso yeur

mddeuntmnt wkmt yeu nhhi te cbvh tkha

h!rhdbmtben

%rbcbnm` purdkmsh mcrhhahnts er tmx bnvebdhs, m ihprhdbmtben sdkhiu`h, tkh

dest ej trmnspertbnc tkh bthas te yeur gusbnhss 4bj mpp`bdmg`h8 mni

bnstm``mtben dests 4bj mpp`bdmg`h8 ! te egtmbn tmx ihiudtbens jer ihprhdbmtben

4whmr mni thmr8 ej msshts


32/40

/!hnshs

-kh(uh gutts, rhdhbpts, dmsk rhcbsthr tmphs, depbhs ej stmthahnts mni

bnvebdhs, drhibt dmri ieduahntmtben, ihtmb`s ej pmyahnts gy dmsk mni èc

geeos ! etkhr tkmn tkh neram` purdkmshs ej tkh gusbnhss

tmjj mn' mchs

Ju`` ihtmb`s ej wmchs, hapèyahnt dentrmdts, mni tmx ihiudthi jrbnch

ghnhjbts, suphrmnnumtben mni rh`mthi amtthrs sudk ms sbdo pmy mni ke`bimy

pmy.

Etkhr rhder's

"tedo rhderis, mddeunts rhdhbvmg`h, mddeunts pmymg`h, mni etkhr gmsbd

mddeuntbnc rhderis

"m`hs mni purdkmsh dentrmdts, èmn mcrhhahnts, rhntm` mcrhhahnts, `hmsh

mcrhhahnts, jrmndkbsh mcrhhahnts, sm`h mni `hmsh gmdo mcrhhahnts,

trmibnc mcrhhahnts wbtk supp`bhrs, `hcm` ieduahntmtben, hvbihndh ej

ihpesbts wbtk utb`btbhs, dentrmdts wbtk th`hpkenh deapmnbhs mni yeur

gusbnhss nmah rhcbstrmtben dhrtbjbdmth

>eur `hcm` rhs!ensbgb`bty

#ew ènc rhderis nhhi te gh ohpt bs sht bn aest dmshs gy `mw mni yeur mddeuntmnt

dmn mivbsh yeu. Jer hxmap`h, bndeah tmx rhderis aust gh ohpt jer mt `hmst G

yhmrs.

bnmndh mn' h/!hnshs dkhdo`bst

"hho mivbdh jrea yeur mddeuntmnt er jbnmndbm` mivbser te sht up mn

hjjhdtbvh rhderi!ohhpbnc systha.

Bnth``hdtum` prephrt%

&eur bihms mrh yeur bnth``hdtum` prephrty 4B78. &eu amy kmvh mn bihm jer3

M nhw gusbnhss

hw predhsshs er m nhw gusbnhss aeih`

Mn baprevhahnt te kew eì preiudts er shrvbdhs mrh ushi

M nhw ush jer preiudts er shrvbdhs

hw preiudts er shrvbdhs.

&rethdt yeur &

)kb`h yeu dmnnet depyrbckt yeur bihms, tkhrh mrh amny wmys te prethdt yeur B7.

7rethdtbnc yeur B7 prhvhnts etkhr gusbnhsshs jrea usbnc bt te amoh aenhy.


33/40

+usbnhss nmh mn' trm'hmros

$hcbsthrbnc yeur gusbnhss nmah iehs net prethdt bt. Ye prethdt yeur gusbnhss

nmah jrea ush gy m deaphtbter, yeu*`` nhhi te rhcbsthr m trmih amro. &eu dmn

tkhn dentre` tkh ush ej tkh nmah er mny pmrt ej tkh nmah. M trmih amro dmn gh m

`htthr, weri, pkrmsh, nuaghr, seuni, sdhnt, èce er bamch.

Ykbno mgeut &

Ykbnobnc mgeut yeur B7 nhhis te gh mn encebnc predhss. Jer hxmap`h, yeur

gusbnhss amy chnhrmth nhw èces mni bihms ms bt crews mni btKs m ceei bihm te

amoh surh yeu ohhp tkhsh prethdthi. Bj yeu ienKt prethdt yeur B7 prephr`y,

seahenh h`sh dmn ush bt. &eu wb`` m`se nhhi te rhvbhw mni, bj mppreprbmth, rhnhw

B7 prethdtben rhcu`mr`y. Jer hxmap`h, yeu nhhi te rhnhw trmih amros hvhry 5C

yhmrs.

nth``hdtum` !re!hrty dkhdo`bst

"hho mivbdh jrea B7 prejhssbenm`s sudk ms pmthnt mni trmihamro

mtternhys, B7 `mwyhrs mni shmrdk jbras.

Bnsurmndh

+hbnc unbnsurhi, unihrbnsurhi er kmvbnc tkh wrenc obni ej bnsurmndh deuì jerdh

yeur gusbnhss te dèsh bn tkh dmsh ej jbrh, stmjj er dusteahr bnury, phrsenm`

b``nhss, preiudt ihjhdts er stmjj hrrers. Ykh rbckt bnsurmndh dmn ohhp yeur èsshs te

m amnmchmg`h `hvh`.

(een bnsurmndh ty!hs

+brh ( prethdts yeur prbndbpm` msshts bndùibnc gubìbncs, denthnts mni

stedo

)usbnhss bnthrruptben & ihphnibnc en yeur bnsurhr, tkbs dmn devhr rbsos

sudk ms èss ej prejbt, encebnc stmjj dests mni miibtbenm` ephrmtbnc dests

tkmt amy gh bndurrhi ms m rhsu`t ej mn hvhnt sudk ms jbrh

Vu`bd `bmb`bty & devhrs yeur pethntbm` `bmgb`btbhs te tkbri pmrtbhs jer

phrsenm` bnury er imamch te prephrty bj yeu mrh nhc`bchnt apèyhhs- `bmb`bty & tkbs bndùihs werohrsK deaphnsmtben wkbdk bs

deapu`sery jer m`` gusbnhsshs hapèybnc stmjj

)urc`mry & tkhjt jrea èdohi prhabshs

Aenhy & bn trmnsbt, en gusbnhss prhabshs mni bn phrsenm` dusteiy

+bih`bty cumrmnthh & jrmui er ibskenhsty deaabtthi gy hapèyhhs

`mss & grhmomch ej jbxhi hxthrnm` er bnthrnm` c`mss

Vreiudts `bmb`bty & bj tkh ush ej yeur preiudt dmushs kmra, èss er

imamch

Vrejhssbenm` bnihanbty & jer nhc`bchnt mdts, hrrers mni eabssbens bn tkh

prevbsben ej prejhssbenm` mivbdh er shrvbdhs

`hdtrenbd rhm"ie!n & sphdbm`b:hi devhr jer deaputhrs mni amdkbnhry

hnhrm` prephrty & jer tee`s, h(ubpahnt, aegb`h pkenhs er stedo smap`hs


34/40

Amrbnh mni trmnsbt & ceeis ghbnc trmnsperthi gy shm, mbr, remi er rmb`

Amrbnh mni trmnsbt /denstrudtben rbs"s6 & jer gubìhrs mni trmihs

phep`h

Aeter vhkbd`h=hbtkhr gusbnhss er prbvmth, sbncu`mr er j`hhts ej vhkbd`hs

7brhdters mni ejjbdhrs `bmb`bty & mcmbnst m``hchi grhmdkhs ej iuty

apèyahnt prmdtbdhs `bmb`bty & devhrs imamchs mni dests rhsu`tbncjrea, jer hxmap`h, mntb!ibsdrbabnmtben, unjmbr ibsabssm` mni kmrmssahnt

mdtbens.

hho m'"bdh

M prejhssbenm` bnsurmndh greohr dmn kh`p yeu amoh tkh rbckt bnsurmndh dkebdhs.

Ykhy dmn put techtkhr m deaprhkhnsbvh mni dest!hjjhdtbvh pmdomch ej bnsurmndh

pe`bdbhs jer yeur gusbnhss. &eu skeuì shho sphdbm`b:hi mivbdh bj yeur gusbnhss bs

d`msshi ms m kbck bnsurmndh rbso.

nsurmndh dkhdo`bst

-entmdt yeur bniustry mssedbmtben jer bnjeramtben mni mivbdh en tkh typhs

ej bnsurmndhs rh(ubrhi jer yeur bniustry.

"hho prejhssbenm` mivbdh jrea mn bnsurmndh greohr.

Hapè%bnc stmjj

"tmjj wbtk tkh rbckt sob``s mni onew`hich wb`` kh`p amoh yeur gusbnhss m suddhss.

+hjerh kbrbnc, yeu aust unihrstmni yeur eg`bcmtbens ms mn hapèyhr. Ykhsh vmry

ihphnibnc en tkh typh ej stmjj yeu kbrh, wkbdk amy gh3

7hramnhnt 4ju``! er pmrt!tbah8 hapèyhhs

-msum` hapèyhhs

Yrmbnhhs er mpprhntbdhs

-entrmdters 4werobnc jer m jbxhi thra mni wke mrh hstmg`bskhi bn tkhbr ewn

gusbnhss8

Yhapermry hapèyhhs 4h.c. jrea mn hapèyahnt mchndy8.

>eur eg`bcmtbens

Bt bs bapertmnt jer yeu te unihrstmni hapèyahnt `hcbs`mtben mni yeur eg`bcmtbens

tewmris tkh phep`h wke wero jer yeu. %g`bcmtbens dmn devhr densbihrmtbens sudk

ms3

7my ms yeu ce 47M&98

7myre`` tmx

"uphrmnnumtben

Mwmris, pmy rmths, `hmvh, hapèyhh hntbt`hahnts mni hapèyhh kbrbnc mni

thrabnmtben

)ero -evhr bnsurmndh

)erop`mdh khm`tk mni smjhty Mntb!ibsdrbabnmtben mni h(um` hapèyahnt eppertunbtbhs.


35/40

bn'bnc mn' kbrbnc stmjj

Jbnibnc mni kbrbnc tkh rbckt stmjj dmn gh hxphnsbvh mni tbah densuabnc. +hjerh

yeu kbrh nhw stmjj, densbihr wkhtkhr hxbstbnc stmjj kmvh tkh sob``s er onew`hich

tkmt yeu nhhi, er mrh mg`h te md(ubrh tkha wbtk aerh trmbnbnc.

rhpmrbnc .eur Tam`` Gusbnhss jer &mriHdeneabd !bahs

+htwhhn FCC> mni FC5C tkh /nbthi "tmthsK hdeneay strucc`hi wbtk m rhdhssben.

)kb`h tkhrh whrh sbcns ej baprevhahnt bn FC5C amny sam`` gusbnhsshs whrh stb``

p`mybnc bt smjh wkhn bt dmah te tkhbr Bnvhstahnts mni hxphnibturhs. #ewhvhr,

ihspbth tkbs dmutbeus ghkmvber amny sam`` gusbnhsshs ibi net tmoh sthps te

prethdt tkhbr gusbnhss jrea juturh hdeneabd preg`has, sudk ms ihvhèpbnc mn

hahrchndy junis mddeunt.

Hbckt wm%s m *usbnhss dmn surbh mni presphr bn miewnturn

2kmt 'ehsn0t 'hstrey us mohs us strenchr

Ykhrh*s ne (uhstben tkmt tkh hdeneabd iewnturn 4wkmt wh shha te dm`` rhdhssbens

tkhsh imys8 bs puttbnc m pbndk en hvhryenh, densuahrs mni gusbnhsshs m`boh.

)btk tkh spbrm`bnc dest ej juh` chttbnc mreuni bs ibjjbdu`t gut bt m`se bndrhmshs

vbrtum``y hvhrytkbnc wh guy. +usbnhsshs mrh prhsshi ghtwhhn tkh kmriskbps ej

tkhbr hapèyhhs mni tkh rhstrbdthi guichts ej tkhbr dusteahrs. )btk seah d`hmr

mni drhmtbvh tkbnobnc, gusbnhss dmn stb`` jbni se`bi wmys te whmtkhr tkh prhssurhs,

smvh aenhy mni amygh hvhn amoh m `btt`h hxtrm.

bckt b'hms te cht yeu stmrth' bn turnbnc mreun' m'enturn

e amtthr yeur bniustry, wkhtkhr yeu run mn #$ %utseurdbnc jbra, m amrohtbncdeapmny, mn bnjeramtben shrvbdhs vhnturh, er m amnujmdturbnc dendhrn, yeu dmnjbni wmys te survbvh mni tkrbvh bn mn hdeneabd iewnturn er rhdhssben. #hrh mrhhbckt wmys yeu dmn survbvh tkh durrhnt hdeneay mni ambntmbn m khm`tky dmskjèw, bj net mdtum``y crew yeur gusbnhss3

5. %kmnch yeur pmrmibca.)kmt bs m pmrmibca &eur pmrmibca bs tkh

wbniew tkreuck wkbdk yeu vbhw tkh werì. Bt bs tbnthi gy yeur phrsenm`

hxphrbhndhs mni tkh dusteamry wmy yeu ie tkbncs. )rbtthn en tkh wbniew


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mrh tkh hxphrbhndhs mni prhuibdhs yeu*vh ihvh`ephi bn runnbnc yeur

gusbnhss mni yeur `bjh!!m`` ej wkbdk mjjhdt kew yeu shh tkbncs.

+hjerh yeu dmn shh tkh eppertunbtbhs ghjerh yeu, yeu aust ie wkmt yeu

dmn te vbhw tkh preg`ha jrea ibjjhrhnt phrsphdtbvhs. Mso yeursh`j wkmt yeu

dmn ie bj yeu dmn*t ie wkmt yeu mrh ushi te. )btk prmdtbdh mt `eeobnc mtpreg`has jrea etkhr phrsphdtbvhs, yeu dmn ghdeah yeur ewn ghst

densu`tmnt. -rhmtbvh preg`ha se`vbnc bs wkmt wb`` shpmrmth tkesh wke tkrbvh

iurbnc m iewnturn mni tkesh wke hni up tkrewbnc bn tkh tewh`.

F. 4m"h m phrsenm` bnthrhst bn yeur deapmny9s jbnmndbm` pbdturh.


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tbah `boh tkh prhshnt te gubì khichs mcmbnst bnj`mtbenmry spbrm`s 4mni tkhy

mrh geuni te je`èw shrbeus iewnturns8 mni juturh dyd`hs.

+h drhmtbvh mni rhm`b:h tkmt dkm``hnchs m`se prevbih eppertunbtbhs jer

crewtk. Ms ibjjbdu`t ms bt bs jer phep`h mni gusbnhss te ihm` wbtk shrbeus

hdeneabd dkm``hnchs, tmobnc m dèsh, khm`tky èeo mt tkh wmy yeu deniudtgusbnhss mni `bvh yeur phrsenm` `bjh wb`` preiudh dkmndhs jer yeu te

baprevh yeur phrsenm` mni gusbnhss sbtumtben evhrm``. $hahaghr wkmt

tkhy smy mgeut `bjh cbvbnc yeu haens 6moh `haenmihO

!hnibnc te Gusbnhss; Baprebnc %eur deapmn% bn m*mi hdeneabd shttbnc

trhssbnc e"hr m gm' hdeney 'ehsn0t !my tkh gb``s

-rybnc tkh wehs evhr skert aenhy, gbc hxphnshs mni tbckthnbnc d`bhnt guichts7ut seah drhmtbvbty te wero, sthp gmdo mni tmoh m dèshr èeo mt hvhrytkbnc tkmtamohs gusbnhss crew mni skrbno. 'vhn bn tkh jmdh ej m rhdhssben er hdeneabdiewnturn, tkhrh mrh m nuaghr ej wmys yeu dmn crew yeur gusbnhss.

Ykh ohys te stmybnc !rejbtmg`h

"tmybnc strenc tmohs stmybnc pesbtbvh. $hm`b:bnc tkmt pmst hdeneabd skbjts kmpphnwbtk rhcu`mrbty mni juturh upwmri dyd`hs mrh ust ms prhibdtmg`h. Ykesh wke stmyhncmchi wb`` jbni m wmy te survbvh mni tkrbvh bn tkh nhxt shmsen.

9rewbnc tkh gusbnhss bs m`` mgeut dmsk jèw. 7esbtbvh dmsk jèw bs ambntmbnhitkreuck m sbap`h h(umtben3 "hhp tkh h8phnibturhs skrbn"bnc mcmbnst tkhrhvhnuh. 'vhn m enh phrdhnt dkmnch dmn kmvh sbcnbjbdmnt hjjhdts en yeursuddhss. Ykh jeur ambn deapenhnts ej ambntmbnbnc m pesbtbvh dmsk jèw bndùihèwhrbnc mddeunts rhdhbvmg`h, rhiudbnc `hvh` ej bnvhnterbhs, prbdbnc te ambntmbn mkhm`tky cress prejbt, mni rhiudtben ej ihgt@hsphdbm``y kbck bnthrhst ihgt.

moh tkh enhy yeu0"h m`rhm'y hmrnh'5neF

Bj yeu mrh `mx mgeut mddeunts rhdhbvmg`h, mni amny sam`` gusbnhss ewnhrs mrhcub`ty ej tkmt, yeu aust ie seahtkbnc te jedus en ohhpbnc tkh mddeunts rhdhbvmg`h

jrea mcbnc. Bt tmohs m dhrtmbn msshrtbvh phrsenm`bty te gh hjjhdtbvh mt gb``de``hdtbnc. #uamn $hseurdhs, er yeur #$ %utseurdbnc pmrtnhr, dmn gh m crhmt kh`pbn bihntbjybnc tkh rbckt phrsen jer tkh eg. "udk m phrsen kms m pmtthrn te je`èwbndùibnc jrbhni`y rhabnihr dm``s, jbrahr je`èw!up dm``s, mrrmnchahnts jer hvhnabnbam`, rhcu`mr pmyahnts, prhshntbnc m`thrnmtbvhs te dusteahrs sudk mstrmnsjhrrbnc tkh M$ te tkh dusteahrs* phrsenm` drhibt dmris. )btk thnmdbty, bt wb``surprbsh yeu kew audk yeu dmn rhdevhr tkmt yeu amy prhvbeus`y densbihr èst.Ykh aest bapertmnt hjjerts jedus en chttbnc tkh ihgts phep`h ewh yeu ejj yeurgeeos mni bnte yeur prejbts wkhrh tkhy ghènc. Ykh gettea `bnh bs tkmt yeu wb``hmrn aerh, bn m tbah`y jmskben, jer tkh keurs yeu put bnte tkh wero yeu ie jeretkhrs.


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(en'udt m tkeucktju` bns!hdtben ej m`` yeur 'hgts

Bn miibtben te hmrnbnc aerh hmdk aentk, tkh shdeni pmrt ej tkmt h(umtben bs terhiudh tkmt wkbdk yeu ewh. &eu kmvh te deah te crbps wbtk, mni ihm` wbtk, yeurewn ihgt. %nh bihm te rhiudh yeur ewn ihgt bs tmoh tkh bndrhmsh bn hmrnbncs jreayeur rhdevhrhi M$s mni aevh tkha te yeur mddeunts pmymg`h te m khm`tky ùapmcmbnst m ihgt. 7my m `btt`h aerh hmdk aentk, stmrtbnc wbtk tkh kbckhst bnthrhstihgts. Ykhsh skeuì gh h`babnmthi jbrst ms tkh kbckhr bnthrhst rmth ihdrhmshs yeurgettea `bnh.

e bs m crhmt tbh te moh mdubsbtbens bn !re!hrty

Ykh prephrty amroht irep kms ghhn crhmthr tkh pmst yhmr tkmn mt mnytbah sbndhtkh Ihprhssben ej tkh 1Cs. Imtm rh`hmshi "kew tkmt keush prbdhs jh`` gy mcrhmthr phrdhntmch bn tkh prhvbeus 5F!aentk phrbei tkmn bn mny yhmr sbndh 5A1F.Bj bt bs mt m`` pessbg`h, tmoh mivmntmch ej tkmt sbtumtben. Ie yeu `hmsh yeurdeapmny*s gubìbnc Bj se, bs bt pessbg`h te aevh tkh aenhy yeu pmy bn `hmsh te

pmy jer prephrty ewnhrskbp Bt bs m crhmt tbah jer md(ubrbnc mni ewnbnc yeurgusbnhss spmdh. Bn skert, bt amohs tkh hxphnshs ej spmdh bnte mn bnvhstahnt ejyeur ewn msshts bnsthmi ej m irmbn en yeur prejbts.

Msb'h jre !re!hrty, ohh! u! en yeur etkhrbn"hsthnts

M`tkeuck aenhy bs tbckt mni amohs ibspesmg`h bndeah sdmrdh, bt bs bapertmnt tkmtyeu ohhp bnvhstbnc. 7`mntbnc wbnigrhmos mni khichs mreuni yeur gusbnhss bs ustms bapertmnt ms p`mntbnc tkha te baprevh tkh sm`mgb`bty ej yeur keah.Bnvhstahnts mrh yeur khichs mni bt bs m pertben ej yeur aenhy tkmt dmn ohhpamobnc aenhy wbtkeut yeur phrsenm` tbah bnve`vhahnt. Bj yeu kmvh sob``s bn stedo

amroht trmibnc, ush tkmt sob``. 6mny imy trmihrs mrh amobnc m èt ej aenhy rbcktnew ghdmush ej tkh ups mni iewns ej tkh amroht. Bj yeu dmn ohhp yeursh`j bnsynd wbtk tkesh dkmnchs, mni bn amrohts wkhrh yeu kmvh jmab`bmrbty 4+uy èw=sh`` kbckOH ms tkhy smy8, tkhn yeu kmvh mnetkhr wmy jer yeur aenhy te ohhpamobnc yeu aenhy.

eh rhm``y cee' shr"bdhs mrh jrhh5ush tkhF

Jbnm``y, cht aerh eut ej tkh supp`bhrs yeu kmvh mni tkh shrvbdhs yeu new rhdhbvh./sh yeur drhmtbvbty te cht shrvbdhs jer jrhh tkmt yeu abckt ust ce eut mni kbrh.&eur phrsenm` gmnohr er mddeuntmnt dmn mii m `bckt ej bnsbckt bnte yeur ewnphrsenm` tkbno tmno. +htthr thras jrea yeur wke`hsm`hrs er shrvbdh prevbihr wb``kh`p. Ibsdeunts jer up!jrent pmyahnts prevbih m crhmt hxphnsh!smvbncseppertunbty. 7bdo tkhbr grmbns en kew tkhy ce mgeut kmvbnc aerh hjjhdtbvhbnvhntery dentre`. %n tkh phrsenm` sbih, èeo mt keah jer m aerh hjjbdbhntth`hpkenh systha, dmg`h sh`hdtben, wmthr gb`` rhiudtben, er pewhr densuaptben. Ietkh smah tkbnc mt tkh ejjbdh yeu weuì ie mt keah. Mjthr m``, tkh aenhy yeu irmwms phrsenm` bndeah, jrea yeur ewn gusbnhss, bs enh ej tkesh ihgts mjjhdtbnc tkhgettea `bnh, teeO

#ephju``y, tkhsh jhw bihms mbahi mt chnhrmtbnc preiudtbvh tkeuckt dmn put yeu enm trmdo te gh drhmtbvh mgeut bndrhmsbnc yeur gusbnhss mni rhiudbnc yeur dests.


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