are stories the new news feed?
TRANSCRIPT
ARE STORIES THE NEW NEWSFEED?
1.Stories vs Newsfeed
2.Stories in numbers
3.Branded content
4.Paid amplification
Agenda
1.Stories vs Newsfeed
2.Stories in numbers
3.Branded content
4.Paid amplification
Agenda
Stories..Stories everywhere
CONTENT SOURCESTORIESNEWSFEED
AUDIENCE SIZESTORIESNEWSFEED
On Snapchat, most interactions are with close friends
TYPE OF CONTENTSTORIESNEWSFEED
TYPE OF CONTENTSTORIESNEWSFEED
Everyday moments
TYPE OF CONTENTSTORIESNEWSFEED
STORYTELLINGSTORIESNEWSFEED
CONTENT LIFESPANSTORIESNEWSFEED
CONTENT LIFESPANSTORIESNEWSFEED
1.Stories vs Newsfeed
2.Stories in numbers
3.Branded content
4.Paid amplification
Agenda
Instagram Stories versus Snapchat DAU
173M
1.Stories vs Newsfeed
2.Stories in numbers
3.Branded content
4.Paid amplification
Agenda
Create for any occasion
SALES & PROMOTIONS
PRODUCT LAUNCH/COLLECTION
EVENTS TUTORIALS BEHIND THE SCENES
Creative tipsSUPPLEMENT YOUR MAIN INSTAGRAM
CONTENT WITH BONUS INFO VIA STORIES
USE PHOTOS WITH CAPTIONS TO TELL YOUR STORIES
SHARE USER GENERATED CONTENT AND SHOWCASE YOUR CUSTOMERS
Source: https://blog.bufferapp.com/instagram-stories-who-to-follow
Design for mobile environment
SQUARE VERTICAL FULL SCREEN
Create with native tool
PROGRESSION BAR PROFILE PHOTO EMOJIFY SWIPE UP TO REVEAL
Sequential storytelling through Instagram placements
PPA Video Newsfeed Video IG Story Canvas IG Story
New feature within the s t o r i e s p l a c e m e n t allows advertisers to place a canvas behind the story,
1.Stories vs Newsfeed
2.Stories in numbers
3.Branded content
4.Paid amplification
Agenda
Ads in stories: driving impact for business
Instagram’s 1st Full screen Immersive Format
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Audience
Facebook Ad Targeting
Measurement
SnapAds: reaching the right audience
PREDEFINED AUDIENCE CUSTOM AUDIENCE LOOKALIKE AUDIENCE
Combine your data with ours to build custom audiences.
Choose audiences based on what Snapchatters buy, watch,
and where they go
Expand your reach by building audiences similar to your
customers.
Key Takeaways
The Camera is the new Keyboard
More than 50% of businesses on Instagram created a story in the last month.
The future of social media will no longer be about sharing only the perfect moments.
Supplement your usual social content with Stories to drive extra business value
Design for full screen mobile environment
Amplify with paid media to reach your audience at scale
Test, measure and optimise
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