Architecting Systems thatUsers Love to Use

John WaterworthFlow InteractiveArchitect Insight Conference 2010

Why so many bad systems?

A complex and ever-changing mix of people and technology engaged in some activity

Socio-technical system

Technology

People Business

EmpathyIntuitionDesignMeaningContext

Which words do like best?

SystemLogicAnalysisProcedureDetail

So what can I do?

Hit the streets

Test the user experience

Ask for feedback

Create some anticipation

Be an advocate for users

Emotional DesignDon Norman

Emotionally Durable DesignJonathon Chapman

A Whole New MindDaniel Pink

Rocket Surgery Made EasySteve Krug

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