architecting social media
DESCRIPTION
Engineer's approach to design and build your online communities. Presented on NGLS [1] December 2011 event, Bratislava, Slovakia. [1] http://ngls.skTRANSCRIPT
Architecting Social mediaEngineer's approach to social networks
Stefan Urbanek, @[email protected]
December 2011♻ November 2008
Intro
2008: “Is there anyone using Facebook in Slovakia?”
social overload
control
Community
internet
next idea
future event
potential leader
community
community manager
Community Manager
you
plan
nurture
tool
shipment
monitor
–
+
+
++
+
+
–
watch the flow
commentadds
churn
measure
evaluate
? ?
??
???
?? ?
???
???
?
? ?
actyou
accordingly
action:
target and effect
place, group, message, tweet
help, follow, show, connect, leave
keep a diary
(See Travel Record for Travel Activity)
PLACE DAY BEGAN DATE (Mo., Day, YrOctober I,
.) 1969
THE WHITE HOUSE, WASHINGTON, D. C. TIME DAY
8: lOam Wednesdav TIME
P=placed
R=Rece:ved ACTIVITY
In Out Lo LD
8: 10 The President had breakfast.
8: 13 R The President received a call from his Ass t, Henry A. Kissinger. The call was not completed.
8: 26 The President went to his office.
8: 29 8: 30
8:40 11: 35 8:40 10:25 8:40 11: 05 8:45 II: 02
10: 32 11: 3 0 11: 10 11:40 11: 10 11 :40
11:08
11: 33 P
11: 34 11:36 P
11: 38 11 :43 P
11:47 11:48 R
11:58
12:02 12: 25 12:02 12: 25 12: 08 12: 25
The President met with his Personal Secy, Rose Mary Woods.
The President met with: H. R. Haldeman. As s t Henry A. Kissinger, Asst John R. Ehrlichman, Counsel Bryce N. Harlow, Asst
The President met with: Henry A. Kissinger" Asst
John R. Ehrlichman, Counsel Ronald L. Ziegler, Press Secy
R The President received a long distance call from Hobart Lewis. The call was not completed.
The President telephoned his daughter, Patricia Nixon. The call was not completed.
The President telephoned his Asst, H. R. Haldeman.
The President telephoned Senator William B. Saxbe.
The President received a call from his daughter, Patricia Nixon.
P The President telephoned Asst Secy of Labo1; Arthur A. Fletcher. The call was not completed.
The President met with: H. R. Haldeman, Asst Herbert G. Klein, Dir of Communications Ronald L. Ziegler, Press Secy
Page I of .3 Page(.).·u.s. GOVERNMENT PRINTING ornCE ,1l69-'"O-332-<l68
(See Travel Record for Travel Activity)
PLACE DAY BEGAN DATE (Mo., Day, YrOctober I,
.) 1969
THE WHITE HOUSE, WASHINGTON, D. C. TIME DAY
8: lOam Wednesdav TIME
P=placed
R=Rece:ved ACTIVITY
In Out Lo LD
8: 10 The President had breakfast.
8: 13 R The President received a call from his Ass t, Henry A. Kissinger. The call was not completed.
8: 26 The President went to his office.
8: 29 8: 30
8:40 11: 35 8:40 10:25 8:40 11: 05 8:45 II: 02
10: 32 11: 3 0 11: 10 11:40 11: 10 11 :40
11:08
11: 33 P
11: 34 11:36 P
11: 38 11 :43 P
11:47 11:48 R
11:58
12:02 12: 25 12:02 12: 25 12: 08 12: 25
The President met with his Personal Secy, Rose Mary Woods.
The President met with: H. R. Haldeman. As s t Henry A. Kissinger, Asst John R. Ehrlichman, Counsel Bryce N. Harlow, Asst
The President met with: Henry A. Kissinger" Asst
John R. Ehrlichman, Counsel Ronald L. Ziegler, Press Secy
R The President received a long distance call from Hobart Lewis. The call was not completed.
The President telephoned his daughter, Patricia Nixon. The call was not completed.
The President telephoned his Asst, H. R. Haldeman.
The President telephoned Senator William B. Saxbe.
The President received a call from his daughter, Patricia Nixon.
P The President telephoned Asst Secy of Labo1; Arthur A. Fletcher. The call was not completed.
The President met with: H. R. Haldeman, Asst Herbert G. Klein, Dir of Communications Ronald L. Ziegler, Press Secy
Page I of .3 Page(.).·u.s. GOVERNMENT PRINTING ornCE ,1l69-'"O-332-<l68
(See Travel Record for Travel Activity)
PLACE DAY BEGAN DATE (Mo., Day, YrOctober I,
.) 1969
THE WHITE HOUSE, WASHINGTON, D. C. TIME DAY
8: lOam Wednesdav TIME
P=placed
R=Rece:ved ACTIVITY
In Out Lo LD
8: 10 The President had breakfast.
8: 13 R The President received a call from his Ass t, Henry A. Kissinger. The call was not completed.
8: 26 The President went to his office.
8: 29 8: 30
8:40 11: 35 8:40 10:25 8:40 11: 05 8:45 II: 02
10: 32 11: 3 0 11: 10 11:40 11: 10 11 :40
11:08
11: 33 P
11: 34 11:36 P
11: 38 11 :43 P
11:47 11:48 R
11:58
12:02 12: 25 12:02 12: 25 12: 08 12: 25
The President met with his Personal Secy, Rose Mary Woods.
The President met with: H. R. Haldeman. As s t Henry A. Kissinger, Asst John R. Ehrlichman, Counsel Bryce N. Harlow, Asst
The President met with: Henry A. Kissinger" Asst
John R. Ehrlichman, Counsel Ronald L. Ziegler, Press Secy
R The President received a long distance call from Hobart Lewis. The call was not completed.
The President telephoned his daughter, Patricia Nixon. The call was not completed.
The President telephoned his Asst, H. R. Haldeman.
The President telephoned Senator William B. Saxbe.
The President received a call from his daughter, Patricia Nixon.
P The President telephoned Asst Secy of Labo1; Arthur A. Fletcher. The call was not completed.
The President met with: H. R. Haldeman, Asst Herbert G. Klein, Dir of Communications Ronald L. Ziegler, Press Secy
Page I of .3 Page(.).·u.s. GOVERNMENT PRINTING ornCE ,1l69-'"O-332-<l68
(See Travel Record for Travel Activity)
PLACE DAY BEGAN DATE (Mo., Day, YrOctober I,
.) 1969
THE WHITE HOUSE, WASHINGTON, D. C. TIME DAY
8: lOam Wednesdav TIME
P=placed
R=Rece:ved ACTIVITY
In Out Lo LD
8: 10 The President had breakfast.
8: 13 R The President received a call from his Ass t, Henry A. Kissinger. The call was not completed.
8: 26 The President went to his office.
8: 29 8: 30
8:40 11: 35 8:40 10:25 8:40 11: 05 8:45 II: 02
10: 32 11: 3 0 11: 10 11:40 11: 10 11 :40
11:08
11: 33 P
11: 34 11:36 P
11: 38 11 :43 P
11:47 11:48 R
11:58
12:02 12: 25 12:02 12: 25 12: 08 12: 25
The President met with his Personal Secy, Rose Mary Woods.
The President met with: H. R. Haldeman. As s t Henry A. Kissinger, Asst John R. Ehrlichman, Counsel Bryce N. Harlow, Asst
The President met with: Henry A. Kissinger" Asst
John R. Ehrlichman, Counsel Ronald L. Ziegler, Press Secy
R The President received a long distance call from Hobart Lewis. The call was not completed.
The President telephoned his daughter, Patricia Nixon. The call was not completed.
The President telephoned his Asst, H. R. Haldeman.
The President telephoned Senator William B. Saxbe.
The President received a call from his daughter, Patricia Nixon.
P The President telephoned Asst Secy of Labo1; Arthur A. Fletcher. The call was not completed.
The President met with: H. R. Haldeman, Asst Herbert G. Klein, Dir of Communications Ronald L. Ziegler, Press Secy
Page I of .3 Page(.).·u.s. GOVERNMENT PRINTING ornCE ,1l69-'"O-332-<l68
match network events
emergencevs. choice
successful idea potential
co-shipper
natural leader
EngineeringA Framework
actual status assesment
strategy development
infrastructure development
seeding and pre-linking
community management
Products and services
Docs and presentations(trainings, case studies)
Open source
Social
G+
Personal page
50
129
~30
~211
49
<10
<10
Bitbucket
Flickr
Hackernews
Knowerce(CMS)
Databrewery(CMS)
Databrewery blog(tumblr)
Linked in
Slideshare
Scribd
Github
Stack Overflow
Stiivi’s old architecture
plan
act
monitor & measure
evaluate
Conclusion
people
technology processes
||: continuous process :||with participation
Thank you[t\
stiivi.com ngls.sk