ARAB CALLSVanilla Peace Agents

What?

• ArabCalls is an online network connecting activists in the Arab world providing them with space and tools required for them to develop their society and make a positive change.

Why?

Why?• Why ArabCalls?• Activism in the Arab world faces

numerous challenges because the lemmatization of the civil society in many Arab countries.

• NGOs are under control of Governments and security

• Limits on freedom of expression• Very weak coverage in mainstream

media

What?

• All activists involved in work with NGOs or Charities in the Arab world

• Predictable Audience :• People who wants to change their society and

don’t know the right way

Target Audience :

Services and Tools : • Calendar : the calendar will be used as a way

for navigating events and causes by country, time or cause it could be customized according to personal interests and shared between users.

• Live stream : using a similar technology to what is applied in some websites already online users will be enabled to broadcast the events that doesn't get enough attention or space in mainstream media.

Services and Tools : • Videos : users are encouraged to post any

videos serve their causes.• Multimedia slideshows : the website will

enable the users to create their multimedia stories combining still photos with sound to tell stories with different and attractive tools.

• Blogs : Users will be enabled and encouraged to have their own blogs and they will have a chance to show their blogs on the home page regularly by random navigation or number of hits and comments.

Services and Tools : • Maps : the mapping technology will be

applied to show people where to go to and what is happening where.

• Sms : users will be able to send sms to the website from their mobile phones to update their status and to add more info and to navigate the website

• Cell phones will be used to fund the websites by showing the users contributions on the headlines stream

Services and Tools : • Rss Feeds :• All users will have the ability to receive news

from mainstream media and online media websites directly to their profiles according to their preferences

Rules of the network:• Rules of the network:• We don’t select topics for users .. we build

infra structure and their responsibility is to build communities for development.

• ArabCalls is a user generated network which means users are free to upload any kind of material they believe it help their causes except

• Urging people to violence or racism.

How to moderate the network?• How to moderate the network?• ArabCalls will use a number of moderators to

make sure users are not violating the rules of the network

• The network will enable users to REPORT to moderators any violation of the rules through comments videos live streaming or images by one click process .. the moderators will be able to evaluate the report and take decision on every case separately.

Marketing plan :

• Offline : contacting all NGOs in the Arab world to use the network in their activities and promoting our brand in organizations

• Online : sending mails and promotion through cyber social circles

Funding:

• Stage 1• ArabCalls will apply a policy that keeps its

financial situation stable and independent from relying on sole source of funding.

• The network will apply to get a modest amount of funds from different of local and international organizations, the variety of categories on the network will help widen the range of possible funding organizations.

Funding:• Individuals will be able to donate through a

transparent process available on the website that enable every person to see how his money was used in the right way.

• Google ads• Stage 2• Training sales agents• We will promote banners of the website

among possible funders who can fund our website by placing their ads

How to keep surviving in political storms?

• Arabcalls will promote its image as a tool of change in social and educational fields alongside political and human rights fields without violence and by raising awareness in order not to provoke some strict Arab regimes putting into consideration that some of these regimes are already tolerant.

• The website will have a backup version and it will rely on more than one server located in Europe (may be Sweden).

Thank You