from advocates to activists
TRANSCRIPT
Advocates to Activists
Patrick “PC” Sweeneypcsweeney.com EveryLibrary.com
@pcsweeney @everylibrary
Libraryland Ecosystem
Building voter support for libraries
EveryLibrary’s Successes
Building voter support for libraries
Why Talk in Terms of Voters
Building voter support for libraries
Getting Our Numbers Up
Building voter support for libraries
Civic Attitudes
● 94% of Parents say libraries are important for their children. 79% say “very important”. 2
● 58% of Americans have a library card. 3
● 62% of card holders have visited the library in the last year at least once.4
2. Pew, May 2013
3 and 4. Harris Interactive | ALA, January 2011
Building voter support for libraries
Voter Attitudes
Nationwide, of all voters:
37% will Definitely vote yes for the library37% will Probably vote yes for the library
26% will Probably or Definitely vote no or may vote either way.
Building voter support for libraries
Party Affiliation Doesn’t Matter
Building voter support for libraries
Library Card Stats Don’t Matter
Building voter support for libraries
Library Use Doesn’t Matter
Building voter support for libraries
What Does Matter
Building voter support for libraries
What influences politics?
Building voter support for libraries
What can we get?
Building voter support for libraries
Advocate Activist
Traditional model
www.pcsweeney.com
Community Organizing model
www.pcsweeney.com
Ladder of Engagement
Building voter support for libraries
DATA!!Building voter support for libraries
The P Word
Building voter support for libraries
Surfacing Your Campaign
Building voter support for libraries
Guiding Principle: The Haycock Rule
Building voter support for libraries
Guiding Principle: Dred Pirate Roberts
Building voter support for libraries
Library’s Theme
Building voter support for libraries
Library’s Messages
Building voter support for libraries
What we say about ourselves
What they say about us
What we say about them
What they say about
themselvesBuilding voter support for libraries
Power Mapping
Staying on MessageBuilding voter support for libraries
It’s a numbers game
Building voter support for libraries
Handling Opposition
Handling Opposition Online
Building voter support for libraries
Get to Know Your Local politicians
Get to know your local influencers
Give them a place on the field
Rally them Around your Cause
Create Events
Write Letters
Building voter support for libraries
Building voter support for libraries
Face-To-Face
Building voter support for libraries
What Do We Need?
Political LibrariansPatrick “PC” Sweeney
pcsweeney.com EveryLibrary.com@pcsweeney @everylibrary