apwa florida chapter branding presentation
DESCRIPTION
This is a presentation to the APWA Florida Chapter Executive Committee on our Strategic Plan Initiative of Branding.TRANSCRIPT
Strategic Plan:
BRANDING
What is a Brand and Why is it Important?
“The APWA brand represents what we do and who we are, but in a world where so many associations compete for the same audience, the brand also symbolizes how members and constituents experience what we do.”
The APWA Brand...
The APWA Tagline...
Your Comprehensive Public Works
Resource
Developing the Florida Chapter Brand
How do we represent APWA and the Brand set out by our
organization, but at the same time represent the
uniqueness and importance of the Florida Chapter?
Step One: New Logo
Step Two: Distinctive Tagline
“First to Respond, Last to Leave”
Step Three: Branch Commitment
Step Four: Integration
Step Five: Living the Brand
Owning the new Florida Chapter Brand and
making it a vital part of the Chapter
Goals for this Year
1. Branch Logos2. Marketing Materials
3. Committee Coordination
(NPWW, Membership, Newsletter, etc.)
