apresentação do powerpoint · 5th largest in the country the highest social network readership...
TRANSCRIPT
WEEKENDSUPEREDITION
BEST NEW PRINT PRODUCT
INMA GLOBAL MEDIA AWARDS 2017
5th LARGEST IN THE COUNTRY
THE HIGHEST SOCIAL NETWORK READERSHIP REACH IN THE SOUTHERN REGION
THE LARGEST ONLINE NEWSPAPER PORTAL OF REGION
THROUGH A SURVEY, LASTING FOR MORE THAN 6 MONTHS,
WE FOLLOWED READER'S MOVEMENT, UNDERTANDING HOW,
WHEN, WHAT, THEY WOULD LIKE TO READ A NEWSPAPER OVER
THE WEEKEND, DEBATING ABOUT THEIR DAILY JOURNEY AND
CREATED A NEW PRINT PRODUCT JOINING THE EDITIONS OF
SATURDAY AND SUNDAY:
THE SUPEREDITION, WITH MORE THAN 180 PAGES.
ZH WEEKEND SUPEREDITION
CLASSIFIED ADS
NEW SECTION DOCNEW SECTION FINDI
+ SPORTS
CONTENT
+ CONTENT ON
CADERNO VIDAZH DIGITAL SUNDAY
NEW
COLUMNISTS
NEW PRINT PRODUCT
ZH SUPEREDITION
CADERNO DONNA
IMPROVED
SINGLE EDITION WITH MORE
CONTENT ON WEEKENDS
LAUNCHED IN MARCH 2016
INNOVATIVE PRINT
THE PERFECT COMBINATION BETWEEN PERCEPTION OF VALUE BY READERS AND COST SAVINGS.
READERS
SATISFACTION
POSITIVE IMPACT IN
ADVERTISING MARKET
BUSINESS
MONETIZATION
FEEDBACK FROM THE READERS
INTERNALLYB2B MARKET
READERS
READERS
WEEKENDSUPEREDITION
BEST NEW PRINT PRODUCT
INMA GLOBAL MEDIA AWARDS 2017