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TRANSCRIPT
GRUPO ARAUNAH
Case study – Family business succession
Jonadan MaExecutive Director
From China to Brazil
It all started with a farm in Carazinho/RS
OUR WAY
WE BELIEVE AND TRUST IN GOD
WE THINK AND ACT LIKE OWNERS
THE BEST OF US. ALWAYS
WE CULTIVATE OUR RELATIONSHIPS
HERE, WE BUILD THE FUTURE
BUSINESS
UNITS
AGRICULTURE & LIVESTOCK
AGRIBUSINESS & TECHNOLOGIES
FOOD INDUSTRY
AGRICULTURE & LIVESTOCK
AGRIBUSINESS & TECHNOLOGIES
FOOD INDUSTRY SOCIAL
BUSINESS UNITS & BRANDS
FAZENDA BOA FÉ
Agriculture | Livestock
Food Industry
GROUPHEADQUARTERS
Agribusiness | Technology
Corporate staff
OUR FAMILY TREE
1st GenerationMa Shou Tao & Ma PongFounders of the Grupo Araunah (former Grupo Ma Shou Tao)
2nd Generation
3rd Generation
POSITIONS INSIDE THE GROUP
Executive DirectorAgri & Livestock
Founder | DirectorFood Industry
Executive DirectorFood Industry
R&D/NB ManagerFood Industry
Marketing ManagerFood Industry
President and Chairman
Executive DirectorAgro & Technology
1st Generation
2nd Generation
3rd Generation
ManagerBookafé (coffee shop & events)
3rd GENERATION BACKGROUND BEFORE JOINING THE GROUP
Executive DirectorFood Industry
R&D/NB ManagerFood Industry
Marketing ManagerFood Industry
Executive DirectorAgro & Technology
3rd Generation
ManagerBookafé (coffee shop & events)
UNIVERSITIES CAREER EXPERIENCES
CORPORATE GOVERNANCE
FAMILY COUNSIL
SHAREHOLDERS’
MEETING
BOARD OF DIRECTORS
EXECUTIVE BOARD
1 A genuine calling to work with the family and build the group´s future
2 Talent and proven abilities to take responsabilities inside the group
3 Open positions available
3
1 Conflict between generations
2 Leadership style conflict (Entrepreneurship vs Structured management)
3 Accelerated change of the business and company culture
3
1 TRUST among the family members
2 Share the same VISION
3 Invest in the next generation’s EDUCATION
4 Encourage the next generation to have EXPERIENCES outside before joining
5 Embrace CHANGE, INNOVATION and TRANSFORMATION
