appone - mobile application marketing
DESCRIPTION
Vietnam Mobile, Mobile marketing, ứng dụng mobileTRANSCRIPT
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7 March 2012
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• ỨNG DỤNG TRÊN MOBILE LÀ GÌ? • CÔNG CỤ MARKETING • KÊNH TRUYỀN THÔNG • HỆ THỐNG BÁO CÁO • CASE STUDY
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Theo nghiên cứu của Nielsen tháng 7 năm 2011, số lượng người sử dụng Mobile Internet là 41%, nhưng do xu hướng thích ứng nhanh với công nghệ mới của người Việt Nam, tỷ lệ này trong năm 2012 sẽ là 75%. Tương tự số người sử dụng smartphone sẽ gia tăng đáng kể trong năm 2012. ( Từ 21% lên 46% )
TỶ LỆ NGƯỜI DÙNG MOBILE INTERNET
TỶ LỆ SỬ HỮU SMART PHONE
Hiện tại Tương lai
75%
45%
46%
21%
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IOS Android RIM Window mobile
Blackberry App World
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SMART PHONE:
GENERAL STORE :
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ỨNG DỤNG MOBILE DÙNG LÀM GÌ?
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GIẢI TRÍ, TIN TỨC, VIDEO …
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CHĂM SÓC KHÁCH HÀNG
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XÂY DỰNG CỘNG ĐỒNG
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TRẢI NGHIỆM YOUR CUSTOMERS NEED’T A
DEEP IMAGINATION
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MOBILE MARKETING
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MARKETING ỨNG DỤNG MOBILE LÀ CÔNG CỤ TUYỆT VỜI ĐỂ MARKETING TRỰC TIẾP
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MOBILE MARKETING channel
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ỨNG DỤNG SMS WAP SITE BLUETOOCH CHỢ ỨNG DỤNG
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MOBILE APPLICATION
USER
SOCIAL (FAN PAGES)
NEWS
EXPERIENCE
MINI CONTEST
GAME
APP STORE
VN WAP SITE
IN ORTHER APP/GAME
SMS
QR CODE MICROSITE ONLINE
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http://store.apple.com https://play.google.com
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YOUR BANNER AD HERE
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YOUR BANNER AD HERE
Tai ngay ung dung Pico Plaza de cap nhat nhung tin khuyen mai moi nhat va nhan duoc code khuyen mai http://pico.com.vn/app
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GAME
YOUR BANNER AD HERE
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USE CAMERA (WITH SUPPORT QR CODE) GET INFORMATION.
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5 factors of MOBILE APPLICATION
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GENERAL APP
Applications are general features as: news, music, sharing ...
MINIGAME APP
Applications such as game to play or interactive with Brand ...
SOCIAL APP
Applications provide user to connect with social network to share opinion, comment, like…
EXPERIENCE APP
Applications that provide user experience of using a product/service: description of a motorbike, care...
ENTERTAINMENT APP
Applications provide user to entertain such as: listen to music, watch movies, edit photo ...
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GENERAL APP
Applications are general features as: news, music, sharing ...
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MINIGAME APP
Applications such as game to play or interactive with Brand ...
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SOCIAL APP
Applications provide user to connect with social network to share opinion, comment, like…
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EXPERIENCE APP
Applications that provide user experience of using a product/service: description of a motorbike, care...
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ENTERTAINMENT APP
Applications provide user to entertain such as: listen to music, watch movies, edit photo ...
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REPORT SYSTEM
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REAL-TIME AND ONLINE TRACKING OF DOWNLOADING…
APPLICATION STORE: - Android Marke - Apple Store - Nokia Ovi Store …provide real-time tracking of downloading
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AppOne
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IOS Android Blackberry Symbian
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Công nghệ Multi-Platform • Thời gian làm việc cho ra sản phẩm ngắn. • Đảm bảo về tính đồng bộ của phầm mềm và
không sinh ra lỗi trong khi sử dụng. • Đơn giản - Dễ dùng • Sử dụng trên nền Web để cập nhật nội dung cho
ứng dụng. • Xem kết quả ngay lập tức AppOne Mobile Dev Tool
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CASE STUDY
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m.dantri.com.vn m.24h.com.vn
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CA SỸ MINH HẰNG
Dịch vụ: Toàn bộ
Module: Tin tức, Album, Nhật ký…
Lượt tải: 12,000/tháng đầu ra mắt
Nền tảng : Iphone, Android, Java
Dịch vụ đi kèm: Bubly (Tổng đài 1388)
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DIỄN ĐÀN AUTOFUN
Dịch vụ: Toàn bộ
Module: FunLand, Autofun, Tay lái…
Lượt tải: 2,000 - tháng đầu ra mắt
Nền tảng : Iphone, Android, Java
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KHÁCH SẠN CROWNE
Dịch vụ: Toàn bộ
Module: Đặt phòng, Discount, Xem phòng…
Lượt tải: 500 - tháng đầu ra mắt
Nền tảng : Iphone, Android
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LINH PERFUMER
Dịch vụ: Lập trình ứng dụng
Module: Catalog sản phẩm, Giỏ hàng…
Lượt tải: 1500 - tháng đầu ra mắt
Nền tảng : Iphone
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$1500+
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$1200+
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$500+
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ƯỚC MONG ĐƯỢC HỢP TÁC
DOAN MANH TUAN | AppOne Team MVCORP JSC | MVDIGITAL M: 0989793793 - E: [email protected]