appmetrica product presentation. november 2016
TRANSCRIPT
AppMetrica is a free tool that collects real-time data on where your mobile app’s users come from,
how they use your app, any crashes or errors that might occur,
and also helps to provide effective communication with users via push notifications.
Yet another app analytics platfom
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One platform to rule them all
App Analytics Ad Tracking Push Campaigns Crash Reports
App Analytics
• Study key project indices: new users, DAU/MAU
• Understand users portrait: age, gender, language, geography
• Explore users behavior: track in-app actions
• Run experiments and UX Concepts testing
Ad Tracking
• Separate your traffic channels: ad networks, your site, email, etc
• Measure effectiveness by each traffic source, campaign, creative
• Optimize CPA/CPI campaigns
Push Campaigns
• Make your app talk - send Push for the right user and place just in time
• Increase return rate of your audience and revenue eventually
• Test hypothesis - find the best approach for your app
Crash reports
• Watch app stability
• Allow for quick updates on new issues and how to reproduce and fix them
Things to know
• Real-time reports – delay not more 90 seconds between app client action and it reporting
• No sampling in reports – any accuracy that you want
• Unlimited data – no quotas on audience and custom events
• Access to raw data – for any period in any amount
• Free
Support for all main platforms
Some interface details App Analytics
Reports content
• Users: Active users, New users
• Engagement: Sessions, Sessions length
• Technical reports: App version, Platform, Manufacturer, Devices, Carriers, Connection type and others
• Custom Events: even JSON payload acceptable; up to five nesting levels
Other benefits in reports
• GEO reports with granularity up to certain city
• Audience portrait: gender, age (heuristics)
Custom events
Not just signal events. Use event payload to get more breakdowns in reports.
Level Complete
LevelID: 12Score: 74Time: 23
Purchase
ID: com.my.in-appCost: 1.99Currency: USD
Sign In
Type: socialProvider: fbUserId: 123456
Behavioral segmentation
• Apply condition for Custom Event, Install or Launch for separate date ranges
• Add up to 5 conditions
• Users from given condition can be Included or Excluded from the segment
• Use filter for numeric attribute (supported operators: =, <, >)
• Applicable for any report
Behavioral segmentation
Cohort analysis
• Metric: Retention, Rolling Retention
• Event: Launch, Custom Event
Ad Tracking and related tools
Accurate tracking for all kinds of sources
In-app ads, mobile web and organic
• Device Identifier Matching
• Referrer Matching
• Fingerprint Matching (heuristics)
• S2S integration is supported
Advertising
Ad Click App Open
EventsPostbacks
App Install
Ad Partner
Redirect Service
AppMetricaAPI
AppMetrica SDK
Multiple Postbacks
• Fully customizable postbacks – use all of AppMetrica data to pass in postback
• Pass parameters from tracking URL
• Fire postback from install or event
• Up to 5 postbacks for a single tracker
CPA Postback
CPI Postback
Ad Partner
AppMetricaAd Partner
RetargetingPartner
Event Postback
Dynamic Deeplinks
• Build deeplinks on the fly via using parameters from tracking URL
• Support Universal Links for iOS
Smooth user experience web-to-app and app-to-app
Advertising
Ad Click App Open
App Install
Redirect Service
AppMetrica
Integrated Ad Partners
Over 150
Out of box support
Push Campaigns distribution and analysis
Push Campaigns
• Consider user locales
• A/B test up to 5 hypothesis
• Specify proper goal: app open, deeplink, URL
• Testing devices, scheduling
• Analyze Push impact
Crashes and errors reports
Stability Report
• Crashes and Errors with detailed description
• Comprehensive analysis and percentage of affected devices
• Symbolication and similar crashes grouping
• Powerful segmentation is applicable
• All in real-time and with accuracy up to 100%
Stability Report
Useful facts
Join AppMetrica
240B events monthly
>3500 developers
Наши пользователи
Data and Privacy
Terms of Use of Yandex.Metriсa service, p.13.
All data collected and stored by the Service shall be treated by Yandex as a confidential information of the User, and to the extent permitted by applicable law – as a trade secret of the User. Yandex shall keep that data in secret and shall not transfer that data to any third parties (except for the affiliate entities that are in the same group with Yandex), except where the User has authorized such transfer or has given an access to that data for third parties at his own discretion. Aggregate data from counters, which does not disclose precise reading of the User's counter, may be used by Yandex at its discretion, including for commercial purposes.
Learn User Agreement yandex.com/legal/metrica_termsofuse/
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Get in touch, Alexander Sibrikov
www.linkedin.com/in/alexsibrikov