applying user experience research and design
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Applying User Experience ResearchKagonya AworiUX Researcher
The user comes first
Speak the user’s language
If the user cannot use it, then it does not work.
Aviation
Health Care
Hotel
But..…how?
ResearchSurveys/QuestionnairesFocus GroupsInterviewsCompetitive analysisContextual InquiryStakeholder interviewsWeb eavesdroppingPhoto diaryShadowingStorytellingFly On The WallLiterature Review
Design & developmentWireframingPrototypingA/B testing
Testing Card sortingTree TestingKeystroke Level Modeling
Wizard of Oz
Heuristic evaluationsThink AloudsRemote testing
IdeationBodystormingSpeed datingSketchingBranstormingConceptsStoryboards
Analysis & synthesisAffinity DiagramData bucketPersonasUser storiesData modelsQualitative models
Focus Groups
http://www.youtube.com/watch?v=FnT2FcuZaYI
Interviews
Client : Airtel
User: Female motorist in her 20s
“To know your Enemy, you must become your Enemy.”
Sun Tzu, The Art of War
Competitor analysis
Wizard of Oz
What UX is not..1. ..user interface design
2. ..a step in the process
3. .. about technology
4. ..just about usability
5. ..just about the user
6. ..expensive
7. …easy
8. ..the role of one person or department
9. …a single discipline
10.…a choice
About the presenter
Kagonya Awori is a User Experience Researcher in Nairobi, Kenya.
She holds a Masters in Human-Computer Interaction (MHCI) from Carnegie Mellon University, the birthplace and world leader in user experience studies. She is the first African with an MHCI from Carnegie Mellon.
Kagonya is passionate about catalyzing the knowledge and application of user experience research in the burgeoning tech community in Kenya.
Contact:[email protected]://www.linkedin.com/in/kagonya
Questions?