applying selling techniques: the coca-cola company
TRANSCRIPT
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Applying Selling Techniques:The Coca-Cola Company
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Product DevelopmentThe Coke company have a wide
range of products including
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Product Promotion- Advertising
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Product Promotion - Sponsorship
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Product Promotion – Multiple Outlets
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Product Promotion –Web Pagehttp://www.coca-cola.com.au/csol
/
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Product niche focusTargeted promotion strategies eg
SMS messaging to 18-30 yr old generation
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Product DifferentiationProduct features – different
bottles, cans, cups, etc
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Product DifferentiationRecognised brand name, symbol,
logo and colour
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Product pricingReduces prices for specific
promotional activities and supermarket sales
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Product EnhancementDifferent coke products targeted
at specific market eg Classic Coke vs. Caffeine Free Coke
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Product EnhancementImproved packaging