ENTER 2015 Destination Track Slide Number 1

Applying IT on Promoting Egyptian Tourist Destination

Mrs. Fatma El-Gammal

Ministry of Tourism, Egypt

Egyptian Tourist Authority Fatma.elgammal@egypt.travel

http://www.egypt.travel

ENTER 2015 Destination Track Slide Number 2

Goals

• E.T.A aims to increase the inbound tourism to Egypt.

• Focusing the Egyptian civilization Image , modern development and the various Tourism products.

• Solving all problems that face tourism development.

• Encouraging the Domestic Tourism and raise the tourism awareness.

ENTER 2015 Destination Track Slide Number 3

Function

E.T.A main role is to achieve its goals as follows :

• Evaluating the Egyptian tourism products .

• Set up plans & programs for tourism promotion .

• Set up tourism attraction theme , domestic and international , by all means.

• Assist Travel agents and tourism establishments by supplying them with marketing and technical theme related to tourism promotion field .

ENTER 2015 Destination Track Slide Number 4

Hierarchy

InternationalTourism

sector

InternationalTourism

sector

DomesticTourismSector

DomesticTourismSector

Financial ,Economic andManagement

sector

Financial ,Economic andManagement

sector

Technical&

EngineeringSector

Technical&

EngineeringSector

Planning Sector

Planning Sector

Board of DirectorsChairman of the Board

Board of DirectorsChairman of the Board

ENTER 2015 Destination Track Slide Number 5

Tourist offices abroad

France (Paris) New York India

UK (London) China (Beijing)

Italy (Rome) Russia (Moscow)

Germany

Austria (Vienna)

Turkey

Poland (Warsaw)

Sweden (Stockholm)

Domestic Tourist offices in Egypt

ENTER 2015 Destination Track Slide Number 6

• Campaigns

• Road Shows

• Conferences & Exhibitions

• Promotion tools ( brochures – CD- posters – DVD )

• Advertising through media

• Publicity

• Web site

• IT Technologies

How to promote Egypt ?

ENTER 2015 Destination Track Slide Number 7

IT Projects used for Egyptian Tourism Promotion

• Web Site “ http://www.egypt.travel ”.• Live Streaming “ Egypt now “.• Micro site. • Mobile application “Egypt travel” for android and iOS.• SEO and Social Media.

ENTER 2015 Destination Track Slide Number 8

Web Site “ http://www.egypt.travel “

ENTER 2015 Destination Track Slide Number 9

Live Streaming “Egypt now “

ENTER 2015 Destination Track Slide Number 10

Micro Site

ENTER 2015 Destination Track Slide Number 11

ENTER 2015 Destination Track Slide Number 12

Social Media & SEO

• Promote Egypt Products with Social Media Networks.

• Keeping Web Site www.egypt.travel in the first results of the different Search Engines i.e (Yahoo, Google , Bing , .. etc) depends on the market and language

Egyptian Tourist Authority-Planning Sector- Information Center

ENTER 2015 Destination Track Slide Number 13

ExperienceEgypt

@ExperienceEgypt

ENTER 2015 Destination Track Slide Number 14

Egypt

ENTER 2015 Destination Track Slide Number 15

Mobile Application

ENTER 2015 Destination Track Slide Number 16

ENTER 2015 Destination Track Slide Number 17

New features

ENTER 2015 Destination Track Slide Number 18

Augmented Reality

ENTER 2015 Destination Track Slide Number 19

Strategy 2020 of Egypt Tourism

1. Interactive screens at touristic attractions.

2. Information kiosk at all touristic attractions to help all tourists.

3. Use Augmented Reality and Face Tracking at all our tourism exhabitions.

ENTER 2015 Destination Track Slide Number 20

Thank You For Attention …