application and admission - immaa.org12:00 - 13:00 thesis and project presentations and discus-sion...

A p p l i c a t i o n a n d a d m i s s i o n

O r g a n i z e r s :

D e a d l i n e :

Early Application - June 10Later Application - June 30

S u m m e r s c h o o l f e e :

E a r l y A p p l i c a t i o n : 58 euros

L a t e r A p p l i c a t i o n :

150 euros

University of Málaga (Málaga/Spain)

International University of Andalucía (Seville/Spain)

in partnership with International Media Management

Association - IMMAA and Faculty of Arts, University of Porto

Under the Creative Industries Media Management (CREIMA) name,

this summer school project is an initiative to stimulate the research

and the transfer of knowledge and experience among professors,

professionals and students of communication. It is an opportunity

to present and get to know projects about the media industry.

CREIMA is a unique opportunity for students to present and develop

their projects in an environment that explores both academic and

industry scopes, creation and innovation. Its international dimen-

sion, with prominent teachers from various geographies, will foster

networking and debate, and disclose the most current research and

development across the world.

International University of Andalucía and Centre for Research in

Communication, Information and Digital Culture and International

C o - O r g a n i z e r s : IMMAA - International Media Management Academic Association

and University of Porto

Applicants should have a Masters degree (or have complet-

ed the school year and are working on the dissertation) or

equivalent or PhD students or candidates working on one

of the fields below. Applicants should also have a good level of comprehension in english, spanish or portuguese.

W o r k F i e l d s : Creative Industries, Digital Media,

Multimedia, Journalism, Video, Music, Design, Photography,

Web and Mobile Development, Film Studies, Communica-

tion Sciences, Print Media, Advertisement, Intellectual

Property and Arts.

S u b j e c t s : Production, Innovation, Research, Entrepre-

neurship, Business Models, Management, Internationaliza-

tion, Marketing, Communication, Economy, Public Policies,

Local and Regional Development, Fake News, Media Literacy.

For applications, please submit your C.V. and statement of purpose through the email

[email protected] or [email protected].

W e o n l y a c c e p t r e s e r v a t i o n s f o r

a c c o m m o d a t i o n u n t i l J u n e 3 0 , 2 0 1 8

I M M A A S c i e n t i f i c B o a r d :

Paulo Faustino / University of Porto;

John Lavine / Northwestern University;

Eli Noam / Columbia University;

Christian Scholz / Saarland University;

Monica Herrero / Navarra University;

Elena Vartanova / Lomonosov Moscow State University;

Steve Wildman / State Michigan University;

Seongcheol Kim / Korea University

C o u r s e D i r e c t i o n :Paulo Faustino / University of Porto

Francisco Javier Paniagua Rojano / University of Málaga

More information about the hotels is available

in the last pages of this programme.

C o n t a c t s :Paulo Faustino

00351 965865756

[email protected]

P a r t n e r s :

Media XXI, CITCEM, CIC.DIGITAL

CONSULTING, RESEARCH & PUBLISHING

9:30 – 09:45 Opening Session

09:30 – 12:00

Plenary Lecture Sessions

10rd July

12:00 - 13:00 Thesis and Project Presenta-tions and Discussion | Topic: Managing

and Innovating in Media and Creative

Industries

Chair: Eli Noam (English Presentations)Chair: Paulo Faustino (Spanish/Portuguese Presentations)

Course Direction: Paulo Faustino - Univer-sity of Porto and President of International Management and Academic and Francisco Javier Paniagua Rojano - University of Málaga)

09:45 - 10:30 Lecture. Eli Noam/Columbia University.Topic: La economía de los medios. Cambios y tendencias

10:30 - 10:45 Discussion

10:45 - 11:00 Coffee Break

11:00 - 11:45 Lecture by Margarita Cabrera Méndez, Polytechnic University of Valencia | Topic: El mapa de los nuevos medios en Iberoamérica.


13:00 - 14:30 Lunch

14:30 -17:00 Study Visit

17:00 Free Time

09:45 – 12:00 Plenary Lecture Sessions 13:00 - 14:30 Lunch

14:30 - 15:15 Speaker: Bárbara Yuste. Director of Communication - Adigital | Topic: Emprender en Periodismo hoy


15:30 - 16:15 Lecture. Mónica Herrero, Navarra University | Topic: El mercado de los medios. Futuro y tendencias.


16:30 Free Time

20:30 - 22:00 Dinner

09:45 - 10:30 Lecture. Francisco Javier Paniagua Rojano, University of Málaga | Topic: Nuevos modelos de negocio en los

medios



11:00 - 11:45 Roundtable: Media Business,

Emergent Media and Digital Content

Chair: Bárbara Yuste. Director of Communi-cation - AdigitalSpeakers: Eli Noam, Pedro Farias, James Breiner and Castulus Kobo


12:00 - 13:00 Thesis and Project Presenta-tions and Discussion | Topic: Media and Creative Industries Business Models and SustainabilityChair: James Breiner (English Presentations)Chair: Pedro Farias (Spanish/Portuguese Presentations)

9rd July 20182018 20182018

11rd July 2018

12rd July 2018

09:45 – 12:00 Plenary Lecture Sessions

9:45 - 10:30 Lecture. To be defined | Topic: Innovación y

medios digitales. El papel de las audiencias activas.



11:00 - 12:00 Industry Speaker: To be defined

12:00 - 13:00 Thesis and Project Presentations and Discus-sion | Topic: Challenges for Creative Industries, Media and Digital ProductionChair: Castulus Kobo (English Presentations)Chair: Monica Herrero (Spanish/Portuguese Presentations)

13:00 - 14:00 Lunch

14:00 -17:00 Company Visit

17:00 Free Time


09:45 - 10:30 Lecture. Pedro Farias Batlle, University of Málaga | Topic: La credibilidad de los medios en Europa. La

guerra de las fake news



11:00 - 12:00 Books and Journal of Creative Industries and

Cultural Studies/JOCIS Presentation by Paulo Faustino

12:00 - 13:00 Thesis and Project Presentations and Discus-sion | Topic: Emergent Media, Virtual Reality and Entrepre-neurship in Creative and Media IndustriesChair: James Breiner, Digital Media Consultant and Navarra University (English Presentations)Chair: Carmen Marta Lazo, University of Zaragoza (Spanish/Portuguese Presentations)

13:00 - 14:30 Lunch 14:30 - 17:00 Social Programme on the beach

17:00 Free Time

20:30 - 22:00 Dinner

13rd July 2018

09:45 - 10:30 Lecture: Carmen Marta Lazo, University of Zaragoza | Topic: Alfabetización mediática, audiencias e interacciones



11:00 - 11:45 Lecture: James Breiner, Digital Media Consultant and Navarra University | Topic: Las audiencias mandan. ¿Qué

hacen los editores?


12:00 - 13:00 Thesis and Project Presentations and Discus-sion | Topic: Media and Creative Industries and other Related Issues ConnectionsChair: Eli Noam, Columbia University (English Presentations)Chair: Paulo Faustino, University of Porto (Spanish/Portu-guese Presentations)

13:00 - 13:15 Summer Course Close

Paulo Faustino, Eli Noam, Mónica Herrero and Francisco Paniagua

13:30 - 15: 00 Lunch & Networking


M o r e i n f o r m a t i o n a b o u t t h e p r o g r a m m e

A b o u t M á l a g a

Although its history dates back centuries, since the 1950s Malaga has been best-known as the gateway to the Costa de Sol. Its cultural fortunes have been boosted immeasurably by the new Picasso museum - the artist was born here - and contemporary art centre, plus a great selection of museums, the city is finding a new identity as Andalucia´s leading cultural destination.

Regarding transportation, Malaga has the Malaga Airport or Costa del Sol Airport. You can visit cities like Madrid, Seville or Valencia by train or bus.

Alternatively, you can spend your free time to discover the places in Malaga. Here are some suggestions.


T h e P o m p i d o u C e n t r ew w w . c e n t r e p o m p i d o u . f r / e n

Opened on 28 March 2015, the Pop-Up Pompidou is housed in El Cubo, a cuboid glass structure in Malaga port, and buildings next to it. It received 76 thousand visitors in the first three months. Divided into seven sections: metamorphoses, the body in pieces, the political body, self-portraits, man without a face, the workshop of Brancu-si, and a final section dedicated to the architecture of the first Pompidou Centre, in Paris.

P i c a s s o M u s e u mw w w . m u s e o p i c a s s o m a l a g a . o r g

One of the world’s most famous artists, Pablo Picasso was born in Malaga, Spain in 1881 and a museum was created to display his paintings, based on Picasso’s own desire to see his work presented in his birth-city.

M u s e o C a r m e n T h y s s e n M á l a g aw w w . c a r m e n t h y s s e n m a l a g a . o r g

Carmen Thyssen Malaga Museum, opened on March 24, 2011, which houses the Carmen Thyssen-Bornemisza Collection, is located in the Palacio de Villalón, a 16th-cen-tury town palace on Calle Compañía, in the historic center of the city.The Museum"s Permanent Collection comprises around 230 works, offering an outstanding and exception-ally coherent survey of 19th-century Spanish art,with a particular focus on Andalusia.

h t t p : / / c a c m a l a g a . e u / C o n t e m p o r a r y A r t M u s e u m

Malaga’s Centro de Arte Contemporaneo (Contemporary Art Museum) is located in the Soho de Malaga area inside a vast warehouse-type space. The artwork is displayed across 2,400 square meters of floor space, with the collec-tion comprising around 400 pieces on loan from private collectors.

L a C a l e t a B e a c h

A little further eastwards along the coast from Playa Malagueta is Playa Caleta, another superb city-beach known for being the most well-maintained in the area. Despite its proximity to the city center, Caleta doesn’t feel closed-in, grimy or overcrowded: from its clean sands are beautiful views of the rough, mountainous terrain that surrounds Málaga.

A l c a z a b a

The Alcabaza of Malaga is an 11th century citadel built by the Hammudid dynasty. It is built on a hill positioned at the center of Malaga and commands grand views of the port. It is considered the best-preserved citadel in Spain and is a classic example of military architecture of its time, with its double walls and huge entry fortifications.



G i b r a l f a r o C a s t l e

The castle of Gibralfaro is located on a high hill overlook-ing the city, commanding spectacular views of the area. The Castillo was originally built by Abd ar-Rahman I, the Cordoban emir of the 8th century.

M á l a g a C a t h e d r a l

Built between 1528 and 1782, the Malaga Cathedral towers 276 feet high – the second highest cathedral in Andalusia. This Roman Catholic temple of worship was constructed on top of an old mosque following orders of the King after the Christian armies conquered Arab territo-ry in the late 1400s.

R o m a n T h e a t r e

Considered the oldest monument in Malaga, the Roman Theater (el Teatro Romano) was built under the rule of Emperor Augustus in the first century BC and was in opera-tion until the third century AD.

C a l l e L a r i o s

The pedestrianized street of Calle Marques de Larios is a shopper’s dream, located in Malaga’s center. This is Malaga’s most renowned street, named for the Marquis of Larios, Manuel Domingo Larios II, who promoted the local textile industry during the 19th century.

M e r c a d o C e n t r a l d e A t a r a z a n a s

Malaga’s central market, known locally as Mercado Central de Ataranzanas is one of the city’s most visited spots, and boasts an interesting history. The market was first built in the 14th century as a shipyard (atarazana in Arabic), but over the years it has been used as a convent, military arsenal and hospital.

B o t a n i c a l G a r d e n s

The striking Malaga botanical gardens, known by their full name as Jardin Botanico de la Concepcion, are spread over 49 hectares of land. Around half of that is open to the public. The gardens make an excellent excursion for visitors to Malaga as it is located only 5 km from the city center.


M o r e i n f o r m a t i o n

a b o u t t h e o f f i c i a l

a c c o m m o d a t i o n

M o r e i n f o r m a t i o n a b o u t t h e o f f i c i a l a c c o m o d a t i o n

N O V O T E L S U I T E S – 4 * I L U N I O N H O T E L – 4 *

Both hotels suggested are located downtown, close to the main venue of the Summer School and also perfect to visit most of the city’s attractions.

Breakfast is included in the reservation.

Novotel suites is located at Calle San Jacinto 7 - 29007, next to the historic centre of the city

ILUNION Hotel Málaga is located at Paseo Maritimo Antonio

Machado 10 - 29002, a few meters from the beach next to the comtemporary art museum

and the AVE station

E N J O Y !

application and admission - immaa.org12:00 - 13:00 thesis and project presentations and discus-sion...

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