APPLE THE COMPANY AND ITS VISIONARY FOUNDER, STEVE JOBS

By: Marcia Amidon Lusted

Presentation by: Joey Choi

1.FIRST BEGINNINGS

In San Francisco, California on February 24,1955, Steven Paul Jobs was born. At that time, his mother was an unmarried graduate student so she put Steve up for adoption.

Steve never knew his biological parents until he was a grown man. His biological parents’ names were Joanne Schieble and Adulfattah “John” Jandali, who were immigrants from Syria. At that time, they were graduate students.

After weeks after his birth, Jane Doe, his mother known at that time, gave Steve to a couple in San Francisco named Paul and Clara Jobs. The couple had tried to have a child for ten years before Steve was adopted.

2.CHILDHOOD TO MANHOOD Steve was good at tinkering with cars. He would first buy a car, fix it

up, and then sell it for a good profit. He went to the Reed college in Portland, Oregon, but his first semester was a disaster. His grades were poor and his parents got a refund on the tuition that had costed Jobs a lot. He had also served as a coast guard in World War 2. (1939-1945

He had a couple jobs in his manhood: he first earned money by fixing up old cars in a finance company and sold real estate for a little but, his main career was being a mechanic.

As a child, Steve needed lots of supervision because of his huge curiosity. Once he burned his hand by sticking a pin in a electrical socket and tasted a bottle of ant poison.

At school, Steve was a major troublemaker by pulling pranks all the time. Since his brain was so big, he was pretty much of a loner, so his family moved to Los Altos to a different district. There, Steve found some nearby scientists and worked with them. This school was way more enjoyable then his old school.

3. WOZNIAK AND JOB’S MEET

When Jobs first met Steve Wozniak, a man who was working for Hewlett-Packard, they tried to start a company because of their interest in technology. A friend of theirs named Bill Fernandez had united them. Jobs was going to college and Wozniak was already a graduate student at that time so they needed to have some patience.

After Jobs returned from Portland, he had received a job in the Atari game arcade. That was the popular video game at that time and Jobs and Wozniak were both involved in the development of the system. Sometimes, Jobs would’ve sneaked Wozniak in so they could play on the video games.

Because of their obsession of the game system, they even made some Atari games and had also founded the Homebrew computer club where you could share your inventions. That was how they got the idea of creating Apple.

4. APPLE’S BEGINNING

After the first meeting of the Homebrew computer club, Wozniak designed a computer which he called, the Apple 1. It was a basic circuit board without a screen and keyboard. The screen and keyboard had to be added by the user. When Wozniak presented the computer, Jobs immediately saw a chance of making money.

Jobs went to Atari and Wozniak went to Hewlett-Packard. Unfortunately, both companies weren't interested. The circuits had costed them a lot, so Jobs sold his Volkswagen Micro Bus for $1,500 and Wozniak sold his Programmable HP Calculator for $250.

Now that they had a company, they needed a name. The two tried to think of something like “Executek and Matrix Electronics” on a way to some farm friends, but Jobs thought of Apple Computers. They thought about that for a while, but they finally decided that Apple Computers was going to be it.

5. THE FIRST APPLE COMPUTERS The Apple 1 was not a big hit because it didn’t run on the new

Intel 8080 microprocessor chip. It also needed an interface that would add the BASIC computer language to run the computer, but even before BASIC was loaded, the computer had to be very painstakingly run by hand. Eventually, Wozniak created a $75 card that would be inserted into the Apple 1’s expansion slot ( kind of like a USB port today) and allowed the user to load programs stored in standard cassette tapes.

After the Apple 1’s bad luck, Wozniak designed a new, more user-friendly computer called the Apple 11. Jobs and Wozniak found a marketing specialist and venture capitalist named Mike Markkula who agreed to lend $250,000 to incorporate Jobs and Wozniak’s company and improve future devices. What Markkuda got out of the deal was a third of the ownership of the company.

Soon, the Disk 11, a floppy disk drive that helped users to store extra data was released and supported the Apple 11 to have a better chance of profit.

6. THE LISA AND THE MACINTOSH When the Apple 11 got a little low on sales, Jobs designed a new

computer called the Lisa because Wozniak had nearly killed himself in 1981 with facial injuries, a concussion, and suffered a period of Amnesia. The computer was unique in a certain way. The regular mouse had 3 buttons, but the Lisa's mouse had only 1 button. The Lisa also had a expensive cost of $9,995 so many customers could not afford this. It also took millions of dollars in development so it was only available to business.

In 1979, Mike Markkuda wanted a specific computer just designed for major gaming. Jobs designed the Macintosh, or Mac. The many features on the Mac were same from the Lisa. The development costed the same amount as the Lisa. It was’t very popular until the Macintosh 11 was released. At that time, Jobs recruited John Sculley, former CEO of Pepsi Co.

The advertising of the Macintosh was very unusual. It was a commercial during Super Bowl XVIII on January 22, 1984. The commercial was based on the book, !984, by George Orwell. It showed an athletic woman being chased by some uniformed men. She runs into a auditorium filled with drone-like workers watching a woman, wearing a Mac T-shirt, she slams the screen with her sledgehammer. Shortly after the commercial ends, a voice says, “On January 24th, Apple Computers will introduce Macintosh. And you'll see why 1984 wont be like “1984.”” The Macintosh 11 was more friendlier then the Macintosh.

7. APPLE’S NEXT IDEA Since Jobs had left Apple, he started to make another company called NeXT.

Jobs’ new company was involved in making computers for colleges. Apple was’t completely dead yet. The new product was the Macintosh

Portable. It had a price tag of $6,500. But, it also had a big problem. The Macintosh portable weighed about 16lbs. Regular laptops at that time weighed closer to 10lbs. Although, the Macintosh was more compatible in its lightweight competition. John Sculley had also started a new project called Newton. The Newton was a more portable computer pad with a mini stylus included. It was enjoyed for a time but it was unnecessary and unprofitable.

In 1991, Apple released the PowerBook and it was designed to be just powerful as a desktop Mac, more portable then the Macintosh Portable. The PowerBook was way more successful in money.

At the same time, Jobs revealed his new NeXT computer in 1988. there was also the NeXT cube which was mainly for young programmers. It was in a shape of a cube.

8. THE IMAC

In the year 1998, Apple released the new iMac. It had an egg-shaped plastic case that came in a large variety of colors. The iMac was the first Apple computer to have a Universal Serial Bus (USB) port that helped users to plug in any devices like printers. The iMac had a great success with marketing campaign. Also, it had 150,000 preorders and became the world’s fastest-selling computer in history.

In 1999, Apple announced the release of the Power mac G4 Computer. The computer was the first computer to be identified as a “supercomputer” by the US government. This situation had caused the computer to be not sold into certain countries.

9. THE RISE OF ITUNES

During the time of 2000, most people listened to music recorded on CD’s, but some still used cassette tapes and vinyl records. There was an encoding format called MP3. Jobs was keep searching for new products so the marketplace of Apple could expand.

The thing he was looking for was the iPod. He was never a big fan of the Newton PDA, but, he chose a similar design as the Newton PDA for the iPod. The iPod could transform CD’s into digital MP3 files.

The users could order and buy music on a special marketplace that Apple had made. It was called iTunes. In order to let iPod users buy music, Jobs need permission from major music companies. He went to Sony, Warner, EMI, Universal, and BMG. A song would cost $0.99 but a whole album would be $9.99. The five companies luckily, agreed. iTunes had given the whole world a new, faster, and easy way for music listeners to listen to music.

There was a whole name change in 2006. From Apple Computers, they changed it to Apple Inc. because Jobs decided that it was a time of a name change since they had a profit of $3 billion worth of iPods, music, and accessories, and $2 billion worth of computers.

10. THE IPHONE

Now that Apple Inc. had a large success because of the sale of iPods, Jobs designed a phone-like device that would be Apple’s next new product.

In the year of 2007, other computer companies were spending a lot of money on development of small and light called tablet PC’s which were thin and portable. It was also controlled with a touch screen instead of a mouse and keyboard. Also, cell phones were very popular at that time. He combined a tablet’s function and screen, and the cell phone’s size and communication. The answer was the iPhone.

When Apple released its new product on January 2007, all the Apple stores were crowded with customers trying to buy the iPhone. It was a very big hit and a great achievement for Apple Inc.

11. BIG THINGS

When the people wanted something to read with or play games, Apple designed the iPad. It was released in March 2010, the 130th Anniversary of Thomas Edison. The iPad was a tablet-like, thin device that was bigger then the iPhone. The sales of the iPad were so high because there were 2 million iPads sold in the first two months!

Apple was’t just having a long break because of the great achievements! They got themselves to work right away. The new product now was the Apple TV. It was supposed to be named, iTv, but some British company owned that name. So it was now Apple TV. The Apple TV was a box shaped device that would connect to your TV wirelessly so you could watch anything you want.

12. FUTURE DEVICES

In January 2011, Jobs announced a medical leave from Apple because he was diagnosed by pancreatic cancer in 2004 and had a surgery and a liver transplant in 2009. Investors were very nervous and uneasy but, Apple continued in the lead of Tim Cook, the COO ( Chief Operating Officer).

There were new products after Jobs’ leave. The iPad 2 and iPhone 4S were released in 2011. Between those two devices, there was iCloud, a system which allowed users to access data on multiple devices. User could now store music, videos, files, and software!

On October 4, Apple announced the release of the iPhone 4S. The iPhone 4S was the most powerful iPhone yet. The “S” meant Siri, a system which allowed users to get information, send texts and emails, and schedule meetings by speaking to the iPhone 4S and ask your question. The sales weren't that high because people did not know if Siri worked for sure. There were rumors of the iPhone 5 that might come out in 2012.

The iPad 2 was just a more faster and had been upgraded with iCloud. The sales went pretty high because of the iCloud feature.

13. JOBS’ DEATH

Because of his poor sickness, Jobs had died on October 5. Many tributes were paid to Jobs. Apple had lost a great leader and it seemed like Apple’s golden age was over. Even though Jobs had left the world, Tim Cook was still determined to follow into Job’s footsteps “Steve's student” as he was called.

An interesting thing about Job’s death was his last words: “ OH WOW. OH WOW. OH WOW.” Mona Simpson, Steve's biological sister who described Jobs’ last words.

There were many rumors of new gadgets of 2012. Many people thought of an iPhone 5, a touch screen docking iMac, a new version of iTunes on iCloud, an electronic wallet, and an Apple video game console.

Apple was a very popular brand and was always in the lead of modern technology. Thanks to Jobs, he has made our world more modern. He is now and forever, a part of our world’s modern technology.

14. Vocabulary Chomp 1. phenomenal Def.: adj., highly extraordinaire or prodigious. Example: He was funny and had phenomenal energy. 2. incorporate Def.: verb,1. to form into legal corporation 2. to form or combine into one body or uniform substance, as ingredientsExample: The rich man helped us incorporate our new company.3. subsidiary Def.: adj., serving to assist or supplementExample: But the subsidiary plot lines were all funny or touching.4. manufacturesDef.: noun, the making of goods or wares by manual labor or machinery, especially on a large scale. 2. Def.: verb(used with object), to make or produce by hand or machinery, especially with a large scale.Example: People make ice-cream, sell it, provide ingredients, and manufacture the machines.5. indispensible Def. : adj., absolutely necessary, essential, requisiteExample: Many people that abstain tea and coffee, find cocoa very indispensible.

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