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APPLE INC.

Byte into an apple

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ABOUT COMPANY

April 1st ,1976 - Founded

January 3rd ,1977 - Incorporated

Headquarters - Cupertino, California

Co-founders - Steve Jobs, Steve Wojniak 

CEO – Tim cook 

Industry - Computer software, computer hardware, consumer electronics.

Revenue - US$ 19.3 Billion 

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PRODUCTS AND FIGURES

Hardware - Mac(personal computer series),Apple Remote Desktop

Software - Mac OS X, Mac OS X Server ,Quick Time, i Life, i Work,

Logic pro, Cinema Display etc.

Consumer Electronics - i pod, i pod hi-fi, i phone, Apple TV

Employees - 19,787 full-time ; 3,399 temporary (March 31,2007)

Retail stores - 183( 1st in Manhattan, New York)

Competitors - HP, IBM, DELL

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VISION AND MISSION

VISION

“Man is the creator of change in this world.

As such he should be above systems and

structures, and not subordinate to them.”MISSION

  “Apple is committed to bringing the best personal computing

experience to students, educators, creative professionals and

consumers around the world through its innovative hardware,software and internet offerings.”

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ANALYSIS

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SWOT ANALYSIS

STRENGTHS

One of the oldest hardwaremanufacturers.

Control over the product.

High quality product.

Easy to carry products

Huge consumer base loyal to apple

Product diversification

WEAKNESSES

Focusing on internal engg.more than marketing

High price

Consumer faced problems withfaulty batteries

Had difficulties on some of its products’ quality control

 Not issued dividends

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SWOT ANALYSIS

OPPORTUNITIES

Less expensive new productlines with quality.

Product line is functional andattractive.

Flexibility to its users.

ipods are able to communicate.

 New car models with ipodconnectivity.

THREATS

Pressure from competitors.

Substitution effect

Technology changes at a rapidrate.

Forced to develop new products.

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RECOMMENDATIONS

FOR COMPANY:

Lowering the cost of products and maintaining the samequality standards

Can form joint – ventures

Knowledge Management

More number of retail stores for easy access

Continuous innovation to expand

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RECOMMENDATIONS

FOR OTHERS:Do not compromise on price for quality

Choose the products based on individual needs

Be unique and different

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THANK YOU