appendix: full survey results - deloitte us · 2020-05-12 · appendix: full survey results 3...
TRANSCRIPT
A mid-market perspectives report
Disruption in the mid-market: How technology is fueling growth
Appendix: full survey results
This publication contains general information only and is based on the experiences and research of Deloitte practitioners. Deloitte is not, by means of this publication, rendering business, financial, investment, or other professional advice or services. This publication is not a substitute for such professional advice or services, nor should it be used as a basis for any decision or action that may affect your business. Before making any decision or taking any action that may affect your business, you should consult a qualified professional advisor. Deloitte, its affiliates, and related entities shall not be responsible for any loss sustained by any person who relies on this publication.As used in this document, “Deloitte” means Deloitte LLP and its subsidiaries. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.
AcknowledgmentWe would like to thank all survey respondents and interviewees for their time and the insights they shared for this report, Disruption in the mid-market: How technology is fueling growth.
Appendix: full survey results 3
Three-fourths of the respondents represented companies that are privately held, while the remainder represented publicly-traded firms.
One-third of the respondents were from consumer and industrial product companies, with the remainder divided among energy and resources; financial services; life sciences and health care; technology, media and communications; and other industries.
The full survey results are included in this report; some percentages in the charts may not add up to 100 percent because of rounding, or for questions where survey participants had the option to choose multiple responses.
From May 29, 2015 to June 16, 2015, a Deloitte survey of mid-market companies was conducted by OnResearch, a market research firm. The survey examined technology trends taking place in this market segment to determine the role and value that technology plays and how it influences business decisions.
The 500 survey respondents represented mid-market companies with annual revenues ranging from $100 million to more than $1 billion. Half of the respondents were C-suite executives, while the remaining 50 percent held other management roles.
Disruption in the mid-marketAbout the survey
The report based on these survey findings,
Disruption in the mid-market: How technology is fueling growth,
can be found on our website at
www2.deloitte.com/us/Disruptioninmidmarket.
4 Disruption in the mid-market: How technology is fueling growth
Business environment
My company’s business outlook over the next 12 months appears to be…
Over the past 12 months, my company’s revenue growth has been:
How has your company’s headcount changed over the last 12 months?
A14 My company’s business outlook over the next 12 months appears to be…
Highly optimistic
Cautiously optimistic
Neutral
Pessimistic
Highly pessimistic
34.4%
52.0%
10.8%
2.2%
0.6%
23.8%
58.4%
14.8%
2.8%
0.2%
27.8%
49.6%
16.1%
5.2%
1.3%
2014 2015
2013
A12 Over the past 12 months, my company’s revenue growth has been:
31% or higher
21% - 30%
16% - 20%
11% - 15%
5% - 10%
1% - 4%
0%
Negative 1% - 4%
Negative 5% - 9%
Negative 10% or lower
6.0%
8.6%
20.2%
24.2%
25.8%
10.0%
1.4%
2.4%
0.8%
0.6%
6.8%
12.2%
11.0%
22.6%
28.2%
12.2%
2.0%
3.2%
1.0%
0.8%
2014 2015
A13 How has your company’s headcount changed over the last 12 months?
Increased 10% or more
Increased between 6% and 9%
Increased up to 5%
No change/stayed the same
Decreased by 5% or less
Decreased between 6% and 9%
Decreased 10% or more
15.0%
22.4%
34.2%
20.2%
5.2%
2.2%
0.8%
15.2%
16.4%
32.8%
23.6%
8.8%
2.2%
1.0%
2014 2015
Appendix: full survey results 5
Please indicate your level of agreement with the following statement: “Operating globally is important to my company’s overall strategy.”
15 Please indicate your level of agreement with the following statement: “Operating globally is important to my company’s overall strategy.”
Strongly agree
Agree
Neither agree nor disagree
Disagree
Strongly disagree
38.0%
37.0%
11.2%
9.8%
4.0%
33.6%
32.4%
13.8%
12.6%
7.6%
31.1%
33.3%
18.5%
12.2%
4.9%
2014 2015
2013
6 Disruption in the mid-market: How technology is fueling growth
Business leaders (CEO, CFO, COO, business unit leaders, supporting functions)
IT leaders (CTO, CIO, IT department leaders)
Both Business and IT
Other
Don't know/Not sure
26.1%
35.9%
36.5%
0.8%
0.8%
4. Who leads the adoption of new and emerging technologies within your company?
We are actively building technology platforms to better engage with customers
Our IT department is focused on delivering seamless/integrated customer experiences
Our IT department is involved in designing of products and customer solutions
Gathering and analyzing customer data is a priority for the IT organization
Our corporate strategy emphasizes customer acquisition, retention and loyalty
Technology and Marketing departments have established joint processes and governance
None of the above
51.0%
48.4%
45.0%
41.8%
38.6%
31.8%
3.8%
A18 Which of the following statements is true about your IT Department's involvement with the end customer of your organization? Please select all that apply.
We are actively building technology platforms to better engage with customers
Our IT department is focused on delivering seamless/integrated customer experiences
Our IT department is involved in designing of products and customer solutions
Gathering and analyzing customer data is a priority for the IT organization
Our corporate strategy emphasizes customer acquisition, retention and loyalty
Technology and Marketing departments have established joint processes and governance
None of the above
51.0%
48.4%
45.0%
41.8%
38.6%
31.8%
3.8%
A18 Which of the following statements is true about your IT Department's involvement with the end customer of your organization? Please select all that apply. We are actively building technology platforms to better engage with customers
Our IT department is focused on delivering seamless/integrated customer experiences
Our IT department is involved in designing of products and customer solutions
Gathering and analyzing customer data is a priority for the IT organization
Our corporate strategy emphasizes customer acquisition, retention and loyalty
Technology and Marketing departments have established joint processes and governance
None of the above
51.0%
48.4%
45.0%
41.8%
38.6%
31.8%
3.8%
A18 Which of the following statements is true about your IT Department's involvement with the end customer of your organization? Please select all that apply. We are actively building technology platforms to better engage with customers
Our IT department is focused on delivering seamless/integrated customer experiences
Our IT department is involved in designing of products and customer solutions
Gathering and analyzing customer data is a priority for the IT organization
Our corporate strategy emphasizes customer acquisition, retention and loyalty
Technology and Marketing departments have established joint processes and governance
None of the above
51.0%
48.4%
45.0%
41.8%
38.6%
31.8%
3.8%
A18 Which of the following statements is true about your IT Department's involvement with the end customer of your organization? Please select all that apply. We are actively building technology platforms to better engage with customers
Our IT department is focused on delivering seamless/integrated customer experiences
Our IT department is involved in designing of products and customer solutions
Gathering and analyzing customer data is a priority for the IT organization
Our corporate strategy emphasizes customer acquisition, retention and loyalty
Technology and Marketing departments have established joint processes and governance
None of the above
51.0%
48.4%
45.0%
41.8%
38.6%
31.8%
3.8%
A18 Which of the following statements is true about your IT Department's involvement with the end customer of your organization? Please select all that apply. We are actively building technology platforms to better engage with customers
Our IT department is focused on delivering seamless/integrated customer experiences
Our IT department is involved in designing of products and customer solutions
Gathering and analyzing customer data is a priority for the IT organization
Our corporate strategy emphasizes customer acquisition, retention and loyalty
Technology and Marketing departments have established joint processes and governance
None of the above
51.0%
48.4%
45.0%
41.8%
38.6%
31.8%
3.8%
A18 Which of the following statements is true about your IT Department's involvement with the end customer of your organization? Please select all that apply. We are actively building technology platforms to better engage with customers
Our IT department is focused on delivering seamless/integrated customer experiences
Our IT department is involved in designing of products and customer solutions
Gathering and analyzing customer data is a priority for the IT organization
Our corporate strategy emphasizes customer acquisition, retention and loyalty
Technology and Marketing departments have established joint processes and governance
None of the above
We are actively building technology platforms to better engage with customers
Our IT department is focused on delivering seamless/integrated customer experiences
Our IT department is involved in designing of products and customer solutions
Gathering and analyzing customer data is a priority for the IT organization
Our corporate strategy emphasizes customer acquisition, retention and loyalty
Technology and Marketing departments have established joint processes and governance
None of the above
51.0%
48.4%
45.0%
41.8%
38.6%
31.8%
3.8%
A18 Which of the following statements is true about your IT Department's involvement with the end customer of your organization? Please select all that apply.
Technology trends
Who leads the adoption of new and emerging technologies within your company?
How would you describe the role of executive leadership in your organization with regard to emerging and next-generation technologies (including cloud, mobile, and social)?
Business leaders (CEO, CFO, COO, business unit leaders, supporting functions)
IT leaders (CTO, CIO, IT department leaders)
Both Business and IT
Other
Don't know/Not sure
26.1%
35.9%
36.5%
0.8%
0.8%
4. Who leads the adoption of new and emerging technologies within your company? A5 How would you describe the role of executive leadership in your organization with regard to emerging and next-generation technologies (including cloud, mobile, and social)?
They are leading the charge
They are actively engaged
They are passive, but willing to be engaged
They have bigger fish to fry
They are actively obstructing change
Not applicable/don’t know
32.9%
45.7%
17.0%
3.2%
0.4%
0.8%
20.0%
49.0%
20.8%
6.2%
1.8%
2.2%
2014 2015
Technology is often perceived differently in organizations. How does your company’s leadership value the role that technology plays? Select only one.
What is the biggest IT challenge faced by your organization? Select only one.
A11 Technology is often perceived differently in organizations. How does your company’s leadership value the role that technology plays? Please select only ONE.
Critical (differentiator and key to growth)
Strategic (not an expense, but more of an investment)
Necessary (sometimes an investment, but often seen as an expense)
Not critical (necessary but certainly not an investment, only an expense)
48.0%
35.6%
15.2%
1.2%
40.8%
37.6%
19.8%
1.8%
2014 2015
A11 Technology is often perceived differently in organizations. How does your company’s leadership value the role that technology plays? Please select only ONE.
Critical (differentiator and key to growth)
Strategic (not an expense, but more of an investment)
Necessary (sometimes an investment, but often seen as an expense)
Not critical (necessary but certainly not an investment, only an expense)
48.0%
35.6%
15.2%
1.2%
40.8%
37.6%
19.8%
1.8%
2014 2015
A11 Technology is often perceived differently in organizations. How does your company’s leadership value the role that technology plays? Please select only ONE.
Critical (differentiator and key to growth)
Strategic (not an expense, but more of an investment)
Necessary (sometimes an investment, but often seen as an expense)
Not critical (necessary but certainly not an investment, only an expense)
48.0%
35.6%
15.2%
1.2%
40.8%
37.6%
19.8%
1.8%
2014 2015
A11 Technology is often perceived differently in organizations. How does your company’s leadership value the role that technology plays? Please select only ONE.
Critical (differentiator and key to growth)
Strategic (not an expense, but more of an investment)
Necessary (sometimes an investment, but often seen as an expense)
Not critical (necessary but certainly not an investment, only an expense)
48.0%
35.6%
15.2%
1.2%
40.8%
37.6%
19.8%
1.8%
2014 2015
A11 Technology is often perceived differently in organizations. How does your company’s leadership value the role that technology plays? Please select only ONE.
Critical (differentiator and key to growth)
Strategic (not an expense, but more of an investment)
Necessary (sometimes an investment, but often seen as an expense)
Not critical (necessary but certainly not an investment, only an expense)
48.0%
35.6%
15.2%
1.2%
40.8%
37.6%
19.8%
1.8%
2014 2015
A16 What is the biggest IT challenge faced by your organization? Please select only ONE.
Keeping up with new technology
Budget to implement new technology
Tactical hurdles
Not having the right talent/skill set
Understanding ROI
Leadership support
30.2%
22.2%
16.8%
10.0%
9.6%
9.6%
24.2%
25.2%
13.4%
16.0%
12.4%
8.8%
2014 2015
What is your company’s current “spend” on technology? Select only one.
Which of the following statements is true about your IT Department’s involvement with the end customer of your organization? Select all that apply.
A17 What is your company’s current “spend” on technology? Please select only ONE.
We do not currently have a separate, identifiable spend
Our spend is negligible (< 1% of revenue)
We spend between 1-5% of revenue on technology
Our spend is above 5% of revenue
9.0%
13.8%
47.4%
29.9%
14.2%
18.6%
47.8%
19.4%
8.0%
15.4%
55.3%
21.3%
2014 2015
2013
Business leaders (CEO, CFO, COO, business unit leaders, supporting functions)
IT leaders (CTO, CIO, IT department leaders)
Both Business and IT
Other
Don't know/Not sure
26.1%
35.9%
36.5%
0.8%
0.8%
4. Who leads the adoption of new and emerging technologies within your company?
Appendix: full survey results 7
Compared to last year, my company’s current level of technology spend is:A19 Compared to last year, my company’s current level of technology spend is:
Significantly higher
Higher
About the same
Lower
Significantly lower
14.6%
52.3%
30.9%
1.7%
0.5%
10.3%
47.6%
38.6%
3.5%
0.0%
6.4%
39.1%
47.8%
6.4%
0.3%
2014 2015
2013
Please indicate how technology has generated changes within your business. Select all that apply.
Increased overall productivity to free up talent to assume new or additional responsibilities
Streamlined business processes to reduce cost
Increased customer conversion or retention by detecting patterns of behaviors
Enhanced business planning and execution of strategies
Simplified maintenance of business assets, equipment
Detection of anomalies, disruptions, threats to the business
Other
Don't know/Not sure
Not applicable
55.0%
50.4%
48.0%
48.0%
47.8%
36.4%
6.0%
2.0%
1.8%
A22. Please indicate how technology has generated changes within your business. Please select all that apply.
Increased overall productivity to free up talent to assume new or additional responsibilities
Streamlined business processes to reduce cost
Increased customer conversion or retention by detecting patterns of behaviors
Enhanced business planning and execution of strategies
Simplified maintenance of business assets, equipment
Detection of anomalies, disruptions, threats to the business
Other
Don't know/Not sure
Not applicable
55.0%
50.4%
48.0%
48.0%
47.8%
36.4%
6.0%
2.0%
1.8%
A22. Please indicate how technology has generated changes within your business. Please select all that apply.
Increased overall productivity to free up talent to assume new or additional responsibilities
Streamlined business processes to reduce cost
Increased customer conversion or retention by detecting patterns of behaviors
Enhanced business planning and execution of strategies
Simplified maintenance of business assets, equipment
Detection of anomalies, disruptions, threats to the business
Other
Don't know/Not sure
Not applicable
55.0%
50.4%
48.0%
48.0%
47.8%
36.4%
6.0%
2.0%
1.8%
A22. Please indicate how technology has generated changes within your business. Please select all that apply. Increased overall productivity to free up talent to assume new or additional responsibilities
Streamlined business processes to reduce cost
Increased customer conversion or retention by detecting patterns of behaviors
Enhanced business planning and execution of strategies
Simplified maintenance of business assets, equipment
Detection of anomalies, disruptions, threats to the business
Other
Don't know/Not sure
Not applicable
55.0%
50.4%
48.0%
48.0%
47.8%
36.4%
6.0%
2.0%
1.8%
A22. Please indicate how technology has generated changes within your business. Please select all that apply.
Increased overall productivity to free up talent to assume new or additional responsibilities
Streamlined business processes to reduce cost
Increased customer conversion or retention by detecting patterns of behaviors
Enhanced business planning and execution of strategies
Simplified maintenance of business assets, equipment
Increased overall productivity to free up talent to assume new or additional responsibilities
Streamlined business processes to reduce cost
Increased customer conversion or retention by detecting patterns of behaviors
Enhanced business planning and execution of strategies
Simplified maintenance of business assets, equipment
Detection of anomalies, disruptions, threats to the business
Other
Don't know/Not sure
Not applicable
55.0%
50.4%
48.0%
48.0%
47.8%
36.4%
6.0%
2.0%
1.8%
A22. Please indicate how technology has generated changes within your business. Please select all that apply.
How would you describe the current state of IT governance within your organization?23 How would you describe the current state of IT governance within your organization?
Mature with established processes
Building and developing IT governance and processes and structures
Investigating IT process and improvement, but no formal governance in place
Little to no formal IT processes, structures, or awareness
Don’t know/Not sure
34.2%
46.8%
13.8%
3.6%
1.6%
36.2%
47.8%
11.2%
4.8%
0.0%
2014 2015
23 How would you describe the current state of IT governance within your organization?
Mature with established processes
Building and developing IT governance and processes and structures
Investigating IT process and improvement, but no formal governance in place
Little to no formal IT processes, structures, or awareness
Don’t know/Not sure
34.2%
46.8%
13.8%
3.6%
1.6%
36.2%
47.8%
11.2%
4.8%
0.0%
2014 2015
23 How would you describe the current state of IT governance within your organization?
Mature with established processes
Building and developing IT governance and processes and structures
Investigating IT process and improvement, but no formal governance in place
Little to no formal IT processes, structures, or awareness
Don’t know/Not sure
34.2%
46.8%
13.8%
3.6%
1.6%
36.2%
47.8%
11.2%
4.8%
0.0%
2014 2015
23 How would you describe the current state of IT governance within your organization?
Mature with established processes
Building and developing IT governance and processes and structures
Investigating IT process and improvement, but no formal governance in place
Little to no formal IT processes, structures, or awareness
Don’t know/Not sure
34.2%
46.8%
13.8%
3.6%
1.6%
36.2%
47.8%
11.2%
4.8%
0.0%
2014 2015
23 How would you describe the current state of IT governance within your organization?
Mature with established processes
Building and developing IT governance and processes and structures
Investigating IT process and improvement, but no formal governance in place
Little to no formal IT processes, structures, or awareness
Don’t know/Not sure
34.2%
46.8%
13.8%
3.6%
1.6%
36.2%
47.8%
11.2%
4.8%
0.0%
2014 2015
What will be your organization’s top three technology priorities for the next 12 months? Select up to three.
Improving existing business processes
Managing cybersecurity and information risk
Maintaining availability and performance of IT systems
Reducing IT costs and driving efficiency
Assisting in business innovation - developing new products and services
Simplifying IT infrastructure and applications
Providing timely and relevant information to business stakeholders
Developing/improving the organization's digital capability
Driving large complex technology implementation projects
Adjusting/redesigning current IT operating model
Other
Don't know/Not sure
38.8%
35.2%
27.4%
27.0%
25.4%
25.0%
23.8%
23.4%
22.4%
17.0%
0.6%
2.0%
24.What will be your organization's top three technology priorities for the next 12 months? Select up to three.
Improving existing business processes
Managing cybersecurity and information risk
Maintaining availability and performance of IT systems
Reducing IT costs and driving efficiency
Assisting in business innovation - developing new products and services
Simplifying IT infrastructure and applications
Providing timely and relevant information to business stakeholders
Developing/improving the organization's digital capability
Driving large complex technology implementation projects
Adjusting/redesigning current IT operating model
Other
Don't know/Not sure
38.8%
35.2%
27.4%
27.0%
25.4%
25.0%
23.8%
23.4%
22.4%
17.0%
0.6%
2.0%
24.What will be your organization's top three technology priorities for the next 12 months? Select up to three.
Improving existing business processes
Managing cybersecurity and information risk
Maintaining availability and performance of IT systems
Reducing IT costs and driving efficiency
Assisting in business innovation - developing new products and services
Simplifying IT infrastructure and applications
Providing timely and relevant information to business stakeholders
Developing/improving the organization's digital capability
Driving large complex technology implementation projects
Adjusting/redesigning current IT operating model
Other
Don't know/Not sure
38.8%
35.2%
27.4%
27.0%
25.4%
25.0%
23.8%
23.4%
22.4%
17.0%
0.6%
2.0%
24.What will be your organization's top three technology priorities for the next 12 months? Select up to three.
Improving existing business processes
Managing cybersecurity and information risk
Maintaining availability and performance of IT systems
Reducing IT costs and driving efficiency
Assisting in business innovation - developing new products and services
Simplifying IT infrastructure and applications
Providing timely and relevant information to business stakeholders
Developing/improving the organization's digital capability
Driving large complex technology implementation projects
Adjusting/redesigning current IT operating model
Other
Don't know/Not sure
38.8%
35.2%
27.4%
27.0%
25.4%
25.0%
23.8%
23.4%
22.4%
17.0%
0.6%
2.0%
24.What will be your organization's top three technology priorities for the next 12 months? Select up to three.
Improving existing business processes
Managing cybersecurity and information risk
Maintaining availability and performance of IT systems
Reducing IT costs and driving efficiency
Assisting in business innovation - developing new products and services
Simplifying IT infrastructure and applications
Providing timely and relevant information to business stakeholders
Developing/improving the organization's digital capability
Driving large complex technology implementation projects
Adjusting/redesigning current IT operating model
Other
Don't know/Not sure
38.8%
35.2%
27.4%
27.0%
25.4%
25.0%
23.8%
23.4%
22.4%
17.0%
0.6%
2.0%
24.What will be your organization's top three technology priorities for the next 12 months? Select up to three.
How would you describe your organization’s spend on the maintenance of existing systems as compared to investment in innovation (e.g., an 80-20 mix will include 80% of budget spend on maintenance, with 20% invested in innovation)?
How would you describe your organization’s spend on the maintenance of existing systems as compared to investment in the implementation of the latest technology (e.g., an 80-20 mix will include 80% of budget spend on maintenance, with 20% invested in the implementation of new technology)?
80-20
60-40
50-50
40-60
20-80
Other
Don’t know
21.3%
3.7%
21.6%
16.1%
5.8%
1.4%
2.2%
20a How would you describe your organization’s spend on the maintenance of existing systems as compared to investment in innovation (e.g., an 80-20 mix will include 80% of budget spend on maintenance, with 20% invested in innovation)?
80-20
60-40
50-50
40-60
20-80
Other
Don’t know
20.9%
29.5%
25.7%
14.1%
5.5%
1.9%
2.4%
20b How would you describe your organization’s spend on the maintenance of existing systems as compared to investment in the implementation of the latest technology (e.g., an 80-20 mix will include 80% of budget spend on maintenance, with 20% invested in the implementation of new technology)?
80-20
60-40
50-50
40-60
20-80
Other
Don’t know
21.3%
3.7%
21.6%
16.1%
5.8%
1.4%
2.2%
20a How would you describe your organization’s spend on the maintenance of existing systems as compared to investment in innovation (e.g., an 80-20 mix will include 80% of budget spend on maintenance, with 20% invested in innovation)?
80-20
60-40
50-50
40-60
20-80
Other
Don’t know
20.9%
29.5%
25.7%
14.1%
5.5%
1.9%
2.4%
20b How would you describe your organization’s spend on the maintenance of existing systems as compared to investment in the implementation of the latest technology (e.g., an 80-20 mix will include 80% of budget spend on maintenance, with 20% invested in the implementation of new technology)?
8 Disruption in the mid-market: How technology is fueling growth
What are the biggest drivers or technology investment at your organization? Please select the top three and rank in order of importance.
Technology trends (continued)
Which of the following technology-related trends have the potential to produce the greatest productivity gains for your organization? Select all that apply.
Analytics
Cloud applications
Mobility
Cloud infrastructure
Big data
Information security (cyber intelligence)
Internet of Things (IoT)
Social business
Wearable technologies
3D printing (additive manufacturing)
Other
None — I don’t believe any technology-related trends will produce productivity gains for my company
A34 Which of the following technology-related trends have the potential to produce the greatest productivity gains for your organization? Select all that apply.
47.0%
43.4%
41.6%
40.4%
36.2%
32.0%
30.2%
26.8%
15.0%
12.4%
0.4%
3.2%
Mobility
Analytics
Cloud
Big data
Social business
Information security (cyber intelligence)
3D printing (additive manufacturing)
Wearable technologies
Other
42.6%
40.8%
39.0%
31.0%
23.2%
22.2%
16.2%
10.0%
1.4%
above is 2014
Analytics
Cloud applications
Mobility
Cloud infrastructure
Big data
Information security (cyber intelligence)
Internet of Things (IoT)
Social business
Wearable technologies
3D printing (additive manufacturing)
Other
None — I don’t believe any technology-related trends will produce productivity gains for my company
A34 Which of the following technology-related trends have the potential to produce the greatest productivity gains for your organization? Select all that apply.
47.0%
43.4%
41.6%
40.4%
36.2%
32.0%
30.2%
26.8%
15.0%
12.4%
0.4%
3.2%
Mobility
Analytics
Cloud
Big data
Social business
Information security (cyber intelligence)
3D printing (additive manufacturing)
Wearable technologies
Other
42.6%
40.8%
39.0%
31.0%
23.2%
22.2%
16.2%
10.0%
1.4%
above is 2014
Analytics
Cloud applications
Mobility
Cloud infrastructure
Big data
Information security (cyber intelligence)
Internet of Things (IoT)
Social business
Wearable technologies
3D printing (additive manufacturing)
Other
None — I don’t believe any technology-related trends will produce productivity gains for my company
A34 Which of the following technology-related trends have the potential to produce the greatest productivity gains for your organization? Select all that apply.
47.0%
43.4%
41.6%
40.4%
36.2%
32.0%
30.2%
26.8%
15.0%
12.4%
0.4%
3.2%
Mobility
Analytics
Cloud
Big data
Social business
Information security (cyber intelligence)
3D printing (additive manufacturing)
Wearable technologies
Other
42.6%
40.8%
39.0%
31.0%
23.2%
22.2%
16.2%
10.0%
1.4%
above is 2014
What are the data privacy and security risk issues of concern to your company? Select all that apply.A41 What are the data privacy and security risk issues of concern to your company? Please select all that apply.
Phishing and targeted attacks
Integration with external systems (business partners, customers)
Migration to cloud
Internal access controls
Mobility
60.1%
52.5%
47.5%
46.2%
38.6%
49.4%
45.9%
44.8%
30.2%
2014 2015
[This response was not offered in prior surveys.]
A41 What are the data privacy and security risk issues of concern to your company? Please select all that apply.
Phishing and targeted attacks
Integration with external systems (business partners, customers)
Migration to cloud
Internal access controls
Mobility
60.1%
52.5%
47.5%
46.2%
38.6%
49.4%
45.9%
44.8%
30.2%
2014 2015
[This response was not offered in prior surveys.]
A41 What are the data privacy and security risk issues of concern to your company? Please select all that apply.
Phishing and targeted attacks
Integration with external systems (business partners, customers)
Migration to cloud
Internal access controls
Mobility
60.1%
52.5%
47.5%
46.2%
38.6%
49.4%
45.9%
44.8%
30.2%
2014 2015
[This response was not offered in prior surveys.]
Second Top
Third
Increase revenue
Increase customer base through personalization and engagement
Reduce capital expenditures (e.g., migration from on-premise to off-premise cloud-based solutions/services)
Reduce non-capital expenditures (maintenance, travel, interest payments, etc.)
Other
Don’t know/Not sure
40.8%
25.2%
17.0%
12.5%
1.7%
2.9%
27.3%
31.9%
22.5%
14.6%
0.7%
0.0%
18.0%
18.2%
27.3%
32.9%
0.7%
0.0%
A21 What are the biggest drivers or technology investment at your organization? Please select the top three and rank in order of importance. Please type a 1,2 or 3 next to each of your top choice (1=Top; 2=Second; 3=Third)
Second Top
Third
Increase revenue
Increase customer base through personalization and engagement
Reduce capital expenditures (e.g., migration from on-premise to off-premise cloud-based solutions/services)
Reduce non-capital expenditures (maintenance, travel, interest payments, etc.)
Other
Don’t know/Not sure
40.8%
25.2%
17.0%
12.5%
1.7%
2.9%
27.3%
31.9%
22.5%
14.6%
0.7%
0.0%
18.0%
18.2%
27.3%
32.9%
0.7%
0.0%
A21 What are the biggest drivers or technology investment at your organization? Please select the top three and rank in order of importance. Please type a 1,2 or 3 next to each of your top choice (1=Top; 2=Second; 3=Third)
Second Top
Third
Increase revenue
Increase customer base through personalization and engagement
Reduce capital expenditures (e.g., migration from on-premise to off-premise cloud-based solutions/services)
Reduce non-capital expenditures (maintenance, travel, interest payments, etc.)
Other
Don’t know/Not sure
40.8%
25.2%
17.0%
12.5%
1.7%
2.9%
27.3%
31.9%
22.5%
14.6%
0.7%
0.0%
18.0%
18.2%
27.3%
32.9%
0.7%
0.0%
A21 What are the biggest drivers or technology investment at your organization? Please select the top three and rank in order of importance. Please type a 1,2 or 3 next to each of your top choice (1=Top; 2=Second; 3=Third)
Second Top
Third
Increase revenue
Increase customer base through personalization and engagement
Reduce capital expenditures (e.g., migration from on-premise to off-premise cloud-based solutions/services)
Reduce non-capital expenditures (maintenance, travel, interest payments, etc.)
Other
Don’t know/Not sure
40.8%
25.2%
17.0%
12.5%
1.7%
2.9%
27.3%
31.9%
22.5%
14.6%
0.7%
0.0%
18.0%
18.2%
27.3%
32.9%
0.7%
0.0%
A21 What are the biggest drivers or technology investment at your organization? Please select the top three and rank in order of importance. Please type a 1,2 or 3 next to each of your top choice (1=Top; 2=Second; 3=Third)
Second Top
Third
Increase revenue
Increase customer base through personalization and engagement
Reduce capital expenditures (e.g., migration from on-premise to off-premise cloud-based solutions/services)
Reduce non-capital expenditures (maintenance, travel, interest payments, etc.)
Other
Don’t know/Not sure
40.8%
25.2%
17.0%
12.5%
1.7%
2.9%
27.3%
31.9%
22.5%
14.6%
0.7%
0.0%
18.0%
18.2%
27.3%
32.9%
0.7%
0.0%
A21 What are the biggest drivers or technology investment at your organization? Please select the top three and rank in order of importance. Please type a 1,2 or 3 next to each of your top choice (1=Top; 2=Second; 3=Third)
Second Top
Third
Increase revenue
Increase customer base through personalization and engagement
Reduce capital expenditures (e.g., migration from on-premise to off-premise cloud-based solutions/services)
Reduce non-capital expenditures (maintenance, travel, interest payments, etc.)
Other
Don’t know/Not sure
40.8%
25.2%
17.0%
12.5%
1.7%
2.9%
27.3%
31.9%
22.5%
14.6%
0.7%
0.0%
18.0%
18.2%
27.3%
32.9%
0.7%
0.0%
A21 What are the biggest drivers or technology investment at your organization? Please select the top three and rank in order of importance. Please type a 1,2 or 3 next to each of your top choice (1=Top; 2=Second; 3=Third)
Second Top
Third
Increase revenue
Increase customer base through personalization and engagement
Reduce capital expenditures (e.g., migration from on-premise to off-premise cloud-based solutions/services)
Reduce non-capital expenditures (maintenance, travel, interest payments, etc.)
Other
Don’t know/Not sure
40.8%
25.2%
17.0%
12.5%
1.7%
2.9%
27.3%
31.9%
22.5%
14.6%
0.7%
0.0%
18.0%
18.2%
27.3%
32.9%
0.7%
0.0%
A21 What are the biggest drivers or technology investment at your organization? Please select the top three and rank in order of importance. Please type a 1,2 or 3 next to each of your top choice (1=Top; 2=Second; 3=Third)
Second Top
Third
Increase revenue
Increase customer base through personalization and engagement
Reduce capital expenditures (e.g., migration from on-premise to off-premise cloud-based solutions/services)
Reduce non-capital expenditures (maintenance, travel, interest payments, etc.)
Other
Don’t know/Not sure
40.8%
25.2%
17.0%
12.5%
1.7%
2.9%
27.3%
31.9%
22.5%
14.6%
0.7%
0.0%
18.0%
18.2%
27.3%
32.9%
0.7%
0.0%
A21 What are the biggest drivers or technology investment at your organization? Please select the top three and rank in order of importance. Please type a 1,2 or 3 next to each of your top choice (1=Top; 2=Second; 3=Third)
Mature — effective deployments
Building — in the deployment phase of production for Internet of Things
Experimenting — pilot projects started or being planned
Investigating — interested in the potential opportunities Internet of Things offers
Waiting — no action taken yet
No action planned — not relevant to our business strategy
18.6%
29.6%
23.2%
14.4%
8.0%
6.2%
A32 As growing numbers of devices are networked, Internet-enabled and take action without human intervention, which term most closely describes your organization's current use of the "Internet of Things" (IoT)?
Mature — effective deployments
Building — in the deployment phase of production for Internet of Things
Experimenting — pilot projects started or being planned
Investigating — interested in the potential opportunities Internet of Things offers
Waiting — no action taken yet
No action planned — not relevant to our business strategy
18.6%
29.6%
23.2%
14.4%
8.0%
6.2%
A32 As growing numbers of devices are networked, Internet-enabled and take action without human intervention, which term most closely describes your organization's current use of the "Internet of Things" (IoT)?
Mature — effective deployments
Building — in the deployment phase of production for Internet of Things
Experimenting — pilot projects started or being planned
Investigating — interested in the potential opportunities Internet of Things offers
Waiting — no action taken yet
No action planned — not relevant to our business strategy
18.6%
29.6%
23.2%
14.4%
8.0%
6.2%
A32 As growing numbers of devices are networked, Internet-enabled and take action without human intervention, which term most closely describes your organization's current use of the "Internet of Things" (IoT)?
Mature — effective deployments
Building — in the deployment phase of production for Internet of Things
Experimenting — pilot projects started or being planned
Investigating — interested in the potential opportunities Internet of Things offers
Waiting — no action taken yet
No action planned — not relevant to our business strategy
18.6%
29.6%
23.2%
14.4%
8.0%
6.2%
A32 As growing numbers of devices are networked, Internet-enabled and take action without human intervention, which term most closely describes your organization's current use of the "Internet of Things" (IoT)?
Mature — effective deployments
Building — in the deployment phase of production for Internet of Things
Experimenting — pilot projects started or being planned
Investigating — interested in the potential opportunities Internet of Things offers
Waiting — no action taken yet
No action planned — not relevant to our business strategy
18.6%
29.6%
23.2%
14.4%
8.0%
6.2%
A32 As growing numbers of devices are networked, Internet-enabled and take action without human intervention, which term most closely describes your organization's current use of the "Internet of Things" (IoT)?
How often does your company evaluate the outcomes that emerging technologies deliver, compared to what was expected? Select only one.
A35 How often does your company evaluate the outcomes that emerging technologies deliver, compared to what was expected? Please select only ONE.
Limited to the cost benefit analysis at the initial phase
Almost always have a post-implementation evaluation to measure the success
Regular monitoring and assessment at frequent intervals
Don’t know/not sure
23.6%
40.2%
28.2%
8.0%
28.0%
33.8%
28.0%
10.2%
2014 2015
A35 How often does your company evaluate the outcomes that emerging technologies deliver, compared to what was expected? Please select only ONE.
Limited to the cost benefit analysis at the initial phase
Almost always have a post-implementation evaluation to measure the success
Regular monitoring and assessment at frequent intervals
Don’t know/not sure
23.6%
40.2%
28.2%
8.0%
28.0%
33.8%
28.0%
10.2%
2014 2015
A35 How often does your company evaluate the outcomes that emerging technologies deliver, compared to what was expected? Please select only ONE.
Limited to the cost benefit analysis at the initial phase
Almost always have a post-implementation evaluation to measure the success
Regular monitoring and assessment at frequent intervals
Don’t know/not sure
23.6%
40.2%
28.2%
8.0%
28.0%
33.8%
28.0%
10.2%
2014 2015
How does your organization handle adoption of new technology trends?
A33 How does your organization handle adoption of new technology trends?
Driven by IT leadership
We have processes in place for exploring emerging technologies
Driven largely by business leadership direction
Specialized business units are focused on innovation
Other
48.6%
28.2%
19.4%
2.4%
1.4%
39.4%
24.8%
29.4%
5.0%
1.4%
2014 2015
A33 How does your organization handle adoption of new technology trends?
Driven by IT leadership
We have processes in place for exploring emerging technologies
Driven largely by business leadership direction
Specialized business units are focused on innovation
Other
48.6%
28.2%
19.4%
2.4%
1.4%
39.4%
24.8%
29.4%
5.0%
1.4%
2014 2015
A33 How does your organization handle adoption of new technology trends?
Driven by IT leadership
We have processes in place for exploring emerging technologies
Driven largely by business leadership direction
Specialized business units are focused on innovation
Other
48.6%
28.2%
19.4%
2.4%
1.4%
39.4%
24.8%
29.4%
5.0%
1.4%
2014 2015
A33 How does your organization handle adoption of new technology trends?
Driven by IT leadership
We have processes in place for exploring emerging technologies
Driven largely by business leadership direction
Specialized business units are focused on innovation
Other
48.6%
28.2%
19.4%
2.4%
1.4%
39.4%
24.8%
29.4%
5.0%
1.4%
2014 2015
As growing numbers of devices are networked, Internet-enabled and take action without human intervention, which term most closely describes your organization’s current use of the “Internet of Things” (IoT)?
Appendix: full survey results 9
What is the preferred technology approach model for your business?
For hosted solutions, what is your preference? If you prefer a hybrid approach, what is most important to your company?
A43 What is the preferred technology approach model for your business?
On-premise: systems, hardware and support staff at your physical location
Hosted solutions: pre-built system run, located and operated at a fixed monthly fee
Hybrid: A mix of on-premise, off-premise solutions based on your application and business needs
Off-premise: systems applications run and managed in the cloud using Software as a Service (SaaS) approach
Other
Don’t know
36.8%
26.2%
20.6%
13.4%
0.0%
3.0%
35.0%
23.6%
20.6%
14.4%
0.2%
6.2%
2014 2015
A46 If you prefer a hybrid approach, what is most important to your company?
Related to 43
Ability to quickly adjust to a business need/change
Ability to customize
Ability to have IT own your system
Greater control over disaster recovery
Other
Don’t know
40.8%
28.2%
19.4%
8.7%
1.0%
1.9%
46.6%
17.5%
21.4%
10.7%
1.0%
2.9%
2014 2015
A44 For hosted solutions, what is your preference?
On-premise as a fixed price traditional variable licensing model
A fixed monthly cost for your hosted preconfigured solution
Off-premise leading practice design solution with little ability to customize and pay-as-you-go pricing
Don’t know
49.6%
33.6%
14.5%
2.3%
48.3%
32.2%
18.6%
0.8%
2014 2015
Related to 43
A44 For hosted solutions, what is your preference?
On-premise as a fixed price traditional variable licensing model
A fixed monthly cost for your hosted preconfigured solution
Off-premise leading practice design solution with little ability to customize and pay-as-you-go pricing
Don’t know
49.6%
33.6%
14.5%
2.3%
48.3%
32.2%
18.6%
0.8%
2014 2015
Related to 43
A44 For hosted solutions, what is your preference?
On-premise as a fixed price traditional variable licensing model
A fixed monthly cost for your hosted preconfigured solution
Off-premise leading practice design solution with little ability to customize and pay-as-you-go pricing
Don’t know
49.6%
33.6%
14.5%
2.3%
48.3%
32.2%
18.6%
0.8%
2014 2015
Related to 43
On-premise as a fixed price traditional variable licensing model
A fixed monthly cost for your hosted preconfigured solution
Off-premise leading practice design solution with little ability to customize and pay-as-you-go pricing
If your preference is off-premise, what are your goals?A45 If your preference is off-premise, what are your goals?
Related to 43
Increase flexibility to scale, acquire, divest
Reduce IT CapEx/OpEx costs
Quickly obtain SOX compliance
Readiness for IFRS
Don’t know
44.8%
38.8%
11.9%
4.5%
0.0%
51.4%
23.6%
12.5%
6.9%
5.6%
2014 2015
10 Disruption in the mid-market: How technology is fueling growth
Technology trends (continued)
Which of the following technology-related trends have had the most significant impact on your business in the past 12 months? Select the top three and rank in order of importance.
Which of the following technology-related trends do you think will have the most significant impact on your business in the next 12 months? Select the top three and rank in order of importance.
Second Top
Third
Information security (cyber intelligence)
Analytics
Cloud infrastructure
Mobility
Cloud applications
Big data
Social business
Internet of Things (IoT)
Wearable technologies
3D printing (additive manufacturing)
None of the above
17.2%
13.2%
13.0%
12.8%
12.6%
10.2%
6.4%
4.8%
2.4%
2.0%
5.4%
13.6%
13.6%
15.2%
9.2%
14.2%
8.4%
6.4%
6.6%
4.6%
2.8%
0.0%
16.8%
15.4%
10.8%
9.6%
9.6%
12.0%
7.4%
4.8%
5.8%
2.4%
0.0%
A28 Which of the following technology-related trends have had the most significant impact on your business in the past 12 months? Please select the top three and rank in order of importance. Please type a 1, 2, or 3 next to each of your top choices (1 = Top; 2 = Second; 3 = Third)
Second Top
Third
Information security (cyber intelligence)
Cloud
Mobility
Big data
Analytics
Social business
3D printing (additive manufacturing)
Wearable technologies
22.2%
15.8%
15.6%
13.8%
13.6%
4.8%
3.2%
2.8%
14.6%
16.2%
16.8%
13.4%
16.6%
8.0%
3.2%
3.0%
11.4%
17.8%
15.8%
14.2%
15.6%
9.4%
3.6%
4.0%
above is 2014
Second Top
Third
Information security (cyber intelligence)
Cloud
Mobility
Big data
Analytics
Social business
3D printing (additive manufacturing)
Wearable technologies
20.0%
18.6%
11.4%
11.8%
15.4%
7.8%
5.0%
2.6%
14.2%
14.8%
16.4%
14.2%
20.4%
7.2%
2.4%
3.0%
13.0%
14.0%
17.4%
13.4%
14.0%
11.0%
4.0%
5.8%
A29 Which of the following technology-related trends do you think will have the most significant impact on your business in the next 12 months? Please select the top three and rank in order of importance. Please type a 1, 2, or 3 next to each of your top choices (1 = Top; 2 = Second; 3 = Third)
Second Top
Third
Information security (cyber intelligence)
Analytics
Cloud applications
Cloud infrastructure
Mobility
Social business
Big data
Internet of Things (IoT)
3D printing (additive manufacturing)
Wearable technologies
None of the above
17.4%
14.2%
14.2%
13.6%
9.0%
7.0%
6.8%
5.0%
4.0%
3.0%
5.8%
9.4%
15.4%
13.6%
11.4%
11.2%
9.6%
9.0%
7.6%
2.6%
4.4%
0.0%
14.2%
12.6%
13.4%
10.4%
11.6%
6.6%
8.8%
6.2%
5.4%
5.0%
0.0%
above is 2014
Appendix: full survey results 11
Which of the following technology-related trends are having the most significant impact on your customers? Select the top three and rank in order of importance.
Second Top
Third
Information security (cyber intelligence)
Cloud
Mobility
Big data
Analytics
Social business
3D printing (additive manufacturing)
Wearable technologies
17.6%
11.6%
16.6%
10.0%
11.4%
12.8%
3.2%
3.8%
12.6%
12.6%
13.6%
16.0%
16.4%
8.8%
3.6%
3.2%
12.0%
13.8%
14.6%
11.6%
12.6%
14.2%
3.0%
5.2%
A31 Which of the following technology-related trends are having the most significant impact on your customers? Please select the top three and rank in order of importance. Please type a 1, 2, or 3 next to each of your top choices (1 = Top; 2 = Second; 3 = Third)
Second Top
Third
Information security (cyber intelligence)
Mobility
Social business
Analytics
Cloud applications
Big data
Internet of Things (IoT)
Cloud infrastructure
Wearable technologies
3D printing (additive manufacturing)
None of the above
16.4%
15.4%
10.4%
10.4%
9.4%
7.0%
7.0%
6.2%
5.6%
3.2%
9.0%
12.6%
11.0%
13.0%
9.8%
11.2%
8.6%
6.4%
8.8%
5.2%
4.4%
0.0%
12.4%
15.6%
9.2%
8.8%
8.8%
10.0%
6.0%
11.2%
5.4%
3.6%
0.0%
above is 2014
Which of the following technology-related trends are having the most significant impact on your workforce? Select the top three and rank in order of importance.
30 Which of the following technology-related trends are having the most significant impact on your workforce? Please select the top three and rank in order of importance. Please type a 1, 2, or 3 next to each of your top choices (1 = Top; 2 = Second; 3 = Third)
Second Top
Third
Information security (cyber intelligence)
Cloud
Mobility
Big data
Analytics
Social business
3D printing (additive manufacturing)
Wearable technologies
13.8%
15.2%
28.2%
7.8%
11.4%
8.2%
2.8%
1.6%
13.4%
15.0%
13.8%
11.2%
15.8%
12.2%
1.8%
5.8%
13.0%
14.8%
12.6%
13.6%
16.0%
10.8%
4.0%
4.2%
Second Top
Third
Mobility
Information security (cyber intelligence)
Analytics
Big data
Cloud infrastructure
Cloud applications
Social business
Wearable technologies
Internet of Things (IoT)
3D printing (additive manufacturing)
None of the above
17.4%
14.6%
13.0%
9.6%
9.4%
9.0%
7.2%
4.6%
4.2%
3.0%
8.0%
11.0%
11.2%
13.2%
12.2%
11.4%
11.4%
7.2%
4.8%
5.6%
4.0%
0.0%
10.0%
14.6%
10.4%
8.0%
8.2%
14.0%
9.2%
5.8%
8.0%
3.8%
0.0%
above is 2014
12 Disruption in the mid-market: How technology is fueling growth
Analytics
Is your company using business analytics?
What would you describe as the most important business need for using analytics?
A47 Is your company using business analytics?
Yes
No
Don’t know/Not sure
80.2%
13.2%
6.6%
65.2%
22.4%
12.4%
2014 2015
A49 What would you describe as the most important business need for using analytics?
Influencing business strategy and operational priorities
Providing metrics, information and tools needed for sound business decisions
Forecasting and reporting business results
Predictive client, customer, or business behavior analysis
Other
Don’t know
34.4%
34.0%
20.6%
8.4%
0.2%
2.4%
29.8%
32.6%
20.6%
9.4%
0.4%
7.2%
2014 2015
If your company is not using business analytics, what is the primary reason?
A48 If your company is not using business analytics, what is the primary reason?
Related to 47
Our company is not at the scale or maturity level where we can benefit from analytics
Not sure where to begin to capture the most value
Too complex a topic to digest at our current stage of growth
Don’t see the business value
Other
Don’t know
27.3%
22.7%
21.2%
13.6%
3.0%
12.1%
31.3%
25.0%
13.4%
17.9%
2.7%
9.8%
2014 2015
Which of the following delivery models are you using or likely to use within your company’s analytics efforts? Select all that apply.
A51 Which of the following delivery models are you using or likely to use within your company’s analytics efforts? Please select all that apply.
Use of basic reporting analytics to support business operations and strategy
Develop predictive modeling analytics solutions to guide business growth
Design and implement integrated enterprise analytics solutions
Outsource managed analytics services and/or platform
Subscription-based analytics with analytical scoring and results
Other
Don’t know
49.3%
49.1%
46.8%
30.2%
28.6%
0.0%
6.2%
38.2%
28.8%
28.6%
20.4%
21.4%
0.4%
14.6%
2014 2015
Appendix: full survey results 13
How would you describe your organization’s level of maturity with regard to analytics? Select only one.
A52 How would you describe your organization’s level of maturity with regard to analytics? Please select only ONE.
Piloting
Early implementation stage
Used in certain departments
Used more broadly
Delivering value throughout the organization
Don’t know
14.3%
30.2%
28.8%
14.1%
10.1%
2.5%
13.8%
27.0%
29.0%
12.4%
7.2%
10.6%
2014 2015
Which business areas are using or leveraging analytics within your company? Select all that apply.
A53 Which business areas are using or leveraging analytics within your company? Please select all that apply.
Sales/customer management
Marketing
Finance/tax
Human resources
Manufacturing
Other
Don’t know/not applicable
60.1%
49.1%
42.4%
32.9%
32.7%
2.1%
2.1%
42.2%
34.2%
33.0%
18.6%
30.0%
3.0%
11.2%
2014 2015
What is your company’s biggest hurdle in embarking upon analytics? Select only one.
A54 What is your company’s biggest hurdle in embarking upon analytics? Please select only ONE.
Technology challenges dealing with structured data vs. unstructured data
Data harmonization and standardization
Understanding how to apply the data used for business value
Obtaining organizational understanding and buy-in
Availability of appropriately skilled resources to support business needs
Other
Don’t know
38.0%
18.4%
17.8%
15.0%
6.4%
0.2%
4.2%
27.2%
22.6%
20.6%
18.4%
1.4%
9.8%
2014 2015
[This response was not offered in prior surveys.]
A54 What is your company’s biggest hurdle in embarking upon analytics? Please select only ONE.
Technology challenges dealing with structured data vs. unstructured data
Data harmonization and standardization
Understanding how to apply the data used for business value
Obtaining organizational understanding and buy-in
Availability of appropriately skilled resources to support business needs
Other
Don’t know
38.0%
18.4%
17.8%
15.0%
6.4%
0.2%
4.2%
27.2%
22.6%
20.6%
18.4%
1.4%
9.8%
2014 2015
[This response was not offered in prior surveys.]
A54 What is your company’s biggest hurdle in embarking upon analytics? Please select only ONE.
Technology challenges dealing with structured data vs. unstructured data
Data harmonization and standardization
Understanding how to apply the data used for business value
Obtaining organizational understanding and buy-in
Availability of appropriately skilled resources to support business needs
Other
Don’t know
38.0%
18.4%
17.8%
15.0%
6.4%
0.2%
4.2%
27.2%
22.6%
20.6%
18.4%
1.4%
9.8%
2014 2015
[This response was not offered in prior surveys.]
A54 What is your company’s biggest hurdle in embarking upon analytics? Please select only ONE.
Technology challenges dealing with structured data vs. unstructured data
Data harmonization and standardization
Understanding how to apply the data used for business value
Obtaining organizational understanding and buy-in
Availability of appropriately skilled resources to support business needs
Other
Don’t know
38.0%
18.4%
17.8%
15.0%
6.4%
0.2%
4.2%
27.2%
22.6%
20.6%
18.4%
1.4%
9.8%
2014 2015
[This response was not offered in prior surveys.]
A54 What is your company’s biggest hurdle in embarking upon analytics? Please select only ONE.
Technology challenges dealing with structured data vs. unstructured data
Data harmonization and standardization
Understanding how to apply the data used for business value
Obtaining organizational understanding and buy-in
Availability of appropriately skilled resources to support business needs
Other
Don’t know
38.0%
18.4%
17.8%
15.0%
6.4%
0.2%
4.2%
27.2%
22.6%
20.6%
18.4%
1.4%
9.8%
2014 2015
[This response was not offered in prior surveys.]
Technology challenges dealing with structured data vs. unstructured data
Data harmonization and standardization
Understanding how to apply the data used for business value
Obtaining organizational understanding and buy-in
Availability of appropriately skilled resources to support business needs
14 Disruption in the mid-market: How technology is fueling growth
Analytics (continued)
How would you describe the quality of data within your organization?
Which term most closely describes your organization’s current use of predictive (cognitive) analytics?
In which areas do predictive (cognitive) analytics hold the most promise for your business? Select all that apply.
What would your organization see as the greatest value of analytics?
Mature — successful deployments (e.g. ERP, DRM, HR)
Building — in the deployment phase of production for predictive (cognitive) analytics
Experimenting — pilot projects started or being planned
Investigating — interested in the potential opportunities predictive (cognitive) analytics offer
Waiting — no action taken yet
No action planned — not relevant to our business strategy
21.4%
41.5%
18.2%
12.0%
5.3%
1.6%
A57 Which term most closely describes your organization’s current use of predictive (cognitive) analytics?
Mature — successful deployments (e.g. ERP, DRM, HR)
Building — in the deployment phase of production for predictive (cognitive) analytics
Experimenting — pilot projects started or being planned
Investigating — interested in the potential opportunities predictive (cognitive) analytics offer
Waiting — no action taken yet
No action planned — not relevant to our business strategy
21.4%
41.5%
18.2%
12.0%
5.3%
1.6%
A57 Which term most closely describes your organization’s current use of predictive (cognitive) analytics?
Mature — successful deployments (e.g. ERP, DRM, HR)
Building — in the deployment phase of production for predictive (cognitive) analytics
Experimenting — pilot projects started or being planned
Investigating — interested in the potential opportunities predictive (cognitive) analytics offer
Waiting — no action taken yet
No action planned — not relevant to our business strategy
21.4%
41.5%
18.2%
12.0%
5.3%
1.6%
A57 Which term most closely describes your organization’s current use of predictive (cognitive) analytics?
Mature — successful deployments (e.g. ERP, DRM, HR)
Building — in the deployment phase of production for predictive (cognitive) analytics
Experimenting — pilot projects started or being planned
Investigating — interested in the potential opportunities predictive (cognitive) analytics offer
Waiting — no action taken yet
No action planned — not relevant to our business strategy
21.4%
41.5%
18.2%
12.0%
5.3%
1.6%
A57 Which term most closely describes your organization’s current use of predictive (cognitive) analytics?
Mature — successful deployments (e.g. ERP, DRM, HR)
Building — in the deployment phase of production for predictive (cognitive) analytics
Experimenting — pilot projects started or being planned
Investigating — interested in the potential opportunities predictive (cognitive) analytics offer
Waiting — no action taken yet
No action planned — not relevant to our business strategy
21.4%
41.5%
18.2%
12.0%
5.3%
1.6%
A57 Which term most closely describes your organization’s current use of predictive (cognitive) analytics?
A55 How would you describe the quality of data within your organization?
Fragmented and no clear structure or format across business areas
Need moderate data cleansing
Data cleansed but need to structure for efficient use and validation
Data ready for broad analytics use
Other
Don’t know/not sure
20.4%
26.8%
31.0%
18.4%
0.2%
3.2%
23.8%
28.2%
29.0%
12.0%
6.6%
2014 2015
[This response was not offered in prior surveys.]
A55 How would you describe the quality of data within your organization?
Fragmented and no clear structure or format across business areas
Need moderate data cleansing
Data cleansed but need to structure for efficient use and validation
Data ready for broad analytics use
Other
Don’t know/not sure
20.4%
26.8%
31.0%
18.4%
0.2%
3.2%
23.8%
28.2%
29.0%
12.0%
6.6%
2014 2015
[This response was not offered in prior surveys.]
A55 How would you describe the quality of data within your organization?
Fragmented and no clear structure or format across business areas
Need moderate data cleansing
Data cleansed but need to structure for efficient use and validation
Data ready for broad analytics use
Other
Don’t know/not sure
20.4%
26.8%
31.0%
18.4%
0.2%
3.2%
23.8%
28.2%
29.0%
12.0%
6.6%
2014 2015
[This response was not offered in prior surveys.]
A55 How would you describe the quality of data within your organization?
Fragmented and no clear structure or format across business areas
Need moderate data cleansing
Data cleansed but need to structure for efficient use and validation
Data ready for broad analytics use
Other
Don’t know/not sure
20.4%
26.8%
31.0%
18.4%
0.2%
3.2%
23.8%
28.2%
29.0%
12.0%
6.6%
2014 2015
[This response was not offered in prior surveys.]
A55 How would you describe the quality of data within your organization?
Fragmented and no clear structure or format across business areas
Need moderate data cleansing
Data cleansed but need to structure for efficient use and validation
Data ready for broad analytics use
Other
Don’t know/not sure
20.4%
26.8%
31.0%
18.4%
0.2%
3.2%
23.8%
28.2%
29.0%
12.0%
6.6%
2014 2015
[This response was not offered in prior surveys.]
What would you describe as the top barriers for expanding the use of analytics? Select the top three and rank in order of importance.
Second Top
Third
Quality of existing data
Cost
Understanding how to best capitalize on the value of analytics
Internal IT capability limitations
Availability of talent in the marketplace
Management buy-in
None — I don’t believe we face any barriers
Don’t know
20.0%
19.8%
17.6%
13.2%
10.4%
9.4%
5.2%
4.4%
22.6%
14.0%
17.6%
14.6%
11.6%
10.0%
0.0%
0.0%
15.8%
15.2%
17.4%
14.4%
15.4%
12.0%
0.0%
0.0%
A50 What would you describe as the top barriers for expanding the use of analytics? Please select the top three and rank in order of importance. Please type a 1, 2, or 3 next to each of your top choices (1 = Top; 2 = Second; 3 = Third)
Second Top
Third
Quality of existing data
Cost
Understanding how to best capitalize on the value of analytics
Internal IT capability limitations
Availability of talent in the marketplace
Management buy-in
None — I don’t believe we face any barriers
Don’t know
20.0%
19.8%
17.6%
13.2%
10.4%
9.4%
5.2%
4.4%
22.6%
14.0%
17.6%
14.6%
11.6%
10.0%
0.0%
0.0%
15.8%
15.2%
17.4%
14.4%
15.4%
12.0%
0.0%
0.0%
A50 What would you describe as the top barriers for expanding the use of analytics? Please select the top three and rank in order of importance. Please type a 1, 2, or 3 next to each of your top choices (1 = Top; 2 = Second; 3 = Third)
Second Top
Third
Quality of existing data
Cost
Understanding how to best capitalize on the value of analytics
Internal IT capability limitations
Availability of talent in the marketplace
Management buy-in
None — I don’t believe we face any barriers
Don’t know
20.0%
19.8%
17.6%
13.2%
10.4%
9.4%
5.2%
4.4%
22.6%
14.0%
17.6%
14.6%
11.6%
10.0%
0.0%
0.0%
15.8%
15.2%
17.4%
14.4%
15.4%
12.0%
0.0%
0.0%
A50 What would you describe as the top barriers for expanding the use of analytics? Please select the top three and rank in order of importance. Please type a 1, 2, or 3 next to each of your top choices (1 = Top; 2 = Second; 3 = Third)
A56 What would your organization see as the greatest value of analytics?
Increased operational effectiveness
Ability to predictively manage aspects of the business
Greater competitive edge in understanding customer trends and patterns
Increased customer intimacy derived from available relevant information
Other
Don’t know
38.5%
27.0%
26.0%
6.9%
0.2%
1.4%
28.0%
32.8%
25.2%
6.2%
7.4%
2014 2015
[This response was not offered in prior surveys.]
A56 What would your organization see as the greatest value of analytics?
Increased operational effectiveness
Ability to predictively manage aspects of the business
Greater competitive edge in understanding customer trends and patterns
Increased customer intimacy derived from available relevant information
Other
Don’t know
38.5%
27.0%
26.0%
6.9%
0.2%
1.4%
28.0%
32.8%
25.2%
6.2%
7.4%
2014 2015
[This response was not offered in prior surveys.]
A56 What would your organization see as the greatest value of analytics?
Increased operational effectiveness
Ability to predictively manage aspects of the business
Greater competitive edge in understanding customer trends and patterns
Increased customer intimacy derived from available relevant information
Other
Don’t know
38.5%
27.0%
26.0%
6.9%
0.2%
1.4%
28.0%
32.8%
25.2%
6.2%
7.4%
2014 2015
[This response was not offered in prior surveys.]
A56 What would your organization see as the greatest value of analytics?
Increased operational effectiveness
Ability to predictively manage aspects of the business
Greater competitive edge in understanding customer trends and patterns
Increased customer intimacy derived from available relevant information
Other
Don’t know
38.5%
27.0%
26.0%
6.9%
0.2%
1.4%
28.0%
32.8%
25.2%
6.2%
7.4%
2014 2015
[This response was not offered in prior surveys.]
A56 What would your organization see as the greatest value of analytics?
Increased operational effectiveness
Ability to predictively manage aspects of the business
Greater competitive edge in understanding customer trends and patterns
Increased customer intimacy derived from available relevant information
Other
Don’t know
38.5%
27.0%
26.0%
6.9%
0.2%
1.4%
28.0%
32.8%
25.2%
6.2%
7.4%
2014 2015
[This response was not offered in prior surveys.]
Managing large amounts of data (customers, patients, members, etc.)
Identifying business investment/expansion opportunities
Predicting disruptive business events (equipment breakdowns, security breaches, supply shortages, etc.)
Talent recruitment and retention
Other
No action planned — not relevant to our business strategy
52.6%
51.6%
39.2%
30.0%
0.6%
5.8%
A58 In which areas do predictive (cognitive) analytics hold the most promise for your business? Please select all that apply.
Managing large amounts of data (customers, patients, members, etc.)
Identifying business investment/expansion opportunities
Predicting disruptive business events (equipment breakdowns, security breaches, supply shortages, etc.)
Talent recruitment and retention
Other
No action planned — not relevant to our business strategy
52.6%
51.6%
39.2%
30.0%
0.6%
5.8%
A58 In which areas do predictive (cognitive) analytics hold the most promise for your business? Please select all that apply.
Managing large amounts of data (customers, patients, members, etc.)
Identifying business investment/expansion opportunities
Predicting disruptive business events (equipment breakdowns, security breaches, supply shortages, etc.)
Talent recruitment and retention
Other
No action planned — not relevant to our business strategy
52.6%
51.6%
39.2%
30.0%
0.6%
5.8%
A58 In which areas do predictive (cognitive) analytics hold the most promise for your business? Please select all that apply.
Managing large amounts of data (customers, patients, members, etc.)
Identifying business investment/expansion opportunities
Predicting disruptive business events (equipment breakdowns, security breaches, supply shortages, etc.)
Talent recruitment and retention
Other
No action planned — not relevant to our business strategy
52.6%
51.6%
39.2%
30.0%
0.6%
5.8%
A58 In which areas do predictive (cognitive) analytics hold the most promise for your business? Please select all that apply.
Managing large amounts of data (customers, patients, members, etc.)
Identifying business investment/expansion opportunities
Predicting disruptive business events (equipment breakdowns, security breaches, supply shortages, etc.)
Talent recruitment and retention
Other
No action planned — not relevant to our business strategy
52.6%
51.6%
39.2%
30.0%
0.6%
5.8%
A58 In which areas do predictive (cognitive) analytics hold the most promise for your business? Please select all that apply.
Appendix: full survey results 15
The cloud
For each of the following functions, describe each function’s relationship to the cloud.
37.8%
33.8%
31.9%
29.5%
27.0%
26.8%
25.7%
25.5%
22.6%
20.0%
15.6%
23.5%
24.9%
27.1%
22.7%
22.5%
24.5%
32.3%
24.5%
29.0%
20.1%
23.3%
20.2%
18.3%
26.1%
25.7%
23.2%
18.0%
20.6%
22.2%
6.8%
8.8%
10.1%
10.5%
9.2%
10.9%
11.1%
8.6%
14.4%
10.9%
19.7%
10.6%
12.8%
14.6%
15.1%
14.1%
15.5%
15.6%
17.8%
17.9%
Already cloud-based In the process of moving to the cloud Considering moving to the cloud Considering moving select systems to the cloud No interest in moving to the cloud
A37 For each of the following functions, please describe each function’s relationship to the cloud
Financials and accounting
Customer Relationship Management (CRM)
Sales Force Automation (SFA)
Data warehouse/analytics
Supply Chain Management (SCM)
Knowledge Management Systems (KMS)
Enterprise Performance Management (EPM)
Enterprise Resource Planning (ERP)
Human resources
Manufacturing Resource Planning (MRP)
16 Disruption in the mid-market: How technology is fueling growth
What do you consider to be the greatest challenge in deploying or using cloud-based services? Select only one.
Which term most closely describes your organization’s current use of cloud-computing resources? Select only one.
What is the most significant factor influencing the pace of your organization’s current adoption of cloud-based services? Select only one.
A38 What do you consider to be the greatest challenge in deploying or using cloud-based services? Please select only ONE.
Ensuring data integrity and reliability
Confidence in information security
Complexity of integration with core systems
Business processes and workflow management
Cost
Lack of maturity
35.3%
33.5%
18.1%
7.8%
2.5%
2.2%
37.8%
29.0%
22.5%
7.7%
30.0%
34.6%
20.2%
12.9%
2014 2015
2013
[This response was not offered in prior surveys.]
[This response was not offered in prior surveys.]
A39 Which term most closely describes your organization’s current use of cloud-computing resources? Please select only ONE.
Mature — successful deployments (e.g., ERP, CRM, HR)
Building — in the deployment phase of production for cloud computing services
Experimenting — pilot projects started or being planned
Investigating — interested in the potential opportunities cloud computing offers
No action — still waiting to take concrete steps
No action — don’t have a need
21.2%
42.4%
21.9%
11.6%
2.5%
0.4%
14.0%
34.4%
23.8%
13.2%
6.8%
7.8%
9.2%
26.0%
20.6%
21.2%
13.6%
9.4%
2014 2015
2013
A39 Which term most closely describes your organization’s current use of cloud-computing resources? Please select only ONE.
Mature — successful deployments (e.g., ERP, CRM, HR)
Building — in the deployment phase of production for cloud computing services
Experimenting — pilot projects started or being planned
Investigating — interested in the potential opportunities cloud computing offers
No action — still waiting to take concrete steps
No action — don’t have a need
21.2%
42.4%
21.9%
11.6%
2.5%
0.4%
14.0%
34.4%
23.8%
13.2%
6.8%
7.8%
9.2%
26.0%
20.6%
21.2%
13.6%
9.4%
2014 2015
2013
A39 Which term most closely describes your organization’s current use of cloud-computing resources? Please select only ONE.
Mature — successful deployments (e.g., ERP, CRM, HR)
Building — in the deployment phase of production for cloud computing services
Experimenting — pilot projects started or being planned
Investigating — interested in the potential opportunities cloud computing offers
No action — still waiting to take concrete steps
No action — don’t have a need
21.2%
42.4%
21.9%
11.6%
2.5%
0.4%
14.0%
34.4%
23.8%
13.2%
6.8%
7.8%
9.2%
26.0%
20.6%
21.2%
13.6%
9.4%
2014 2015
2013
A39 Which term most closely describes your organization’s current use of cloud-computing resources? Please select only ONE.
Mature — successful deployments (e.g., ERP, CRM, HR)
Building — in the deployment phase of production for cloud computing services
Experimenting — pilot projects started or being planned
Investigating — interested in the potential opportunities cloud computing offers
No action — still waiting to take concrete steps
No action — don’t have a need
21.2%
42.4%
21.9%
11.6%
2.5%
0.4%
14.0%
34.4%
23.8%
13.2%
6.8%
7.8%
9.2%
26.0%
20.6%
21.2%
13.6%
9.4%
2014 2015
2013
A39 Which term most closely describes your organization’s current use of cloud-computing resources? Please select only ONE.
Mature — successful deployments (e.g., ERP, CRM, HR)
Building — in the deployment phase of production for cloud computing services
Experimenting — pilot projects started or being planned
Investigating — interested in the potential opportunities cloud computing offers
No action — still waiting to take concrete steps
No action — don’t have a need
21.2%
42.4%
21.9%
11.6%
2.5%
0.4%
14.0%
34.4%
23.8%
13.2%
6.8%
7.8%
9.2%
26.0%
20.6%
21.2%
13.6%
9.4%
2014 2015
2013
A40 What is the most significant factor influencing the pace of your organization’s current adoption of cloud-based services? Please select only ONE.
Issues concerning data privacy and security risks
Integrating with existing applications and infrastructure
Funding, staffing and talent
Understanding business drivers and value proposition of cloud-based services
Need for greater “speed to value” in terms of traditional on-premise IT implementation
No need at this time
35.5%
28.3%
15.0%
14.7%
4.2%
2.0%
34.4%
23.4%
13.0%
15.8%
7.4%
38.4%
25.3%
10.3%
12.9%
13.1%
2014 2015
2013
[This response was not offered in prior surveys.]
A40 What is the most significant factor influencing the pace of your organization’s current adoption of cloud-based services? Please select only ONE.
Issues concerning data privacy and security risks
Integrating with existing applications and infrastructure
Funding, staffing and talent
Understanding business drivers and value proposition of cloud-based services
Need for greater “speed to value” in terms of traditional on-premise IT implementation
No need at this time
35.5%
28.3%
15.0%
14.7%
4.2%
2.0%
34.4%
23.4%
13.0%
15.8%
7.4%
38.4%
25.3%
10.3%
12.9%
13.1%
2014 2015
2013
[This response was not offered in prior surveys.]
A40 What is the most significant factor influencing the pace of your organization’s current adoption of cloud-based services? Please select only ONE.
Issues concerning data privacy and security risks
Integrating with existing applications and infrastructure
Funding, staffing and talent
Understanding business drivers and value proposition of cloud-based services
Need for greater “speed to value” in terms of traditional on-premise IT implementation
No need at this time
35.5%
28.3%
15.0%
14.7%
4.2%
2.0%
34.4%
23.4%
13.0%
15.8%
7.4%
38.4%
25.3%
10.3%
12.9%
13.1%
2014 2015
2013
[This response was not offered in prior surveys.]
A40 What is the most significant factor influencing the pace of your organization’s current adoption of cloud-based services? Please select only ONE.
Issues concerning data privacy and security risks
Integrating with existing applications and infrastructure
Funding, staffing and talent
Understanding business drivers and value proposition of cloud-based services
Need for greater “speed to value” in terms of traditional on-premise IT implementation
No need at this time
35.5%
28.3%
15.0%
14.7%
4.2%
2.0%
34.4%
23.4%
13.0%
15.8%
7.4%
38.4%
25.3%
10.3%
12.9%
13.1%
2014 2015
2013
[This response was not offered in prior surveys.]
A40 What is the most significant factor influencing the pace of your organization’s current adoption of cloud-based services? Please select only ONE.
Issues concerning data privacy and security risks
Integrating with existing applications and infrastructure
Funding, staffing and talent
Understanding business drivers and value proposition of cloud-based services
Need for greater “speed to value” in terms of traditional on-premise IT implementation
No need at this time
35.5%
28.3%
15.0%
14.7%
4.2%
2.0%
34.4%
23.4%
13.0%
15.8%
7.4%
38.4%
25.3%
10.3%
12.9%
13.1%
2014 2015
2013
[This response was not offered in prior surveys.]
The cloud (continued)
Appendix: full survey results 17
If you are using or considering more than one cloud-based application or package, what would you say is the most important need?
A42 If you are using or considering more than one cloud-based application or package, what would you say is the most important need?
Integration across all packages
The ability to manage multiple cloud vendors
Management of differing cloud upgrade cycles
Resource knowledge
Other
Don’t know
36.8%
26.3%
18.5%
12.1%
0.2%
6.0%
43.4%
25.2%
12.8%
2.0%
16.6%
2014 2015
[This response was not offered in prior surveys.]
18 Disruption in the mid-market: How technology is fueling growth
Cyber and information security
Which of the following best describes the current state of cyber security within your organization? Of your company’s technology spend, what percentage is tied to information security? Select only one.
How does your company handle information security risks? Please select all that apply.
We have the most up to date and robust security measures in place
We acknowledge the importance but do not have the right infrastructure/resources
We find it difficult keeping up with the evolution of cyber threats
There is a lack of awareness and preparation within our organization
Currently it is not a priority
Don’t know/Not sure
49.8%
31.8%
11.4%
2.8%
2.0%
2.2%
25 Which of the following best describes the current state of cyber security within your organization?
We have the most up to date and robust security measures in place
We acknowledge the importance but do not have the right infrastructure/resources
There is a lack of awareness and preparation within our organization
Currently it is not a priority
52.6%
39.4%
4.4%
3.6%
above is 2014
Between 1-5%: 56.6% Our spend is negligible (<1% of revenue): 20.6%
Don’t know/Not sure: 3.4% Above 5%: 19.4%
A27 Of your company's technology spend, what percentage is tied to information security? Please select only ONE.
Survey respondent demographics
We have a plan in place to manage external information security threats
We have a plan in place to manage internal informational security threats
We have governance structures and procedures in place concerning information security threats
We encrypt sensitive information
We offer education and training on information security matters
Don't know/Not sure
66.6%
60.8%
47.4%
44.0%
29.6%
4.0%
A26 How does your company handle information security risks? Please select all that apply.
Appendix: full survey results 19
Please indicate how you view the potential of mobile computing to disrupt parts of your business? Select only one.
Which of the following is most important to your company with regard to social/mobile platforms for your customer interactions?
Competitive advantage: 54.6% Transformative: 16.0%
No significant impact: 17.6% Highly disruptive: 6.4%
Don’t know: 5.4%
A59 Please indicate how you view the potential of mobile computing to disrupt parts of your business? Please select only ONE. A60 Which of the following is most important to your company with regard to social/mobile platforms for your customer interactions?
Real-time communication
Greater integration/intimacy
Monitoring and understanding consumer sentiment
Automation in customer response/relationship processes
Other
Don’t know
35.8%
25.8%
18.4%
13.2%
1.0%
5.8%
38.6%
17.0%
14.4%
18.6%
1.6%
9.8%
2014 2015
Social and mobile media
20 Disruption in the mid-market: How technology is fueling growth
Survey respondent demographics
What was your company’s 2014 annual revenue in U.S. dollars?
Which of the following best describes your title?
Which of the following describes your level of knowledge regarding your organization’s information technology?
Between $100 million and $249.99 million
Between $250 million and $499.99 million
Between $500 million and $749.99 million
Between $750 million and $1 billion
Over $1 billion
22.4%
23.0%
22.8%
19.8%
12.0%
A1 What was your company’s 2014 annual revenue in U.S. dollars?
Survey respondent demographics
Owner/partner
Board member
CEO
President
CFO
CIO
COO
CTO
Other C-level
Senior vice president/vice president
Head of business unit
Head of department
Controller
Senior director/director
Senior manager/manager
12.8%
1.2%
10.2%
3.0%
6.0%
7.4%
3.0%
4.8%
2.0%
10.4%
3.8%
7.2%
1.6%
8.8%
17.8%
A2 Which of the following best describes your title?
Survey respondent demographics
I am somewhat knowledgeable: 38.3%
A3 Which of the following describes your level of knowledge regarding your organization’s information technology?
Survey respondent demographics
I am very knowledgeable about our information technology: 61.7%
Approximately how many full-time staff are employed by your business?
Fewer than 100
100-499
500-999
1,000-2,999
3,000 or more
3.8%
18.6%
26.4%
27.2%
24.0%
A6. Approximately how many full-time staff are employed by your business?
Appendix: full survey results 21
Is your company public or private? If private, which category best describes your company?
In which sector does your company operate?
Private: 75.6% Public: 24.4%
A7 Is your company public or private?
Survey respondent demographics
Closely held (excl. family-owned): 36.0% Family-owned: 27.2%
Venture capital backed: 2.4% Private equity owned: 32.5%
Other: 1.9%
A8 If private, which category best describes your company?
Survey respondent demographics
Consumer & Industrial Products
Energy & Resources
Financial Services
Life Sciences & Health Care
Technology, Media & Telecommunications
Other
32.4%
10.0%
17.2%
7.6%
19.2%
13.6%
A9 In which sector does your company operate?
Survey respondent demographics
In which state is your company’s headquarters located? (Number of respondents shown.)
AZ 8
CA 66
CO 7
CT 5
FL 42
GA 12
IN 5
IL 30
IA 3
KS 3
KY 3
MA 16
MI 13
MN 9
MO 13
MT 2
NC 12
NE 3
NJ 23
NV 3
NY 60
OH 20
OR 2
PA 31
SC 5
TN 5
TX 31
UT 3
VA 6
WA 13
WI 8
AL 5
LA 7
MD 5
OK 5
RI 1
VT 1
DE 1
DC 2
SD 1
A10 In which state is your company’s headquarters located? (Number of respondents shown.)
NH 2
WY 1
Survey respondent demographics
AK 2
AR 1
ID 2
ME 1
WV 1
Contacts
Roger NanneyNational Managing PartnerDeloitte Growth Enterprise ServicesDeloitte [email protected]
Harvey MichaelsNational Consulting LeaderDeloitte Growth Enterprise ServicesDeloitte Consulting [email protected]
Stephen KeathleyNational Technology LeaderDeloitte Growth Enterprise ServicesDeloitte Consulting [email protected]
Adnan AmjadVigilant Cyber Threat Management Practice LeaderPartnerDeloitte & Touche [email protected]
David MooreNetSuite Practice LeaderPrincipalDeloitte Consulting [email protected]
Rich PenkoskiPrincipalDeloitte Consulting [email protected]
Bob RosoneDirectorDeloitte Growth Enterprise ServicesDeloitte [email protected]
Research and editorial leadJanet HastieSenior Marketing ManagerDeloitte Services LP
Report designIsaac Brynjegard-BialikSenior ManagerDeloitte LLP
Copyright © 2015 Deloitte Development LLC. All rights reserved.Member of Deloitte Touche Tohmatsu Limited
PerspectivesThis report is just one example of Deloitte research on topics of interest to mid-market private companies. Presented by Deloitte Growth Enterprise Services, Perspectives is a multifaceted program that utilizes live events, signature reports, research publications, webcasts, and other vehicles to deliver tailored and relevant insights in an integrated fashion.
Please visit our Perspectives library on the Deloitte Growth Enterprise Services website (http://www.deloitte.com/us/perspectives/dges) to view additional material on issues facing mid-market private companies.