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America’s economic engine: Tapping the brakes Appendix: full survey results A mid-market perspectives report

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Page 1: Appendix: full survey results...where survey participants had the option to choose multiple responses. All changes in survey results reported are statistically significant at the 95

America’s economic engine: Tapping the brakes

Appendix: full survey results

A mid-market perspectives report

Page 2: Appendix: full survey results...where survey participants had the option to choose multiple responses. All changes in survey results reported are statistically significant at the 95

This publication contains general information only and Deloitte is not, by means of this publication, rendering accounting, business, financial, investment, legal, tax, or other professional advice or services. This publication is not a substitute for such professional advice or services, nor should it be used as a basis for any decision or action that may affect your business. Before making any decision or taking any action that may affect your business, you should consult a qualified professional advisor. Deloitte shall not be responsible for any loss sustained by any person who relies on this publication.As used in this document, “Deloitte” means Deloitte LLP and its subsidiaries. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting.

AcknowledgmentWe would like to thank all survey respondents and interviewees for their time and the insights they shared for this report, America’s economic engine: Tapping the brakes.

Page 3: Appendix: full survey results...where survey participants had the option to choose multiple responses. All changes in survey results reported are statistically significant at the 95

Tapping the brakes: full survey results 3

Half of the respondents were owners, board members, or C-suite executives; the remainder included vice-presidents, department or business line heads, or managers. Industries were diverse: those with the largest representation were consumer and industrial products; technology, media and telecommunications; and, financial services. Life sciences and health care, energy and resources companies, and other industries comprised the remainder of respondents.

The full survey results are included in this document; some percentages in the charts throughout this report may not add to 100 percent due to rounding, or for questions where survey participants had the option to choose multiple responses. All changes in survey results reported are statistically significant at the 95 percent confidence level.

From October 22 to November 4, 2015, a Deloitte survey conducted by OnResearch, a market research firm, polled 522 executives at US mid-sized companies about their expectations, experiences and plans for becoming more competitive in the current economic environment. Respondents were limited to executives at mid-market companies with annual revenues between $50 million and $1 billion.

Eighty-one percent of the companies represented were privately held; 19 percent were public. Of the private companies, 33 percent were family-owned and 31 percent were closely (non-family) held; 33 percent were private-equity or VC-backed or had other ownership structures.

Tapping the brakesAbout the survey

The report based on these survey findings,

America’s economic engine: Tapping the brakes,

can be found on our website at

www.deloitte.com/us/dges/tappingthebrakes

Page 4: Appendix: full survey results...where survey participants had the option to choose multiple responses. All changes in survey results reported are statistically significant at the 95

4 America’s economic engine

At what pace do you expect the U.S. economy to grow over the next 12 months?

What would you estimate your business’ revenue growth to be over the next 12 months?

Performance and growth

8

A8 At what pace do you expect the US economy to grow over the next 12 months?

Grow robustly: 5% or more

Grow above-trend: more than 3.5%, but less than 5%

Grow moderately: 2% to 3.5%

Grow slightly: less than 2%, but more than 0%

Show no growth: 0%

Negative growth

9.7%

22.4%

34.4%

28.7%

3.8%

1.0%

13.4%

22.4%

39.4%

20.0%

3.5%

1.2%

12.4%

22.3%

34.7%

26.0%

3.1%

1.4%

Spring 2015 Fall 2015

Fall 2014

Grow robustly: 5% or more

Grow above-trend: more than 3.5%, but less than 5%

Grow moderately: 2% to 3.5%

Grow slightly: less than 2%, but more than 0%

Show no growth: 0%

Negative growth

13.4%

22.4%

39.4%

20.0%

3.5%

1.2%

12.4%

22.3%

34.7%

26.0%

3.1%

1.4%

6.2%

15.0%

39.0%

35.3%

3.1%

1.4%

Fall 2014 Spring 2015

Spring 2014

Chart on the right is from last report, just for my reference

9

A9 What would you estimate your business’ revenue growth to be over the next 12 months?

51% - 100%

26% - 50%

11% - 25%

6% - 10%

1% - 5%

O%

Negative growth

13.7%

11.2%

20.1%

22.7%

22.4%

1.3%

5.6%

10.5%

12.9%

27.5%

18.4%

22.8%

1.1%

4.0%

Fall 2014 Spring 2015

51% - 100%

26% - 50%

11% - 25%

6% - 10%

1% - 5%

O%

Negative growth

10.0%

8.1%

23.5%

21.7%

26.4%

1.6%

6.0%

13.7%

11.2%

20.1%

22.7%

22.4%

1.3%

5.6%

10.5%

12.9%

27.5%

18.4%

22.8%

1.1%

4.0%

Spring 2015 Fall 2015

Fall 2014

Chart on the right is from last report, just for my reference

Page 5: Appendix: full survey results...where survey participants had the option to choose multiple responses. All changes in survey results reported are statistically significant at the 95

Tapping the brakes: full survey results 5

10

55.6%

53.0%

54.9%

32.1%

49.8%

52.4%

52.7%

36.5%

38.7%

38.9%

37.5%

41.5%

29.9%

33.9%

7.9%

8.2%

6.2%

30.4%

8.7%

17.8%

13.4%

A10 What do you believe is the most likely outlook for the following over the next 12 months?

US interest rates

Commodity prices

US inflation rate

US unemployment rate

US Gross Domestic Product

Oil prices

US trade deficit

No change Higher

Lower

Spring 2015

US interest rates

Commodity prices

US inflation rate

US unemployment rate

49.1%

56.9%

49.1%

26.0%

44.7%

34.4%

41.1%

40.0%

6.2%

8.7%

9.8%

34.0%

No change Higher

Lower

Fall 2014

52.5%

47.3%

48.8%

29.5%

38.3%

42.4%

50.7%

37.9%

42.1%

44.8%

44.5%

48.9%

37.0%

39.2%

9.6%

10.5%

6.4%

26.0%

12.8%

20.6%

10.1%

US interest rates

Commodity prices

US inflation rate

US unemployment rate

US Gross Domestic Product

Oil prices

US trade deficit

No change Higher

Lower

Fall 2015

This is how we presented comparison last time – three separate charts

10

55.6%

53.0%

54.9%

32.1%

49.8%

52.4%

52.7%

36.5%

38.7%

38.9%

37.5%

41.5%

29.9%

33.9%

7.9%

8.2%

6.2%

30.4%

8.7%

17.8%

13.4%

A10 What do you believe is the most likely outlook for the following over the next 12 months?

US interest rates

Commodity prices

US inflation rate

US unemployment rate

US Gross Domestic Product

Oil prices

US trade deficit

No change Higher

Lower

Spring 2015

US interest rates

Commodity prices

US inflation rate

US unemployment rate

49.1%

56.9%

49.1%

26.0%

44.7%

34.4%

41.1%

40.0%

6.2%

8.7%

9.8%

34.0%

No change Higher

Lower

Fall 2014

52.5%

47.3%

48.8%

29.5%

38.3%

42.4%

50.7%

37.9%

42.1%

44.8%

44.5%

48.9%

37.0%

39.2%

9.6%

10.5%

6.4%

26.0%

12.8%

20.6%

10.1%

US interest rates

Commodity prices

US inflation rate

US unemployment rate

US Gross Domestic Product

Oil prices

US trade deficit

No change Higher

Lower

Fall 2015

This is how we presented comparison last time – three separate charts

10

55.6%

53.0%

54.9%

32.1%

49.8%

52.4%

52.7%

36.5%

38.7%

38.9%

37.5%

41.5%

29.9%

33.9%

7.9%

8.2%

6.2%

30.4%

8.7%

17.8%

13.4%

A10 What do you believe is the most likely outlook for the following over the next 12 months?

US interest rates

Commodity prices

US inflation rate

US unemployment rate

US Gross Domestic Product

Oil prices

US trade deficit

No change Higher

Lower

Spring 2015

US interest rates

Commodity prices

US inflation rate

US unemployment rate

49.1%

56.9%

49.1%

26.0%

44.7%

34.4%

41.1%

40.0%

6.2%

8.7%

9.8%

34.0%

No change Higher

Lower

Fall 2014

52.5%

47.3%

48.8%

29.5%

38.3%

42.4%

50.7%

37.9%

42.1%

44.8%

44.5%

48.9%

37.0%

39.2%

9.6%

10.5%

6.4%

26.0%

12.8%

20.6%

10.1%

US interest rates

Commodity prices

US inflation rate

US unemployment rate

US Gross Domestic Product

Oil prices

US trade deficit

No change Higher

Lower

Fall 2015

This is how we presented comparison last time – three separate charts

What do you believe is the most likely outlook for the following over the next 12 months?

Page 6: Appendix: full survey results...where survey participants had the option to choose multiple responses. All changes in survey results reported are statistically significant at the 95

6 America’s economic engine

Which of the following issues present the greatest obstacles to US growth over the next 12 months?(Please select all that apply.)

What is your company’s main growth strategy over the next 12 months? (Please select only one.)

11

A11. Which of the following issues present the greatest obstacles to US growth over the next 12 months? (Please select all that apply.)

Rising health care costs

Federal, state, and municipal budget challenges

High tax rates

Lack of consumer confidence

Rising inflation and/or rising energy and commodity prices

Rising interest rates

U.S. infrastructure needs

European economic challenges

Government austerity

Skills shortage

Weak housing market

Falling oil prices

Other

52.9%

44.9%

43.3%

38.2%

35.0%

33.4%

28.6%

27.2%

24.0%

22.8%

18.2%

0.0%

4.9%

50.4%

49.0%

43.7%

39.8%

30.4%

29.4%

33.5%

26.5%

24.0%

25.3%

22.3%

12.9%

3.1%

50.7%

52.5%

43.9%

46.6%

38.9%

28.0%

22.7%

27.0%

22.1%

25.5%

24.5%

0.0%

6.5%

[This response was only offered in Spring 2015.]

Rising health care costs

Federal, state, and municipal budget challenges

High tax rates

Lack of consumer confidence

US infrastructure needs

Rising inflation and/or rising energy and commodity prices

Rising interest rates

European economic challenges

Skills shortage

Government austerity

Weak housing market

Falling oil prices

Other

50.4%

49.0%

43.7%

39.8%

33.5%

30.4%

29.4%

26.5%

25.3%

24.0%

22.3%

12.9%

3.1%

50.7%

52.5%

43.9%

46.6%

22.7%

38.9%

28.0%

27.0%

25.5%

22.1%

24.5%

0.0%

6.5%

62.9%

54.6%

45.0%

44.7%

25.6%

35.7%

28.6%

22.5%

24.5%

21.9%

16.1%

0.0%

7.8%

Fall 2014 Spring 2015

Spring 2014

[This response was not offered in prior surveys.]

Spring 2015 Fall 2015

Fall 2014

Chart on the right is from last report, just for my reference

11

A11. Which of the following issues present the greatest obstacles to US growth over the next 12 months? (Please select all that apply.)

Rising health care costs

Federal, state, and municipal budget challenges

High tax rates

Lack of consumer confidence

Rising inflation and/or rising energy and commodity prices

Rising interest rates

U.S. infrastructure needs

European economic challenges

Government austerity

Skills shortage

Weak housing market

Falling oil prices

Other

52.9%

44.9%

43.3%

38.2%

35.0%

33.4%

28.6%

27.2%

24.0%

22.8%

18.2%

0.0%

4.9%

50.4%

49.0%

43.7%

39.8%

30.4%

29.4%

33.5%

26.5%

24.0%

25.3%

22.3%

12.9%

3.1%

50.7%

52.5%

43.9%

46.6%

38.9%

28.0%

22.7%

27.0%

22.1%

25.5%

24.5%

0.0%

6.5%

[This response was only offered in Spring 2015.]

Rising health care costs

Federal, state, and municipal budget challenges

High tax rates

Lack of consumer confidence

US infrastructure needs

Rising inflation and/or rising energy and commodity prices

Rising interest rates

European economic challenges

Skills shortage

Government austerity

Weak housing market

Falling oil prices

Other

50.4%

49.0%

43.7%

39.8%

33.5%

30.4%

29.4%

26.5%

25.3%

24.0%

22.3%

12.9%

3.1%

50.7%

52.5%

43.9%

46.6%

22.7%

38.9%

28.0%

27.0%

25.5%

22.1%

24.5%

0.0%

6.5%

62.9%

54.6%

45.0%

44.7%

25.6%

35.7%

28.6%

22.5%

24.5%

21.9%

16.1%

0.0%

7.8%

Fall 2014 Spring 2015

Spring 2014

[This response was not offered in prior surveys.]

Spring 2015 Fall 2015

Fall 2014

Chart on the right is from last report, just for my reference

11

A11. Which of the following issues present the greatest obstacles to US growth over the next 12 months? (Please select all that apply.)

Rising health care costs

Federal, state, and municipal budget challenges

High tax rates

Lack of consumer confidence

Rising inflation and/or rising energy and commodity prices

Rising interest rates

U.S. infrastructure needs

European economic challenges

Government austerity

Skills shortage

Weak housing market

Falling oil prices

Other

52.9%

44.9%

43.3%

38.2%

35.0%

33.4%

28.6%

27.2%

24.0%

22.8%

18.2%

0.0%

4.9%

50.4%

49.0%

43.7%

39.8%

30.4%

29.4%

33.5%

26.5%

24.0%

25.3%

22.3%

12.9%

3.1%

50.7%

52.5%

43.9%

46.6%

38.9%

28.0%

22.7%

27.0%

22.1%

25.5%

24.5%

0.0%

6.5%

[This response was only offered in Spring 2015.]

Rising health care costs

Federal, state, and municipal budget challenges

High tax rates

Lack of consumer confidence

US infrastructure needs

Rising inflation and/or rising energy and commodity prices

Rising interest rates

European economic challenges

Skills shortage

Government austerity

Weak housing market

Falling oil prices

Other

50.4%

49.0%

43.7%

39.8%

33.5%

30.4%

29.4%

26.5%

25.3%

24.0%

22.3%

12.9%

3.1%

50.7%

52.5%

43.9%

46.6%

22.7%

38.9%

28.0%

27.0%

25.5%

22.1%

24.5%

0.0%

6.5%

62.9%

54.6%

45.0%

44.7%

25.6%

35.7%

28.6%

22.5%

24.5%

21.9%

16.1%

0.0%

7.8%

Fall 2014 Spring 2015

Spring 2014

[This response was not offered in prior surveys.]

Spring 2015 Fall 2015

Fall 2014

Chart on the right is from last report, just for my reference

12

A12 What is your company’s main growth strategy over the next 12 months? (Please select only one.)

Growing existing markets

Strategic alliances and collaborative projects

Development of new products and services

Increased productivity

Entry into new markets globally

Mergers and acquisitions

Strengthen management team

Growing organically in new markets

Other

31.2%

15.9%

15.6%

13.9%

10.1%

8.0%

4.3%

0.0%

0.9%

36.0%

13.2%

15.3%

10.9%

0.0%

11.9%

1.9%

10.4%

0.3%

34.3%

15.8%

16.0%

7.4%

0.0%

9.6%

2.2%

13.9%

0.8%

Growing existing markets organically

Development of new products and services

Strategic alliances and collaborative projects

Mergers and acquisitions

Increased productivity

Growing in new global markets

Strengthen management team

Other

36.0%

15.3%

13.2%

11.9%

10.9%

10.4%

1.9%

0.3%

34.3%

16.0%

15.8%

9.6%

7.4%

13.9%

2.2%

0.8%

38.6%

9.7%

7.4%

12.8%

9.2%

12.0%

3.9%

6.5%

Fall 2014 Spring 2015

Spring 2014

Spring 2015 Fall 2015

Fall 2014

[This response was only offered in Fall 2015.]

[This response was not offered in Fall 2015.]

Chart on the right is from last report, just for my reference

Performance and growth (continued)

Page 7: Appendix: full survey results...where survey participants had the option to choose multiple responses. All changes in survey results reported are statistically significant at the 95

Tapping the brakes: full survey results 7

14

A14 Which of the following measures by the US government would most help US mid-sized businesses to grow in the next year? (Please choose up to two.)

Reducing corporate tax rates

Keeping interest rates low

Rolling back health care reform

Supporting increased infrastructure investment

Easing bank lending practices

Subsidizing vocational and other skills training and develop

Easing immigration restrictions

Passing currently pending free trade agreements

Relaxing export/import regulations

Stimulating private consumption

Protecting U.S. firms better from global competition

Other

37.8%

37.4%

32.4%

24.4%

17.6%

13.6%

8.0%

6.8%

5.2%

0.7%

33.1%

33.8%

26.4%

21.8%

13.2%

8.9%

5.8%

4.8%

4.3%

18.3%

16.1%

1.7%

40.5%

36.3%

26.1%

17.2%

14.2%

7.1%

5.2%

2.4%

2.4%

18.9%

14.4%

0.9%

Keeping interest rates low

Reducing corporate tax rates

Rolling back health care reform

Supporting increased infrastructure investment

Stimulating private consumption

Protecting US firms better from global competition

Easing bank lending practices

Subsidizing vocational and other skills training and development

Easing immigration restrictions

Passing currently pending free trade agreements

Relaxing export/import regulations

Other

33.8%

33.1%

26.4%

21.8%

18.3%

16.1%

13.2%

8.9%

5.8%

4.8%

4.3%

1.7%

36.3%

40.5%

26.1%

17.2%

18.9%

14.4%

14.2%

7.1%

5.2%

2.4%

2.4%

0.9%

29.2%

37.5%

39.1%

15.5%

16.4%

10.5%

13.0%

7.7%

5.2%

1.8%

2.9%

3.0%

Fall 2014 Spring 2015

Spring 2014 Spring 2015 Fall 2015

Fall 2014

[This response was not offered in Fall 2015.]

[This response was not offered in Fall 2015.]

Chart on the right is from last report, just for my reference

What are your company’s main obstacles to growth? (Please choose up to three.)

Which of the following measures by the US government would most help US mid-sized businesses to grow in the next year? (Please choose up to two.)

13

A13 What are your company's main obstacles to growth? (Please choose up to three.)

Uncertain economic outlook

Health care costs

Increased regulatory compliance

Weak market demand

Cost of keeping up with technological advances

Cost of raw materials and other input costs (incl. energy)

Skills shortage

Budget cuts by government (federal, state, municipal)

Availability and/or cost of credit

Falling oil prices

Other

40.8%

34.0%

31.9%

29.1%

27.0%

26.8%

17.7%

15.2%

10.3%

0.0%

2.7%

38.0%

24.9%

23.0%

34.5%

26.0%

27.0%

18.3%

18.8%

9.6%

4.4%

2.8%

39.5%

24.4%

21.5%

32.0%

23.5%

23.8%

19.1%

20.5%

9.3%

0.0%

4.2%

Uncertain economic outlook

Weak market demand

Cost of raw materials and other input costs (incl. energy)

Cost of keeping up with technological advances

Health care costs

Increased regulatory compliance

Budget cuts by government (federal, state, municipal)

Skills shortage

Availability and/or cost of credit

Falling oil prices

Other

38.0%

34.5%

27.0%

26.0%

24.9%

23.0%

18.8%

18.3%

9.6%

4.4%

2.8%

39.5%

32.0%

23.8%

23.5%

24.4%

21.5%

20.5%

19.1%

9.3%

0.0%

4.2%

40.8%

31.2%

21.5%

13.2%

30.0%

27.5%

13.3%

18.5%

5.8%

0.0%

4.5%

Fall 2014 Spring 2015

Spring 2014

[This response was not offered in prior surveys.]

Spring 2015 Fall 2015

Fall 2014

[This response was not offered in Fall 2015.]

[This response was not offered in Fall 2014.]

Chart on the right is from last report, just for my reference

14

A14 Which of the following measures by the US government would most help US mid-sized businesses to grow in the next year? (Please choose up to two.)

Reducing corporate tax rates

Keeping interest rates low

Rolling back health care reform

Supporting increased infrastructure investment

Easing bank lending practices

Subsidizing vocational and other skills training and develop

Easing immigration restrictions

Passing currently pending free trade agreements

Relaxing export/import regulations

Stimulating private consumption

Protecting U.S. firms better from global competition

Other

37.8%

37.4%

32.4%

24.4%

17.6%

13.6%

8.0%

6.8%

5.2%

0.7%

33.1%

33.8%

26.4%

21.8%

13.2%

8.9%

5.8%

4.8%

4.3%

18.3%

16.1%

1.7%

40.5%

36.3%

26.1%

17.2%

14.2%

7.1%

5.2%

2.4%

2.4%

18.9%

14.4%

0.9%

Keeping interest rates low

Reducing corporate tax rates

Rolling back health care reform

Supporting increased infrastructure investment

Stimulating private consumption

Protecting US firms better from global competition

Easing bank lending practices

Subsidizing vocational and other skills training and development

Easing immigration restrictions

Passing currently pending free trade agreements

Relaxing export/import regulations

Other

33.8%

33.1%

26.4%

21.8%

18.3%

16.1%

13.2%

8.9%

5.8%

4.8%

4.3%

1.7%

36.3%

40.5%

26.1%

17.2%

18.9%

14.4%

14.2%

7.1%

5.2%

2.4%

2.4%

0.9%

29.2%

37.5%

39.1%

15.5%

16.4%

10.5%

13.0%

7.7%

5.2%

1.8%

2.9%

3.0%

Fall 2014 Spring 2015

Spring 2014 Spring 2015 Fall 2015

Fall 2014

[This response was not offered in Fall 2015.]

[This response was not offered in Fall 2015.]

Chart on the right is from last report, just for my reference

14

A14 Which of the following measures by the US government would most help US mid-sized businesses to grow in the next year? (Please choose up to two.)

Reducing corporate tax rates

Keeping interest rates low

Rolling back health care reform

Supporting increased infrastructure investment

Easing bank lending practices

Subsidizing vocational and other skills training and develop

Easing immigration restrictions

Passing currently pending free trade agreements

Relaxing export/import regulations

Stimulating private consumption

Protecting U.S. firms better from global competition

Other

37.8%

37.4%

32.4%

24.4%

17.6%

13.6%

8.0%

6.8%

5.2%

0.7%

33.1%

33.8%

26.4%

21.8%

13.2%

8.9%

5.8%

4.8%

4.3%

18.3%

16.1%

1.7%

40.5%

36.3%

26.1%

17.2%

14.2%

7.1%

5.2%

2.4%

2.4%

18.9%

14.4%

0.9%

Keeping interest rates low

Reducing corporate tax rates

Rolling back health care reform

Supporting increased infrastructure investment

Stimulating private consumption

Protecting US firms better from global competition

Easing bank lending practices

Subsidizing vocational and other skills training and development

Easing immigration restrictions

Passing currently pending free trade agreements

Relaxing export/import regulations

Other

33.8%

33.1%

26.4%

21.8%

18.3%

16.1%

13.2%

8.9%

5.8%

4.8%

4.3%

1.7%

36.3%

40.5%

26.1%

17.2%

18.9%

14.4%

14.2%

7.1%

5.2%

2.4%

2.4%

0.9%

29.2%

37.5%

39.1%

15.5%

16.4%

10.5%

13.0%

7.7%

5.2%

1.8%

2.9%

3.0%

Fall 2014 Spring 2015

Spring 2014 Spring 2015 Fall 2015

Fall 2014

[This response was not offered in Fall 2015.]

[This response was not offered in Fall 2015.]

Chart on the right is from last report, just for my reference

14

A14 Which of the following measures by the US government would most help US mid-sized businesses to grow in the next year? (Please choose up to two.)

Reducing corporate tax rates

Keeping interest rates low

Rolling back health care reform

Supporting increased infrastructure investment

Easing bank lending practices

Subsidizing vocational and other skills training and develop

Easing immigration restrictions

Passing currently pending free trade agreements

Relaxing export/import regulations

Stimulating private consumption

Protecting U.S. firms better from global competition

Other

37.8%

37.4%

32.4%

24.4%

17.6%

13.6%

8.0%

6.8%

5.2%

0.7%

33.1%

33.8%

26.4%

21.8%

13.2%

8.9%

5.8%

4.8%

4.3%

18.3%

16.1%

1.7%

40.5%

36.3%

26.1%

17.2%

14.2%

7.1%

5.2%

2.4%

2.4%

18.9%

14.4%

0.9%

Keeping interest rates low

Reducing corporate tax rates

Rolling back health care reform

Supporting increased infrastructure investment

Stimulating private consumption

Protecting US firms better from global competition

Easing bank lending practices

Subsidizing vocational and other skills training and development

Easing immigration restrictions

Passing currently pending free trade agreements

Relaxing export/import regulations

Other

33.8%

33.1%

26.4%

21.8%

18.3%

16.1%

13.2%

8.9%

5.8%

4.8%

4.3%

1.7%

36.3%

40.5%

26.1%

17.2%

18.9%

14.4%

14.2%

7.1%

5.2%

2.4%

2.4%

0.9%

29.2%

37.5%

39.1%

15.5%

16.4%

10.5%

13.0%

7.7%

5.2%

1.8%

2.9%

3.0%

Fall 2014 Spring 2015

Spring 2014 Spring 2015 Fall 2015

Fall 2014

[This response was not offered in Fall 2015.]

[This response was not offered in Fall 2015.]

Chart on the right is from last report, just for my reference

14

A14 Which of the following measures by the US government would most help US mid-sized businesses to grow in the next year? (Please choose up to two.)

Reducing corporate tax rates

Keeping interest rates low

Rolling back health care reform

Supporting increased infrastructure investment

Easing bank lending practices

Subsidizing vocational and other skills training and develop

Easing immigration restrictions

Passing currently pending free trade agreements

Relaxing export/import regulations

Stimulating private consumption

Protecting U.S. firms better from global competition

Other

37.8%

37.4%

32.4%

24.4%

17.6%

13.6%

8.0%

6.8%

5.2%

0.7%

33.1%

33.8%

26.4%

21.8%

13.2%

8.9%

5.8%

4.8%

4.3%

18.3%

16.1%

1.7%

40.5%

36.3%

26.1%

17.2%

14.2%

7.1%

5.2%

2.4%

2.4%

18.9%

14.4%

0.9%

Keeping interest rates low

Reducing corporate tax rates

Rolling back health care reform

Supporting increased infrastructure investment

Stimulating private consumption

Protecting US firms better from global competition

Easing bank lending practices

Subsidizing vocational and other skills training and development

Easing immigration restrictions

Passing currently pending free trade agreements

Relaxing export/import regulations

Other

33.8%

33.1%

26.4%

21.8%

18.3%

16.1%

13.2%

8.9%

5.8%

4.8%

4.3%

1.7%

36.3%

40.5%

26.1%

17.2%

18.9%

14.4%

14.2%

7.1%

5.2%

2.4%

2.4%

0.9%

29.2%

37.5%

39.1%

15.5%

16.4%

10.5%

13.0%

7.7%

5.2%

1.8%

2.9%

3.0%

Fall 2014 Spring 2015

Spring 2014 Spring 2015 Fall 2015

Fall 2014

[This response was not offered in Fall 2015.]

[This response was not offered in Fall 2015.]

Chart on the right is from last report, just for my reference

and development

Page 8: Appendix: full survey results...where survey participants had the option to choose multiple responses. All changes in survey results reported are statistically significant at the 95

8 America’s economic engine

Are the following key metrics of your business up, about the same, or down over the last 12 months?

Do you expect these same key metrics of your business to go up, stay the same, or go down over the next 12 months?

Performance and growth (continued)

15

A15 Are the following key metrics of your business up, about the same, or down over the last 12 months?

About the same over the last 12 months Up over the last 12 months

Down over the last 12 months

Capital investment

Cash balances

Debt ratios

Full-time headcount

Input prices

Prices you charged for goods/services

Productivity

Profits

Gross profit margin

Revenues

45.4%

36.6%

17.8%

36.5%

27.0%

31.2%

43.6%

42.2%

38.4%

48.0%

50.1%

52.8%

60.0%

49.7%

63.9%

59.0%

49.2%

43.0%

48.3%

42.0%

4.6%

10.6%

22.2%

13.8%

9.1%

9.8%

7.2%

14.8%

13.3%

10.0%

16

A16 Do you expect these same key metrics of your business to go up, stay the same or go down over the next 12 months?

Capital investment

Cash balances

Debt ratios

Full-time headcount

Input prices

Prices you charged for goods/services

Productivity

Profits

Gross profit margin

Revenues

42.8%

36.4%

14.9%

35.9%

26.5%

34.6%

46.2%

46.5%

48.9%

51.7%

52.1%

57.2%

66.8%

54.6%

67.5%

59.1%

48.5%

46.2%

44.9%

42.1%

5.1%

6.5%

18.4%

9.5%

6.0%

6.3%

5.3%

7.3%

6.2%

6.2%

About the same over the next 12 months Up over the next 12 months

Down over the next 12 months

17

A17 The level of uncertainty in terms of factors that drive future business prospects (e.g., taxes, regulations, credit availability, and the economic outlook) is:

Much higher than one year ago

Higher than one year ago

About the same as one year ago

Lower than one year ago

Much lower than one year ago

8.1%

36.4%

45.2%

8.9%

1.5%

13.0%

32.2%

44.2%

9.5%

1.1%

10.4%

37.5%

42.7%

9.2%

0.2%

Much higher than one year ago

Higher than one year ago

About the same as one year ago

Lower than one year ago

Much lower than one year ago

13.0%

32.2%

44.2%

9.5%

1.1%

10.4%

37.5%

42.7%

9.2%

0.2%

10.2%

33.4%

47.5%

8.3%

0.6%

Fall 2014 Spring 2015

Spring 2014 Spring 2015 Fall 2015

Fall 2014

Chart on the right is from last report, just for my reference

The level of uncertainty in terms of factors that drive future business prospects (e.g., taxes, regulations, credit availability, and the economic outlook) is:

Page 9: Appendix: full survey results...where survey participants had the option to choose multiple responses. All changes in survey results reported are statistically significant at the 95

Tapping the brakes: full survey results 9

26

A26 Which investment(s) in technology is your company most likely to make in the next 12 months? Please choose up to THREE.

Cloud computing/Software as a Service

Data analytics/business intelligence

Automation of business processes

Enterprise application suites

CRM

Robotics

Additive manufacturing (3D printing)

Other

Don’t know

45.2%

45.0%

33.8%

23.6%

23.5%

15.5%

8.9%

1.5%

9.5%

57.7%

53.2%

43.3%

40.8%

28.2%

20.0%

11.2%

2.1%

14.5%

46.4%

39.8%

23.7%

27.1%

27.7%

11.2%

0.0%

0.9%

15.2%

[This response was not offered in Fall 2014.]

Cloud computing/Software as a Service

Data analytics/business intelligence

Automation of business processes

Enterprise application suites

CRM

Robotics

Additive manufacturing (3D printing)

Other

Don’t know

57.7%

53.2%

43.3%

40.8%

28.2%

20.0%

11.2%

2.1%

14.5%

46.4%

39.8%

23.7%

27.1%

27.7%

11.2%

0.0%

0.9%

15.2%

37.0%

32.8%

35.9%

25.1%

19.5%

6.1%

0.0%

0.7%

19.0%

Fall 2014 Spring 2015

Spring 2014

[This response was not offered in prior surveys.]

Spring 2015 Fall 2015

Fall 2014

Chart on the right is from last report, just for my reference

27

27 Please rank (in order of importance) your top three priorities for the next 12 months in terms of business strategies.

Second Top

Third

Increasing sales in existing markets

Marketing / advertising

Technology

Product development

New market expansion

Partnerships / alliances / joint ventures

Mergers and acquisitions

Staff training / development

Hiring

Plant, property, equipment

Supply chain management

31.6%

11.7%

10.6%

10.4%

8.8%

7.2%

6.6%

4.6%

4.4%

3.0%

1.0%

14.4%

8.6%

9.7%

13.4%

11.8%

7.5%

7.0%

9.6%

11.2%

4.3%

2.6%

13.4%

8.8%

14.1%

8.2%

13.0%

5.2%

8.2%

13.2%

7.3%

3.8%

4.7%

39

A39 What are your company's top two investment priorities in the next 12 months? Please select TWO.

Hiring and training

Development of new products and services

Tech: implementation of new systems

Capital expenditures

Tech: upgrading existing systems

M&A

Other

43.5%

43.0%

36.8%

31.4%

29.0%

15.3%

1.0%

40.4%

47.0%

39.8%

32.4%

24.4%

14.9%

1.0%

Spring 2015 Fall 2015

Which investment(s) in technology is your company most likely to make in the next 12 months? (Please choose up to three.)

Please rank (in order of importance) your top three priorities for the next 12 months in terms of business strategies.

What are your company’s top two investmentpriorities in the next 12 months? (Please select two.)

Page 10: Appendix: full survey results...where survey participants had the option to choose multiple responses. All changes in survey results reported are statistically significant at the 95

10 America’s economic engine

What is your level of confidence that the US economy will continue to improve over the next 24 months?

What is your level of confidence in the success of your company (based on revenue, profitability, and growth) over the next 24 months?

Please indicate your level of agreement with this statement: “We are deferring major investments due to the uncertainty in the current business environment.”

Performance and growth (continued)

34

34 What is your level of confidence that the US economy will continue to improve over the next 24 months?

Extremely confident

Very confident

Confident

Somewhat confident

Not confident

9.8%

24.4%

30.6%

24.7%

10.5%

17.9%

25.2%

23.0%

22.2%

11.7%

19.6%

24.9%

21.9%

19.3%

14.3%

Spring 2015 Fall 2015

Fall 2014

35

35 What is your level of confidence in the success of your company (based on revenue, profitability, and growth) over the next 24 months?

Extremely confident

Very confident

Confident

Somewhat confident

Not confident

17.4%

36.5%

32.6%

10.8%

2.7%

21.0%

35.9%

29.8%

10.5%

2.7%

26.3%

33.4%

25.6%

12.4%

2.3%

Extremely confident

Very confident

Confident

Somewhat confident

Not confident

21.0%

35.9%

29.8%

10.5%

2.7%

26.3%

33.4%

25.6%

12.4%

2.3%

9.5%

23.2%

34.5%

28.8%

4.0%

Fall 2014 Spring 2015

Spring 2014 Spring 2015 Fall 2015

Fall 2014

Chart on the right is from last report, just for my reference

40

40 Please indicate your level of agreement with this statement: “We are deferring major investments due to the uncertainty in the current business environment.”

Strongly agree

Agree

Neither agree nor disagree

Disagree

Strongly disagree

11.4%

28.3%

30.6%

24.7%

4.9%

16.6%

26.3%

28.0%

26.2%

2.8%

14.1%

22.5%

30.9%

27.7%

4.7%

Strongly agree

Agree

Neither agree nor disagree

Disagree

Strongly disagree

16.6%

26.3%

28.0%

26.2%

2.8%

14.1%

22.5%

30.9%

27.7%

4.7%

5.2%

17.6%

36.6%

29.8%

10.8%

Fall 2014 Spring 2015

Spring 2014 Spring 2015 Fall 2015

Fall 2014

Chart on the right is from last report, just for my reference

Page 11: Appendix: full survey results...where survey participants had the option to choose multiple responses. All changes in survey results reported are statistically significant at the 95

Tapping the brakes: full survey results 11

Please specify which geographic markets were the top contributors to your company’s growth over the last 12 months, and which will be in the next 12 months.

Please specify the proportion of your revenues that come from outside the United States, now and in the next 12 months.

Global and emerging markets

19

19 Please specify the proportion of your revenues that come from outside the United States, now and in the next 12 months.

None

Up to 25%

26% to 40%

41% to 55%

56% to 70%

71% to 85%

86% to 100%

Don't know / not sure

32.2%

35.9%

11.5%

8.2%

4.7%

3.5%

2.5%

1.4%

29.3%

30.7%

14.6%

9.8%

6.3%

5.7%

2.3%

1.3%

In the next 12 months Now

20

20 Please specify which geographic markets were the top contributors to your company's growth over the last 12 months, and which will be in the next 12 months.

United States

Canada

Western Europe

China

Asia-Pacific (excl. China, India)

Mexico

Latin/South America (excl. Brazil, Mexico)

Eastern Europe (excl. Russia)

India

Brazil

Middle East (incl. North Africa)

Russia

Sub-Saharan Africa

South Africa

91.8%

26.8%

21.3%

16.4%

15.3%

12.8%

9.0%

6.4%

5.7%

5.2%

4.4%

3.4%

1.9%

1.4%

91.8%

28.9%

21.6%

16.6%

18.1%

14.4%

10.8%

6.5%

8.8%

9.3%

5.1%

5.1%

1.8%

1.4%

In the next 12 months In the last 12 months

Page 12: Appendix: full survey results...where survey participants had the option to choose multiple responses. All changes in survey results reported are statistically significant at the 95

12 America’s economic engine

Please specify the percentage of your workforce based outside the United States, now and in the next 12 months.

Talent

18

18 Please specify the percentage of your workforce based outside the United States, now and in the next 12 months.

None

Up to 5%

6% to 10%

11% to 20%

21% to 30%

31% to 40%

41% to 55%

56% to 70%

Over 70%

Don't know / not sure

41.0%

16.5%

11.9%

7.7%

6.3%

5.5%

4.1%

1.9%

3.9%

1.1%

37.0%

13.6%

12.5%

11.7%

7.5%

3.8%

6.4%

3.6%

2.7%

1.1%

In the next 12 months Now

21

A21 Which investments offer the greatest potential for increasing productivity at your company? Please select all that apply.

Technology

Talent

Plant and equipment

R&D

Patents, brands, or other intangibles

Other

66.0%

50.9%

31.1%

29.4%

0.0%

0.8%

65.6%

50.1%

33.6%

37.3%

0.0%

0.6%

65.3%

55.6%

31.0%

33.7%

22.6%

1.3%

[This response not offered in Fall 2015 and Spring 2015 surveys.

Technology

Talent

R&D

Plant and equipment

Patents, brands, or other intangibles

Other

65.6%

50.1%

37.3%

33.6%

0.0%

0.6%

65.3%

55.6%

33.7%

31.0%

22.6%

1.3%

55.2%

52.4%

23.6%

26.9%

9.3%

2.8%

Fall 2014 Spring 2015

Spring 2014

[This response not offered in 2015.]

Spring 2015 Fall 2015

Fall 2014

Chart on the right is from last report, just for my reference

22

22 Please indicate your level of agreement with this statement: “It is difficult for us to find new employees with the skills and education to meet the needs of our business.”

Strongly agree

Agree

Neither agree nor disagree

Disagree

Strongly disagree

17.1%

46.5%

21.2%

13.5%

1.6%

21.7%

44.9%

15.1%

15.9%

2.5%

24.0%

39.6%

19.0%

16.0%

1.0%

Strongly agree

Agree

Neither agree nor disagree

Disagree

Strongly disagree

21.7%

44.9%

15.1%

15.9%

2.5%

24.0%

39.6%

19.0%

16.0%

1.0%

12.0%

40.0%

26.0%

18.0%

5.1%

Fall 2014 Spring 2015

Spring 2014 Spring 2015 Fall 2015

Fall 2014

Chart on the right is from last report, just for my reference

Which investments offer the greatest potential for increasing productivity at your company? (Please select all that apply.)

Please indicate your level of agreement with this statement: “It is difficult for us to find new employees with the skills and education to meet the needs of our business.”

Page 13: Appendix: full survey results...where survey participants had the option to choose multiple responses. All changes in survey results reported are statistically significant at the 95

Tapping the brakes: full survey results 13

23

23 How has the size of your full-time domestic workforce changed over the last 12 months, and what do you expect in the next 12 months?

More than 10% bigger

Bigger by between 5% and 10%

Bigger by less than 5%

No change

Smaller by less than 5%

Smaller by between 5% and 10%

More than 10% smaller

9.0%

21.9%

25.1%

30.2%

7.6%

4.4%

1.8%

8.9%

23.1%

29.5%

26.9%

6.9%

2.8%

2.1%

In the next 12 months Now

24

24 Approximately how many full-time staff are employed by your business?

Fewer than 50

50 – 99

100 – 199

200 – 499

500 – 999

1,000 – 2,999

3,000 or more

3.9%

5.4%

12.0%

22.1%

22.1%

20.8%

13.8%

25

25 Which investment(s) in talent is your company most likely to make in the next 12 months? (Please select up to two.)

Training

Increase in full-time employees

Increase in compensation

Increase in part-time workers

More hours from existing employees

Other

Don’t know / not sure

51.6%

45.4%

32.3%

19.6%

17.0%

1.3%

3.4%

51.6%

44.7%

31.8%

20.8%

17.5%

1.5%

3.6%

54.4%

53.7%

22.8%

17.3%

17.6%

1.3%

3.2%

Spring 2015 Fall 2015

Fall 2014

Training

Increase in full-time employees

Increase in compensation

Increase in part-time workers

More hours from existing employees

Other

Don’t know / not sure

51.6%

44.7%

31.8%

20.8%

17.5%

1.5%

3.6%

54.4%

53.7%

22.8%

17.3%

17.6%

1.3%

3.2%

48.9%

42.5%

25.2%

16.7%

20.5%

0.8%

6.7%

Fall 2014 Spring 2015

Spring 2014

Chart on the right is from last report, just for my reference

How has the size of your full-time domestic workforce changed over the last 12 months, and what do you expect in the next 12 months?

Approximately how many full-time staff are employed by your business?

Which investment(s) in talent is your company most likely to make in the next 12 months? (Please select up to two.)

Page 14: Appendix: full survey results...where survey participants had the option to choose multiple responses. All changes in survey results reported are statistically significant at the 95

14 America’s economic engine

28

28 What types of financing do you expect your company to pursue in the next year?

Asset-based financing (e.g., working capital lines)

Cash-flow financing

Private sources (e.g., private equity)

Secured loans

Internal sources

Leasing

Public (e.g., stock offering)

Unsecured loans

Other

We do not expect to use financing

33.8%

31.2%

29.6%

26.5%

24.9%

13.9%

13.5%

6.7%

0.8%

18.2%

32.0%

32.6%

27.7%

25.1%

32.5%

17.6%

15.1%

7.8%

0.4%

19.3%

34.0%

33.2%

30.0%

24.3%

27.9%

14.6%

13.4%

8.0%

0.5%

21.6%

Cash-flow financing

Internal sources

Asset-based financing (e.g., working capital lines)

Private sources (e.g., private equity)

Secured loans

Leasing

Public (e.g., stock offering)

Unsecured loans

Other

We do not expect to use financing

32.6%

32.5%

32.0%

27.7%

25.1%

17.6%

15.1%

7.8%

0.4%

19.3%

33.2%

27.9%

34.0%

30.0%

24.3%

14.6%

13.4%

8.0%

0.5%

21.6%

22.4%

23.4%

28.4%

21.0%

16.2%

9.4%

3.9%

3.9%

0.6%

26.6%

Fall 2014 Spring 2015

Spring 2014 Spring 2015 Fall 2015

Fall 2014

Chart on the right is from last report, just for my reference

What types of financing do you expect your company to pursue in the next year? (Please select all that apply.)

Financing

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Tapping the brakes: full survey results 15

36

36 Which of the following best describes your company’s ownership status?

Privately held, but likely to go public within the next 12 months: 14.6%

Privately held, and unlikely to go public within the next 12 months: 60.2%

Public, but held by a small number of owners: 8.9%

Privately held, but likely to go public sometime after the next 12 months: 9.4%

Public and broadly held: 6.8%

Which of the following best describes your company’s ownership status?

Public vs. private

What factors influence your company’s decision to remain private for now? Please select all that apply.

What factors influence your company’s decision to be or go public? Please select all that apply.

37

37 What factors influence your company’s decision to remain private for now? Please select all that apply.

Desire for control and/or flexibility in decision-making

Desire to keep financial information private

We are too small to consider going public

Burden of regulatory requirements (e.g., Sarbanes-Oxley, disclosure rules)

We would prefer to tap private funding sources (e.g., private equity, venture capital)

Operational requirements of the shift are burdensome (e.g., might need additional staff to deal with analysts and shareholders)

Other

75.5%

39.6%

25.2%

23.8%

19.4%

17.0%

4.4%

75.6%

43.8%

24.2%

23.6%

14.5%

15.7%

3.7%

81.3%

39.8%

22.0%

27.0%

16.2%

19.9%

3.6%

Spring 2015 Fall 2015

Fall 2014

37

37 What factors influence your company’s decision to remain private for now? Please select all that apply.

Desire for control and/or flexibility in decision-making

Desire to keep financial information private

We are too small to consider going public

Burden of regulatory requirements (e.g., Sarbanes-Oxley, disclosure rules)

We would prefer to tap private funding sources (e.g., private equity, venture capital)

Operational requirements of the shift are burdensome (e.g., might need additional staff to deal with analysts and shareholders)

Other

75.5%

39.6%

25.2%

23.8%

19.4%

17.0%

4.4%

75.6%

43.8%

24.2%

23.6%

14.5%

15.7%

3.7%

81.3%

39.8%

22.0%

27.0%

16.2%

19.9%

3.6%

Spring 2015 Fall 2015

Fall 2014

37

37 What factors influence your company’s decision to remain private for now? Please select all that apply.

Desire for control and/or flexibility in decision-making

Desire to keep financial information private

We are too small to consider going public

Burden of regulatory requirements (e.g., Sarbanes-Oxley, disclosure rules)

We would prefer to tap private funding sources (e.g., private equity, venture capital)

Operational requirements of the shift are burdensome (e.g., might need additional staff to deal with analysts and shareholders)

Other

75.5%

39.6%

25.2%

23.8%

19.4%

17.0%

4.4%

75.6%

43.8%

24.2%

23.6%

14.5%

15.7%

3.7%

81.3%

39.8%

22.0%

27.0%

16.2%

19.9%

3.6%

Spring 2015 Fall 2015

Fall 2014

37

37 What factors influence your company’s decision to remain private for now? Please select all that apply.

Desire for control and/or flexibility in decision-making

Desire to keep financial information private

We are too small to consider going public

Burden of regulatory requirements (e.g., Sarbanes-Oxley, disclosure rules)

We would prefer to tap private funding sources (e.g., private equity, venture capital)

Operational requirements of the shift are burdensome (e.g., might need additional staff to deal with analysts and shareholders)

Other

75.5%

39.6%

25.2%

23.8%

19.4%

17.0%

4.4%

75.6%

43.8%

24.2%

23.6%

14.5%

15.7%

3.7%

81.3%

39.8%

22.0%

27.0%

16.2%

19.9%

3.6%

Spring 2015 Fall 2015

Fall 2014

Burden of regulatory requirements (e.g., Sarbanes-Oxley, disclosure rules)

We would prefer to tap private funding sources (e.g., private equity, venture capital)

Operational requirements of the shift are burdensome (e.g., might need additional staff to deal with analysts and shareholders)

38

38 What factors influence your company’s decision to be or go public? Please select all that apply.

Need capital to fuel growth

Cost-effectiveness of equity capital

Desire to provide liquidity for owners

Being public can broaden the exposure of our brand and products

Investment banking relationship

Looking to cash out

Other

42.1%

41.0%

40.4%

39.8%

22.1%

8.1%

3.0%

42.9%

44.2%

38.5%

42.1%

23.3%

9.0%

1.8%

45.5%

43.7%

39.4%

42.3%

23.2%

11.4%

4.3%

Cost-effectiveness of equity capital

Need capital to fuel growth

Being public can broaden the exposure of our brand and products

Desire to provide liquidity for owners

Investment banking relationship

Looking to cash out

Other

44.2%

42.9%

42.1%

38.5%

23.3%

9.0%

1.8%

43.7%

45.5%

42.3%

39.4%

23.2%

11.4%

4.3%

34.7%

32.8%

35.7%

34.0%

14.4%

6.3%

4.8%

Fall 2014 Spring 2015

Spring 2014 Spring 2015 Fall 2015

Fall 2014

Chart on the right is from last report, just for my reference

38

38 What factors influence your company’s decision to be or go public? Please select all that apply.

Need capital to fuel growth

Cost-effectiveness of equity capital

Desire to provide liquidity for owners

Being public can broaden the exposure of our brand and products

Investment banking relationship

Looking to cash out

Other

42.1%

41.0%

40.4%

39.8%

22.1%

8.1%

3.0%

42.9%

44.2%

38.5%

42.1%

23.3%

9.0%

1.8%

45.5%

43.7%

39.4%

42.3%

23.2%

11.4%

4.3%

Cost-effectiveness of equity capital

Need capital to fuel growth

Being public can broaden the exposure of our brand and products

Desire to provide liquidity for owners

Investment banking relationship

Looking to cash out

Other

44.2%

42.9%

42.1%

38.5%

23.3%

9.0%

1.8%

43.7%

45.5%

42.3%

39.4%

23.2%

11.4%

4.3%

34.7%

32.8%

35.7%

34.0%

14.4%

6.3%

4.8%

Fall 2014 Spring 2015

Spring 2014 Spring 2015 Fall 2015

Fall 2014

Chart on the right is from last report, just for my reference

Being public can broaden the exposure of our brand and products

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16 America’s economic engine

In the past 12 months, have you completed any mergers or acquisitions?

How many?

Mergers and acquisitions

29

29 In the past 12 months, have you completed any mergers or acquisitions?

No: 72.2% Yes: 27.8%

30

30 how many?

Two: 35.7% One: 42.6%

More than three: 4.9% Three: 16.8%

Spring 2014 Relates to 29

Two: 29.7% One: 34.8%

More than three: 14.6% Three: 20.9%

Fall 2015

Two: 36.0% One: 26.6%

More than three: 11.7% Three: 25.7%

Fall 2014

Two: 31.6% One: 24.9%

More than three: 14.5% Three: 28.9%

Spring 2015

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Tapping the brakes: full survey results 17

How likely is it that your company will participate in a merger or acquisition in the next 12 months…

31

31 How likely is it that your company will participate in a merger or acquisition in the next 12 months…

…as an acquirer? …as a merger target?

Very likely

Quite likely

We are not looking, but would consider a deal

Not likely

Highly unlikely

Don’t know

14.9%

24.1%

24.2%

16.9%

17.9%

2.1%

22.4%

21.7%

21.6%

15.5%

15.7%

3.0%

22.2%

23.6%

20.2%

14.0%

18.0%

2.0%

Very likely

Quite likely

We are not looking, but would consider a deal

Not likely

Highly unlikely

Don’t know

9.0%

12.4%

21.2%

21.5%

33.0%

2.8%

9.1%

15.5%

21.1%

20.9%

29.8%

3.7%

8.3%

20.1%

18.4%

20.9%

29.8%

2.5%

…as an acquirer? …as a merger target?

Very likely

Quite likely

We are not looking, but would consider a deal

Not likely

Highly unlikely

Don’t know

22.4%

21.7%

21.6%

15.5%

15.7%

3.0%

22.2%

23.6%

20.2%

14.0%

18.0%

2.0%

14.5%

16.3%

24.1%

18.8%

23.6%

2.7%

Very likely

Quite likely

We are not looking, but would consider a deal

Not likely

Highly unlikely

Don’t know

9.1%

15.5%

21.1%

20.9%

29.8%

3.7%

8.3%

20.1%

18.4%

20.9%

29.8%

2.5%

6.3%

7.2%

17.0%

25.9%

41.2%

2.4%

Fall 2014 Spring 2015

Spring 2014 Fall 2014 Spring 2015

Spring 2014 Spring 2015 Fall 2015

Fall 2014 Spring 2015 Fall 2015

Fall 2014

Charts on the right is from last report, just for my reference

Page 18: Appendix: full survey results...where survey participants had the option to choose multiple responses. All changes in survey results reported are statistically significant at the 95

18 America’s economic engine

Mergers and acquisitions (continued)

What will be the main drivers of merger activity in your company’s industry over the next 12 months? (Please choose up to two.)

33

33 What will be the main drivers of merger activity in your company's industry over the next 12 months? (Please choose up to two.)

Consolidation to expand/diversify customer base

Consolidation to capture scale efficiencies

Increased availability of capital

Bargain-hunting for underpriced assets

Renewed confidence in the economy

Renewed risk appetite among investors

Pent-up demand among investors

Other

42.1%

34.0%

26.9%

26.2%

20.1%

5.1%

4.7%

4.2%

47.2%

38.1%

22.5%

27.5%

24.0%

3.8%

5.7%

2.7%

46.6%

38.4%

19.6%

23.2%

21.3%

4.5%

5.8%

3.9%

Consolidation to expand/diversify customer base

Consolidation to capture scale efficiencies

Bargain-hunting for underpriced assets

Renewed confidence in the economy

Increased availability of capital

Pent-up demand among investors

Renewed risk appetite among investors

Other

47.2%

38.1%

27.5%

24.0%

22.5%

5.7%

3.8%

2.7%

46.6%

38.4%

23.2%

21.3%

19.6%

5.8%

4.5%

3.9%

49.6%

37.8%

25.0%

13.6%

10.4%

3.8%

3.9%

4.2%

Fall 2014 Spring 2015

Spring 2014 Spring 2015 Fall 2015

Fall 2014

Chart on the right is from last report, just for my reference

If you participate in a merger or acquisition, which of the following entities is most likely to be the counter-party? (Please choose up to two.)

32

32 If you participate in a merger or acquisition, which of the following entities is most likely to be the counter-party? (Please choose up to two.)

Direct competitor from the United States

Domestic business partner

Private equity firm

Direct competitor from overseas

Domestic company seeking to enter our business

Foreign business partner

Other private investor

Foreign company seeking to enter our business

Other

We do not expect to be involved in a merger

39.1%

24.0%

18.9%

17.2%

14.7%

9.3%

4.7%

4.5%

0.3%

18.4%

41.3%

33.6%

16.2%

18.7%

14.1%

9.2%

4.8%

3.5%

0.3%

16.1%

39.7%

28.3%

19.9%

13.4%

11.8%

8.3%

2.9%

5.2%

0.0%

21.2%

Direct competitor from the United States

Domestic business partner

Direct competitor from overseas

Private equity firm

Domestic company seeking to enter our business

Foreign business partner

Other private investor

Foreign company seeking to enter our business

Other

We do not expect to be involved in a merger

41.3%

33.6%

18.7%

16.2%

14.1%

9.2%

4.8%

3.5%

0.3%

16.1%

39.7%

28.3%

13.4%

19.9%

11.8%

8.3%

2.9%

5.2%

0.0%

21.2%

47.5%

17.5%

13.3%

12.1%

9.4%

5.0%

3.2%

3.4%

1.1%

24.1%

Fall 2014 Spring 2015

Spring 2014 Spring 2015 Fall 2015

Fall 2014

Chart on the right is from last report, just for my reference

Page 19: Appendix: full survey results...where survey participants had the option to choose multiple responses. All changes in survey results reported are statistically significant at the 95

Tapping the brakes: full survey results 19

Trust

42

42 Among the general public, how would you define the level of trust in business (in general) compared to 24 months ago?

Substantially more trust

Slightly more trust

About the same level of trust

Slightly less trust

Significantly less trust

12.2%

30.4%

37.5%

17.1%

2.9%

12.4%

32.6%

37.6%

14.9%

2.4%

Spring 2015 Fall 2015

Among the general public, how would you define the level of trust in business (in general) compared to 24 months ago?

43

A43 Please select the level of trust you believe each of the following stakeholder groups has in your organization:

Customers Employees Investors / owners Vendors, suppliers, other business partners

Very high

High

Moderate

Low

Very low

None

25.5%

46.3%

22.6%

2.2%

2.3%

1.1%

34.9%

41.0%

22.3%

1.4%

0.3%

0.1%

Spring 2015 Fall 2015

Very high

High

Moderate

Low

Very low

None

22.4%

41.8%

26.3%

6.9%

1.8%

1.0%

27.2%

40.8%

25.5%

5.3%

1.2%

0.0%

Very high

High

Moderate

Low

Very low

None

26.0%

44.2%

23.7%

2.4%

1.3%

2.3%

31.2%

41.8%

23.2%

2.9%

0.1%

0.9%

Very high

High

Moderate

Low

Very low

None

17.0%

47.0%

29.2%

4.5%

0.7%

1.6%

23.6%

45.7%

25.5%

4.3%

0.4%

0.5%

Spring 2015 Fall 2015

Spring 2015 Fall 2015

Spring 2015 Fall 2015

Please select the level of trust you believe each of the following stakeholder groups has in your organization:

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20 America’s economic engine

Trust (continued)

What are the most important actions an organization must take to build trust with employees? (Please choose up to three.)

What are the most important actions an organization must take to build trust with customers? (Please choose up to three.)

44

44a What are the most important actions an organization must take to build trust with employees? Please choose up to THREE.

Grant employees a level of autonomy

Provide access to company leaders

Communicate regularly about values and the state of the business

Align values and company strategy

Have well regarded leadership

Ensure ethical business practices

Make business practices transparent

Model expected business behavior

Provide high-quality products or services

Promote innovation

Engage in social initiatives

Provide exemplary customer service

Demonstrate proficiency in crisis management

35.9%

31.5%

27.6%

24.2%

23.7%

22.8%

22.6%

17.2%

14.4%

13.4%

12.6%

9.8%

6.1%

This had twice as many categories as last year – couldn’t compare

44

44a What are the most important actions an organization must take to build trust with employees? Please choose up to THREE.

Grant employees a level of autonomy

Provide access to company leaders

Communicate regularly about values and the state of the business

Align values and company strategy

Have well regarded leadership

Ensure ethical business practices

Make business practices transparent

Model expected business behavior

Provide high-quality products or services

Promote innovation

Engage in social initiatives

Provide exemplary customer service

Demonstrate proficiency in crisis management

35.9%

31.5%

27.6%

24.2%

23.7%

22.8%

22.6%

17.2%

14.4%

13.4%

12.6%

9.8%

6.1%

This had twice as many categories as last year – couldn’t compare

Communicate regularly about values and the state of the business

45

44b What are the most important actions an organization must take to build trust with customers? Please choose up to THREE.

Same order as 44a – keep together

Grant employees a level of autonomy

Provide access to company leaders

Communicate regularly about values and the state of the business

Align values and company strategy

Have well regarded leadership

Ensure ethical business practices

Make business practices transparent

Model expected business behavior

Provide high-quality products or services

Promote innovation

Engage in social initiatives

Provide exemplary customer service

Demonstrate proficiency in crisis management

10.1%

31.1%

14.4%

17.6%

9.6%

28.6%

19.7%

15.6%

39.8%

10.0%

12.0%

43.3%

6.5%

Communicate regularly about values and the state of the business

45

44b What are the most important actions an organization must take to build trust with customers? Please choose up to THREE.

Same order as 44a – keep together

Grant employees a level of autonomy

Provide access to company leaders

Communicate regularly about values and the state of the business

Align values and company strategy

Have well regarded leadership

Ensure ethical business practices

Make business practices transparent

Model expected business behavior

Provide high-quality products or services

Promote innovation

Engage in social initiatives

Provide exemplary customer service

Demonstrate proficiency in crisis management

10.1%

31.1%

14.4%

17.6%

9.6%

28.6%

19.7%

15.6%

39.8%

10.0%

12.0%

43.3%

6.5%

What are the most important actions an organization must take to build trust with other stakeholders (investors, suppliers, the general community, etc.)? (Please choose up to three.)

Communicate regularly about values and the state of the business

46

44c What are the most important actions an organization must take to build trust with stakeholders? Please choose up to THREE.

Same order as 44a – keep together

Grant employees a level of autonomy

Provide access to company leaders

Communicate regularly about values and the state of the business

Align values and company strategy

Have well regarded leadership

Ensure ethical business practices

Make business practices transparent

Model expected business behavior

Provide high-quality products or services

Promote innovation

Engage in social initiatives

Provide exemplary customer service

Demonstrate proficiency in crisis management

12.1%

20.7%

23.6%

21.7%

24.2%

26.9%

23.7%

15.0%

18.0%

11.6%

14.7%

14.2%

13.5%

46

44c What are the most important actions an organization must take to build trust with stakeholders? Please choose up to THREE.

Same order as 44a – keep together

Grant employees a level of autonomy

Provide access to company leaders

Communicate regularly about values and the state of the business

Align values and company strategy

Have well regarded leadership

Ensure ethical business practices

Make business practices transparent

Model expected business behavior

Provide high-quality products or services

Promote innovation

Engage in social initiatives

Provide exemplary customer service

Demonstrate proficiency in crisis management

12.1%

20.7%

23.6%

21.7%

24.2%

26.9%

23.7%

15.0%

18.0%

11.6%

14.7%

14.2%

13.5%

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Tapping the brakes: full survey results 21

What percentage of your company’s executive leadership positions (C-suite or senior management) are held by women and/or minorities?

What percentage of your total employee headcount represents women and/or minorities?

If your company has a board of directors, what percentage is made up of women and/or minorities?

47

A46 What percentage of your company's executive leadership positions (C-suite or senior management) are held by women and/or minorities?

Under 5%

5% to 10%

11% to 20%

21% to 30%

31% to 50%

More than 50%

Don’t know / Not sure

19.3%

18.0%

22.6%

19.2%

12.5%

5.0%

3.5%

48

A47 What percentage of your total employee headcount represents women and/or minorities?

Under 5%

5% to 10%

11% to 20%

21% to 30%

31% to 50%

More than 50%

Don’t know / Not sure

3.8%

9.3%

21.1%

19.8%

27.8%

14.2%

4.1%

49

A48 If your company has a board of directors, what percentage is made up of women and/or minorities?

Under 25%

25% to 50%

51% to 75%

More than 75%

No board / Not applicable

Don’t know / Not sure

36.5%

23.5%

14.6%

4.6%

15.5%

5.3%

Women and minorities / diversity and inclusion

Page 22: Appendix: full survey results...where survey participants had the option to choose multiple responses. All changes in survey results reported are statistically significant at the 95

22 America’s economic engine

Women and minorities / diversity and inclusion (continued)

Is your company certified as a minority and/or woman-owned business (MWBE)?

What benefits, if any, has your company received as a result of being certified as a MWBE (Minority or Women’s Business Enterprise)? Please select all that apply.

What are the primary challenges your company faces as a minority and/or woman-owned business enterprise (MWBE)? Please select your TOP TWO.

50

A49 Is your company certified as a minority and/or woman-owned business (MWBE)?

No: 71.2% Yes: 17.5%

Don’t know / Not sure: 11..3%

52

51 What are the primary challenges your company faces as a minority and/or woman-owned business enterprise (MWBE)? Please select your TOP TWO.

Financing

Business development

Developing a leadership pipeline

Succession planning

Other

Don’t know/ Not sure

49.8%

39.1%

36.5%

33.4%

0.9%

8.0%

51

A50 - What benefits, if any, has your company received as a result of being certified as a MWBE (Minority or Women's Business Enterprise)? Please select all that apply.

Greater consideration when bidding to supply large corporations

Greater consideration when bidding to supply governments/government agencies

Greater consideration when bidding to supply non-governmental organizations that are not corporations

Our company has experienced limited benefits from becoming certified

Our company has experienced no benefits from becoming certified

Other

Don’t know/ Not sure

50.9%

41.0%

33.4%

36.8%

37.3%

0.7%

5.1%

51

A50 - What benefits, if any, has your company received as a result of being certified as a MWBE (Minority or Women's Business Enterprise)? Please select all that apply.

Greater consideration when bidding to supply large corporations

Greater consideration when bidding to supply governments/government agencies

Greater consideration when bidding to supply non-governmental organizations that are not corporations

Our company has experienced limited benefits from becoming certified

Our company has experienced no benefits from becoming certified

Other

Don’t know/ Not sure

50.9%

41.0%

33.4%

36.8%

37.3%

0.7%

5.1%

51

A50 - What benefits, if any, has your company received as a result of being certified as a MWBE (Minority or Women's Business Enterprise)? Please select all that apply.

Greater consideration when bidding to supply large corporations

Greater consideration when bidding to supply governments/government agencies

Greater consideration when bidding to supply non-governmental organizations that are not corporations

Our company has experienced limited benefits from becoming certified

Our company has experienced no benefits from becoming certified

Other

Don’t know/ Not sure

50.9%

41.0%

33.4%

36.8%

37.3%

0.7%

5.1%

51

A50 - What benefits, if any, has your company received as a result of being certified as a MWBE (Minority or Women's Business Enterprise)? Please select all that apply.

Greater consideration when bidding to supply large corporations

Greater consideration when bidding to supply governments/government agencies

Greater consideration when bidding to supply non-governmental organizations that are not corporations

Our company has experienced limited benefits from becoming certified

Our company has experienced no benefits from becoming certified

Other

Don’t know/ Not sure

50.9%

41.0%

33.4%

36.8%

37.3%

0.7%

5.1%

51

A50 - What benefits, if any, has your company received as a result of being certified as a MWBE (Minority or Women's Business Enterprise)? Please select all that apply.

Greater consideration when bidding to supply large corporations

Greater consideration when bidding to supply governments/government agencies

Greater consideration when bidding to supply non-governmental organizations that are not corporations

Our company has experienced limited benefits from becoming certified

Our company has experienced no benefits from becoming certified

Other

Don’t know/ Not sure

50.9%

41.0%

33.4%

36.8%

37.3%

0.7%

5.1%

Greater consideration when bidding to supply large corporations

Greater consideration when bidding to supply governments/government agencies

Greater consideration when bidding to supply non-governmental organizations that are not corporations

Our company has experienced limited benefits from becoming certified

Our company has experienced no benefits from becoming certified

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Tapping the brakes: full survey results 23

Please select the one response that most closely describes how your company fosters diversity and inclusion.

What are the primary ways your company attracts women and/or minority candidates when recruiting new employees? Please select all that apply.

53

We are in the process of developing programs that focus on building a diverse and inclusive culture and workforce: 20.8% We have a demonstrated commitment, with established programs in place (e.g., leadership development, mentoring, targeted recruiting and retention): 41.8%

Don't know / Not sure: 6.3% We comply with regulatory requirements, but don’t have dedicated programs at this time. 31.0%

52 Please select the one response that most closely describes how your company fosters diversity and inclusion.

54

53 What are the primary ways your company attracts women and/or minority candidates when recruiting new employees? Please select all that apply.

Use online job websites

Use traditional online application process on our company's website

Leverage existing employee contacts/networks

Use college/university career websites

Tap into diverse talent networks

Hire external recruitment firms

Build relationships with candidates early

Posts on social networks

Does not apply

Don't know / Not sure

38.5%

38.4%

33.6%

31.2%

29.7%

28.2%

26.7%

23.5%

6.2%

8.0%

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24 America’s economic engine

Survey respondent demographics

What was your company’s 2014 annual revenue in U.S. dollars?

Which of the following best describes your title? What is your main functional role?

1

Between $50 million and $99.99 million

Between $100 million and $199.99 million

Between $200 million and $499.99 million

Between $500 million and $1 billion

26.1%

25.3%

25.5%

23.2%

Survey respondent demographics; No comparatives needed

A1 What was your company’s 2014 annual revenue in US dollars?

2

A2 Which of the following best describes your title?

Owner/partner

Board member

CEO

President

CFO

CIO / CTO

COO

Other C-level

Senior vice president/vice president

Head of business unit

Head of department

Controller

Senior director/director

Senior manager/manager

10.0%

1.9%

10.0%

3.6%

7.7%

10.2%

2.7%

3.6%

12.5%

3.1%

7.5%

2.3%

6.1%

19.0%

Survey respondent demographics; No comparatives needed

3

A3 What is your main functional role?

Customer service

Finance

General management

Human resources

Information and research

Information technology

Marketing and sales

Operations and production

Procurement

Research and development

Risk

Strategy and business development

Supply-chain management

Other

5.7%

14.5%

8.2%

3.9%

3.5%

17.4%

13.1%

12.1%

2.5%

3.2%

3.2%

7.4%

1.8%

3.5%

Survey respondent demographics; No comparatives needed

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Tapping the brakes: full survey results 25

Is your company public or private? If private, which category best describes your company?

In which sector does your company operate?

In which state is your company’s headquarters located? (Number of respondents shown.)

6

A6 In which sector does your company operate?

Survey respondent demographics; No comparatives needed

Consumer & Industrial Products

Energy & Resources

Financial Services

Life Sciences & Health Care

Technology, Media & Telecommunications

Other

35.2%

8.2%

14.4%

8.8%

15.3%

18.0%

4

A4 Is your company public or private?

Survey respondent demographics; No comparatives needed Private: 80.8%

Public: 19.2%

7

A7 In which state is your company’s headquarters located? (Number of respondents shown.)

AZ 8

CA 64

CO 3

CT 8

FL 45

GA 15

IN 10

IL 40

IA 3

KS 5

KY 3

MA 17

MI 12

MN 8

MO 11

NC 19

NJ 18

NV 5

NY 48

OH 22

OR 6

PA 26

SC 5

TN 11

TX 32

UT 2

VA 14

WA 10

WI 9

AL 8

MD 10

OK 5

RI 1

DC 4

NM 1

Survey respondent demographics; No comparatives needed

AK 1

LA 6

ND 1

AK 1

ME 1

DE 1

NH 2

SD 1

5

A5 If private, which category best describes your company?

Survey respondent demographics; No comparatives needed

Relates to 4

Closely held (excl. family-owned): 32.9% Family-owned: 33.6%

Venture capital backed: 3.6% Private equity owned: 27.7%

Other: 2.1%

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26 America’s economic engine

Perspectives

This report is just one example of Deloitte research on topics of interest to mid-market private companies. Presented by Deloitte Growth Enterprise Services, Perspectives is a multifaceted program that utilizes live events, signature reports, research publications, webcasts, newsletters, and other vehicles to deliver tailored and relevant insights in an integrated fashion.

Please visit our Perspectives library on the Deloitte Growth Enterprise Services website (http://www.deloitte.com/us/perspectives/dges) to view additional material on issues facing mid-market private companies.

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Contacts

Roger NanneyNational Managing PartnerDeloitte Growth Enterprise ServicesDeloitte [email protected]

Bob RosoneDirectorDeloitte Growth Enterprise ServicesDeloitte [email protected]

Research and editorial leadJanet HastieSenior Marketing ManagerDeloitte Services LP

Report designIsaac Brynjegard-BialikSenior ManagerDeloitte LLP

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