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Appeals to Emotion • These are devices that manipulate both conscious and unconscious preferences and biases. • Often found in rhetoric (speeches), advertising, and political propaganda.

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Page 1: Appeals to Emotion These are devices that manipulate both conscious and unconscious preferences and biases. Often found in rhetoric (speeches), advertising,

Appeals to Emotion

• These are devices that manipulate both conscious and unconscious preferences and biases.

• Often found in rhetoric (speeches), advertising, and political propaganda.

Page 2: Appeals to Emotion These are devices that manipulate both conscious and unconscious preferences and biases. Often found in rhetoric (speeches), advertising,

Major Appeals to Emotion

• Loaded Words

• Glittering Generalities

• Card Stacking

• Plain Folks Appeal

• Snob Appeal

• Bandwagon

• Transfer

Page 3: Appeals to Emotion These are devices that manipulate both conscious and unconscious preferences and biases. Often found in rhetoric (speeches), advertising,

Loaded Words

• Definition: words or expressions that are highly connotative, either positively or negatively.

Page 4: Appeals to Emotion These are devices that manipulate both conscious and unconscious preferences and biases. Often found in rhetoric (speeches), advertising,

Loaded Words

• Positive Examples • Negative Examples

Page 5: Appeals to Emotion These are devices that manipulate both conscious and unconscious preferences and biases. Often found in rhetoric (speeches), advertising,

Loaded Words

• Positive Examples• Honor

• Negative Examples• Treachery

Page 6: Appeals to Emotion These are devices that manipulate both conscious and unconscious preferences and biases. Often found in rhetoric (speeches), advertising,

Loaded Words

• Positive Examples• Honor• Ambitious

• Negative Examples• Treachery• Lazy

Page 7: Appeals to Emotion These are devices that manipulate both conscious and unconscious preferences and biases. Often found in rhetoric (speeches), advertising,

Loaded Words

• Positive Examples• Honor• Ambitious• Worthy Adversary

• Negative Examples• Treachery• Lazy• Enemy

Page 8: Appeals to Emotion These are devices that manipulate both conscious and unconscious preferences and biases. Often found in rhetoric (speeches), advertising,

Loaded Words

• Positive Examples• Honor• Ambitious• Worthy Adversary• Broken-in

• Negative Examples• Treachery• Lazy• Enemy

Page 9: Appeals to Emotion These are devices that manipulate both conscious and unconscious preferences and biases. Often found in rhetoric (speeches), advertising,

Loaded Words

• Positive Examples• Honor• Ambitious• Worthy Adversary• Broken-in

• Negative Examples• Treachery• Lazy• Enemy• Used

Page 10: Appeals to Emotion These are devices that manipulate both conscious and unconscious preferences and biases. Often found in rhetoric (speeches), advertising,

Glittering Generalities

• Definition: a highly connotative term or word that is ambiguous in meaning. A “one size fits all” loaded word or phrase.

Page 11: Appeals to Emotion These are devices that manipulate both conscious and unconscious preferences and biases. Often found in rhetoric (speeches), advertising,

Glittering Generalities

• Patriotism

Page 12: Appeals to Emotion These are devices that manipulate both conscious and unconscious preferences and biases. Often found in rhetoric (speeches), advertising,

Glittering Generalities

• Patriotism

• Family values

Page 13: Appeals to Emotion These are devices that manipulate both conscious and unconscious preferences and biases. Often found in rhetoric (speeches), advertising,

Glittering Generalities

• Patriotism

• Family values

• A real bargain

Page 14: Appeals to Emotion These are devices that manipulate both conscious and unconscious preferences and biases. Often found in rhetoric (speeches), advertising,

Card Stacking

• Definition: withholding information to lead an audience to the desired conclusion

Page 15: Appeals to Emotion These are devices that manipulate both conscious and unconscious preferences and biases. Often found in rhetoric (speeches), advertising,

Card Stacking

• Definition: withholding information to lead an audience to the desired conclusion

Page 16: Appeals to Emotion These are devices that manipulate both conscious and unconscious preferences and biases. Often found in rhetoric (speeches), advertising,

Card Stacking

Picnic by William Inge (1955) starring William Holden and Kim Novak

From Borders.com:Plot Synopsis: The morning of a small town Labor Day

picnic, a drifter (Hal Carter) blows into town to visit an old fraternity buddy (Alan Benson) who also happens to be the son of the richest man in town. Hal is an egocentric braggart - all potential and no accomplishment. He meets up with Madge Owens, the town beauty queen and girlfriend of Alan Benson.

Page 17: Appeals to Emotion These are devices that manipulate both conscious and unconscious preferences and biases. Often found in rhetoric (speeches), advertising,

Card Stacking

Page 18: Appeals to Emotion These are devices that manipulate both conscious and unconscious preferences and biases. Often found in rhetoric (speeches), advertising,

Card Stacking

• "Four out of five dentists recommend Trident sugarless gum for their patients who chew gum."

Page 19: Appeals to Emotion These are devices that manipulate both conscious and unconscious preferences and biases. Often found in rhetoric (speeches), advertising,

Card Stacking

• "Four out of five dentists recommend Trident sugarless gum for their patients who chew gum."

• All five dentists recommend that patients not chew gum. Sugared gum is not only bad for the teeth, but it also creates excess saliva and stomach acid that chews away at the stomach.

Page 20: Appeals to Emotion These are devices that manipulate both conscious and unconscious preferences and biases. Often found in rhetoric (speeches), advertising,

Card Stacking

• "Four out of five dentists recommend Trident sugarless gum for their patients who chew gum."

• All five dentists recommend that patients not chew gum. Sugared gum is not only bad for the teeth, but it also creates excess saliva and stomach acid that chews away at the stomach.

• Four said that IF a patient must chew gum, then they would recommend a sugarless gum like Trident.

Page 21: Appeals to Emotion These are devices that manipulate both conscious and unconscious preferences and biases. Often found in rhetoric (speeches), advertising,

Card Stacking

• "Four out of five dentists recommend Trident sugarless gum for their patients who chew gum."

• All five dentists recommend that patients not chew gum. Sugared gum is not only bad for the teeth, but it also creates excess saliva and stomach acid that chews away at the stomach.

• Four said that IF a patient must chew gum, then they would recommend a sugarless gum like Trident.

• One dentist still refused to recommend chewing gum at all.

Page 22: Appeals to Emotion These are devices that manipulate both conscious and unconscious preferences and biases. Often found in rhetoric (speeches), advertising,

Plain Folks Appeal

• Definition: any device that makes you identify with an idea, person, or thing because it shares a common attribute, value or experience with you.

Page 23: Appeals to Emotion These are devices that manipulate both conscious and unconscious preferences and biases. Often found in rhetoric (speeches), advertising,

Plain Folks Appeal

Page 24: Appeals to Emotion These are devices that manipulate both conscious and unconscious preferences and biases. Often found in rhetoric (speeches), advertising,

Plain Folks Appeal

Page 25: Appeals to Emotion These are devices that manipulate both conscious and unconscious preferences and biases. Often found in rhetoric (speeches), advertising,

Snob Appeal

• Definition: Any device that plays off your impulse to be superior to other people.

Page 26: Appeals to Emotion These are devices that manipulate both conscious and unconscious preferences and biases. Often found in rhetoric (speeches), advertising,

Snob Appeal

• Definition: Any device that plays off your impulse to be superior to other people.

• Wealth

Page 27: Appeals to Emotion These are devices that manipulate both conscious and unconscious preferences and biases. Often found in rhetoric (speeches), advertising,

Snob Appeal

• Definition: Any device that plays off your impulse to be superior to other people.

• Wealth

• Status / Power

Page 28: Appeals to Emotion These are devices that manipulate both conscious and unconscious preferences and biases. Often found in rhetoric (speeches), advertising,

Snob Appeal

• Definition: Any device that plays off your impulse to be superior to other people.

• Wealth

• Status / Power

• Looks

Page 29: Appeals to Emotion These are devices that manipulate both conscious and unconscious preferences and biases. Often found in rhetoric (speeches), advertising,

Snob Appeal

• Definition: Any device that plays off your impulse to be superior to other people.

• Wealth

• Status / Power

• Looks

• Intelligence

• Coolness

Page 30: Appeals to Emotion These are devices that manipulate both conscious and unconscious preferences and biases. Often found in rhetoric (speeches), advertising,

Snob Appeal

http://www.plan59.com/main.htm
Page 31: Appeals to Emotion These are devices that manipulate both conscious and unconscious preferences and biases. Often found in rhetoric (speeches), advertising,

Snob Appeal

http://www.plan59.com/av/av061.htm
Page 32: Appeals to Emotion These are devices that manipulate both conscious and unconscious preferences and biases. Often found in rhetoric (speeches), advertising,

Bandwagon

• Definition: appeals to ones need to be like everybody else. “Everybody is doing it, so I probably should be, too.”

Page 33: Appeals to Emotion These are devices that manipulate both conscious and unconscious preferences and biases. Often found in rhetoric (speeches), advertising,

Bandwagon

Page 34: Appeals to Emotion These are devices that manipulate both conscious and unconscious preferences and biases. Often found in rhetoric (speeches), advertising,

Transfer

• Definition: a broad category that operates by associating the qualities of something (either positive or negative) with another thing.

Page 35: Appeals to Emotion These are devices that manipulate both conscious and unconscious preferences and biases. Often found in rhetoric (speeches), advertising,

Transfer

• Definition: a broad category that operates by associating the qualities of something (either positive or negative) with another thing.

• Political endorsements

Page 36: Appeals to Emotion These are devices that manipulate both conscious and unconscious preferences and biases. Often found in rhetoric (speeches), advertising,

Transfer

• Definition: a broad category that operates by associating the qualities of something (either positive or negative) with another thing.

• Political endorsements

• Celebrity endorsement of products

Page 37: Appeals to Emotion These are devices that manipulate both conscious and unconscious preferences and biases. Often found in rhetoric (speeches), advertising,

Transfer

• Definition: a broad category that operates by associating the qualities of something (either positive or negative) with another thing.

• Political endorsements

• Celebrity endorsement of products

Page 38: Appeals to Emotion These are devices that manipulate both conscious and unconscious preferences and biases. Often found in rhetoric (speeches), advertising,

Transfer

Page 39: Appeals to Emotion These are devices that manipulate both conscious and unconscious preferences and biases. Often found in rhetoric (speeches), advertising,

Transfer


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