AppPrizes is an S-Corporation registered in the State of Washingtonwww.AppPrizes.com

Overview

• AppPrizes enables you to increase long term engagement of your app by providing incentive scheme for users.– AppPrizes focuses on retention which in

turn helps you expand monetization rate.– It is the simplest and easiest way a

developer can implement to rapidly engage users

Platform for monetizing social web apps through user engagement

Acquisition

Activation

Referral

Retention

Revenue

Retention: increase app lifecycle

• Cheap viral user growth is now hard to sustain given– Facebook's new and constantly changing rules- e.g. notifications going

away. Higher virtual goods tax.– User behavior to ignore and block apps trying to grow virally

• Retaining users sustainably after your app is built and deployed is now the challenge and focus– New App competition (duplication, copycat)– Re-tuning app or game mechanics to reward users is costly in time and

risk to the app that might alienate users

• In turn increase monetization rate of retained users for application sustainability and longevity

AppPrizes Solution Offering• AppPrizes offers a simple to integrate iframe offering a menu of prize

categories for users to participate and enter contests and tournaments to win real prizes.– Provide a real physical reward incentive for users by fostering competition

within your apps – Simple iFrame let’s you integrate easily– Metric Reporting dashboard aligned with your app to track impact of prizes– AppPrizes handles all prize fulfillment to a global audience so you don’t

have to over $2,000 worth of prizes and 100 winners] i affiliate partnerships with 1750 online Retailers

How it works

• App Developer:• sets tournament rules • Sets winner selection requirements• Sets prize Timeframe

• Users: • enter a tournament• Select 3 prize categories

• AppPrizes:• Targets users with higher

monetization revenue & splits with developer

• Handles all winner prize fulfillment

Selects Prize giving criteria

(ex. score, hours spent

etc)

Users choose prizes

A user who meets the

criteria gets the prize

A facebook application signs for a developer

account

Case Study: Sudoku• Engagement was dropping• AppPrizes integrated to provide real prizes in a tournament every

week to top players– Lifted Overall Page views by 18%*

*based on statistical regression analysis over 3 month period

Case Study• Competitive pressure from similar restaurant trading based apps. • AppPrizes lifted number of pageviews generated by 89% halting decline of

app engagement*

*based on statistical regression analysis over 3 month period

Sample of winners- over $2,100 in prize value

Kelly Phan California, US

Eric Man Tat Chan Hong Kong

Olivera Stevanovic Holender, Dominican Republic

Adam Dębski Poland

Becky Clement Louisiana, US

Hing Chiang Indonesia

Clair Bushell Calgary, Canada

Katia Aldana Santander, Colombia

Sky Lo Taipei, Taiwan

Snježana Maraš

Liew Sang Boon Kuching, Malaysia

Hilly Do Indonesia

Branislav Jakovljević Serbia

Garcia Navarro Ecuador

Alyssa Fields Minnesota, US

Evan Kontos New York, US

Phát Lạc Viatnam

Alejandro Thomas Brazil

Agnes Zosa Turalıoğlu Philippines

Sintawati Prijadi Indonesia

Maria Teresa Baez Spain

Summary• AppPrizes is an easy way to extend the life and hence revenue of

your App by• building long term retention of users through regular competition and

achievement by rewarding them• Generate additional value of engaged users through prize selection and lift

your apps’ monetization rate in Ad CPM