aperio insights thoughtnav online focus group platform vaug2014
Post on 11-Sep-2014
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ThoughtNav Online focus group qualitative platform preso by Aperio Insights LLCTRANSCRIPT
www.aperioinsights.com
Revealing Insights for Clear Decisions
Aperio Insights ThoughtNav Online Focus Group PlatformJuly 2014
2 Revealing Insights for Clear Decisions
An Online System For Conducting Focus Groups Without The Need To Travel Or
Eat Stale Peanuts
Qualitative Platform from Aperio Insights LLC
3 Revealing Insights for Clear Decisions
What Are Online Focus Groups?
Online focus groups are research discussion sessions that:– Are online versions of the traditional focus group– Take place online — any computer with a browser will work
Optimized browsers include Chrome or Firefox– Allow respondents to candidly (and anonymously) discuss and
debate topics – Eliminates the need to shift schedules or rent rooms/facilities with
one way mirrors
One of the best reasons to consider online qual? – Clients have TIME to understand, respond and adjust
questions as they hear from respondents. The ability for clients and moderators to adjust and tweak questions together is an important part of the qualitative process.
– Online qual gives both client and researcher a chance to think about new questions that move the conversation forward.
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How Do They Work?
Recruit qualified respondents via phone or email just like you would for a traditional focus group
Invite them to take part in a secure, moderated online discussion that takes place over several days
– Similar to blogs or forums but with ‘invite only’ access and moderated with the goal of understanding and capturing research inputs
Post questions over the course of several days as the conversation evolves and probe respondents for details and clarifications as needed
Log in — Respondents answer each days’ questions when it’s convenient for them. They can think about the questions and provide thoughtful answers
Observe and Clarify — clients are able to log in, observer discussion and leave private messages for the moderator regarding clarifications or suggestions for new topics
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Question Controls Help Avoid Bias
Ability to require response before viewing others’ posts
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Customization And Messaging Keeps Respondents Engaged
Custom messaging keeps each respondent up to speed on
what’s happening next
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Respondent Response Screen Is Simple With Clearly Labeled Options
Respondents follow sections and
answer questions in order
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Discussion Guide Sections Are Scheduled By Day/Time
Each section can have multiple questions
Sections are timed to become visible on a set
day/time to control the flow
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Visual Progress Tracking
Client dashboard shows total # of comments and
# of users logged in
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Supports Bilingual Respondents and Moderators
Bilingual navigation buttons available for
Spanish-speaking users
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Easy For Moderators To Track Progress And Make Changes
A clean moderator dashboard gives the researcher quick access to common tasks
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Clients Can Track Multiple Groups At Once
Able to conduct and keep track of activity on multiple groups at
same time
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Online Participant Activity Is Tracked By GroupDisplay name can be
anonymous – Guest 1, Guest 2, Snoopy,
Batman, etc.
User participation can be tracked so reminders can be sent to only those
who haven’t yet logged in
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Supports Online Polling
Respondents can vote for favorite features,
services, etc.
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Supports Image and Video Display and Upload
Images and videos stimuli may be displayed. Respondents may also
upload personal images and videos as part of the discussion
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Why Should You Care About Online Groups? Respondents Love Them!
They belong. Respondents get to be part of a group over the course of several days. They get to know each other and even become online friends
It’s entertaining. Most enjoy the process of uncovering common viewpoints as well as strong and sometimes unexpected differences. Intense debates arise and can be fierce but entertaining
They get involved. We often see respondents log in the day after the study ends even after they have completed the study just to see what the last-to-log in folks wrote. They want to finish the discussion
Someone is listening (and paying attention). It’s amazing what people will share when they know you really care about what they think. The anonymous nature of the web means that most feel comfortable stating independent views and group-think is minimized
Clients have TIME to understand, respond and adjust questions as they hear from respondents. The ability for clients and moderators to adjust and tweak questions together is an important part of the qualitative process.
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Navigating Focus Groups At The Speed Of Thought
Mike Courtneye: [email protected]
m: 469.363.0109
ThoughtNav.com ― A Qualitative Platform from Aperio Insights LLC