Apartments.comMonthly Network Call

February 8, 2011

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dial in detailsTuesday, February 8, 2011

11:00 am, Central Standard TimeToll Free Call-In Number: 866-469-3239

Meeting number: 575 732 308 Login: https://classifiedventures.webex.com

PASSWORD: AptsFeb08

BACKUP - http://www.classifiedventures.com/extranet

• If you need to leave the call momentarily, please MUTE your phone instead of using the “hold” button (*6)

• Please announce your name and market when joining the call

And remember:

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Agenda

• Traffic, Lead, and Sales Updates• News from the network• Marketing Updates• Product Updates

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Traffic, leads & sales update

• Traffic• Current Updates

• Leads • Make sure all leads are discussed with customers

• Sales Update• Package sales• Ancillary Sales• Sales Successes

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TrafficApartments.com continues to experience strength in our traffic and distribution channels

•Jan’11 Visits: 7,829,302 +34.8% from Dec’10 (5,810,179) +56.4% from Jan’10 (5,006,947)

•Jan’11 Leads: 1,164,756+30.7% from Dec‘10 (891,105)+0.5% from Jan‘10 (1,158,979)

•Jan’11 Phone/Email Leads: 553,737+27.0% from Dec‘10 (435,872)+22.5% from Jan’10 (451,986)

•Jan Average Property Views •987 per property

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Highly qualified leads in January

Each month Apartments.com delivers our customers value through exposure, click-throughs, and leads!

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Sales review - January

Affiliate Sales Cancels Net New Sales

Tallahassee Democrat 6 0 6

Indianapolis Star 7 2 5

Springfield News-Leader 6 1 5

Los Angeles Times 20 15 5

Network Newspaper Partners = 74 sales

January Total Sales = 266

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Ancillary sales review - January

MyMedia SalesDetroit Newspapers 14Tallahassee Democrat 6The Tennessean 5Springfield News-Leader 4Indianapolis Star 2News & Observer (Raleigh) 2Chicago Tribune 1Cincinnati Enquirer 1

Text4Info Sales

Chicago Tribune 2Gannett Wisconsin Newspapers 1Lansing State Journal 1

These products help customers gain additional renter interaction and need to be included in every customer visit

and new business sales call. Ask your ASM how they can help you increase your local revenue by selling these products

Video SalesIndianapolis Star 10Chicago Tribune 1Pensacola News Journal 1Hartford Courant 1

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early 2011 sales successes• January leaders

– Package– Ancillary– Chat

Ancillary Leaders:

MyMedia – Mike Sasha 14 - Detroit

                    Carrie Floyd 7- LA

 

Live Chat – Tricia Rodriguez 15 – LA

                    Lauren Dolan 11 – Chicago

Package & Ancillary Leaders:

Londell – 2 units and Chat

Stephanie – 4 units and 10 Video

Valerie - 6 unit sales, 5 MyMedia, chat

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featured product deadline datesTo ensure first of month live FCL/FEL & PCL date …renewals are due 7 days prior to the end of every month. Make sure you renew your customers so they do not

lose their current Featured positions.

Orders received after these dates will be processed but not guaranteed to be live on the first of the month

*Earlier due to holidays

February 17March 22April 20May 19June 21

July 20August 22

September 21October 20

*November 17*December 15

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News from the Network

Welcome!• Cristina Baker – Raleigh News & Observer• Martha McLeod – Raleigh News & Observer• Sandy Weber – Kansas City Star• Tony Elam – Cincinnati• Roseann Forbes – Cincinnati

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2011 Product & Sales Training Dates

• Designed to educate and train managers and sales executives on growing Apartments.com business in your market. Please join us….

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Monday & Tuesday

February 21st – 25th

March 14th – 18th

28th – Apr 1stPlease contact your ASM to register for your next class!

Marketing Updates

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updated chat sell sheetAdded a second page with 10 Best Practices for Live Chat

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AHL premium placement• New product

flyer• 3 Tiers for

placement at the top of AHL search results

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reactivate cancelled customers

• let Apts.com send emails to past customers

• sample email • can customize

per market

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new consumer campaignA new consumer campaign – “Doors” – was launched in December. Print & Banner ads are now available on the Extranet. Make sure these are the local advertising your markets are running.

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new trade campaign

To further illustrate new positioning and Apartments.com messaging, a new trade ad campaign debuted in Dec publications.

Materials will be available on the Extranet for trade advertising needs.

If you have an immediate need for a trade publication ad, contact your ASM.

Apartments.com Redesign Overview2.8.2011

2020

Talking Points

• Why Redesign?• New Map Path • Updated Design• Results page features

• Refinement Bar • Best & close match • Updated & New Ads

• Product Sorting

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Why redesign?•Too many clicks to get to results

•Bring design in line with current trends and standards

•Critical need to update the relevancy and accuracy of our search experience

•Perceived /real static & stale content

“I requested a search that

allows large dogs.

Results were for

apartments that don’t

allow pets”

“Your featured listings aren’t

even in the part of Atlanta I

selected. FRUSTRATING”

I can never find the right place

that I am looking for. It always

brings me something that

DOESN’T match what I am

searching!”

“Having to go through

so many links makes it

just not worth it”

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• Conducted 6 user tests in our in-house lab over 3 months to validate

designs/prototypes

• Complimented by early previews with key customers and numerous

internal reviews

Gathered consumer & customer input

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Introducing the new Map Path

Easy as 1, 2,3!

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The new & improved homepage Clean, user-friendly design

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Enhanced Results Page

New Features:•Refinement bar•Integrated Map•Best & Close Match•New & Updated Status

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Refinement Bar Users have the option of refining search results on the fly

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Best & Close Match • Listings that match the exact criteria a renter enters always have sort order priority and are

labeled “Best Matches”.

• The renter is also provided with listings that meet some of their criteria , these are labeled

“Close Matches”.

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Product Sorting within Tiers

• Product Sorting hierarchy kept within relevancy tiers • Best Match = Premium ads will always sort above FRBO & RHP• Close Match = Premium ads will not always sort above FRBO & RHP

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Sorting within Tiers

Example Search = Chicago, 2 BR, $1200-1500, A/C, Dishwasher (Must Have), Patio (Nice to Have)

Has Patio

No Patio

-In this example the

FRBO listing has a

patio.

-This listing matches

the user’s search

criteria more closely

and as a result sorted

higher.

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Updated & New Ads

• Updated: In past 24 hours either by feed or manually

• New: Added to the site in the past 7 days

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RHP listings on A.com RHP listings that appear on Apts.com will now have the same format as Apts.com

FRBO ads and sort in that tier.

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Timelines & Questions/Comments

• Launch on National site: Very soon – working out some last minute bugs.• Launch on Affiliate sites: 2nd Quarter; will have more details at the end of

this month. • Questions/Comments??

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Join us Next Month…

2nd Tuesday, every month

March 8, 201111am Central