“get more participants through a digital approach’ › training-support › documents... ·...
TRANSCRIPT
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“Get More Participants Through a Digital Approach’
Andy Hooper
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Agenda
• What this is not
• What this is
• The Secret Formula
• Website v Funnels
• Landing Pages
• What to do Next
• Questions
• Questions first
• Who’s in the room? Name/Centre/Role
• Digital Marketing Strategy?
• Create specific content?
• Educate yourselves daily?
• Know what a sales funnel is?
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Andy Hooper
• Sailed since I was 8
• Taught Sailing around the world
• Worked for the RYA for 9 years
• Dinghy Coach/Inspector
• Lime Sports, Global E-commerce Experts/AVASK IT
• Keen interest in DM for 15 years
• Now run a business that has grown rapidly off the back of digital marketing – Not an Expert
• Just hit 7 figures using these tactics
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What this is not…
• Social Media Class
• Done for you
• Those not looking to take massive action
• Don’t want change
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What this is
• Give fundamental key skills I have used to grow my business
• Great way to generate leads
• Basic blocks of Digital Marketing
• Presumed you know what social media is
• Tangible information to go away with
• Link to watersports to action
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Done A Lot Of Things Right…
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Done A Lot Of Things
WRONG… (Learnt from)
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After Doing This For The Last 5 Years
• Lot of crap out there
• People don’t want to pay for it
• People won’t take action
• Takes time to learn
• Most people not prepared to work hard for it
• Education is critical
• Not fast track/Silver Bullet
• People don’t think big enough
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Who is YOUR customer
• AVATAR?
• Dream 100
• Most Influential
• King Pins
• Biggest Impact
• Partnerships
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Action – 2 minutes
• What does your dream customer look like?
• How old are they
• Male/Female
• Where do they live
• What are their interests
• What do they do for a job
• How much do they earn
• Family
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Content is King
• Create Content
• Re Purpose
• Social Channels
• Relevant to Dream Customer
• Vlog
• Podcast
• Webinars
• Seminars
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Content Creation
• On shore Land Drills• Instruction on Water• Coaching• Presentations• Theory Sessions• Demo’s
• All done on a Mobile?
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Action – 2 minutes
• What content do you create every day?
• Who delivers this?
• Who can record it?
• What are 5 ways you could distribute this differently?
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Where do they hang out?
• Real Life
• Social
• Location
• Interests
• Partners
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Action – 2 minutes
• Best Social Channel for your customer?
• Where might they be in ‘the real world’
• What other groups or interests might they have?
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Product/Services Value Ladder
• Free
• Scale
• Step by Step
• Small Cost
• Highest Cost
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Action – 2 minutes
• What are the four basic products to bring people along your Value Ladder?
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Lead Magnets
• Something of perceived VALUE
• FREE/Bottom of Ladder
• Opportunity to get to know you
• Build rapport
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Action – 2 minutes
• What is the free Lead Magent you can offer?
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Traffic
• Cold Traffic
• Don’t Own
• Warm Traffic
• Previous/List
• Hot Traffic
• Current Customers
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Action – 2 minutes
• Where is your Warm traffic
• Where is your hot traffic?
• Any cold traffic?• Organic
• Paid
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What have we created?
• Who is YOUR Dream Customer?
• Where are they?
• What’s the Bait?
• Where are you going to take them?
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Funnel v Website
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Questions you should know
• What does it cost to acquire a customer?
• What is the average cart value?
• Life time value of customer?
• How many leads this week v conversions? (against LFY)
• Sales Process?
• Vision next 3-5 years?
• Tangible day to day actions?
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Landing Pages
• For Each Product
• Value
• SEO
• Lead Magnet
• List Building• Email
• Social
• Bots
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What Next? The Biggest Difference for me…
• Read Expert Secrets
• Read Dotcom Secrets
• Understand the Gary V content model
• Put a plan in place
• Take massive action
• Educate
• Audible
• Podcasts
• Books
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Want more information?
Presentation Personal Development Top Tips
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Contact
Andy Hooper
www.lime-sports.org
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