aoc north 7th feb/ press marketing meeting 8th feb 13
DESCRIPTION
PPC and Digital Advertising for the AoC North PR & Marketing meeting. 7.2.13TRANSCRIPT
Net Natives Social Media ExpertisePPC Advertising & Best practice
AoC North PR & Marketing7th February 2013
What we do...
• Digital Intelligence Audits
• Consultancy /Training
• Social & Online Ads
• Social Marketing So!ware
• Mobile Solutions
Who for...
What we will talk about today• What is PPC?
• How to effectively use PPC
• PPC in action- St.Christophers Fostering
• Recent Developments
PPC (Pay-Per-Click) Advertising
SearchDisplay & Remarketing
Reporting
Minimum Spend
£3,750 £4,560
NONENONE
£4,650
NONEClicks, Likes, Applications,
Enquiries, Audience Reached,
Specific Advert results
Targeting
Broad Times RoutesToo many to list...
Ad Types
Reach
The Argus Juice FM
56,247 120,000 56,781Facebook 393,340Linkedin 119,271
Google 33,100 “Courses Sussex”
Length of AdvertTime Slot
Position on BusSize of Advert & Page number
Facebook Adverts, Sponsored Stories, Google
Search, Google Display, Google Remarketing,
Linkedin Adverts
£5,880
Why we do it...Example campaign comparison
Location
Age
Job TitleIndustry
Interests
Seniority
Relationship Status
Workplace
Gender
Company Size
Company Name
Education
Why we do it...Targeting options online
How we do it...Google Advertising - Search
How we do it...Google Advertising -Display
How we do it...Facebook Advertising Page Post Ad
Sponsored Page Like
Sponsored Page Post
Targeted Advert
How we do it...Facebook Multi-variate Advert Testing
How we do it...Linkedin Advertising
How we do it...Google/Facebook Remarketing
Data is KING - detailed reporting as standard
Destinations - landing page best practice...
What’s Big Top?
Demonstrable Results!
Number of Enquiries & Cost per enquiry
Measurement of Success
• Reach
• Click through rate (CTR)
• Response
• Return of investment (R.O.I)
• Benchmarking / market analysis
Engagement Developments
Forums
Quiz & Business Card
Voucher Code
Thank you
Any Questions?
Alex Watson & Don Skinner
t: 01273 783 850m: 07590 414 990e: [email protected]
@steveevo @netnatives