anthropological perspectives - on the management of knowled.pdf
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Anthropological Perspectives: On the Management of Knowledge
Simon Harrison
Anthropology Today, Vol. 11, No. 5. (Oct., 1995), pp. 10-14.
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further experience, however, more recent contracts take
this into account, and so our unfortunate disjuncture
need not be repeated, but it is a cautionary tale for any
one contemplating the idea. We estimate this entire pro-
ject to have cost somewhere in the region of $15,000,
for example. This sum covered only the costs of re-
search assistance, software and mastering, not computer
hardware or basic video and sound studio equipment,
scanners and the like.
Looking back upon the process now, I realize just
how radically it has altered my conception of doingethnography, in a way I find both liberating and chal-
lenging. I do not, however, subscribe to the view pro-
moted by proselytizers of the 'virtual campus' who
maintain that the arrival of electronic publishing fore-
casts the end of the book as we know it. Joan Huntley
and I agree that it is not necessary to think in eitherlor
terms, but rather to divide the labour so that books do
the work they do best, while multi-media interactive
formats enrich the possibilities. If the results of scho-
larly production can be almost as multi-media as cultu-
ral events themselves, then conducting fieldwork with a
CD R OM in mind means collecting data in as many
forms as possible video, sound tape, photographs,
pictures, maps, drawings, songs, interviews and im-
agining creative ways to re-present them, bearing in
mind that the ethnography so produced will be struc-
tured somewhat differently each time, depending upon
the inquisitive choic e of the user. I find that exciting
To assist ANTHROPOLOGY TODAY readers reflect
upon some of the advantages and disadvantages of the
new technology from the perspective of teaching as
well as research, Joan Huntley has prepared the table
on page 7, in which a number of traditional and con-
temporary forms of representation and transmission are
compared: a human lecturer; hardcopy print; film; vide-
otape; audiotape; local digital (e.g. CD ROM ), and dis-
tributed digital (e.g. Internet). Each possesses differentstrengths and weaknesses, advantages and disadvant-
ages, but no one form is universally superior in all con-
texts. The major problem we were addressing in desig-
ning the W ~ Y U T ACD ROM, for example, was one of
supporting motion analysis (in this case, Plains Indian
Sign Talk) along with linguistic analysis in both aural
and textual modes. Such material was particularly well
suited to a CD ROM format. An additional consider-
ation that relates as much to design and purpose as it
does to physicalltechnical constraints is whether to pro-
vide a linear narrative or allow for interactivity. Nar-
ratives that tell a story from beginning to end (be it via
live human, or movies on CD ROM) certainly have
their place, but one can a lso support natural inquisitive-
ness and move from point to point.
nthropological perspectiveson the m n gement of knowledge
SIMONH RRISON
The author rs Reader rn
Anthropology at the
Universrty of Ulster
Coleraine NorthernIreland and was recently
appornted Hon Edrror of
the Journal of the Royal
Anthropological Institute
incorporating Man)
IntroductionIn 1973, Daniel Bell published The Comin g of the Post-
Industrial Society in which he envisaged society mov-
ing beyond the industrial stage. He argued that an econ-
omy is emerging based less on the production of ma-
terial resources than on the production of knowledge or
information. An anthropologist might perhaps respond
that there are, or have been, many societies including
some of a sort at one time called 'primitive' in which
the production and distribution of information were
vital to the economy (Harrison 1990; Keen 1994; Lind-
strom 1990). 'Information societies' have probably
existed for a very long time.
Information with economic value can become a focusof proprietary claims. The term 'intellectual property'
refers to rights asserted in the products of the mind
(Phillips 1986): in Western economies, these may in-
clude such diverse products as inventions, industrial de-
signs, works of literature or art, trade secrets, commer-
cial brand names, and even fictional personages such as
Superman or Sherlock Holmes. T o describe trademarks
or cartoon characters as 'knowledge' may appear to
stretch the meaning of the term. But the forms of
knowledge I wish to discuss encompass any sorts of
mental products that are, or can be, owned as values,
assets or resources.
The question I should like to pose is this: if
knowledge is an important and valuable resource in
many economies, and perhaps increasingly so in our
own, what is the best way of managing it? In particular,
how ought universities to manage the knowledge they
produce? For of course, any answer to my first, more
general question must depend to some extent on the
particular type of knowledge one is considering. Mostof us would probably agree that the proper management
of certain kinds of information involves restricting their
circulation in some way. Confidential information of a
personal nature, military intelligence, pornography, and
commercial secrets are just a few examples of the sorts
of information which, for one reason or another, are
usually kept out of the public domain. At the opposite
extreme, the management of other kinds of information
seems to call for the greatest possible openness, pub-
licity and freedom of access. At least since the seven-
teenth century philosopher Francis Bacon, scientific
knowledge has been regarded as belonging to this ca-
tegory. The traditional assumption is that the interestsof science, and of society, are best served by encoura-
ging the freest possible circulation of ideas (see, for in-
stance, Dicks 1865). This is, of course, a value system
with which universities have often identified them-
selves.
We might then imagine two extreme choices in the
management of knowledge: on the one hand, the maxi-
mum regulation of the circulation of information and,
on the other, the maximum deregulation of it. The first
we might envisage as a system of rationing or sump-
tuary regulation in the field of ideas, with rigid controls
on the distribution and consumption of information.
The second alternative we could picture as an intellec-
tual free market, a free-for-all struggle for survival be-
tween ideas, in which only those that are in some sense
the 'best' will succeed and spread. I would like to sug-
gest that choices of this sort are, at least in part, a mat-
ter of culture. That is, people may operate with con-
trasting theories of the correct management of
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Above male dancer.
clothed in a tunic of
spider s web, with
artificial hands and
arms, as a ghost in a
performance o f a h igh
nalawarl (men s
association) ceremony ,
Malekula, New Hebrides
(photo b y Bernard
Deacon , c . 1920 s , RAI
photo archive no. 3851 .
knowledge, and these theories are culturally con-
structed.
Models of knowledge management
Barth (1990), for instance, draws a contrast of a similar
kind between two fundamentally different ways of
managing specifically r ligious knowledge. One is
exemplified by the Asian guru, or religious teacher. His
role is to educate, e,xplain and instruct, and his status
depends on this ability continually to dispense religious
knowledge. The opposed mode of managing religious
knowledge is exemplified by the Melanesian ritual
adept, whose role is to initiate novices into the mys-
teries of secret cults. His status depends on his abilityto withhold and conceal knowledge; here, the assump-
tion is that the valu e of knowledg e is enhanc ed by
veiling it and sharing it with as few as possible (Barth
1990: 64 I), not by broadcasting it.
In an earlier work, Barth (1975: 217) shows how the
Baktaman of New Guinea regard knowledge as worth
something only if it is restricted to a select few, and
assume that knowledge widely shared must have little
or no significance. For the Baktaman, the value of any
information is inversely proportional to the number of
people who possess it. Moreover, the connection they
posit between the value of knowledge, and its secrecy,
scarcity or difficulty of access, works in both direc-tions. Valuable information must be restricted because
dispensing it freely would be a senseless waste of an
important social resource. And conversely, to restrict
information can in itself make it important and desir-
able. A Patrol Officer of Barth s acquaintan ce had tried
to introduce representative local government to the
area, but with little success. His attempts to persuade
the population of their rights to nominate, and vote for,
representatives met with indifference because he made
the mistake of giving this information to them in pub-
lic. On Barth s advice, he adop ted the tactic of divulg-
ing the workings of local democracy in great secrecy to
a few selected individuals. Unfortunately, they regarded
this knowledge as having so profound a significance,
and kept it so secret, that elections became impossible
anyway (Barth 1975: 217).
Gregory Bateson carried out anthropological f ield-work in New Guinea in the 1930s, and made a similar
observation of the Iatmul (1958: 231 . The Iatmul as-
sume that any knowledge disseminated in public must
either be trivial or untrue. To be considered true, im-
portant or valuable, information must be conveyed in
hushed tones in private. Bateson found that very little
he himself said was taken seriously by any Iatmul indi-
vidual, unless he imparted it confidentially as a weighty
secret intended to create a special bond of trust. This,
then, is a way that people in some cultures manage
knowledge as a resource: namely, they seem to treat it
as an almost concrete f inite good, like an area of land
or a sum of money. In this view, the more people it isdistributed am ong, the lesser the value of each p erson s
share. Knowledge distributed universally would be
worthless; knowledge of any value is scarce and diffi-
cult to acquire. In such societies, information is a
limited resource to be carefully conserved, hoarded, and
dispensed parsimoniously.
Let me try to contrast this with the other, opposed
approach to managing knowledge. This seems to begin
from the premise that something known only to a few
people is inconsequential, an attitude exemplified by
the Balinese guru who told Barth (1990: 641) that there
is no merit from even the deepest religious knowledge
unless you teach it . Knowledge has to be shared in
order to acquire value at all, and it grows in signific-
ance as more people share it. Actually, an unusual
property of information, considered as a good or re-
source, is that one does not lose it when one dispenses
it. After giving it away, the giver still possesses it (see
Gambetta 1994a: 207). This seems to me to make the
management of knowledge potentially rather different
from the management of most other resources. In par-
ticular, knowledge is perhaps one of those few re-
sources whose value to their possessors can actually be
increased by conv eying them to other people.
An example is knowledge of commercial brand-
names and products. A firm s brand-names and trade-
marks are an important part of its assets because theyemb ody its reputation and goodw ill , or attractiveness
to customers. The value of these intangible assets can
be maximized simply by maximizing their ppblic expo-
sure and this is, of course, one important purpose of the
advertising industry. The way that trademarks acquire
value through publicity is illustrated by an intriguing
case described by Gambetta (1991: 72; 1994b: 359-
360). In the late 1980s, a certain Italian television pro-
gramme regularly featured a satirical sketch in which
dancers performing a samba sang an advertising jingle
in pidgin Portuguese, supposedly promoting a brand of
chocolate called Cacao Meravigliao. This name was
quite fictitious, and the aim of the sketch was simply topoke fun at commercial sponsorship. But as a totally
unintended consequence of this publicity, the name
Cacao Meravigliao began to acquire a very real com-
mercial value to Italian chocolate producers. They
started pressing the makers of the programme to sell the
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rights to the name, and a fierce competition erupted
within the Italian chocolate industry to acquire the
name of this non-existent but nonetheless highly pres-
tigious chocolate. Although the name signified nothing,
it became a valuable commodity simply by becoming
well-known and highly publicized.
I mention this case because it illustrates one approach
to the problem of assigning value to ideas and informa-
tion. In this approach, knowledge increases in value by
being shared. In the other approach, exemplified by the
tribespeople in New Guinea, it decreases in value by
being shared. There seem to be two contradictory
models here for managing knowledge, and two incom-
patible theories of its value.
Western and tribal systems of knowledge
management
If one were to draw a broad distinction, as anthropolog-
ists once habitually did, between Western societies and
the small-scale societies which they themselves tradi-
tionally studied, one might arguably discern a contrast
of just this sort in the way they characteristically man-
age knowledge. For instance, let us take Morph y s
(1991) discussion of the art of an Australian Aboriginal
people called the Yolngu. The greater part of Yolnguart consists of relatively fixed designs owned by clans.
These clan designs are considered so sacred that they
can never be displayed in public, and they are produced
and seen as paintings only by initiated men in the
highly restricted context of secret ceremonies. In Abo-
riginal society, knowledge of important works of art is
therefore confined to an elite of religious adepts. These
objects and designs are simply too important and too
sacred to be revealed to people at large.
Morphy contrasts this with the underlying principles
of the Western art world, where the fundamental as-
sumption is that art is a public phenomenon. Museums
and galleries seek to give their collections the widestpossible public exposure; their reputations, quite poss-
ibly even their livelihoods, depend on disseminating
knowledge of the objects they possess. In the West, the
value of a painting is likely to depend on its fame, on
how many people know it. In Aboriginal society, it
may depend rather on how f w people know it (Morphy
1991: 21-26).
These differences between Aboriginal and European
conceptions of the value of art often give rise to diffi-
culties nowadays, because Aboriginal paintings are in-
creasingly finding their way into the Western art world
and are treated there as public objects. Aborigines may
see their art as being thereby profaned and damaged.
To them, its value is not enhanced by being exhibited
in galleries, or reproduced in books, but harmed or
even destroyed by this sort of public exposure (Mo iphy
1991: 25). A similar contrast between Western and
tribal societies might be made in the field of ethnicity,
for cultural or ethnic identity can be viewed, from one
perspective, as a particular problem in the management
of ideas. In New Guinea, a group of islands called the
Admiralties were populated in precolonial times by
about twenty ethnic groups. Some of these groups were
tiny, but every one of them assiduously guarded its
own distinctive identity and uniqueness. The groups in-
teracted with each other through trade, warfare and in-
termarriage, and shared many basic features of culturein common. One particular str iking shared feature was
their deep preoccupation with preserving their dif-
ferences in language, ritual, art, architecture, craft
specialisms and so forth. Many of these diacritical fea-
tures might well have appeared unimportant to a de-
tached observer, but they were all intensely significant
to the islanders as markers of identity. Each group
treated its emblematic practices as precious possessions
it jealously had to safeguard from being usurped or ap-
propriated by outsiders (Schwartz 1975). These groups
seem to have had much the same relationship with their
cultures that mediev al craft guilds had with their trade
secrets, or that biotechnology companies have with
their innovations: namely, they treated them as intan-
gible yet vital assets needing protection from piracy.
An ethnic group owned its culture as a kind of
patented possession, its patent consisting fundamentally
in the right to control its culture s diffusion. No gr oup
allowed outsiders to copy its special practices without
securing the right to them through kinship, marriage, or
some form of purchase or licensing (Schwartz 1975:
117). The re were cases in which the infring ement of a
grou p s proprietary rights its right, for instance, to
ornamen t the prows of canoes in a particular way re-
sulted in warfare (Schwartz 1975: 117).
In the Admiralties, the power of a social group seems
to have been imagined as the power to k eep its cultural
practices to itself; the test of a group s strength was that
it could stop its customs from being stolen by outsiders.
There is a radical contrast here with the West where,historically, the power and status of ethnic groups has
often been measured by their success in spreading their
beliefs and practices and forcing them on often unwill-
ing recipients. The Admiralties exemplify the ex act op-
posite of this sort of cultural imperialism: far from
seeking to universalize their cultures or expand their
bound aries, the islanders attitudes to their cultures
were highly proprietorial and exclusionary. In the West,
dominant ethnic groups are those most successful at
disseminating their cultural practices; in the Admiralties
they were those most able to kecp others from adopting
their practices.
The contrast I am seeking to draw is perhaps particu-larly clear when we compare Western and tribal reli-
gions. Characteristically, a tribal religion altogether
lacks the evangelical and proselytizing drive of
religions such as Christianity or Islam. It does not seek
to spread its message and gain new converts. On the
contrary, it belongs to a narrow and exclusive social
group whose members want to confine its perceived
benefits very much to themselves. The preoccupation of
such religions is more with keeping potential converts
out, than with drawing them in.
For instance, in many Melanesian societies, such as
the Baktaman studied by Barth (1975), men have cults
in which they are initiated during the course of their
lives into a series of ritual grades. Women, children and
other outsiders are strictly excluded. In their initiations,
men are introduced to successively more secret, and
more sacred, levels of religious knowledge. ,The mere
public exposure of the mysteries of a religion of this
sort can be enough to destroy it. This was a technique
used by Christian missionaries to subvert and discredit
the men s cults: they would take cult objects and sacra
from their sanctuaries, and publicly expose them to the
view of women and children (see, for instance, Tuzin
1988). These were fragile religions because they could
be demolished just by being forced into the public do-
main.
In some religions, the believers seem to treat theirgods as virtually their property. They may keep the
names of their gods secret (Cassirer 1953: 48; Frazer
1967: 342-345), for fear that outsiders who discovered
the names could invoke or control these beings for their
own ends and so, in effect, purloin them. The Rom ans,
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I would like to thankDominic Bryan, Harvey
Whitehouse and two
anonymous referees forA.T. for helpful
comments on earlier
versions of this article.
Barth, F 1975. Ritual andKnowledge among the
Baktaman of NewGuinea. New Haven:
Yale U.P.
-1990. The Guru and
the Conjurer:
Transactions in
Knowledge and the
Shaping of Culture in
Southeast Asia andMelanesia. Man (N.S.)
25(4): 640-653.
Bateson, G. 1958. Naven.
2nd ed. Stanford: U.P.
Bell, D. 1973. The
Coming of the
Post-Industrial Soc~e ty:
a Venture in Social
Forecasting London:Heinemann.
Cassirer, E. 1953.Language and Myth.
New York: Dover.
Dick, T 1865. On the
Improvement of Socrety
by the Drffusion of
Knowledge: or an
Illustration of the
Ad~ anragesWhich
Would Result From a
More General
Dissemination of
for instance, treated the god of their city in this way.
Rome itself, as a matter of course, appropriated the
gods of any cities it conquered, and its generals pre-
pared for battle by calling on the enemy gods to turn
renegade and defect to the Roman side. The Romans
had a very real concern that their own god might in
turn be stolen by their enemies through some similar
perfidious means (Fustel de Coulanges 1963: 215).
I seem at this point to have come full circle from my
discussion of the non-existent Italian chocolate. The fic-
titious chocolate was an entity as imaginary as ancient
Rome s god; both, after all, were nothing more than
names. Yet both of these nominal entities were, in their
own ways, highly sought after by many would-be pro-
prietors. The radical difference between them lies in the
way their value was created and maintained. One was a
name made valuable by being publicly exposed; the
other a name made valuable by being kept secret.
Universities clans and software companies
I have tr ied so far to draw a contrast between two op-
posed ways of managing ideas and information. One
way seeks to generate value by restricting the circula-
tion of ideas, and the other by promoting the circulation
of ideas. Now, I want to suggest that this contrast is, inone sense, actually a false one because the management
of knowle dge always in practice entails even in the
cases I have just discussed using both of these
strategies in som e kind of combination. In other words,
the manag ement of knowledge is the complicated,
precarious and difficult task of trying to operate with
both of these two theories at the same time.
For instance, let me point out som e similarities not,
I hope, too far-fetched between the behavio ur of cer-
tain business corporations and tribal clans. In New Gui-
nea, a people called the Manambu are divided into
some sixteen clans, each of which owns a corpus of
origin-myths, and other religious knowledge, concern-
ing the acts of its ancestors, the creation of animals,
plants and the landscape, and the proper conduct of
ceremonies. These myths are largely secret, and are
known in full only to a small handful of the clan s sen-
ior men. They cannot be openly disclosed to outsiders
because, among other reasons, they are the basis of the
clan s land-rights. If some other clan were to gain pos-
session of these myths, it could use this knowledge to
claim title to its land (H arrison 1990). Nevertheless, a
clan cannot maintain too tight a grip on its sacred lore,
and has to make its myths at least in part known to
outsiders. I t must do so, f irstly, in order to have these
outsiders acknowledge the legitimacy of its territorial
possessions. They cannot give this acknowledgementunless they know something of the mythological justifi-
cation of the clan s lan d-rights. Seco ndly, the clan
needs to disclose its myths to some trusted outsiders as
a way of insuring the myths against loss. Otherwise, it
might only take the deaths of on e or two of the clan s
elderly men for all of its sacred knowledge to be lost
forever. This would amount, in effect, to the catastro-
phic loss of all title to its land. It would therefore be an
oversimplification to say that a clan restricts access to
its religious knowledge. Rather, it tries to maintain a
delicate balance between restricting it and circulating it.
Too much openness, and too little, would both equally
expose the clan to the risk of being dispossessed of itsterritory (Harrison 1990: 127- 132; cf. M orphy 199 1
98-99). Seen in this light, there are instructive parallels
between the behaviour of these clans, and the behaviour
of corporations in the computer software industry. A
problem that software companies face is that their pro-
ducts are vulnerable to reverse engineering; that is, no
matter how technically innovative a product may be,
competitors may be able to reconstruct its desigr? and
so market r ival versions of their own. Like Manambu
clans, most companies pursue a kind of double-edged
strategy. On the one hand, they try to protect their soft-
ware by keeping secret much of their technology and
also by safeguarding it with patents. On the other hand,
many of them, particularly the most successful, have
realized that it is very much to their advantage to re-
lease some knowledge of their technology into the pub-
lic domain. Of course, a company too open and
generous with its ideas risks having them stolen and its
products pirated; but just as surely, a company too
miserly and secretive risks marginalizing itself and let-
ting its competitors take centre stage. Microsoft Corpor-
ation gained intellectual and market leadership of the
software industry, and made many of its products into
industry standards, by this sort of shrewd mixture of
possessiveness and liberality with its inventions (Econ-
omist 1989).
A M anambu clan and a software company are similar
in that both are institutions depending for their exist-
ence on the successful management of knowledge and
ideas, and both can perish if they fail to carry out thisfunction adequately. Another institution in the same
general category is the university. Universities too seem
to show in their behaviour the same contradictory
necessity of combining openness with protectiveness.
The contradiction is perhaps particularly acute in the
case of universities because they, unlike software com-
panies or Manambu clans, are officially committed to
an ideal of knowledge as public resource available for
the common good.
Inevitably, this gives rise to many conflicts between
theory and practice. At one time, the ideals of knowl-
edge as a collective human good were in contradiction
with the actual restriction of university education
largely to an elite. Nowadays, it is perhaps rather that
universities are under conflicting pressures to make
themselves accessible to an ever-wider public on the
one hand and, on the other, to redefine education as a
sort of merchandise they must market to consumers.
That is to say, universities seem under expectations
now to operate as though education were both a public
good and also a commercial product or commodity.
Clearly, these two requirements are in some respects
contradictory.
The growing involvement of the private sector in
funding and controlling research gives rise to similar
conflicts. This involvement may offer mutual benefits,
but it is also raising concerns about its implications foracademic freedom and impartiality, and appears also to
be creating in some fields of research an atmosphere of
comm ercial comp etition in imical to the free, circulation
of knowledge among researchers, and therefore inimical
to the long-term interests of research itself (Nelkin
1984).
But my point is that all institutions producing and
managing knowledge are faced with the same basic di-
lemma in one form or another. The dilemma is that
they depend for their existence both on producing and
communicating knowledge and on keeping this
knowledge in some respects their property. To put it
differently, these institutions seem in their behaviour tobe trying to act simultaneously upon both of the two
conflicting theories I outlined earlier. It is as though
they must operate on the assumption that the value of
knowledge increases with openness and accessibility,
and also on the assumption that it decreases. The cause
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Rational and Screntific
Information Among all
Ranks. Glasgow andLondon: W illiam
Collins.
Economist 1989. The
Ideas Business:
Economy of the Mind.
December 23rd, pp.109-112.
Frazer, J.G. 1967 [1922].The Golden Bough: a
Study in Magrc and
Religion. Abridged ed.London and Toronto:Macmillan.
Fustel de Coulanges, N.D.
1963 [1864]. The
Ancient City. NewYork: Doubleday.
Gamb etta, D. 1991. Inthe Beginning was the
Word... . The Symbolsof the Mafia. Archi1.e~
EuropCennes de
Sociologie 32(1): 53-77.
-1994a. God father s
Gossip. Archi1.e~
Europkennes de
Sociologie 35: 199-233.
----1994b. InscrutableMarkets. Rationality and
Socrety 6(3): 353-368.
Harrison, S.J. 1990.Stealing People s
Names: Hlstoly and
Politics in a Seplk River
Cosmology. Cambridge:U.P.
Keen, I. 1994. Knowledge
and Secrecy in anAboriginal Religion:
Yolngu of North-East
Arnhem Land Oxford:
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of this apparent inconsistency is the underlying di-
lemma faced by all these institutions: namely, that their
interests can be harmed by too much openness and by
too little.
The manag ement of knowle dge seems therefore to
consist in a sort of balancing act, in an attempt to func-
tion with some combination of two equally credible,
but contradictory, models of the value of knowledge at
the same time. Academic researchers, whose standing
depends on the knowledge they produce and dissem-
inate, may seem the diametrical opposite of Australian
Aboriginal ritual leaders, whose standing in their
society depends on the knowledge they withhold and
conceal. The secretiveness with which a Manam bu clan
manages information may seem the complete reverse of
the openness with which a university research centre
does so. But it is more a matter of degree, a difference
in the relative emphasis of two contrasting strategies,
than a difference in kind. In neither situation is know-
ledge wholly privatized and restricted. And in neither
situation is it wholly free and unowned.
The nature of ownership and the ownership of
nature
Universities and other organizations involved in re-search seem to be facing increasing difficulties with
sustaining, even as an ideology, the Enlightenment con-
ception of scientific knowledge as a universal free
good. Rather, their existence is likely to become in-
creasingly dependent upon their securing proprietary
rights in the knowledge they produce and exploiting
this knowledge commercially. If these organizations
will in the future not just produce and disseminate
knowledge but will inevitably be forced in some sense
seek to exercise ownership of it, let me ask what
models of ownership they should employ .
I pose this question because anthropologists have
found that Western definitions of property rights are byno means universal. Let me give an example of how
concepts of own ership can vary across cultures. Recent
advances in biotechnology have led to the patenting of
genetic material by private companies. A complex de-
bate with moral, economic and other dimensions has
arisen over the creation and ownership of life-forms by
business corporations and, more generally, over the
ownership of both human and non-human genetic infor-
mation (see, for instance, Nuffield Council on Bioethics
1995). Let us try to clarify precisely what it means to
describe as private property an organism whose genetic
material is owned by some biotechnology company. To
describe it as private property means, above all, that the
patent holder has the exclusive right to exploit the or-
ganism commercially. In other words, the rewards of
possessing these property rights are commercial profit.
All parties to this debate, whether they argue that life
cannot be owned in this way or that it can, seem to
share this same assumption about the nature of property
rights: namely, that to own the genom e of some or-
ganism means the entitlement to control its use for fin-
ancial gain.
In other cultures, people may make very different as-
sumptions about the nature of ownership. The Man-
ambu people of New Guinea, whom I referred to ear-
lier, regard virtually every species of plant and animal
known to them as belonging to one or other of theirclans. For them, this means that the ancestors of that
clan brought the animal o r plant into existence in myth-
ical times; that the clan shares kinship or substance
with the species; that it owns the magic and ceremonies
necessary for its growth, fertility and well-being; and
that it performs these rituals at the proper times for the
benefit of all other clans (Harrison 1990).
A clan has more than just ritual responsibilities to-
wards the plant and animal species it owns, and looks
after their welfare in quite pragmatically effective ways
as well. It can interdict an area of land being over-
hunted, or an over-fished lagoon, laying a taboo on the
land or lagoon until the stocks of game or fish are re-
plenished. In Manambu society it is a serious religious
offence to kill an animal without using it for food or for
some other valid purpose, or to waste f ish one has
caught, or crops one has grown, letting them rot un-
eaten. It is treated as an injury against the clan owning
the species concerned, and is called by a term which
means to vandalize someone s property or treat some-
one s belongings in an insulting or threatening way.
The clan owning the species would perform magic to
mak e it scarce or, as the Man ambu say, to send it
away , until the wrongdoers have ma de am ends. Of
course, we know these beliefs are illusory; but they do
shape the way that Manambu people exploit their natu-
ral environment, and therefore have entirely real conse-
quences for their ecology.
My point is that living species can rightly be de-
scribed as property in Manambu society. The Manambuconceive of these property rights essentially as the
guardianship of species, as the responsibility for their
welfare. To own som e life-form is to be its steward or
trustee on behalf of the community. These people have
concepts of property that rest on assumptions of a cus-
todianship of the natural environment quite extraneous
to Western conceptions of private property. Their own
property rights in living organisms, as the Manambu
define them, d o not yield comme rcial profit but other,
more intangible and diffuse rewards such as status, re-
spect and social credit, and their overall effect is to tie
together the various groups in the community in a net-
work of mutual indebtedness and interdependence. Inshort, these property rights have a moral dimension
lacking from the Western law of industrial patents. For
the Manambu, the ethical dilemmas that property rights
in life-forms provoke in Western society do not arise
because the Manambu do not have to choose between
treating life as a commodity and treating it as a collec-
tive resource belonging to som e universal entity such as
society or the human race. Their concepts of property
are framed in terms that do not give rise to these sorts
of antinomies.
onclusion
have argued that all organizations producing and dis-
seminating knowledge inevitably seek in some sense to
own, or protect, or restrict the use of this knowledge as
well. I have also suggested, however, there is at least
one matter in which they do have a degree of choice:
namely, in the concepts of ownership they use. There is
no necessity for them to employ the categories of con-
temporary Western commerce. Universities, for in-
stance, are having to redefine their relationship with the
knowledge they produce. This relationship will prob-
ably be more proprietorial than it was in the past. On
the other hand, it is unlikely to be of the purely com-
mercial sort characteristic of business corporations.
Universities are organizations dedicated to innovation
in ideas, and it would surely be appropriate for them todevelop innovative definitions of the ownership of
ideas. Here, perhaps, anthropologists might make an
important contribution: namely, their own knowledge of
the culturally diverse ways in which knowledge can be
owned .
ANTHROPOLOGY TODAY Vol 11 No 5, October 1995