Anslag Inputs Detailing Guidelines

Visual Aid: Anslag & Anslag D:

Qty/ESI: 1

Visit: All Visits all months

Action Detailing

Show the cover

page

Pull up the flap

Show the 1st

page

Point towards

Indications

Show the graph

Point towards

packshot

Turn the page

(Show the

indications on

Page 2 – Anslag

Doctor, regards form Invida. Invigorating Lives in Asia.

In my last two visits I had the opportunity to inform you how your patients with acid-peptic disorders are unable to express relief.

Today I have the pleasure of presenting to you something interesting that would help you to see the expressions of relief

Introducing to you ANSLAG… Relief expressed

ANSLAG contains rabeprazole 20mg.

Doctor, in dyspepsia, gastritis, GERD & Ulcer prescribe ANSLAG which contains Rabeprazole 20mg tablets.

ANSLAG ensures RELIEF EXPRESSED

This is because ANSLAG is the most potent PPI by offering rapid inhibition of acid secretion within 7.2minutes compared to other PPIs like lansoprazole, omeprazole & pantoprazole.

ANSLAG offers complete relief of day time & night time heartburn leading to greater symptom relief from the first day of treatment.

Doctor, moreover ANSLAG reduces the risk of ulcer caused by NSAIDs, has got low potential for drug interactions & is well tolerated.

ANSLAG also ensures consistent response across the population with no genotype effect in comparison with other PPIs

In lieu of so many benefits, I want minimum 3 prescriptions of ANSLAG from today onwards.

Doctor, When it comes to GERD, Dyspepsia & Gastritis associated with nausea, vomiting or epigastric pain prescribe ANSLAG D.

ANSLAG D contains rabeprazole 20mg and domperidone 30mg in which domperidone 10mg is instant release where as the remaining 20mg is sustained release.

D)

Point towards the

graph

Doctor, ANSLAG D offers a synergistic combination leading to improvement in quality of life of patients by providing significant & remarkable relief from discomfort and improvement in symptoms

Rabeprazole in ANSLAG D is the most potent PPI which offers 100% pump inhibition compared to pantoprazole, omeprazole & lansoprazole

Doctor, moreover domperidone in ANSLAG D offers dual mode of action due to its anti-emetic & prokinetic properties.

And there is no risk of arrhythmias with domperidone which is seen with other prokinetic agents like cisapride

In lieu of so many benefits, I want minimum 3 prescriptions for ANSLAG D from today onwards.

Anslag ThankYou CardQty/ESI: 30Month of Utilization: July’11

Visit: To be given to those drs who prescribed Anslag during launch week

Action Detailing

Show the front

side

Show the back

side

Fill up your name

& contact no.

Doctor, thank you for initiating your prescriptions of Anslag.

We express our gratitude for passing on the benefits of express relief to your patients & request you to extend the benefits to many more.

Doctor, in case of any query related to product please contact me.

Anslag Awaiting your Rx card

Qty/ESI: 30

Month of Utilization: July’11

Visit: To be given to the doctors, who did not prescribed during launch week

Action Detailing

Show the front

side

Show the back

side

Fill up you details:

Name & Contact No.

Doctor, I am still awaiting for your valuable prescriptions of Anslag & Anslag D.

Don’t make your patients wait any longer for expressing relief

Prescribe Anslag & Anslag D which helps your patients express relief. Hence Anslag ensures “Relief Expressed”.

In case of any product related query, please contact me on this phone no.

Anslag Expressions LBL 1Qty/ESI: 50Month of Utilization: Jul’11

Visit: 2nd Action Detailing

Show the front

side (Point

towards the

image)

Show the back

side

Point towards

graph

Doctor, pl meet Anjali aged 25yrs old & was diagnosed with constant heartburn.

This is her expression of relief after taking Anslag (point to “It works so fast”)

Help your patients also to “express relief”…

In dyspepsia, gastritis, GERD & ulcer prescribe Anslag which ensures “Relief Expressed”

Anslag contains rabeprazole 20mg & is the most potent PPI by offering rapid inhibition of acid secretion within 7.2minutes compared to other PPIs like lansoprazole, omeprazole & pantoprazole.

Also available is Anslag D which contains rabeprazole 20mg & domperidone 30mg in which 10mg is instant release where as

20mg is sustained release.

Prescribe Anslag & Anslag D which ensures “relief expressed” .

Anslag Stickers

Qty/ESI: 50Months of utilization: July, August & SeptemberVisit: All VisitsTo be utilized at doctor chambers as well as retail counters Action Detailing

Take the consent

of the

doctor/retailer &

paste on inside

chamber or retail

store

Prescribe Anslag, which contains Rabeprazole 20mg tablets.

Anslag ensures “Relief Expressed”

Anslag D is also available, which is a combination of Rabeprazole 20mg with Domperidone 30mg

Anslag Retail Availability Card

Qty/ESI: 50Months of utilization: July Visit: Launch Week Action Detailing

Show the front

side

Show the back

side (Fill in the

retailer names

along with their

contact nos.

where

Anslag/Anslag D is

available)

Point towards

your contact no &

Doctor, help your patients suffering from acid peptic disorders to‘express relief’ by prescribing Anslag & Anslag D.

Anslag & Anslag D ensures relief expressed.

Doctor, to ensure that your very next prescription of Anslag is honored I have made … no of strips of Anslag & …….. no of strips of Anslag D available at these retailers.

name (Fill in your

name & contact

no.)

In case of any further queries, please contact me at this no.

Anslag Retailer Short Book & Pens

Qty/ESI: 30 each for short books & pensShort Books -> Month of Utilization: July, 1st VisitPens -> Month of Utilization: Aug, 1st VisitTo be utilized at retail counters nearby Anslag focused Drs Action Detailing

Show the front

side

Dear retailer, here i am presenting to you this short book & pen as a token of acknowledgement for making our product Anslag/Anslag D available at your counter.

Please do continue keeping stock of Anslag & Anslag D

Anslag – Brand Reminder Inputs“Express yourself Card” for the SpouseMonths of utilization: JulyTo be utilized only for Anslag doctors (30/ESI)Qty/ESI: 30Visit: 3rd

Action Detailing

Show the

envelope to the

doctor

Present card to

Dear doctor, “when was the last time you have expressed yourself”.

I am happy to present to you this special greeting card that will help you to express your feelings of affection to your spouse. Before you handover this card to your spouse, you can write something additional in this space and also put your signature.

Envelope Card Front Side

Card Back Side

How to utilize this input:

You are required to show the envelope to the dr first.

Take out the card from envelope show the front side

Show back side of the card -> Show the space where doctor can write small message for his/her spouse

the doctor This card is brought to you by ANSLAG which helps your patients to express their relief from acid peptic disorders.

Anslag – Brand Reminder InputsCandies in a pouchMonths of utilization: JulyTo be utilized only for Anslag doctors (30/ESI)Qty/ESI: 30Visit: Launch VisitAction Detailing

Present the

candies in pouch

to the doctors

Dear doctor, you always must have wondered that I am having only two products to promote. To strengthen our existing portfolio I am launching a new product to you today.

Moreover this is the first time in history of Invida’s primary care team in India, I am getting an opportunity to unveil Anslag, a new brand to you & as any new beginning starts with sweets, i would like to express my pleasure by presenting to you these candies. Here is my expression of happiness.

Anslag – Brand Reminder Inputs

Express Daily News LetterMonths of utilization: Every Month, All VisitsTo be utilized only for core doctors Qty/ESI: 900Visit: All visits… all months

Action Detailing

Present the News

letter to the

doctors

Dear doctor, here is the new initiative from Invida.

Presenting today’s ‘Anslag news bulletin’ that offer you the latest update on rabeprazole & related therapies. We are sure that this information would help you to treat your patients suffering from acid peptic disorder more effectively.

This exclusive express news bulletin is brought to you by Anslag which helps your patients expressing their relief from suffering

Front Side

Back Side

How to utilize this input:

1. You will get daily news/updates on Raberazole in Word Document through email2. The content of word document: - Page setup & alignment is lined up with the Newsletter layout.

You just need to give the printout command or ask the cyber café manager for same from your computer

3. The content of news letter is big enough to occupy both front & back side4. Do not use 2 separate pages for printing the entire content. Use both front & back side of the

page for the same. Give/ask the cyber café manager to give “print both sides” command 5. Be careful of putting the page inside printer tray:- Put it in such a way that first page of the word

document comes on front side whereas 2nd page of word document comes on back side (Look at above image for reference)

6. Ensure that you are handing over the latest newsletter, every time you are using this.

from acid peptic disorders.

Prescribe Anslag which ensures relief expressed.

Anslag – Brand Reminder Inputs

Signature Watch CardMonth of utilization: JulyTo be utilized only for the core doctors (15/ESI)Qty/ESI: 15Visit: Launch Visit

Action Detailing

Signature to be taken here

How to utilize this input:

You are required to take core doctor’s signature only in black ink (preferably by gel pen) in marked area as mentioned in above image.

The signature of doctor should be in bold & clear, because the same would be utilized to design signature watch. We would be giving the doctor the watch in the month of Sept’11.

Show the card to

the doctor

Ask doctor to sign

in the market

area

Signature to be

taken only in

black ink/color

(black refill pen)

Dear doctor, Anslag not only helps your patients to express their relief, in addition now makes it possible for you to wear your expression of your personality.

We would like you to sign in the above marked area. We will transfer this signature to a trendy watch that will become a part of your personality.

This trendy watch will come to you in due course of time.

Anslag – Brand Reminder Inputs

Fire ExtinguisherMonths of utilization: JulyTo be utilized only for the core doctors (15/ESI)Qty/ESI: 15Visit: Launch Visit

Action Detailing

Present the fire

extinguisher to

the doctor

Dr, presenting this fire extinguisher which you can install inside your car or even home & clinic.

This input is made up of non toxic material, is environmentally safe & ozone friendly.

It ensures express action in extinguishing fire

Similarly Anslag offers express action & ensures “Relief Expressed”

Anslag – Brand Reminder InputsSamples in catch coverMonth of utilization: July & August To be utilized for all Anslag doctors (30/ESI)Qty/ESI: 200

How to utilize this input:

Take out the extinguisher from the holder Open the cap & press the nozzle for extinguishing the fire

Visit: Launch Visit & 3rd Visit in July

Aug:- 1st & 3rd VisitAction Detailing

Present the

samples to the

core drs

Show the front &

backside of catch

cover

Show the inside of

catch cover

Doctor, presenting to you Anslag samples for your needy patients.

To ensure expressions of relief in acid peptic disorders like dyspepsia, ulcer, GERD & gastritis prescribe Anslag which ensures “relief expressed”

Anslag offers rapid inhibition of acid secretion within 7.2minutes with complete relief from day time as well as night time heart burn.

Moreover, Anslag is safe & well tolerated & ensures consistent response across population with no geno type effect.

In lieu of so many benefits, I want minimum 3 prescriptions of Anslag/Anslag D

Anslag – Brand Reminder InputsTheme input:- Expressions Photo FrameMonth of utilization: Aug To be utilized for Anslag doctors (30/ESI)Qty/ESI: 30

Visit: 1st VisitAction Detailing

Present the photo

frame to the dr

Doctor, presenting this wooden photo frame through which you can capture the expressions of your beloved ones.

Similarly Anslag helps your patients to express their relief from acid peptic disorders.

Anslag ensures “relief expressed”

Doctor, pl give your valuable Rx of Anslag to minimum 3 patients today

Signature WatchMonths of utilization: SeptemberTo be utilized only for the core doctors (15/ESI)Qty/ESI: 15Visit: 1stAction Detailing

Present Signature Dear doctor, in receipt of your signature few weeks back, today I

watch to the

doctor

am pleased to present you this premium watch engraved with your own signature.

This watch will help you to express your personality just like Anslag which helps your patients to express their relief from acid peptic disorders

Doctor, pl give your valuable Rx of Anslag to minimum 3 patients today