anroi driven tech company · 2019. 8. 1. · digital spending companies in india & abroad...
TRANSCRIPT
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Works With
All top 20
Digital Spending Companies In India & Abroad
Leading Network With
Best ROI Oriented Campaigns
For Advertisers
A n R O I D r i v e n Te c h C o m p a n y
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We will assist you in establishing clear goals
Generate Leads
Brand Awareness
Online Sales Research/Data collection
With Specifically Defined Consumer Responses
View Rate Click Email DownloadInstall Buy RegisterSubscribe Share Like Video Poll
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4 Proprietary technologies: DMP &
Email Marketing Platform
Completely managed services:
from product implementation
to conversion, resulting in
higher ROI
5
Access to premium inventory
through programmatic direct.
6Access to all major networks
andpublishers.
3
Wide range ofoffering
Performance, Display, Video,
andNative/Content
marketing.
2
7+ years ofDigital existence;
Already recognized in the
marketplace forquality brand
and performanceadvertising
1
W h y Point i f i c
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PERFORMANCECPL • CPR • CPS • VISITS
DISPLAYCLICKS
•RICH
MEDIA
• VIDEOS
SOCIAL MEDIA
MOBILE• APPS
• RICH MEDIA
• BRANDING
• VIDEO
300+Handpicked and closely managed publishers
240MN
Impressions
64MN Unique
Users
Sharp audience targeting for “Clicks” and “likes” campaigns
120MN Unique Users150MN Handpicked & Managed
Publishers
Our Products & Services
Content creating, publishing, and distributing content for a targeted audience online
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We also specialize in email marketing
BetterControl
BetterTargeting
BetterSecurity
High relevance reach with accurate
forecasting
Flexibility of customization
Better control on ROI and accurate,
well analyzed reporting
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PERFORMANCE
PRODUCTS
Our VISITS Potential of Delivering 8 Lac visits a month
Our Clients whom we worked on CPC -
Dell, Quikr, HP, Cardekho, PNB, Hyundai
and more…
VIDEO
PROMOTION/PRE-ROLL Potential of Delivering 5 lac complete
Views/month
Our Key Clients - Reliance, Tata Safari and
more…
COST PER ACQUISITION Products – CPL, CPR,CPI
Potential of Delivering 2 lac leads, 1 lac
registrations & 5 lac installs/downloads in a month
Our Key Clients - Airtel, Axis Bank, AMEX and
more…
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DISPLAY
PRODUCTS
Our RICH MEDIA ADS
Potential of Delivering Engagements &
Interactions
Our Key Clients - Apollo Munich, Hyundai and
more…
COST PER CLICK
Potential of Delivering 1 MN Clicks/month
Our Key Clients - HP, 99 Acres, Dell, AMHI and more..
PREMIUM CPM
Potential of Delivering quality impression from
premium publishers
Our Key Clients - Hyundai, AMHI and more…
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Animation
Launch Video for the Critics Choice Film Awards
Animation Content
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P r o g r a m m a t i c De l i vers
A w a r e n e s s
C o n s i d e r a t i o n
S e l e c t i o n
C o n v e r s i o n
L o y a l t y
R e t a r g e t i n g
is serving ads to consumers that have already visited
your site to drive them through the conversion funnel.
Retargeting pushes this smaller pool down to the
conversion event.
P r o s p e c t i n g
is focused on acquiring qualified consumers who are in-
market that have never been to your website.
A u d i e n c e
T a r g e t i n g
B e h a v i o r a l
T a r g e t i n g
C o n t e x t u a l
T a r g e t i n g
G e o
T a r g e t i n g
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S e g m e n t e d A u d i e n c e B a s e
C o n s u m p tion Patte r n
B e h av i o ra l
D e m o g r a p h i c
R u r a l U r b a n F e m a le M ale Y o u th B a s e
E -C o m m e r c e M-W alle t F l e e t Ta x i S m artp h one U s e r s
F e a ture P h o n e
Intl T rav e lle r s
Cr e d i t C a r d U s e r
F o od L o v e r
D ata U s e r s
P u b l i c T r an s p o r t U s e r
Movie G o e r s
Car O w n e r s
On l i n e G roc e ry B u y e r s
J e w e lry B u y e r s
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Frequent traveller who loves exploring
Travel En th u s ia st
A denizen of the ecommerce world
Fa s h io n ista
P e r s o n a T a r g e t i n g
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A D Units/I l lustrations
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A D Units/I l lustrations
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So c i a lN etw o rk s
C o n t e n t D isc o very N e t w o r k s
C o n t e n t D isc o very N e t w o r k s
N e t w o r k s C o n n e c t e d
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T a r g e t i n g
AudienceOur targeting creates the perfectaudience
profile, taking into account the following:
ContextualWe read each page in real time to gain a
holistic understanding of the type of content
your target audience consumes, and whereto
deliver your brand's message.
Finance
Interests
Intent
Industry
Demographic
Geography
Age
Keywords
Psychographic
Income
Jobtitle
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Headline &ImageVariation
Select Distribution Channels
Brand StorySelect Article
Create Ad copies
(Headline/Images)
C a m p a i g n C reat i on
Distribute at Scale
01
0 2
0 3
Single Dashboard, Power Optimisation, Full Transparency, Enhanced Reach
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C a m p a i g n Op t i m i z a t i o n
Step One Step Two Step Three Step Four
Creative InDistribution Optimize at Ad PageLevel Optimization Result
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P o w e rO p t i m i zat i o n
Generates greater ROI withpowerful
optimization and monitoring
P l at fo r mA g g r e g a t i o n
Distributes your content seamlessly
across multiple search, social and
content discovery networks.
R i g h tTa r g e t i n g
Brings your content in front of the
right audience that matters the
most to you, and helpsdrive traffic
to your website.
E n h a n c ed R e a c h
Reach thousands of publishers across
Outbrain, taboola, RevContent, Yahoo,
Gemini, Facebook, Twitter, LinkedIn, Bing
and Google
K E Y F E A T U R E S
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M o bile
We are witnessing a 14.2% growth in non-pc traffic
POINTIFIC REACHES
60%
of the 200MN MOBILE VIEWERS
and manages
Mobile rich media approximately 2% to 4% ensuring more interaction and engagement with targeted audiences
OVER 150 PUBLISHERS
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MOBILEProducts
Our B R A N D P R O D U C T SRich Media on HTML5Premium CPMCPCMobile Video on Full ViewMatrixSMS with Geo Fencing
P E R F O R M A N C E P R O D U C T SCost Per Install / Cost Per DownloadCost Per RegistrationVAS
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Integrated Exchanges & Networks Adiquity
Flurry
Inneractive
Mopub
OpenX
Smaato
Appia
Mob-Partner
SuperSonic
Mobadge
Airpush
ClicksMob
PocketMath
Y-Brant
Adsupply
Adventize and many more….
Managed Publisher reach of 120 Mn (Verticals like – New/Business/Finance, Auto, Technology, Women,
Family & Parenting, Technology)
OUR REACH in
MOBILE
ADVERTISING IS
OVER 800 MN**Source: Advertising exchange
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V i d e o s
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Buying model CPM,CPCV
Targeting Capabilities - Demographics, Location, Carrier
Dynamic Creative display based on location and persona-For Ex Showing Tamil or Hindi
creative based on user affinity and location dynamically
Our Current publisher reach is nearly 200 Mn with nearly60 Mn unique.
We can generate Vast tag for the creative, hence compatible with all for HTML sites
V i d e o P l a t f o r m
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O u r P a r t n e r s
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C A S E S T U D I E S
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0 1
0 2
0 3
0 4
Client Objective
Challenge
Expectations
The Result
Improve conversions from Paid Media and Client Experience
Increase Mobile install count @Google Play store and Apple App store
Getting active app-usage for purchases, transactions and latest deals.
ProductsMatrix Used: Installs, Registrations, Transactions
Increasing the install count on Google Play and Apple’s App Store
Increasing the Rankingof the app
Developed a plan to increase registrations on the app
Strategic activity for better Cost-per-bookingROI
Pointific became second largest media acquisition channel
1Mn+ lac installs on Android and iOS platform in 8-9 months
Continuous activity
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V IS IT C A M P A I G N
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K E Y H I G H L I G H T S
Pointific amongst one of the only three partners for Dell CPV
Campaigns. Delivering quality performance at scale month on
month since the last three years. Delivering quality performance
across all range of products
C A M PA I G N D E TA I L S
● Product Promoted : Laptops and Desktops
● Buy Type: CPV (Views counted on LP)
● Average Spends : INR 40 Lacs - Quarterly
K E Y R E S U LT S D E L I V E R E D
● Average CTR :1.44%
● Average Bounce Rate : < 35%
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S C R E E N S H O T S
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V IS IT A N D L E A D G E N E R A T I O N C A M P A I G N S
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K E Y H I G H L I G H T S
● Tags Used : iFrame/JavaScript.
● While this campaign was given to three major networks,
Pointific emerged as the only parner to deliver
performance at scale.
● Backend Technology Used : DCM (Doubleclick
Campaign Manager)
C A M PA I G N D E TA I L S
● Primary Objective : Delivering Quality Visits.
● Secondary Objective : Delivering Leads
● Buy Type: CPV (Views counted on LP) &CPL
● KPIs Maintained : Bounce Rate and Average Session
● Time in Visit campaign and Transactions in lead gen
campaign
K E Y R E S U LT S D E L I V E R E D
● Visits Delivered : 7 lacs in a week
● Leads Delivered : 3000+ Bank accounts and credit cards
added in 7days
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S C R E E N S H O T S
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PLANNING & CUSTOMER INSIGHT
PROGRAM TRACKING & DELIVERY
MOBILE PLATFORMS
We use cutting edge tools &
platforms to measure performance
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Now Operating From
Delhi & Mumbai
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T h a n k Y o u
Get Connected
+91 9999055221
1204, A&B, Welldone Tech
Park Sohna Road,Gurgaon
http://pointific.com