campaigns for cross-channel marketing: what are you doing to drive roi? | bazaarvoice summit 2014
DESCRIPTION
Watch a recording of this session here: http://www.bazaarvoice.com/live/summit/sessions/campaigns-for-cross-channel-marketing.html Date - Wednesday, 14 May Time - 10:45 AM Room - Room 18 A&B Summary Get prepared for an impactful session and learn from our speakers how to better drive ROI through all channels by better preparing, launching and tracking campaign results. It’s all in the marketing.TRANSCRIPT
#bsocial14
Campaigns for cross-channel marketing: What are you doing to drive ROI?
Michael Smith, R.J. Talyor
Sterling JewelersDigital Marketing Program
Michael Smith, VP eCommerce
Confidential
Sterling Jewelers Digital Marketing Program 2013
304/11/2023 Confidential
Sterling eCommerce3.5x Revenue Growth in the last 3 years
Key Digital Marketing DriversEmail / SMS
Mobile Sites & AppsDisplay/Retargeting
SEO/SEM/PLAsAffiliate
Confidential
Email / SMS
404/11/2023 Confidential
Confidential
Subscriber Acquisition
504/11/2023 Confidential
WebKay.com invites
customers to opt-in the first time the visit the
site. Customers can also opt-in when making a purchase, applying for credit or through the
footer on every page of the site.
SocialCustomers who visit and
Like the Kay Jewelers Facebook page can also
opt-in to receive our emails. We are currently evaluating to drive email
acquisition through other social media channels as well.
MobileCustomers who opt-in for our SMS service get an automated response
asking them to reply with their email address in order to get a $25 off
$100 coupon.
In-storeSales Associates ask
customers for their email address at the time of
purchase. There is also a counter card in all stores where the customer can
opt-in for SMS.
Confidential
Ratings & Review Email
604/11/2023 Confidential
Confidential
Ratings & Review Social
704/11/2023 Confidential
THANK YOU
Michael Smith, VP eCommerce
MomentsMatter
one.
12-25% increase in sales if the transactional message includes personalized product recommendations.ExactTarget Marketing Cloud
ConnectedConsumer
two.
78%
3.1 hrs3.3 hrs
Average Hours Per Day Spent on Mobile Device
Power Mobile Users: Activities of Smartphone Owners vs. Smartphone & Tablet Owners
83% of US Consumers research products while in-store on their mobile phone.
Google’s Our Mobile Planet Report
Digital interactions influenced $.36 of every dollar spent in retail.
Deloitte, 2014
The New Inboxthree.
Many of our retail clients experienced mobile open rates exceeding 80%.
91% of consumers indicated that access to content across all devices was important.2014 Mobile Behavior Report, ExactTarget Marketing Cloud
Email from Brands
Purchase from a Brand’s Email
Locationfour.
ConnectedProducts
five.
75 billion.
exacttarget.com