Quick Intro to

and thoughts for B2B

What is it?

Virtual pin boards • Lets you organise and share

images and movies you find on the web or upload.

• People use pinboards to curate images of things they like into niche groups.

• Many use it to organise weddings, collect recipes and design homes….in their heads

The opposite of Facebook

Not what I am doing now – It’s what I wish I was doing

It is aspirational

How else can I use it?

• You can browse pinboards created by other people.

• To discover new things and get inspiration from people who share your interests.

• Create groups and contribute to others groups

I LOVE this!!!

Connects people through shared interests and interesting imagery

What you won’t find

• Foursquare*• Status updates*• Applications*• Mafia Wars*• Spam*• Many men*

*Some commentators say this is why people, especially women, are sharing more

What you will find

• Craft• Female fashion• Food• Cats (and dogs)• Mostly women

(83% female in USA)

What sort of images?

• Iconic• Cool• Funny• Sharp• Clever• Creative• Well taken photos• Brilliantly created graphics

User demographics between USA and UK vary considerably.Source http://visual.ly/pinterest-usa-vs-uk

Some more stats• 10m users, 2m active each day (USA)• Growing at 145% in 2012• Users spend 72 mins a day • More referral traffic than YouTube + LinkedIn + Google+• 80% of pins are re-pins, meaning it is viral• Appears to be more sticky that Twitter (keeps users)

http://www.slideshare.net/gregfromparis/pinterest-for-business

Big brands?

• Etsy (53,784)• Real Simple (34,517)• HGTV (17,824)• Nordstrom (9,886) • West Elm (11,547) • ModCloth (11,813)• Whole Foods (14,217)• Better Homes and Gardens (15,127) • Kate Spade (16,371)

Do you spot anything here?

(followers)

http://www.prdaily.com/Main/Articles/10905.aspx

So what does this mean for B2B business?

Most content B2B produce is not visual

This is the sort of thing you find when searching for IBM

..and this

http://pinterest.com/ryan_locke/ibm/

But not this

*yawn*

Yikes!

Good ExampleSee what I did there?

Getting it right, not just broadcasting

http://pinterest.com/generalelectric/

Awesome1288 followers!

http://pinterest.com/generalelectric/badass-machines/

Thoughts on B2B use

• Great for capturing your brand identity and spirit

• Promote the things your brand stands for

• Find who is sharing your content

• Put imagery into your communication plan

• Crowdsource using shared groups

• Play with it

• Don’t just use Pinterest to build your social world

• Don’t use it to advertise• Don’t push your products • Stock footage won’t cut it

Big tipIt’s more about allowing people to find your content interesting than being active and pushing a message.. Pushing a message will fail.

You don’t decide what is interesting, the community does.

If something needs pushing, it ain’t viral.

Remember this guy? He isn’t from IBM.

http://pinterest.com/ryan_locke/ibm/

Using Pinterest

Pin Etiquette

• Be nice• Credit your sources• Avoid self promotion• Report objectionable material• Tell us how to make it better

http://pinterest.com/about/etiquette/

When you find something you like..

Use the “Pin it” button

Adding a pin2. Select the image

3. Select which board to pin it to, add a description

4. Looks like this

1. Click the “Pin it” button in your browser toolbar

Closer look at a pin

‘Repin’ it to your own board and/or ‘Like’ it

Clicking image takes you to the original

page – which is where it can drive traffic to

your website

Visitors can comment.. duh

Who originally pinned it

Who else pinned this? You might like to follow them or one of their boards – get connected

Source

How to master Pinterest for B2B marketingPinterest for BusinessWhy Pinterest is Addictive17 Stats about Pinterest