annual australian wedding survey results · pdf fileyour products and services to her. matt...

WITH RESULTS FROM 2,300+ AUSTRALIAN BRIDES & GROOMS

SUPPLIER EXCLUSIVE

ANNUAL AUSTRALIANWEDDING SURVEY RESULTS

Image: Meg Hansen Photography

ABOUT EASY WEDDINGSWe connect 4,500+ wedding suppliers with a majority of Australia’s brides that visit us every month in order to use our planning tools, mobile apps, gift registry and, of course, our supplier directory.

For the latest news and advice for helping your business grow, visit our free Pro-Education centre www.EasyWeddings.com.au/Pro-Education.

Don’t forget to join our wedding suppliers industry group on LinkedIn. www.ewed.us/EWLinkedIn

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Image: Piotrek Ziolkowski

Welcome to this

exclusive supplier

edition of Easy

Weddings’ annual

Australian wedding

survey results for

2016.

More than 2,300 Australian brides (and a few grooms) responded to our survey — the biggest in the country. The results featured in the following pages will give you and your business an exclusive insight into the minds of soon-to-be brides.

In addition to the category-specific data we’ve collected throughout the year, these results represent the latest and most accurate insights into the Australian wedding industry and, as a valued Easy Weddings supplier, we’re sharing them exclusively with you.

We hope you’re able to use this data and the insights that come with it to better understand the bride of 2017 and, consequently, better promote your products and services to her.

Matt Butterworth

CEO and Founder

Easy Weddings

Between August and September 2016,

Australia’s most popular wedding

website, EasyWeddings.com.au,

conducted its annual wedding survey.

More than 2,300 Australian couples shared their wedding planning experiences, telling us everything from how long they were engaged and how much they spent on their honeymoons, to their thoughts on same-sex marriage and, of course, the overall costs of their big day.

These results paint the most accurate, up-to-date and authoritative picture of Australia’s wedding industry and modern couples.

Easy Weddings Annual Australian

WEDDING SURVEY2016

Image: Kieran Moore Photography

NUMBER OF MARRIAGES IN AUSTRALIA IN 2014

121,197* AVERAGE AGE

OF BRIDE**

THE 5 MOST POPULAR PRIMARY WEDDING THEME COLOURS

THE 10 MOST POPULAR WEDDING THEMES ARE:

WHERE MOST WEDDINGS HAPPEN

24%

7%

11%

1%

1%

2%

20%

34%

AVERAGE AGE OF

GROOM**

(THESE AMOUNTS EXCLUDE THE HONEYMOON)

$20,913IS THE AVERAGE ORIGINAL

WEDDING BUDGET

20913

$30,985IS THE FINAL AVERAGE

WEDDING COST

$24,932IS WHAT THEY BELIEVE THEIR FINAL WEDDING

WILL COST

AVERAGE PRICE OF A WEDDING DRESS

RUSTIC

CLASSIC/TRADITIONAL

ROMANTIC

GARDEN/OUTDOORS

VINTAGE

CONTEMPORARY AND GLAMOROUS

BEACH

VINEYARD

BOHO CHIC

* Australian Bureau of Statistics Marriages and Divorces, Australia 2014 | ** Average age based upon first-time brides and grooms

MONDAY

TUESDAY

WEDNESDAY

THURSDAY

FRIDAY

SATURDAY

SUNDAY

2%3%3%4%15%62%11%

THE MOST POPULAR DAYS IN WHICH TO MARRY

MAR

SAT 11

2017

FEB

SAT 25

2017

MAR

SAT 18

2017

MAR

SAT 25

2017

APR

SAT 8

2017

APR

SAT 22

2017

OCT

SAT 7

2017

OCT

SAT 14

2017

OCT

SAT 21

2017

NOV

SAT 18

2017

THE MOST POPULAR MONTHS IN WHICH TO MARRY

THE MOST POPULAR SEASONS IN WHICH TO MARRY

JAN

FEB

MARAPR

MAYJU

N JUL

AUGSE

POCT

NOVDEC

7%6% 9% 10%

7%

4% 6% 8%

15%

10% 12%

6%

AUTUMNSUMMER WINTER18%26%19%

SPRING37%

MONDAY

TUESDAY

WEDNESDAY

THURSDAY

FRIDAY

SATURDAY

SUNDAY

2%3%3%4%15%62%11%

THE MOST POPULAR DAYS IN WHICH TO MARRY

MAR

SAT 11

2017

FEB

SAT 25

2017

MAR

SAT 18

2017

MAR

SAT 25

2017

APR

SAT 8

2017

APR

SAT 22

2017

OCT

SAT 7

2017

OCT

SAT 14

2017

OCT

SAT 21

2017

NOV

SAT 18

2017

THE MOST POPULAR MONTHS IN WHICH TO MARRY

THE MOST POPULAR SEASONS IN WHICH TO MARRY

JAN

FEB

MARAPR

MAYJU

N JUL

AUGSE

POCT

NOVDEC

7%6% 9% 10%

7%

4% 6% 8%

15%

10% 12%

6%

AUTUMNSUMMER WINTER18%26%19%

SPRING37%

34% of couples said there was no single reason, but that it was convenient for a range of reasons. However, 22% of couples said they chose their date by season, 16% chose the date according to

It’s hardly a surprise to learn that the most popular day

on which to marry is Saturday, however it seems couples

are willing to marry on a work day if it falls on a particularly

special date.

How do couples choose their wedding dates?

DAYS AND DATES

its significance to them (ie. an anniversary), while 11% of couples said they chose their wedding date according to the availability of their preferred venue.

• The average cost of an engagement ring is $5,300.

• 65% of engagement rings are chosen without the other partner’s input.

• 27% of couples decide on an engagement ring together.

• 8% of engagements are formed without a ring.

When it comes

to both wedding

and engagement

dates in leap years,

February 29, which

falls only once every

four years, features

prominently.

In 2015/16, the fifth most popular day for

engagements in Australia was 29/02.

OF ALL ENGAGEMENTS HAPPEN BETWEEN CHRISTMAS EVE AND NEW YEAR’S DAY.

ENGAGEMENTS

The most popular engagement dates.

25/12/15 and 2014 (Christmas Day)

1/1/16 (New Year’s Day)

14/2/15 and 2016 (Valentine’s Day)

24/12/15 (Christmas Eve)

29/2/16 (Leap Year)

7/1/16

28/2/16

31/12/15 (New Year’s Eve)

28/2/16

8/6/16

12/12/15

Image: Lavan Photography

THE

BRIDE* THE

GROOM*

• They have been engaged for 23 months.• 35% of couples met through friends, while 29%

met at work, school or university.• 89% of couples will marry in their home state or

territory.• 83% believe gay marriage should be legalised (up

4% from last year).• 49% of couples will have 7–10 people in their

bridal party (including themselves). • Will have, on average, 98 guests attend their

wedding (down 2.4% from last year).• 78% of couples are having either a gift registry or a

wishing well at their wedding.

She is 28-years-old on her wedding day.

89% of brides are aged 35 years or under when they marry.

98% of brides had attended between one and five weddings in the past 12 months.

He is 29-years-old on his wedding day.

72% of grooms are aged 35 years or under when they marry.

• 30% of brides and grooms will already be parents (or will be pregnant) on their wedding day. Of those, 14% will have children together, while 10% will have a child or children from a previous relationship.

• Their main priorities after marriage are: starting a family 33%, buying a home 30%, travelling 14%, career 9%, education 2% and other 12%.

• As a wedding guest, 88% of couples believe a wedding gift of up to $250 is appropriate for close friends and family, while 60% consider a gift of about $100 is appropriate for others.

THE COUPLE

* Average age based upon first-time brides and grooms

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es: M

eg H

anse

n Ph

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y

Of the same-sex couples who completed our survey, 59% said they were undecided about whether to wait for same-sex marriage to be legalised in Australia before marrying. 25% said they wouldn’t wait and would marry in a civil ceremony beforehand, while 9% said they would wait until it is legalised. 7% said they wouldn’t wait and would marry beforehand overseas in a country where same-sex marriage is legally recognised.

SAME SEX COUPLES

Image: Dan Evans Photography

Wedding Industry Categories

INSIGHTS AND TRENDS 2016

Image: Bazland Image Photography

GARDEN/B

ACKYARD

WINER

Y

RECEP

TION VE

NUE

RESTA

URANT/HOTE

L

GOLF CLU

B

HISTORIC SI

TE

OTHER

WEDDING VENUES

For most couples, choosing a wedding venue is the first step in their wedding planning process. Not only can the wedding venue’s availability affect a couple’s wedding date, it also affects their wedding theme.

4.8CUSTOMER HAPPINESS

What type of reception venue are you using?

VIC $14,320

WA $12,440

NT $*

SA $14,515 NSW $13,815

ACT $11,155

TAS $*

QLD $9,625

THE AVERAGE COST OF WEDDING

VENUES BY STATE

• 97% of couples hire a wedding venue.• 11% of couples chose their wedding date

based on their venue’s availability.• On average, couples have 98 guests attend

their wedding. 92% invite 150 or fewer guests, while 68% have 100 or fewer guests.

• The average price per head for wedding venues is $135.

FACTS

Where brides felt suppliers in this category could improve:

• That couples should have access to the same wedding co-ordinator during their wedding planning.

• That they weren’t given enough information about the process from their venue’s wedding planner.

• That the venue didn’t communicate well with other suppliers being used by the couple .

Where brides felt suppliers in this category excelled:

• That venues generally catered to a good variety of dietary requirements.

• Most venues offered the ability to hold the ceremony and reception in the same place.

• That many venues were generous with their servings of food and drink servings.

*Limited data to provide a reliable average

The average cost of wedding venues across Australia:

$13,225

11%9%

21%24%

10% 9%16%

Image supplied by Linley Estate

STORE I

T & SA

VE IT

YES I

T WOULD

DONATE IT

NO IT W

OULDN’T

SELL

IT

TRASH

THE D

RESS

What do you plan to do with your wedding dress after your wedding day?

If you found the perfect wedding dress, would cost matter?

4%

32%

68%

11%

21%

64%

WA $2,648

NT $2,510

SA $1,995 NSW $2,414

ACT $1,975

TAS $2,660

QLD $1,807

WEDDING DRESSES

Shopping for a wedding dress is, without doubt, one of the highlights of planning a wedding. It’s a once-in-a-lifetime experience that is often cited as a bride’s favourite part of the wedding planning process.


• 93% of brides said they would purchase a wedding gown.

• 67% of brides will wear a veil with their wedding dress.

• 6.5% of brides said they or a family member would be making the wedding dress.

FACTS

The average cost of wedding dresses across Australia:

$2,475


DRESSES BY STATE

VIC $2,745


• That staff were rude and unhelpful.• That there wasn’t enough variety or styles in the

gowns on offer.• That the supplier didn’t offer enough fittings.


• That most wedding dress suppliers catered for a good variety of sizes.

• That staff were honest, but polite.• That most wedding dress suppliers offered

in-house alterations.• That most gowns were affordable.

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The

Spo

sa G

roup

POSED SHOTS

CANDID & NATURAL

A MIX OF BOTH

What style of photography do you prefer?

WA $3,225

NT $*

SA $2,575 NSW $2,995

QLD $2,560


PHOTOGRAPHY BY STATE

• 99% of brides said they would be having a photographer at their wedding. Of those, 91% said they would hire a professional wedding photographer to shoot their big day, while 8% said that a friend or family member would be in charge of their wedding photos.

FACTS


• Most suppliers didn’t respond promptly to post-wedding follow up communications.

• The photos were too heavily edited.• Not enough shots of family.


• The photographer was unobtrusive and blended into the background.

• Fast turnaround of photos.• They also did a pre-wedding / engagement shoot.

VIC $2,835

ACT $3,510

TAS $2,375

PHOTOGRAPHY

Gone are the days when couples were happy with pre-set photos in pre-set locations. Today’s couples want a variety of choices when it comes to wedding photography styles — some even want drones!


1%

10%

89%

The average cost of wedding photography across Australia:

$2,845


Image supplied by D

ezine By Mauro


• Getting the couple’s names wrong or pronouncing them incorrectly.

• Not using a PA system or microphone during the ceremony.


• Celebrants provided a clear explanation of the legalities of the wedding ceremony and took care of everything.

• Most celebrants held a rehearsal beforehand.• Lots of different types of ceremony options

available.

NT $*

VIC $695

WA $590

SA $555

* Australian Bureau of Statistics Marriages and Divorces, Australia 2014

NSW $640

ACT $560

TAS $515

QLD $600

THE AVERAGE COST OF

CELEBRANTS BY STATE

MARRIAGE CELEBRANTS

At the heart of any wedding is the wedding ceremony, which is the legal requirement for a marriage to be considered official. Without a celebrant/officiant to perform this important ritual, there is no wedding.


• 74% of all marriages are performed by a civil celebrant*;

• 39% of couples consider their wedding ceremony the most important feature of their wedding day; 32% say it’s their wedding reception; 13% say it’s their guests, while 12% say it’s the dress. 4% cited other things such as their honeymoon.

FACTS

YES W

E HAVE

NO WE H

AVEN’T

Have you asked a friend or family member to do a reading during

your ceremony?

WE LIKED HIS/HER APPROACH TO CEREMONIES

HIS/HER PRICING SUITED OUR BUDGET

WE WERE REFERRED BY A FRIEND/RELATIVE

GREAT REVIEWS

What made you choose your celebrant?

46%59%

41%

15%

31%

8%

*The average cost of marriage celebrants across Australia:

$665


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Rus

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acum

ber C

eleb

rant

HOT ROD

HUMMER

CLASS

IC

SPORTS

LIMOUSIN

E

OTHER

What type of wedding transport are you using?

5%10%

28%

10%

19%

28%

WEDDING TRANSPORT

It is no surprise that couples consider their wedding day transport to be an important part of their special day. Arriving in style is indeed the trend, with many couples even opting to book different styles of transport for the bride and groom. Additionally, the style of transport is often carefully considered as many couples will include their wedding car or transport in their wedding photographs.


WA $1,030

NT $*

SA $1,090 NSW $1,230

QLD $865


TRANSPORT BY STATE

• 52% of couples choose their mode and style of wedding transport jointly, but for 26% of couples, the groom chooses the transport and for 22% of couples, the bride does.

FACTS


• Conversely, a number of brides complained about suppliers’ lack of punctuality.

• Brides didn’t like the fact that some facilities such as air-conditioning or the auxillery plug in the sound system, were broken.

• Extras offered in a package were not delivered.


• Brides were impressed with car suppliers’ punctuality.

• They liked the fact that most wedding transport suppliers included refreshments.

• Cars were clean and well-kept.

VIC $1,005

ACT $1,010

TAS $*

How many wedding cars/transport will you book for your big day?

1

2 57%

24%

14%

5%

3

4+

The average cost of wedding transport across Australia:

$1,050

Image supplied by Triple R Luxury Car H

ire


• Slow turnaround with no communication as to why.

• Lack of consultation about what scenes needed to be captured.


• The videographers were unobtrusive and blended into the background.

• Loved the variety of video options available, including drone photography.

• Quick turnaround.• Great sound, despite outdoor weddings and bad

weather.

NT $*

WA $3,100

SA $3,105 NSW $3,070

ACT $2,700

TAS $*

QLD $1,990


VIDEOGRAPHERS BY STATE

VIDEOGRAPHY

Modern videography trends are seeing videographers produce high quality cinematic videos that go beyond a simple reel of footage. Couples are opting for suppliers who produce short films and highlight reels, all of which are carefully edited and accompanied by music.


• 37% of couples hired a videographer to shoot their wedding. 8% had a friend or family member shoot it. 55% said they had no wedding videography.

FACTS

For how long did you hire your videographer?

ALL DAY - START TO FINISH

JUST FOR THE CEREMONY

THE CEREMONY AND PART OF RECEPTION

57%

34%

9%

VIC $2,805

The average cost of wedding videography across Australia:

$2,780


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Plu

nket

t Med

ia

Will you be serving gluten-free food at your wedding reception?

CATERING

Whilst catering trends are always changing, currently there is a huge emphasis on relaxed styles of serving food, such as hiring food trucks or serving gourmet versions of fast-food classics. There is also a strong focus on featuring a range of multicultural dishes, with Asian and Mexican influences being among the most popular choices.


WA $6,570

NT $6,300

SA $8,585 NSW $8,955

QLD $4,800


CATERING BY STATE


• Serving dishes during the event took too long.• Meals were burnt or cold.


• A diverse range of cultural options.• Excellent catering for a variety of dietary

requirements.

VIC $9,895

ACT $11,065

TAS $7,000

What style of catering are you having for your wedding?

SIT DOWN YES

BUFFET NO24% 30%

14%

62% 70%

FINGER FOOD

The average cost of wedding caterers across Australia:

$8,160

Image supplied by Artistic Catering


• Business premises located in inconvenient location.

• Business premises badly organised and items difficult to find on warehouse floor.

• Lack of communication closer to the date of delivery.


• Products tended to be in great condition.• Delivery and pick-up was prompt.• Packages offered by the industry were flexible.

NT $*

WA $3,040

SA $1,350 NSW $3,685

ACT $*

TAS $*

QLD $1,770


HIRE BY STATE

WEDDING HIRE

Couples planning a DIY, garden or backyard wedding will often hire items such as marquees, chairs, lighting and other types of furniture for their special day.


• 54% of couples said they would hire items such as marquees or chairs etc for their wedding day, while 46% of couples said they would not.

FACTS

VIC $2,445

*The average cost of wedding hire across Australia:

$2,555


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Vis

ually

Cre

ativ

e - F

low

ers

& E

vent

Sty

ling

WEDDING MUSIC

The data below relates to all forms of wedding entertainment including MCs, singers, bands and DJs.


WA $1,580

NT $1,150

SA $1,330 NSW $1,525

QLD $1,230


MUSIC BY STATE


• That too many suppliers changed the DJ or lead singer with no notification before the wedding,


• Brides liked that most bands or DJs could MC as well.• Bands were willing to learn new songs to play at

the reception.• DJs, in particular, catered for a range of ages and

cultures in the playlist.• Appropriate music was played at meal times.

VIC $1,535

ACT $1,360

TAS $975

Will you be booking a band or a DJ for your wedding?

A DJ, BABY!

NOTHING BEATS AN AWESOME BAND! 29%

71%

• 92% of couples said they would hire a band or a DJ for their wedding reception while 8% of couples said they would not be hiring any music-related service for their wedding.

FACTS

The average cost of wedding music across Australia:

$1,455

Image supplied by Lily Road Band


• Mix-ups being fixed too close to the wedding date.• Items missing or wrong at the final fitting.• Hired items were stained.


• An excellent range of products and styles are available.

• Excellent product knowledge and general knowledge about style and fashion.

• Discounts when hiring multiple items.

NT $*

WA $930

SA $1,120 NSW $1,335

ACT $*

TAS $1,000

QLD $1,120

THE AVERAGE COST OF

FORMAL WEAR BY STATE

FORMAL WEAR

Classic black and navy blue continue to be popular colours for Australian grooms when it comes to choosing a suit for their wedding day. Many grooms are also leaning towards more formal styles of attire, such as dinner jackets and bowties in lieu of relaxed styles such as open collar shirts.


VIC $1,235

Will you buy or hire the groom’s suit?

WE ARE HIRING A SUIT

WE WILL BUY A SUIT 38%

62%

The average cost of formal wear across Australia:

$1,185

• 81% of couples said they would be choosing items for their wedding from a formal wear provider.

FACTS


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Brig

gins

DECORATIONS

Wedding styling trends are highly-influenced by digital platforms such as social media, blogs, and online magazines. As a result there is a growing emphasis on taking styling trends to a new level, with many modern brides opting to include decorations at their ceremony and reception venues, such as flower walls, decorated chandeliers, dessert tables and unique centrepieces for the guest and bridal tables.


WA $2.890

NT $*

SA $1,565 NSW $1,805

QLD $1,410


DECORATIONS BY STATE


• Brides weren’t given a mock-up or design of how the marquee or set-up would look on the day.


• Speedy responses to enquiries.• Products were generally in very good condition.

VIC $1,410

ACT $*

TAS $*

The average cost of wedding decorations across Australia:$1,810


Image supplied by A Flam

ingo Surprise

NT $*

WA $625

SA $940 NSW $895

ACT $*

TAS $*

QLD $620

THE AVERAGE COST OF BRIDESMAIDS

OUTFITS BY STATE

BRIDESMAIDS

Bridesmaids’ styling trends have evolved from the concept of ‘one style fits all,’ with many brides selecting different styles or variations of dresses for each bridesmaid. Many brides will also cover the cost of their bridesmaids’ dresses, and in some cases, their hair, makeup, jewellery and shoes too.


VIC $905

The average cost of bridesmaids’ outfits across Australia:

$780

• 49% of couples will have 7–10 people in their bridal party (including themselves). 33% will have between 3-6 people in their bridal party (including themselves). 6% of couples will have no bridal party - it’ll just be the two of them! 2% of respondents said they’d be having 18+ people in their bridal party!

• 75% of couples will be purchasing bridesmaids’ dresses. 11% said they or a family member would be making them.

FACTS

SISTE

R

FRIEN

D

SISTE

R-IN-LA

W

RELATIV

E

What is your relationship with your Maid of Honour?

37%42%

5%

16%

$0-$200

$200-400

$400--$800

$800+

How much will each of your bridesmaids’ dresses cost?

57%

32%

10%

1%


• Lack of variety in style and size.• Alterations not included or explained.• Paying for express delivery, but items arriving late.


• A good variety of sizes in each style of gown.• A large range of styles and colours.


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Meg

Han

sen

Phot

ogra

phy

WEDDING INVITATIONS

The design of a wedding invitation will set the tone of a couple’s wedding and provide a glimpse into what their styling choices will be on the day. Current trends are seeing many couples opt for design elements such as gold, silver or copper foiling, embossing and debossing, as well as using interesting textures and patterns such as ribbons and marble-look paper.


WA $880

NT $*

SA $630 NSW $715

QLD $375


INVITATIONS BY STATE


• Spelling errors in final results even after couple reviewed the final draft.

• Express ordering was still late.


• Fast delivery once items were ordered.• Cost-effective options.• Easy to order items online.

VIC $610

ACT $600

TAS $*

The average cost of wedding invitations across Australia:

$625

Are you sending Save the Date cards?

NO WE’RE NOT

YES, WE’RE SENDING EMAILS

YES WE’RE SENDING PHYSICAL CARDS

YES, WE’RE SENDING MAGNETS

WHAT’S A SAVE THE DATE CARD?

28%

24%

3%

39%

6%

• 58% of couples said they would purchase their wedding invitations from a wedding invitations supplier. 42% said they or a friend/family member would create them themselves.

FACTS


Image supplied by Personally Invited Invitations

ONETH

REETW

O

FOUR +

6%

47%

29%

18%

NT $580

WA $555

SA $505 NSW $500

ACT $535

TAS $400

QLD $465


CAKES BY STATE

WEDDING CAKES

Wedding cake trends are seeing a huge emphasis on aesthetics, with many couples choosing multiple-tier cakes that feature unique designs, textures and patterns. Trends include: using metallic glitter, an abundance of fresh flowers, and geometric and marble patterns.


VIC $530

The average cost of wedding cakes across Australia:

$525

• 71% of couples will be purchasing a wedding cake. Only 3% said they wouldn’t be having a wedding cake, while 26% said they or a friend/family member would be making their wedding cake.

FACTSWhat flavour will your wedding cake be? How many tiers will your wedding

cake have?

TRADITIONAL FRUIT CAKE

MUD CAKE/ CHOCOLATE OR VANILLA

FLOURLESS-GLUTEN-FREE

OTHER

8%

56%

8%

28%


• Cake makers adding embellishments without consulting the couple or didn’t follow design requested.

• Consultations were too rushed.


• A large selection of flavours and non-standard options available.

• Could cater to a large range of dietary requirements.

• Cake makers were able to match a photo or make an idea come to life.

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lon

WEDDING FLOWERS

Popular choices of flowers and foliage for Australian brides include peonies, david austin roses, phalaenopsis orchids, gypsophila, ranunculus, silversuede, ivy, eucalyptus and jasmine vine. Current floral trends include an emphasis on unstructured bouquets, as well as long-stemmed bouquets and native Australian bouquets.


WA $1,465

NT $1,365

SA $1,420 NSW $1,710

QLD $850


FLOWERS BY STATE


• Florists were overbooked and too busy.• Too many florists didn’t offer delivery and couples

had to arrange for the flowers to be picked up.


• Florists were able to work with the couples’ budgets.• The flowers were fresh and looked fresh during and

long after the wedding.• Florists were able to match the final product to an

image.

VIC $1,355

ACT $765

TAS $900The average cost of wedding flowers across Australia:

$1,400

Will you be using real or artificial flowers?

REAL

ARTIFICIAL

BOTH

21%

11%

68%• 80% of brides said they would be purchasing flowers for their wedding. 19% said they or a family member would do the flowers themselves. Just 1% of couples said they would not be having flowers at their wedding.

FACTS

Image supplied by Cam

berwell Florist


• Lack of direction and instructions as to how to use the photo booth.

• Many attendants weren’t enthusiastic with some looking disinterested.


• Suppliers offered a large range of extras and props.

• Most suppliers handed over a USB containing all videos and photos captured during their wedding.

• That most companies offered a printed guest book or album with their services.

NT $700

WA $925

SA $730 NSW $923

ACT $675

TAS $600

QLD $960

THE AVERAGE COST OF

PHOTO BOOTHS BY STATE

PHOTO BOOTHS

Photo booth trends are keeping up with instant photo-sharing and social media apps by including elements and technology such as ring lights, mirrors, and allowing people to instantly upload their photo booth snaps to Instagram and Facebook. Additionally, some photo booths even record shorts GIFS as well as take photos.


VIC $865

The average cost of photo booths across Australia:

$880

• 30% of couples said they hired a photo booth for their wedding while 61% said they did not. 9% had a friend or family member to take care of it for them.

FACTS• 38% of couples said they hired a photo booth for

their engagement or hen’s/buck’s party.

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HAIR AND MAKEUP

Bridal hair and makeup trends are heavily influenced by digital platforms such as social media and blogs, with many brides requesting makeup techniques such as highlighting and contouring. Additionally, a growing number of brides are opting for a relaxed approach to their hairstyles, in contrast to the previously favoured sleek and structured up-dos.


WA $585

NT $440

SA $660 NSW $650

QLD $690

THE AVERAGE COST OF

HAIR AND MAKEUP BY STATE


• Too much up-selling. • Many suppliers charged the same price for

working with short hair as they did with long hair.


• Many suppliers went for a natural look allowing the bride to look like herself on her wedding day rather than someone else.

• Suppliers used high-quality products that lasted the entire day.

• Suppliers offered products in different shades for different skin tones.

VIC $610

ACT $520

TAS $*The average cost of wedding hair and makeup across Australia:

$640

Will you be having a hair and/or makeup trial before the wedding?

YES, I WILL BE HAVING A TRIAL

NO, I WON’T BE HAVING A TRIAL 10%

90%• 86% of brides said they would be hiring a hair and/or makeup artist on their wedding day, while 14% of brides said they or a friend/family member would do their makeup.

FACTS


Image supplied by The Pow

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air and Makeup

$1-$5 $1

0+

$5-$1

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70%

7%

23%

What type of bomboniere are you having? How much will you spend (per piece) on bomboniere?

FOOD ITEMS

HOMEWARE ITEMS

DONATION TO CHARITY

OTHER

57%

13%

4%

26%


• Many products featured bad or careless presentation.

• Many suppliers didn’t hold enough stock.• Too many orders didn’t arrive on time.


• Items were delivered quickly. • Ordering online was easy.

NT $380

WA $320

SA $310 NSW $480

ACT $300

TAS $*

QLD $350

THE AVERAGE COST OF

BOMBONIERE BY STATE

BOMBONIERE

Popular choices of bomboniere include food items such as chocolate, cookies or lollies, as well as homeware items such as candles or potted plants like succulents or cacti.


VIC $470

• 49% of couples will purchase bomboniere for their wedding day. 17% will not. 27% will make their own bomboniere while 7% say that a friend or family member will be making them.

FACTS


The average cost of bomboniere across Australia:

$435

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HONEYMOON

The most popular overseas honeymoon destinations are:• Europe• USA / Hawaii• New Zealand• Thailand• Bali• Fiji• Japan

• 53% of couples take their honeymoon immediately after their wedding (within a week), while 22% of couples take it more than six weeks after their big day, and 10% of couples said they didn’t have a honeymoon.

• 28% of honeymoons are up to one week, 42% one to two weeks, 15% are two to three weeks, 6% are three to four weeks long and 9% of honeymoons are longer than four weeks.

• 90% of couples take a honeymoon after their wedding and, on average, their honeymoon lasts 15 days.

The average costs of honeymoons by

Australian couples: $7,700

FACTS

DESTINATION WEDDINGS

The most popular overseas destination wedding locations are:

• New Zealand• Bali• USA (with many of the couples

choosing Hawaii as their top US spot for a destination wedding)

• Fiji• United Kingdom

While 90% of couples marry in their

home state or territory, 7% marry in a

state other than their home state and

3% of couples say they will be marrying

overseas.

Image: Alex Coppel

Suppliers’ General Feedback

FROM BRIDES

CUSTOMER HAPPINESS

HAIR AND MAKEUP

MARRIAGE CELEBRANT

PHOTOGRAPHY

VIDEOGRAPHY

WEDDING STYLISTS

CATERERS

PHOTO BOOTH

WEDDING CAKES

WEDDING CARS

WEDDING DRESS DESIGNERS

WEDDING FLOWERS

WEDDING JEWELLERY

WEDDING MUSIC

WEDDING PLANNERS

WEDDING VENUES

BEAUTY SERVICES

BOMBONIERE

DECORATIONS

DESTINATION WEDDINGS

WEDDING INVITATIONS

WEDDING SERVICES

ACCESSORIES

FLOWER GIRL DRESSES

HENS NIGHTS AND BUCKS PARTIES

HONEYMOON

SHOES

WEDDING DRESSES

WEDDING HIRE

ACCOMMODATION

BRIDESMAIDS

FORMAL WEAR

LINGERIE

4.94.94.94.94.94.84.84.84.84.84.84.84.84.84.84.7

4.74.74.74.74.74.64.64.64.6 4.6 4.6 4.64.54.54.54.5

• Price.

• The supplier’s responsiveness to their queries.

• Reviews from previous customers (just 8% of brides said they weren’t influenced by reviews).

• The supplier’s personality.

• The supplier’s website.

When choosing a wedding supplier, regardless of the category, brides said the

following options influenced their decision to purchase (in order of importance):

• The supplier’s location (18% of brides said that a supplier’s location wasn’t a factor in choosing them).

• The supplier’s social media presence (26% of respondents said a supplier’s social media presence didn’t affect their choice).

Image: Objektiv Photography

We are here to help!If you would like to discuss how you can make the most of these exclusive insights for your business, please get in touch.

EasyWeddings.com.au

Phone: 1800 155 122

Address: 18 Miles St, Mulgrave VIC 3170

Image: Indimax Productions

Email: [email protected]

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