annika lidne / disruptive media: sociala pressreleasen
DESCRIPTION
Hur kan vi använda sociala mediaverktyg för att förbättra och uppdatera den gamla pressreleasen?TRANSCRIPT
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Den sociala media pressreleasen
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Varför behöver vi en ny typ av pressrelease?
1. För att anpassa den till dagens teknik och innehåll.
2. För att öka den virala spridningen av företagsnyheter.
3. För att göra journalisternas jobb enklare.
4. För att underlätta sök.
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Pressreleasens funktion har förändrats
förr
Pressrelease RedaktionpUBLIK
Mediekanal
pR-BYRÅN
Journalist
nu också
Pressrelease Internet
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av alla amerikaner
i IT-industrin läser
pressreleaser via Google News och Yahoo News.
51%
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Det betyder att ha en nyckel-
ordsstrategi för att kunna
nyckelordsoptimera din text för att
sökmotorerna ska hitta din
nyckelordsstinna pressrelease via
nyckelorden och driva trafik till den
sajt det gäller där produkterna med
alla dessa nyckelord kan hittas.
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Internet rationaliserar bort
mellanledet.
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Olika målgrupper.
Olika metoder.
‣ Traditionell media / Journalister
‣ Pressinformation mot bloggare
‣ Kvalificerad PR mot bloggare
‣ Relationsbyggande med bloggare
‣ Direktinformation till allmänheten
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Tiden för envägskommunikation
är över
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Du måste vara överallt.
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Sociala verktyg vi kan använda
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Use Social Media tools to do what each is best at
del.icio.us links
Flickr images
YouTube video
Blog platform publishing
RSS feed publishing
Social bookmarking viral
Search tags
slidesSlideShare
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SOCIAL MEDIA PRESS RELEASE TEMPLATE, VERSION 1.0
CONTACT INFORMATION:
Client contact � � # " � �� � ' � - $�� !�� ���� ���&� ''����� '�(� �
Spokesperson � � # " � �� � ' � - $�� !�� ���� ���&� ''�� #��&� �*�"(�$#'(��
Agency contact � � # " � �� � ' � - $�� � !�� ���� ���&� ''�����'�(��
� � � ����
5.3"
NEWS RELEASE HEADLINE � ) � � � ��
CORE NEWS FACTS
! �) �(�$#�"('�$&��� &�� �
LINK & RSS FEED TO PURPOSE-BUILT DEL.ICIO.US PAGE ���� $) &$# '��� ) � ( ��� ����#�) '�$�� �� #���&'� �-$�& �" �'� �and PR annotation in “notes” fields)�(#� &� �*�"(� ��'(#&� �� �� (&�" ���!�&��(�� $&# � ) � ( ��� �#! $�(� ( � * � �� # " ( �"(� '#) &� � ' � �$&#*��� "�� �#"(�,(� � ' � " �� � � � � ��" ��� #" � � # � "��)$� �(� '��
PHOTO e.g., product picture, exec
headshot, etc.
MP3 FILE OR PODCAST LINK e.g., sound bytes
by various stakeholders
GRAPHIC e.g., product schematic; market size
graphs; logos
VIDEO e.g., brief
product demo by in-house
expert
MORE MULTIMEDIA AVAILABLE BY REQUEST ������.� #+" #���+��(� �$�$�&/
PRE-APPROVED QUOTES FROM CORPORATE EXECUTIVES, ANALYSTS, CUSTOMERS AND/OR PARTNERS
�� �#!! �"� �(�#"� "#� ! # & � �( � � " �� %)#( �'� $� &� �# "(��(�� ����� ��� ���"�-� ' � # ) �� � � * � �����(�# "� �% ) # ( �'�� ( � ( � ��&� � � - � �.)$# "�& � % ) �' ( � / ��#&� � # ) & "� �'( '�+� #� ��'� &�� �,� ) ' � * � ��#"(�"( �� �� � � ' �$ & # * � ��'�
#$$# &()"�(-� �#&� ���" �-� (#� ���� �)&( �� &� * � ) � �(#� � " ( � & �' ( � � �!������
LINKS TO RELEVANT COVERAGE TO-DATE (OPTIONAL) ���'��! $# +� &'� �#)&"� � '(� (#� . ( � � � ��� �����&�"(� �"� ��/� �( ��� ��
� � � ' � � � " � ' �+ # ) � �� '#� ��� �&# ''� $#'(��� (#� (��� � ) ' ( #!��� ����#�) '�'�( ��
BOILERPLATE STATEMENTS
RSS FEED TO CLIENT’S NEWS RELEASES
“ADD TO DEL.ICIO.US” � #+'� &�� � � & ' �(#� )'�� (��� & � � �'�� �'��� '(�"�� # "�� $# & ( � �(#� ( � � ' �"�+'
TECHNORATI TAGS/“DIGG THIS”
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Exempel
Sergeant’s: http://www.prnewswire.com/mnr/ftmlo/26434/
Anasoft: http://www.urlwire.com/news/103006.html
FordFocus:http://www.media.ford.com/products/focus08/index.html
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ToolsPRX Builder
‣ MS Word‣ Wordpress
htwww.prxbuilder.com/x2/
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Social Media Newsroom
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