anna_bazarnaya_portfoliobook

| 2 Anna Bazarnaya | PortfolioPRISM

Anna Bazarnaya | Portfolio

PRISM

5 |

Student: Anna Bazarnaya

Phone: 415 250 4727

E-mail: [email protected]

Web: annabazarnaya.com

School: Academy of Art University, School Of Graphic Design

79 New Montgomery, San Francisco, CA

Executive Director of Graphic Design: Mary Scott

Course: Senior Portfolio

Instructor: Mary Scott

Title of the book: Prism

Typefaces: Din, Adobe Garamond Pro

Software: Adobe Creative Suit CS5

Photography: Anna Bazarnaya, Leon Brauer, Erdman Photography

Camera: Canon D30, Nikon D700

Cover stock: Pacesetter Digital Satin Board 300 gsm

Text stock: Pacesetter Digital Satin Text 80 gsm

Printer: Rapid (Indigo Digital Printing)

836 Harrison St, San Francisco, CA 94107

415 957 5840

Bookbindary: Taurus

2736 16th St. San Francisco, CA 94103

415 671 2233

Copyright ©2011. All rights reserved. No part of this publication may

be reproduced, stored in a retrieval system or transmitted in any form

or by any means without express permission from Anna Bazarnaya.


A picture is worth a thousand words; a metaphor is worth a thousand pictures. – Alan Key

C O N C E P T > In optics, a prism is a transparent optical element with flat, polished surfaces

that refract light. In a universally familiar diagram, white light enters a prism

and is broken into a rainbow of colors.

This image to me is a metaphor of my role as a designer. Each problem that

I need to solve is like a beam of light, a flow of information. This information

can be extracted from the stream through careful research. The prism rep-

resents the sum of my cultural background, references, education, language,

life experience, and emotions – everything that takes part in the processing of

a problem and eventually shapes the solution.

After the “white light” of a task that I need to solve goes through the “polished

surfaces” of my mind it bursts into the colors of the final design. That is why

I called my book “Prism”.

9 |

Until we stop harming all other living beings, we are still savages. – Thomas A. Edison

O B J E C T I V E >

S O L U T I O N >

Design the identity, promotional book, poster and postcards for a non-profit

company or organization that benefits people or environment.

Create a new identity for a company called WildlifeWorks, whose mission is

to harness the power of the global consumer to create innovative and sus-

tainable solutions for wildlife conservation. The main design concept is to

combine images representing human civilization with those from the natural

world in a contrasting but balanced way, which can be described as “Bring

some wild to your life”.

C O U r S E >

Graphic Design 2

I N S T rU C TO r >

Laura Milton

C O M P O N E N T S >

a) Brochure

b) Poster

c) Postcards

d) Retail labels

P rO J E C T >

Wildlife Works

C AT E G O rY >

Identity & Print

P H OTO G r A P H Y >

Anna Barzarnaya


C O U r S E >

Graphic Design 2

I N S T rU C TO r >

Laura Milton

P rO J E C T >

Wildlife Works


wildlife worksCONSUMER POWERED CONSERVATIONTM

23 |

C O U r S E >

Graphic Design 2

I N S T rU C TO r >

Laura Milton

P rO J E C T >

Wildlife Works


What is food to one, is to others bitter poison. – Lucretius

O B J E C T I V E >

S O L U T I O N >

Choose a paper line and create a booklet advertising the quality and unique

selling points through a visual story using text and graphics.

Create a visual story around Die Naturlichen (The Naturals) paper line by

GMUND. Create a title for a booklet based on the main concept. Graphically

explain the concept: USDA food pyramid and nutrition norms are non-optimal

to which we are best genetically adapted according to the scientific theory of

Paleolithic diet.

The basic premise of Paleolythic diet is that certain foods are optimal for us to

eat and others are non-optimal. The optimal foods are those that we as homo

sapiens have been eating for most of our time on Earth before switching to

agriculture about 10,000 years ago.

C O U r S E >

Typography 3

I N S T rU C TO r >

Ariel Grey


a) Booklet

b) Poster

c) Swatch cards

P rO J E C T >

Die Naturlichën

C AT E G O rY >

Print

I L L U S T r AT I O N S >

Anna Barzarnaya


C O U r S E >

Typography 3

I N S T rU C TO r >

Ariel Grey

P rO J E C T >

Die Naturlichën


A dog is the only thing on earth that loves you more than you love yourself. – Josh Billings

O B J E C T I V E >

S O L U T I O N >

Choose a pharmaceutical company and redesign existing logoand packaging.

Come up with interesting conceptual solutions in design and structures of

new packages.

Redesign 1-800-PetMeds and create their new house brand of various medi-

cations for dogs. The multifaceted shape of the new logotype represents the

complexity of animal health issues and sophisticated scientific methods for

providing the best possible treatment.

Showing various dog breeds as origami figures allows me to avoid literal,

photographic imagery and introduces a certain level of abstraction in distin-

guishing individual products.These schematic drawings prevent the package

from appealing to only owners of dogs of a certain specific breed and make it

appealing to a wider group of consumers.

C O U r S E >

Packaging 3

I N S T rU C TO r >

Tom McNulty


a) Logotype

b) Package design

P rO J E C T >

Pet Meds

C AT E G O rY >

Packaging


Anna Barzarnaya

41 |

C O U r S E >

Packaging 3

I N S T rU C TO r >

Tom McNulty

P rO J E C T >

Pet Meds


This package solution designed for the cost-effective and convenient disposal

of used insulon syringes which is a bio hazardous waste. The cylinder shaped

box has 12 individual sealed slots with syringes. After the syringe is used it

can be placed back into the slot. When all the syringes were used, the con-

tainer can be closed and securily sealed to be send using Disposal By Mail

System.

C O U r S E >

Packaging 3

I N S T rU C TO r >

Tom McNulty

P rO J E C T >

Pet Meds


C O U r S E >

Packaging 3

I N S T rU C TO r >

Tom McNulty

P rO J E C T >

Pet Meds


The wagon rests in winter, the sleigh in summer, the horse never.

O B J E C T I V E >

S O L U T I O N >

Create a series of promotional, supportive and gift items for an existing or

imaginary museum exhibition.

Advertise “The Horse” exhibition at the American Museum of Natural History

in New York. As a comprehensive exhibition on the enduring bond between

horses and humanity, it explores early interactions between horses and hu-

mans and shows how horses have, over time, influenced civilization, including

major changes in warfare, trade, transportation, agriculture, sports, and

many other aspects of human life. My approach was to tell the story of how

humans and horses shaped each other’s world using hand-made illustra-

tions, text and infographics. Some emphasis was given to the problem of

horse abuse by humans through centuries.

– Yiddish proverb

C O U r S E >

Graphic Design 3

I N S T rU C TO r >

Laura Milton


a) Booklet

b) Poster

c) DVD

d) Postcards

e) Tickets

P rO J E C T >

The Horse

C AT E G O rY >

Print


Anna Barzarnaya


C O U r S E >

Graphic Design 3

I N S T rU C TO r >

Laura Milton

P rO J E C T >

The Horse



a) Logotypes

b) Package

C O U r S E >

Packaging 4

I N S T r U C TO r >

Michael Osborne

P rO J E C T >

Costco

C AT E G O rY >

Packaging

Branding

T E A M M E M B E r S >

Anna Bazarnaya

Woorim Choi

Kris Leigh

Whoever said money can’t buy happiness simply didn’t know where to go shopping. – Bo Derek

O B J E C T I V E >

S O L U T I O N >

Create new identity and packaging for Costco, the largest membership ware-

house club chain in the United States. In this collaborative project a team of

designers has to work with two branding strategies: “branded house” and

“house of brands”.

The main focus of the team was on reaching out to a younger target group of

prospective Costco shoppers. New packaging design and structures place

a strong emphasis on sustainability, introducing a new strategy of refillable

and reusable containers. The team added new brands, named and created

identities for a line of hi-end kitchenware, gourmet coffee, in-store café that

specializes in healthy snacks and a one-stop car service that also sells the

products that they use.

69 |

C O U r S E >

Packaging 4

I N S T rU C TO r >

Michael Osborne

P rO J E C T >

Costco

A line of gourmet

hand crafted coffee.

KEY ADJECTIVE:

Authentic,

Sophisticated,

Classic,

Intellectual

PRODUCT LIST:

Coffee bean bags

Coffee bean jars

Cappuccino Cups

Biscotti

Chocolate covered coffee beans

Milk chocolate mint crisps

A line of quality and hi-end

kitchenware by Guy Savoy.

KEY ADJECTIVE:

Elegant

Quality

Sophisticated

Contemporary

PRODUCT LIST:

Knife set

Set of pots

Coocking utencils

Tea cattle

Salt and pepper mills

Linen napkin

In-store cafe with fresh and

healthy snacks and drinks.

KEY ADJECTIVE:

Fresh

Quirky

Healthy

Affordable

PRODUCT LIST:

Sandwiches

Salads

Panini

Fat-free yogurt

To-go containers

Shopping bag

All-in-one car

service station.

KEY ADJECTIVE:

Full service

Quality

Speed

Performance

PRODUCT LIST:

Motor oil (3 types)

Car wax

Microfiber cloth

Air freshener

Tire shine

Sponge


FOOD BATHROOM GARDENINGHOME DECOR HOME ESSENTIALS

PRODUCT LIST:

Shampoo

Conditioner

Liquid Hand Soap

Bath Sponge

Bar Soap

Toothpaste

PRODUCT LIST:

Desk lamp

Alarm clock

Pillow

Picture frames

Vase

PRODUCT LIST:

Olive oil

Spices (set of 6)

Flour

Pasta

Milk

Milk crate

PRODUCT LIST:

Laundry detergent

Fabrique softener

Cleaning Spay

Toilet paper

Desinfecting wipes

Odor neutralizer

PRODUCT LIST:

Gardening kit:

Small trowel

Large trowel

Weeder

Garden fork

Seeds

KEY ADJECTIVE: Simple, Transparent, Colorful, Varied, Effective, Clean, Bright,

Friendly, Comfortable, Affortable.

TARGET AUDIENCE: Age 25–50. People looking for quality products within afford-

able price range

71 |

C O U r S E >

Packaging 4

I N S T rU C TO r >

Michael Osborne

P rO J E C T >

Costco

O B J E C T I V E >

S O L U T I O N >

Kirkland is Costco’s store brand, otherwise known in the retail industry as a

“house brand” or “private label.” It is found exclusively at Costco’s website and

Costco warehouses and is trademarked by the company. Costco introduced

Kirkland in 1995. The idea was to identify categories, in which a private label

product could provide brand name quality at discounted prices.

The team’s design solution was based on an attempt to address and bring

younger target audience to shop at Costco. Team also concentrated on environ-

mentally friendly, reusable and recyclable packaging. In Kirkland Food catego-

ry, the team introduced “Reuse or Refill” program. A system of labels that are

easily removable allows using the containers for household needs. Containers

may also be refilled or recycled by Kirkland at any Costco store.


C O U r S E >

Packaging 4

I N S T rU C TO r >

Michael Osborne

P rO J E C T >

Costco


C O U r S E >

Packaging 4

I N S T rU C TO r >

Michael Osborne

P rO J E C T >

Costco

O B J E C T I V E >

S O L U T I O N >

The team created a line of handcrafted coffee from reserve collection with a

bold and provocative name. Target audience includes gourmet coffee lovers

who don’t mind paying money for elite blends from around the world.

The team came up with a combination of matte black color of the package with

letter pressed color-coded labels. The soft textured handmade paper of the

labels and muted, but strong colors are used to create a sense of refinement

and individuality


C O U r S E >

Packaging 4

I N S T rU C TO r >

Michael Osborne

P rO J E C T >

Costco


O B J E C T I V E >

S O L U T I O N >

The team created a line of elite expensive kitchenware that allows bringing

unique and unforgettable cooking experience to Costco customers. The brand

is called after Guy Savoy, one of France’s most revered & award-winning chefs.

Each package has a testimonial and a signature of the famous chef. Rich and

elegant “aubergine” color is combined with silver foil stamped details and

bold, carefully cropped black-and-white photography of the product.

113 |

C O U r S E >

Packaging 4

I N S T rU C TO r >

Michael Osborne

P rO J E C T >

Costco


C O U r S E >

Identity 2

I N S T rU C TO r >

Tom McNulty


a) Logotype

b) Brand Book

c) Stationery

d) Logo Applications

P rO J E C T >

City Bird Cab

C AT E G O rY >

Print


Anna Bazarnaya

The first thing that strikes a visitor to Paris is a taxi.

O B J E C T I V E >

S O L U T I O N >

Choose a cab company, redesign the existing brand identity. Create a brand

standard guide and a system of logo applications that will make the chosen

brand successful and memorable.

Create a new identity for a scooter-taxi company CityBird operating in Paris.

New logotype and slogan “Fly through traffic” highlight the company’s unique

selling points: the usage of scooter as a vehicle to avoid been stuck in traffic

and the guarantee of delivering the client safe and on-time to the point of desti-

nation. The company’s new colors are bright and vivid. Along with the logo, they

are easily recognizable on scooters, helmets, uniform and promotional items.

– Fred Allen


C O U r S E >

Identity 2

I N S T rU C TO r >

Tom McNulty

P rO J E C T >

City Bird Cab


C O U r S E >

Identity 2

I N S T rU C TO r >

Tom McNulty

P rO J E C T >

City Bird Cab

x x

x

x

x


C O U r S E >

Identity 2

I N S T rU C TO r >

Tom McNulty

P rO J E C T >

City Bird Cab


C O U r S E >

Identity 2

I N S T rU C TO r >

Tom McNulty

P rO J E C T >

City Bird Cab

0 826 100 100


vapor distilled water + electrolytes

0 82

6 10

0 10

0

129 |

C O U r S E >

Packaging 3


Tom McNulty


a) Lamp

b) Package

P rO J E C T >

Burton Lamp

C AT E G O rY >

Packaging


Charlie Ma

Many people attach snowboards to their feet, but few attach them to their souls. – Dave Barry

O B J E C T I V E >

S O L U T I O N >

Choose a company. Design and manufacture a lamp for a company of your

choice. The company should specialize on other products than lamps, so it can

become an extension of their product line or be used as a promotional item.

Create packaging and logo to showcase the brand.

Design a lamp for Burton, a worldwide leader in manufacturing of snowboards,

boots, bindings, outerwear, goggles and protection gear.

This project allowed me to learn more about the company’s history, mission

statement, graphic and verbal language, as well as to research and understand

the lifestyle and needs of the target audience – young dedicated snowboarders.

The solution is inspired by Burton’s graphic style and the brand’s traditional

use of cartoon-like characters in snowboard designs. Graphics & characters

for the lamp were created in collaboration with an illustrator. They take their

inspiration from winter folklore heroes weaved into mountain outlines forming

a continuous decoration of the four panels of the lamp. The shape of the panels

mimics the shape of a snowboard.

131 |

C O U r S E >

Packaging 3

I N S T rU C TO r >

Tom McNulty

P rO J E C T >

Burton Lamp

Anna Bazarnaya | PortfolioPRISM002| 132 Anna Bazarnaya | PortfolioPRISM

003133 |

C O U r S E >

Packaging 3

I N S T rU C TO r >

Tom McNulty

P rO J E C T >

Burton Lamp


10.6”10.6”

0.25”

80O

3.8”

3.8”

3.8”

4.35”

4.35”

20”20”

3.8”

3.8”

3.8”

2”

light bulb holder light bulb holder

One of four panels (side view) One of four panels (front view)

137 |

C O U r S E >

Packaging 3

I N S T rU C TO r >

Tom McNulty

P rO J E C T >

Burton Lamp


C O U r S E >

Identity 1

I N S T rU C TO r >

Allen Gaorian


a) Logotype

b) Brand Book

c) Stationery

d) Logo Applications

e) Website

f) Posters

g) Postcards

P rO J E C T >

Campeche

C AT E G O rY >

Print

P H OTO G r A P H Y >

Anna Bazarnaya

A house may draw visitors, but it is the possessor alone that can detain them.

O B J E C T I V E >

S O L U T I O N >

Design a new identity for a city, state or country. Create a system that stays

recognizable in various possible applications, from business stationery to

street signs and 3-D environment.

Create an identity for Campeche, the capital of the Mexican state of Campeche,

which would convey the unique image of the city, from the hospitality of its

people to the multicultural interactions that characterize its history. A new

typeface was created to solve this purpose. Geometric shapes commonly

used in traditional Mayan bas-reliefs and weavings inspired the shapes of

the letters. The typeface was used in construction of the logotype and icons.

– Charles Caleb Colton
