ann charles watts, cfre organizational development consultant—resource development habitat for...
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FUNDRAISING AND SPECIAL EVENTS. t o do a special event or not—that is the question. Ann Charles Watts, CFRE Organizational Development Consultant—Resource Development Habitat for Humanity International 800-422-4828 x 5265 [email protected]. - PowerPoint PPT PresentationTRANSCRIPT
Ann Charles Watts, CFREOrganizational Development Consultant—Resource Development
Habitat for Humanity International800-422-4828 x [email protected]
to do a special event or not—that is the question
FUNDRAISING AND
SPECIAL EVENTS
Why might an affiliate choose to undertake a special event?
Develop Case
Prospect Research & Identification
Cultivate & Consult
Solicit
Steward
Raise Awareness
Basic Fundraising Cycle
Universe of Prospects
First-time Donors
Upgraded Donors
Major Donors
Capital Campaign Donors
Planned Gift Donors
Donor Pyramid
Develop Case
Prospect Research & Identification
Cultivate & Consult
Solicit
Steward
Raise Awareness
Universe of ProspectsFirst-time Donors
Upgraded Donors
Major Donors
Capital Campaign Donors
Planned Gift Donors
Definitions and Differences
•Activities•Benefits•Special Events
Greenfield, J.M. Fundraising Fundamentals John Wiley & Sons, Inc. 2002, p.369.
ACTIVITIESDefinition: Occasions whose chief goals are to communicate person-to-person, to convey a message, or to demonstrate a worthwhile charity. These goals are carried out in lectures, meetings, rallies, tours, and other forms of public gatherings. There is no charge or fee to participants who attend and receive the information or service provided.
Purpose: To gather people together to inform them or provide them with a service. There may be no fundraising goal other than to further good relationships.
Greenfield, J.M. Fundraising Fundamentals John Wiley & Sons, Inc. 2002, p.369.
BENEFITSDefinition: Occasions that request attendance, for a fee or ticket charge, but offer in exchange some form of entertainment.
Purpose: To stage a function for public enjoyment and to provide financial support to the organization’s cause.
Greenfield, J.M. Fundraising Fundamentals John Wiley & Sons, Inc. 2002, p.369.
SPECIAL EVENTSDefinition: Occasions for which no admission fee is charged because the official business to be conducted needs a crowd.
Purpose: To convene people for business or official endeavors such as an annual meeting or school graduation.
Greenfield, J.M. Fundraising Fundamentals John Wiley & Sons, Inc. 2002, p.369.
EVENTS ARE. . .
the single most expensive way to raise money!
So, if you think you want to have an event for the purpose of raising money (a.k.a: a benefit), here are some guideline to follow:
Would anyone be willing to volunteer to share his/her event with the group
and receive feedback?
QUESTIONS?
Ann Charles Watts, CFREOrganizational Development Consultant—Resource Development
Habitat for Humanity International800-422-4828 x [email protected]
to do a special event or not—that is the question
FUNDRAISING AND
SPECIAL EVENTS