ANJU MODILaunched the first celebrity instagram takeover with Kangana Ranaut

ANALYSE

HOW TO MAXIMIZE EXPOSURE FOR ANJU MODI’S INDIA COUTURE WEEK 2014 COLLECTION.

SIMPLIFY

IN RECOGNITION OF THE FACT THAT CELEBRITIES EQUAL HIGH VISIBILITY, TCC SOCIAL APPROACHED KANGANA RANAUT TO TAKE OVER ANJU MODI’S INSTAGRAM HANDLE, DURING INDIA COUTURE WEEK 2014.

SOLVE

THIS CAMPAIGN LED TO MULTIPLE-PLATFORM EXPOSURE I .E ANJU MODI’S SOCIAL MEDIA ACTIVITIES GOT MENTIONS ON HIGH TRAFFIC PLATFORMS LIKE VOGUE, MISS MALINI ETC.

FACEBOOK LIKES ORGANICALLY INCREASED BY 8880 WITHIN A SPAN OF 1 WEEK

KANGANA RANAUT SHARED IMAGES FROM HER ACTING SCHOOL IN NEW YORK KANGANA RANAUT SHARED HER FAVORITE DETAILS FROM ANJU MODI’S COLLECTION

KANGANA RANAUT WITH ANJU MODIKANGANA RANAUT SHARED BEHIND THE SCENES IMAGES

INSTAGRAM FOLLOWERS INCREASED FROM 300 TO 2748 WITHIN A SPAN OF 1 WEEK.

EARNED MEDIA

TAWS ANALYSE

HOW TO REACH NEW FOLLOWERS ONLINE + INCREASE WEBSITE TRAFFIC.

SIMPLIFY

THE MOST EFFECTIVE WAY TO ORGANICALLY REACH OUT TO MORE FOLLOWERS + SPREAD BRAND AWARENESS IS TO COLLABORATE WITH AN ESTABLISHED PLATFORM ONLINE THAT CAN LEAD TO THIRD PARTY EXPOSURE. KEEPING THIS IN MIND TCC SOCIAL REACHED OUT TO KEY FASHION BLOGGERS BY SENDING THEM A BEAUTIFULLY PACKAGED, TAWS HANDBAG, INCLUDING A PERSONALIZED HAND WRITTEN NOTE WITH THE BRANDS SOCIAL MEDIA HANDLES MENTIONED.

SOLVE

THE PERSONALIZED NATURE OF THE GIFT WAS WELL RECEIVED BY BLOGGERS AND THE BRAND IMMEDIATELY BEGAN TO RECEIVE RECOGNITION ON THEIR PLATFORMS.

AAYUSHI BANGUR INSTAGRAM FOLLOWERS: 22,400 | TOTAL LIKES FOR TAWS: 1695

AN AVERAGE OF 30,000 NEW VIEWERS WERE EXPOSED TO TAWS VIA THIS CAMPAIGN

INCREASE IN AVERAGE OF LIKES ON INSTAGRAM INCREASED BY 93%

INCREASE IN 30 MINUTE SESSIONS ON THE WEBSITE BY 244% (2,219 VS 644)

INCREASE IN AVERAGE OF COMMENTS ON INSTAGRAM INCREASED BY 100%

INCREASE IN WEBSITE PAGEVIEWS BY 315.93% (18,638 VS 4,481)

AKANKSHA REDHU INSTAGRAM FOLLOWERS: 7,176 | TOTAL LIKES FOR TAWS: 241

KARUNA PARIKH INSTAGRAM FOLLOWERS: 3,431 | TOTAL LIKES FOR TAWS: 49

GIA KASHYAP INSTAGRAM FOLLOWERS: 9,840 | TOTAL LIKES FOR TAWS: 152

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