anis2013_social innovation led by technology_theerasit amornsaensuk
TRANSCRIPT
โครงการกาแฟอินทร ย์�ร�กษาป่�าโครงการกาแฟอินทร ย์�ร�กษาป่�าOrganic Coffee for Sustainable Forest Organic Coffee for Sustainable Forest
ConservationConservation
Green Net SE, Earth Net FoundationGreen Net SE, Earth Net Foundation
Green NetGreen Net
Another helping hand to heal the worldAnother helping hand to heal the worldGreen Net Green Net
CooperativeCooperative
Earth Net Earth Net
FoundationFoundation
Green Net SEGreen Net SE
Expand organic farming and Expand organic farming and fair tradefair trade
Promote sustainable Promote sustainable community development community development
Encourage forest Encourage forest conservationconservation
MissionMission
The specialty
Not every countryNot only organic, but also Not only organic, but also
forestforest
DeforestationDeforestation
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Organic Forest Organic Forest CoffeeCoffee
is ……the Solutionis ……the Solution
• Shade grownShade grown• OrganicOrganic• QualityQuality• Premium PricePremium Price
GGrow Organic row Organic Coffee, Coffee, PPlant lant Shade Trees to Shade Trees to RRevitalize the evitalize the Forest Forest Mae Lao Forest Mae Lao Forest WatershedWatershedA critical upland watershed for Chiang RaiA critical upland watershed for Chiang RaiA critical upland watershed for Chiang RaiA critical upland watershed for Chiang Rai
Reforestation & Reforestation & AgroforestryAgroforestry
ChiangraChiangraii
ChiangmaiChiangmai
MaehongsornMaehongsornBangkokBangkok
ChiangraiChiangrai
ChiangmaiChiangmai
Project site Project site พื้��นท �โครงการพื้��นท �โครงการ
ขุ�นลาว Khun Lao
ป่�าเมี่ �ย์งขุ�นป่�� งKhun Pang
ป่�าเมี่ �ย์งแมี่ สาย์
Mae Sai
ห้#วย์ค�ณพื้ระHuay
Khun Pra
บ้�านปางอั้�น
บ้#านป่�าแงะ
อิ�ทย์านแห้ งชาติขุ�นแจ
ป่างมี่ะกาดPaang Ma
Kad
ห้#วย์น+�าก�นHuay Nam Kuen
ห้#วย์ทราย์ Huay Sai
ห้#วย์มี่ะเกล �ย์ง (ป่างไคร#)
Baan Huay Kai
แมี่ ห้างMae
Haang
บ้#านท� งย์าว
บ้#านส�นมี่ะนะ
บ้#านทห้#วย์ชมี่พื้.
ถนนเช ย์งให้มี่ เช ย์งราย์ –
ห้มี่าย์เลขุ 118
แมี่ ขุะจาน
ติ#นน#าแมี่ ลาว เว ย์งป่�าเป่1า เช ย์งราย์ ติ#นน#าแมี่ ลาว เว ย์งป่�าเป่1า เช ย์งราย์ Wiang Pa Pao, Chiang RaiWiang Pa Pao, Chiang Rai
Specialty Specialty CoffeeCoffee
Organic forest coffee Organic forest coffee
SelectSelectThe Best Coffee The Best Coffee
VarietiesVarieties
VolcaniVolcanic Soilc Soil
High High AltitudeAltitude
900 – 900 – 1,600 m. 1,600 m.
asl.asl.
Strictly hard bean Strictly hard bean
Shade-grownShade-grown / / Forest CoffeeForest Coffee
Hand-picked / only Hand-picked / only ripe cherriesripe cherries
Processed within 24 hrsProcessed within 24 hrs
Wet processingWet processing
Processing Processing machinery that machinery that does not does not damage the damage the beansbeans
Skilled Quality RoasterSkilled Quality Roaster
Trained in Portland, Or, & Seattle, WaTrained in Portland, Or, & Seattle, Wa
Organic CertifiedOrganic CertifiedACT Accredited IFOAM ACT Accredited IFOAM
International StandardInternational StandardPGS (Participatory PGS (Participatory
Guarantee System)Guarantee System)
The The products :products :
1)1)SHB Organic Green Bean SHB Organic Green Bean CoffeeCoffee
2)2)SHB Organic Roasted SHB Organic Roasted Coffee Coffee
Coffee Characteristics :
• Berry-like Berry-like AromaAroma
• Balanced Balanced FlavorFlavor
• Clean CupClean Cup• Medium & Medium &
beautiful bodybeautiful body
Production ForecastProduction Forecast
When the forest survives, When the forest survives, man can survive. man can survive. I am proud of I am proud of the development path of the development path of Green Net SE, Green Net SE, this is sustainability.this is sustainability.
Boontha Langkeak, former village head
Sustainable Development
Social Social ImpactImpact
ss Value of forest Value of forest rehabilitation* rehabilitation* equal equal US$US$ 30 M 30 M per year.per year.
Value of growing Value of growing organic coffee organic coffee plants that plants that obstruct obstruct deforestation* deforestation* equal equal US$US$ 2 M 2 M per year.per year.
* based on The Forestry Dept., Ministry of Agriculture and Cooperatives calculation
Social ImpactsSocial Impacts Organic Coffee Farmers earn Organic Coffee Farmers earn
more money from their more money from their cherries up to cherries up to US$US$ 3 / 10 3 / 10 year year
Organic Coffee Farmers’ Organic Coffee Farmers’ Group earns more money Group earns more money from their parchment equal from their parchment equal min. min. US$US$ 3 / 10 year 3 / 10 year
Within Community Hiring Within Community Hiring min. min. US$US$ 2 / 10 year 2 / 10 year
Green Net SE Green Net SE received received
2012 Social 2012 Social Enterprise Award Enterprise Award from Thai Social from Thai Social Enterprise OfficeEnterprise Office
Investment needs
700k working capital for coffee purchase
150k capacity development
Total: 850k
_________________
Invested setup capital 700k
Best choice = Sustainable ‘s bestBest choice = Sustainable ‘s best
Green Net SEGreen Net SEOrganic Forest CoffeeOrganic Forest Coffee
Thank youThank you
Theerasit AmornseansukTheerasit Amornseansuk
Green Net SE176 Intraporn Rd., Phlubphla,
WangthongLang, Bangkok 10310 Tel: 66 2 933 7536 Fax: 66 2 933 6508
Email: [email protected]