angling international magazine - june 2010 - 29

OURBIGGEST

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112 pages of EFTTEX

reports and news

Essential reading forbuyers in the tackle trade

June 2010 Issue29

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June2010 AnglingInternational 5

JUNE2010

I

t is with some satisfaction and not a little

relief that I write these opening notes for the

June issue, knowing that it is my last job and

this issue is all but closed. What a relief!

We already knew that June was likely to be

our biggest magazine of the year, but we have been

astounded by the scale of response from companies

around the world who have chosen to use Angling

Internationals pages to communicate their

advertising and editorial messages to the industry.

That has made a lot of extra work but is, as they

say, a nice problem to have - and we are proud to be

able to put such a busy and well-supported magazine

together ahead of Europes biggest and most

important trade show.

Thank you to everyone who has participated

in this June special, and apologies to those who

requested space too late in the schedule and we

simply just couldnt t you in. We look forward to

meeting you all in Valencia, where we will be the only

international trade magazine exhibiting, and learning

more about your company and how we can help

your business.

A reminder too to make sure you meet the May 21st

deadline for the EFTTEX Best New Product Awards,

which are sponsored exclusively by Angling Interna-

tional. Editorial in this magazine awaits the winners.

It all starts again for the next issue of course, which

will preview another of the big annual shows, ICAST.

If you want to be part of our preview issue, which

will be handed to all attendees at EFTTEX, be sure

to contact Commercial Director Lucie Petrickova as

soon as possible to discuss editorial and advertising

solutions. See you in Valencia and/or Vegas!

Mel Bagnall

[email protected]

Welcome,Bienvenue,Bienvenida

Willkommen, Benvenuto...

MAGAZINECREDITS

Publishing editor:MelBagnall; [email protected] +44(0)1733392977 Editorial director:RobCarter; [email protected]

Art Director:KeelyDocherty-Lee; [email protected] Designer:KateHooley; [email protected] DatabaseManager:GrahamGoor; [email protected]

International Ambassador:Caroline Thomas; [email protected] +44 (0)7952555716 Colour reproduction: ATGraphicsUKLtd, Peterborough, CambsUK

Printedby:WarnersMidlandsplc, Bourne, CambsUK Subscription enquiries: [email protected]

Angling Internationalmagazine is publishedby TopCorner Editorial andDesignLimited. 4Milnyard Square, Bakewell Road, OrtonSouthgate, PeterboroughCambridgeshire, UnitedKingdom, PE26GX

International Commercial Director: Lucie Petrickova; [email protected]; Tel. +447825999230; Fax+441225760249; Skype lpetrickova

THANKS THIS ISSUEGOTO:KeithBevans, KellyBrockpahler, BrunoBroughton, Angela Coe, TonyConte, GrahamGoor, KateHooley, Richard Lee, TomLegge, StevePartner, SimonPenson, LindaSaunders, Sally Steel, SteveStones,

Steve Tempini, Daniel Tillack, Jenny Travis, Paul Tunnicliffe, SeaWheatley,MortenVihlmann.

Nopart of thismagazinemaybe reproducedwithout theprior permissionof thepublisher. Themagazineassumesno responsibility for the safety of contributions, althoughall reasonable carewill be taken.

MEMBER

AnglingInternational June20108

Abu Garcia74

Advancium103

Alps100

American FishingWire56

Aquaz35

Ardent106

Berkley74

Bhagwati96

BIOS81

Carp Zoom98

Carson92

Castaic89

CD Rods58

China Fish100

Dragon46

Dragon Tackle98

Eagle Claw60

FirstDart67

Fonderia Roma106

Geoff Anderson96

Hardy Greys69

Hubei Old Ghost96

Imago Fly Fishing53

Indyline104

JarvisWalker88

Jigwobbler108

JRC74

K&K64

Lovec-Rapy110

Manns Bait84

Molix91

Ockert82

Pac Bay67

Powerline76

Pradco60

Rapala50

RB Company46

Reaction Strike89

SBS Bait86

Sbile72

Shimano48

Snowbee94

Sport System71

Stoppioni73

Strike Pro92

Sux54

Tubeology78

Ultimate104

VMC Pche30-31

Wake44

Western Filament62

Zalt62

Advancium111

American FishingWire14

Aquaz34

Ardent70

Behr Angelsport61

Bhagwati72-73

BIOS42

Boone Bait65

Brazilian Sport Fishing

Trade Show38

Carp Italy87

Carp Zoom1

Carson5

China Fish95

Dragon Lures79

Dragon Tackle92

EFTTA29

EN International56

Energosh105

Esca Glob

al102

Expo Nantes88

Extreme Fishing67, 69

FirstDart71

Fishermans Partner76

Flajzar107

Flying Fisherman23

Fonderia Roma46

Fuji16

FullingMill13

Geoff Anderson104

Goldsh46

Gulp! Carp4

Halco48

Hardy&Greys63

Holly Kudos83

Hubei Old Ghost52

Imago Fly Fishing107

Indyline101

InvisaSwivel100

Italcanna50

Izumi Lures97

JarvisWalker49

Jigwobbler107

Jilin Jabo101

JMGillies86

JMC90

K&K101

Koppers57

Lovec-Rapy109

Manns Bait75

MeasomFreer64

Molix25

Mustad

17,19,21

Nordic

Outdoors42

Northland81

Ockert51

Pacic Bay78

Pche Loisirs59

Plano47

Plastica Panaro22

Platil53

Powerline36-37

Pradco66

Rapala15

RB Company12

Salmo103

Sangan58

Sangan92

SBS Baits80

Scientic Anglers26-27

Sbile18

Sema91

Shimano112

Snowbee20

Sonik Sports55

Sport System99

Stoppioni60

Strike Pro2, 6-7

Sux11

Sunelexe78

Think Fish77

Trophy Technologies45

Tubeology70

Twinkle110

Ultimate84

Vega23

VMC Pche9

Wake68

Weihei Hanhigh85

Western Filament44

Worth89

Ya

ska107

Zalt93

Your EFTTEXOfcial Issue Index

INTHEEFTTEXNEWSSECTION

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crditphoto:preview-3D:alex@rakham.

CENTURY

OF EXCELLENCE.

VMC is celebrating 100 years of cutting-edge

technology and high-precision fish hook

manufacturing in France.

Today, discerning anglers in over 70 countries choose VMC hooks.

And whats more, the worlds most popular shing lure brands are

Armed with VMC treble hooks.

www.vmcpeche.com

10

YASEIRODSTOBE

UNVEILEDATEFTTEX


research and development project team.

Todays predator sherman is highly skilled

and he wants a level of detail to meet his

needs. Yasei is all about providing the right

rod and lure combination to catch more sh.

The feedback we have had so far is fantastic.

All the rods are highly specialised, con-

structed from very thin diameter, lightweight

blanks and perfectly balanced with the right

actions. Yasei offers the best predator rods ever

built at a very attractive price.

We have worked very closely with Rapala

to create soft plastic lures that have been

thoroughly tested on rivers, lakes and

channels in ve countries and zander, pike,

perch and aspius just love them!

The shads have three rigger holes to make

rigging very simple with a treble that can be

attached above or below the tail. The ribbed

anks create sound in the water and we can

put Trigger X Gel on these ribs because next to

predators sense of hearing is sense of smell.

The Yasei concept will ultimately include

rods, lures, hooks, braid and uorocarbon

I N S I G H T A N A LY S I S T R A D E N E W S

COMMUNIQU

I

ndustry buyers from around the world

will get the chance to see the rst

products from new predator tackle

concept Yasei at EFTTEX 2010. The

range is the result of industry giants

Shimano and Rapala joining forces to share

their immense design skills, experience and

expertise and the ofcial unveiling in

Valencia is among the most anticipated

events of the big European show.

Rapala and Shimano will take the covers

off around 20 rods and an array of different

lures when the Feria Valencia opens its doors

on June 11th. It is the rst step in a move

to compete in a mid-market sector both

companies believe offers them additional

market share.

Product development has been driven by

species and techniques favoured by predator

anglers right across Europe. We started

by identifying the main predator species in

Europe and the most effective techniques to

catch them, explained predator expert

Willem Stolk, who headed up the Yasei

Carp Italymakesambitiousplans

GerardBakkenes: This is a

newsector for Shimano.

The growth of carp angling in Italy looks

set to accelerate further with news that

the countrys most popular niche

angling show plans big things for 2011.

Italys carp angling scene is exploding

in popularity and at the centre is Carp

Italy, a show that posted an impressive

10% rise in visitor numbers for its 2010

event in February this year, bucking the

downward trend exhibited by events across

the country and cementing it at the core of

Italian carp shing.

Show Secretary Sabrina Bracciaoli says that at-

tendance to the latest show exceeded internal

expectations and as a result an even bigger

and better show is being planned for next

plus niche products that would not otherwise

be in the Rapala/Shimano ranges.

Speaking exclusively in Angling Interna-

tionals April issue, Rapalas Teemu Makela

stressed the importance of educating the end

user to the Yasei strategy, saying: We want

to share information about techniques with

shermen and this will drive demand for

Yasei. We are also taking our sales teams on

the water so they fully understand the

products and can in turn educate retailers.

Explaining the reason behind the decision

for Rapala and Shimano to enter the market

with Yasei, Shimanos Marketing Manager for

Europe, Gerard Bakkenes, said it was a

natural step for the two companies to

collaborate over a new shing tackle concept.

Rapala and Shimano are renowned for

their quality at the top end of the market but

there is a high value sector below that. Some

companies are making a lot of money from

it by reacting quickly to trends, but up until

now we have not competed in that sector.

Yasei will change that.

year. She told Angling International: With

20,000 active carp anglers, Italys carp scene

is still growing but it is growing very quickly

and Carp Italy has really reinforced its

position at the very centre of the sport.

The 2010 show saw 11,500 visitors

through the doors at a time when most

exhibitions were down, and we put that

down to a successful mix of retailers, confer-

ences and workshops that visitors could get

involved in.

The aim is to make the show as interac-

tive and valuable as possible, she added.

The 2011 event, which will take place once

again at the Fiera Millenaria in Gonzaga, over

the weekend of February 5th and 6th, will

feature more oor space than ever before,

enabling the team to create more show features.

We are very hopeful that CarpItaly 2011

will be another record breaker for us and we

ask those looking to exhibit to contact us

as soon as possible to book space to avoid

disappointment, added Sabrina Bracciaoli.

www.carpitaly.it

Below: Yasei rods

plus lureswill be on

show for the very

rst time in Valencia.

Above: the growth

in popularity of carp

shing in Italy has

helpeddrive up

visitor numbers.

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COMMUNIQU

Berkley revealsmajor

carpbait launch

P

ure Fishing, the worlds biggest manufacturer

of shing tackle, has announced a major

mission to build its market share in the carp

sector, Angling International can exclusively

reveal.The global heavyweight will launch a

brand new carp bait range into Europe this summer under

the established Berkley brand which, together with the

expansion of its JRC carp tackle collection, represents a

serious long-term strategy.

The company has invested huge sums in the creation

of Gulp! Carp, a bait concept developed over the past

three years and made in a new factory in Holland

dedicated purely to Berkley products.

Many observers will consider Pure Fishings decision

to take on the established carp brands as long overdue.

But EMEA Products and Marketing Director Pascal Grillot

explained that

the companys

decision not to

engage more

deeply with the

high-value

sector until now

is mainly down

to timing.

We acquired

JRC only two

years ago and

we have been working on Gulp! Carp for three years, so

we have never really been ready before, he pointed out.

But Pure Fishing knows that it must be in the carp

business and now we are ready to go. JRC and Gulp! Carp

offer the complete solution for the trade and consumers.

We plan a very big push.

We began hiring specialists three years ago and after

Pascal Grillot: Pure Fishingmust be in the carp

business and nowwe are ready to go.

two years of eld

testing, the Gulp!

Carp team is

condent we will

provide a very

good product that

people will come back to once they have tried it.

And it doesnt stop here. We will continue to innovate

and to introduce new baits and avours every year. For me

and the product team this is a major mission for the next

three years.

We understand there are already some good brands

available. We respect the competiton and we will not be

arrogant about the launch. But we also know that we have

produced some excellent baits that will catch carp.

The three initial Gulp! Carp offerings fall into the boilie,

pellet and seed categories, but the range will ultimately

offer a comprehensive selection for the carp angler, with

190 SKUs of different baits.

Fanny Champlon, Marketing Manager for Berkleys

parent company Pure Fishing, told Angling International:

Berkley Gulp! is a very strong brand for us and it makes

sense to extend its offering to include baits for carp.

Rather than simply following what most companies do

in having baits made for them, we want to develop

everything ourselves so that we have complete control of

the product and can create something genuinely unique.

Distribution of the range will initially focus on the huge

UK carp market and on several countries around Europe,

including Germany, France and Italy. Plans are also in

place to take it to Japan.

This is a very big launch for us, added Fanny

Champlon. We will be showing it for the rst time at the

EFTTEX show and we invite retailers to come and see an

exclusive preview of the range.

HardyNorthAmericaexpandssalesforce

Hardy Greys American arm has

furthered its North American

expansion programme with the

appointment of two new sales

representatives. Hardy North

America says it has earmarked the

Canadian market as its next

priority in an ongoing effort to

secure new ground for its products.

The push will be led by David

Bishop. The environmental

biologist has devoted much of

his life to y shing and is also known as a salmon and

trout guide, outdoor writer, casting instructor, outdoor

consultant, y tier and educator.

As Sales Representative for the Eastern Provinces,

Bishop will be tasked with establishing good service and

product supply for dealers in eastern Canada.

Speaking of the appointment, Jim Murphy, President

of Hardy North America, said: David is the backbone of

our new distribution plan for eastern Canada.

Bishop joins another new Hardy sales representative in

Rob Kolanda, a former guide and instructor and member

of the USA y shing team, who becomes the companys

sales rep for Colorado, Wyoming and New Mexico.

JimMurphy: widening

Hardys reach.

DavidBishop is theback-

boneofournewdistribution

plan foreasternCanada


COMMUNIQU

14

Nantes Showdelights the trade


O

rganisers of Europes premier

sea shing show have

revealed a record 100%

satisfaction rate from exhibi-

tors at their 2010 event. The

survey conducted at the Nantes European

Fishing Show in February also revealed that

85% of visitors said the show was a good

reection of the market with 40% purchasing

a boat or equipment. It also identied that a

healthy 35% of visitors were new to the show.

In light of the hugely positive feedback,

organisers Expo Nantes are now gearing up

for a record event in 2011 the shows

10th birthday celebration.

The show has denitely become the best

shing spot in Europe, said Project Manager

Cyrille Devorsine. It is attended by the

biggest names and distributors. The feedback

from 2009 was a resounding success, but this

year has surpassed even that. Exhibitors see

it as a great opportunity to generate business

and they are very satised with the number

and prole of visitors. Over 90% want to

take part in our 10th anniversary.

The west coast of France with its large

shing population is a popular location, with

visitors coming from Normandy, Brittany and

Pays de la Loire, the Mediterranean Region

and the Paris area, which is less than two

hours away by TGV.

The show combines a number of elements

into one successful event including an

Eco Village featuring services and port

infrastructure, the Quay area with its display

of books, clothing, paintings and sculptures,

a full programme of conferences and lms

and the Innovation Awards for the most

outstanding new products. Visitors can buy

on the spot and take advantage of expert

advice and attend seminars.

The 120 exhibitors offer a wide range

of products and services including shing

tackle, boats, bait boats, engines and

accessories.

The Nantes European Fishing Show is an

unmissable occasion for shing lovers, the

leading event in its eld, added Devorsine.

It brings together the main players in the

industry for those who love sea shing,

tackle and boating.

Timed to take place prior to the main

shing season, the 2011 show will be on

February 17th, 18th, and 19th when

FarBankappointsCade

asHardGoodsPlanner

25,000 visitors are expected at the Parc

des Expositions de la Beaujoire in Nantes.

For further information call +33 2 40 52

08 11, [email protected], or

www.salon-peche-mer.fr.

Far Bank Enterprises, the holding company for y shing

brands Sage, Redington and Rio, has appointed Ryan Cade as

Hard Goods Planner. Cade was formerly category manager for

camping equipment and optics with Brunton/Fiskars Outdoor

and prior to that was Senior Purchasing Specialist at Cabelas,

managing over 3,000 SKUs. He has also worked as a y shing

guide in Colorado. Ryan will bring a new focus to product plan-

ning and marketing and will help us expand our expertise to all

hard good categories, said David Visnack, Far Banks Director of

Marketing and Mechandising. His skill set will allow us to take

our successful categories to the next level.

Below: theNantesmix

of seminars, retail

andeventshasbeen

given100%backingby

exhibitors.


COMMUNIQU

MattHayes boosts

Guidelines sales push

Morten Dale: It will make

changing lures so easy.

Escapreparing topsecret lureproduct

A groundbreaking interchangeable

lure codenamed the 400 is being

readied by one of Europes most

cutting-edge angling companies

for launch at the EFTTEX show.

Esca Globals CEO Morten Dale

says they are putting the nishing

touches to a sophisticated lure

range he believes could change

the way lures are shed, allowing

anglers to swap between patterns

in seconds.

Dale believes the extensive eld

testing project will be complete in time for the unveiling

at the big European show. He said: We are very excited

about this innovation as it will make interchanging of

lures very easy and quick. Anglers will be able

to go from one pattern to another in seconds.

Our anglers are still eld testing and we

have not yet come up with a name for the

lures, but the testers are saying the system is very effec-

tive. No one will have seen anything like it, he enthused.

The 400 lure could also be joined by a select number

of other exclusive new products including several

bundled Esca products that are currently being

developed with other brands.

We are working hard on a few key partnerships that

will allow us to sell Esca Global products bundled with

products from other companies, adds Dale. We could

see anglers were using our products alongside others and

so we wanted to reect this trend by creating a handful of

packages that will give the angler everything together.

We are considering a number of these as we speak

and may have more to say by the time EFTTEX comes

around and hope to continue several conversations along

these lines at the show itself, he added.

O

ne of Europes

best-known anglers,

Matt Hayes, has

signed for y shing

company Guideline.

Angling International understands that

the popular TV personality and columnist

has reached a long-term agreement to promote

the Scandinavian brand and to promote y shing

generally to the public and coarse shermen.

Hayes, who spends a signicant part of his year living

and working in Norway, will be involved in Guidelines

planning process next year. He will continue to work with

BVG Airo on Total Fishing Gear.

Im excited by what is a new career opportunity and

a fresh challenge, said Hayes.

Its great to be working with a company that is so

passionate about its shing, especially when so many

companies nowadays have no shing soul. Guidelines

passion is reected in its products.

Hayes is also fronting, a campaign to encourage more

anglers to take up y shing for carp. Convinced of the

effectiveness of the method for Europes most popular

coarse sh, he is inviting commercial coarse sheries to

embrace the idea and is proposing a network of coaching

lessons at venues keen to take part. Interested parties

can call +44 1733 395102.

Guideline is understood to be considering its dealer

structure next year, with the possible inclusion of coarse

shing shops. The Norwegian company is already

planning to launch a pike y shing kit for 2011.

In an exciting month for Guideline, the company has

also announced the launch of its Reaction y rods

(exclusively revealed in Angling Internationals March

issue). The US-made range features both double- and

single-handed rods and is described by Guideline as the

result of co-operation between US manufacturing

tradition and Scandinavian rod action ideas. Price of the

rods ranges from 649 euros. For more information on the

range visit www.guidelineysh.com

MAKEANAPPOINTMENT

Tel+47-55 39 55 90 Webwww.escaglobal.com

Email [email protected]

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2

2

ThenewReaction y rod.


COMMUNIQU

Vismaupbeat despite

lownumbers

O

ne of Europes

top shing

shows is being

hailed a success,

despite a fall of

around 9% in visitor numbers

compared to last year. This

years Visma Show in Rotter-

dams Ahoy Arena attracted just

over 20,000 people, compared

to 22,000 the previous year,

a gure that organiser Andre

Hooijer was happy with.

The main thing is that exhibitors in general were

very pleased, said Hooijer, who pointed to the good

weather as one reason why some people may have

stayed away. There were fewer visitors but they spent

more than last year and there have been no complaints

about the levels of business done.

The 42nd Visma Show introduced a number of new

ideas, including species-specic interactive workshops

for carp, sea, coarse, predator and y anglers. The

popular Beet Theatre, featuring talks by popular Dutch

anglers, also returned.

Spros Senior Director, Product Development and

Sourcing, Pascal Vermeulen, reported a very good

show, with particular interest in the Strategy Fuzz

specialist carp products and the new PikeFighter Boat.

Numbers were down but the retailers I spoke to were

excited from day one and after a slow start they were

selling well. The workshops were a nice idea but there

was not as much interest as the organisers expected.

We had some pro staff there but the response left

something to be desired.

We will denitely be there next year. There are

ways to make Visma even better and appeal to more

people, but wholesalers, retailers and the media have

to work closely together for that to happen.

Pure Fishing also reported a good show, with Penn

saltwater products, Berkley Gulp! Alive, Abu Garcia

reels and JRC carp equipment attracting attention.

Organiser Andre Hooijer:

Exhibitors were pleased.

New products like the Penn Atlantis reel and Berkleys

Whiplash Blaze Orange prompted good reactions.

The number of visitors isnt the only thing

responsible for making a successful show, said Pure

Fishings Marketing Manager for Benelux, Robert

Valkeneer. I prefer 20,000 who want to buy product

and keep the trade alive to 24,000 who are just

looking around and gathering information. Informing

anglers is very important and is part of our job, but

these shows are also about buying and selling.

Communication between Pure Fishing and Visma

is very good and we have discussions during the year

about improving or changing things. The organisers

and the exhibitors both have ideas. Together we try to

keep improving the show.

Hooijer was holding re on any changes for next

year until the results of an exhibitor questionnaire had

been analysed. We always look at how we can do

better but we are pretty happy and there are no plans

for radical change, he explained.

However, Beet Editor Pierre Bronsgeest believes

there are opportunities for improvement. The show

was okay but the atmosphere was not there, he told

Angling International. The layout was different and

the organisers took a gamble with a number of ponds

and workshops that did not work out.

The big exhibitors were there and worked very

hard. Shimano, Pure Fishing, Spro and Ilex/Sensas had

nice stands and I believe they had a successful show.

Generally, people were buying, but it could have been

better according to most shopkeepers.

Beet introduced its new predator magazine, Rov-

ers, at the show and will follow up with a European

launch at EFTTEX.

Zebco Sports Europe is targeting new anglers by intro-

ducing a bespoke point of sale stand for UK retailers.

The compact stand can be accommodated in small

shops and comes pre-loaded with a selection of intro-

ductory level product for coarse, sea and carp shing.

The 6ft x 3ft x 20ins stand also has options for clothing,

lighting and accessories, all of which can be adapted to

each retailers market.

Zebcos UK Director Anthony Connolly explained that

the initiative was based on impulse purchase, with pric-

ing a key consideration. All products are bar coded and

packaging allows viewing of the product before buying.

The holiday trade market generates massive turnover

for other leisure products, he continued. The products

on our stand give new anglers the chance to try angling

for little investment and if they are keen to continue they

can upgrade at their nearest retailer.

Further enquiries to customer services 0808 10 11 254.

Zebco Sports Europemarkets six brands in the UK:

Browning, Quantum, Rhino, Zebco, Fin-Nor and Van Staal.

ZebcotargetsnewanglersinUKwithPoS

products like the Penn Atlantis reel and Berkleys

See us at EFTTEX

Stand G02

Hall 2


COMMUNIQU

W

hen does a good idea

become a stroke of genius?

Aquateko believes it has

found the answer with the

introduction of the

InvisaSwivel, a new uoro-clear swivel which,

as the name suggests, is virtually invisible under

water. UK company Snowbee has just snapped

up the distribution of the product and Manag-

ing Director Russell Weston said: Genuine

innovations are rare, but this is certainly one. Its

a fantastic product that is going to have a real

impact. We took it to a UK show recently and it

was really well received.

Numerous anglers and charter skippers have

also testied to the products functionality and

robust qualities in eld test situations.

The InvisaSwivel has already won best new

product awards in four US magazines and looks

certain to generate further interest among Euro-

pean buyers when Snowbee unveils it at EFTTEX

in June. Described as virtually indestructible, the

swivels are non-corrosive and recommended for

braid, uorocarbon and monolament.

Following the same principle as uorocarbon

line, these swivels are uor-clear, making them

practically invisible in water, say the makers. The

resin compound allows the swivel to perform at

nearly neutral buoyancy and unlike metal swivels

allows really natural bait presentation.

When the world leading

hook manufacturer joins

forces with the most

celebrated tournament bass

sherman then something

special is in the ofng.

And so it proved when

Kevin Van Dam, three-time

Bassmaster Classic Champion

and ve-time Bass Angler of

the Year, collaborated with

O. Mustad and Son to create

the new Ultra Point KVD

Elite Treble.

Mustads US Sales Manager Jeff Pierce recalls how the

secret weapon came into being. It began as I drove

Kevin to an airport in New England. He discussed a new

Mustad hook he wanted built. He had thought out every

detail and knew exactly what he wanted. He jotted down

some notes and a picture of the hook and the Ultra Point

KVD Elite Treble was born.

Van Dam wanted a treble that was stronger than current

models for extra pulling power and which held up better

when being removed from sh, arguing that if you dont

need to replace trebles you spend more time shing. He

also wanted to open up the point angle to improve

hooking ratio while maintaining the hook holding

capability that Triple Grips are known for. Thirdly he

wanted a 2X short shank to allow upsizing on his baits

without the hook tangling.

After reviewing a couple of prototypes Van Dam settled

on the nal shape of the new TG76BLN treble and used

the hook during the last ve or six events of 2009 with

great results, sealing his fth Angler of the Year title. And

arming his Red Eye Shad Lipless Crank Baits with the same

hook, he never failed to boat a sh as he secured his third

Bassmaster Classic title.

Kevin has since been hounded by other top tournament

anglers asking for the hooks and consumer demand has

been tremendous, added Jeff Pierce.

The hook will be part of the new range that Mustad is

taking to EFTTEX and will be found on stand H70. For

further details contact [email protected] or visit

www.mustad.no

Mustadandbasschampioncreateaclassic

InvisaSwivel is a clear

winner, say itsmakers

E

F

T

T

E

X

S

T

A

N

D

N

o

.

G

0

2

MAKEANAPPOINTMENT

Tel+44 1752 334 933 Email [email protected]

Web www.snowbee.co.uk

Inshore and freshwater anglers will appreci-

ate the clarity and light weight of the inshore

series, with swivels ranging from 12lb to 55lb in

weight class. Offshore enthusiasts will welcome

the heavier swivels, new for 2010, in sizes from

80lb to 200lb.

The swivels were initially intended for saltwater

use but it seems likely they will nd their way

into many freshwater applications too, particu-

larly the carp market, where improved stealth and

bait presentation will give carp anglers a real edge.

Above: the InvisaSwivel is

alreadywinning awards

in America and is now set

for its debut at EFTTEX.

Such genuine innovations

are rare, say its UK-based

distributors.

CHRISBROWN

22 AnglingInternational June2010


COMMUNIQU

ASAmakes

pitch for visitors

T

he American Sportsh-

ing Association (ASA)

is urging sportshing

businesses to get in on

the action as its premier

event, the International Convention

of Allied Sportshing Trades better

known as ICAST draws nearer.

Bookings for the huge show have

gone fantastically well, says ASA, and

now it is urging buyers to sign up for

the chance to visit hundreds of manu-

facturers and evaluate thousands of

products at the Las Vegas Convention

Center from July 14th to 16th.

Says ICAST Director Maria del Valle

Hamilton: ICAST 2010 is shaping up

to be another excellent show.We are

very pleased with our pre-registration

numbers, particularly buyers and media

representatives, and we expect to have all

our available booth space sold by June.

ICAST has truly become a global

show. Last year 63 countries were repre-

sented and international attendance has

more than doubled in the last decade.

This year, we expect to host 7,000 mem-

bers of the global sportshing industry.

And for anyone still pondering

over the decision whether to attend,

ASA lists ve good reasons why you

shouldnt miss out.

1. TheNewProduct Showcase

ASA has no doubt this is the single

most important feature for exhibitors

and attendees alike, with hundreds of

next seasons innovations unveiled.

The Showcase grows every year in size

and prestige as companies vie for the

coveted awards in 17 categories as well

as the Best of Show accolade. Only

registered buyers and editorial media

can vote and exhibitors are excluded

from the showcase during the voting

period.

2.Networking opportunities

Despite the role that technology

now plays in communication, the

most effective meetings are still those

conducted face to face. ICAST presents

the perfect opportunity to connect

directly with suppliers, manufactur-

ers and industry leaders from all over

the world. The Industry Breakfast, the

Chairmans Industry Awards Reception

and educational seminars on issues

such as intellectual property rights are

opportunities not be missed.

3. See allmajor product lines

ICAST, say the organisers, is the only

trade show where major manufactur-

ers display their entire product lines.

Visitors can examine products and also

test them in designated areas.

4. ICAST-only specials

Show specials are listed in the show

guide and offer great deals that cant

be found anywhere else. In 2009

nearly half of all ICAST exhibitors

offered show specials.

5. ICASTBuyerRafe

Each time a buyer places an order

with an exhibitor he is eligible to enter

a rafe for cash prizes, with a trip to

Crocodile Bay Resort in Costa Rica as

the grand prize.

To register for ICAST visit the show

website www.ICASTshing.org


COMMUNIQU

24

IFTD couldmove to

EastCoast in 2011


T

he International

Fly Tackle Dealer

(IFTD) show, the

new y shing

trade event being

run for the rst time by the

American Fly Fishing Trade

Association (AFFTA) in Sep-

tember 2010, is planning to

announce a change of location

and dates for the following

year. While details are not

likely to be conrmed by the

AFFTA Board until later in the

summer, Angling International understands that the

2011 show is almost certainly destined for the East

Coast and that an earlier date is favoured.

The long-established Fly Fishing Retailer (FFR)

Show, which was replaced by IFTD after AFFTA and

FFR owners Nielsen parted ways earlier this year, had

traditionally been held in Denver. But AFFTA believes

that changes are necessary to stimulate and sustain

interest from both exhibitors and dealers following a

long period of declining interest in FFR.

Randi Swisher, Vice-President and Director of

Marketing for AFFTA, conrmed the current thinking.

We are committed to the venue and dates for this

year but I would like to look carefully at 2011 and

maybe try something a little earlier.

It is a deci-

sion that will be

reached by the

AFFTA Board but

I think we have

to try different

Randi Swisher: Moving

east would bringmore

international interest.

things. The FFR has been in early to mid-September

for a long time.

I am also working very seriously on a new

location and 2011 will be when we move the show.

There is a high probability we will take it to the East

Coast. I am already talking to people and exhibition

centres in different cities in the East and we hope to

be able to make a June or July announcement

regarding a new date and location.

In the past there has been a very high presence

of West Coast and Rocky Mountain participation. By

moving to the East we may get more international

involvement as well as East Coast participation.

No decision has been reached beyond 2011 but

the idea of alternating Denver with an alternative

venue every other year will be one of the options

debated by the Association.

Regarding this years show, at the Colorado

Convention Centre from September 9th to 11th,

Swisher said he was very pleased with the continued

positive response from the trade and that bookings

were very strong.

Responding to the decision by apparel company

Simms not to attend, saying the show was too late in

the calendar, Swisher added: It is unfortunate that

Simms wont be there but it has not slowed us down

at all. Bookings are full steam ahead. The reality is

that we cant keep everybody happy. Manufacturers

typically want the show a little earlier and the retailers

want it a little later. The soft goods/apparel season

also starts a little earlier than shing tackle.

Far Bank Enterprises, the holding company for the

Sage, Redington and Rio brands, along with y line

company Scientic Anglers, are among the prestigious

companies to have pledged their support for the show.

TM

Danish manufacturer Innova-

tive Lures is looking for a

distribution partner to launch

its products into the UK

market. It is also seeking a

nationwide web shop and

plans to back the launch with

extensive media coverage.

The UK market is very

attractive for us, with three

to four million recreational

anglers, explained company founder Lars Wagner

Sgaard. The Innovative Lures portfolio of

wobblers, spoons, spinners, jigs, leaders and rigs

is perfect for traditional UK anglers as well as the

rst-movers in the market.

Research undertaken by the

Odense-based business sug-

gests that its products are very

suitable for the UK market and

preliminary test results indicate

that the product collection has

strong potential to be success-

ful there.

We want to nd a strong

distribution partner and a

nationwide online business,

as well as establishing some

solid media relationships

a mix of strategic partners

who can mutually benet

from the product portfo-

lio, added Sgaard.

Our lures have been

really well received by those

UK anglers who have been

introduced to them up to

now. Anglers often praise the

magnicent strike-capabilities.

We welcome all feedback,

including any suggestion for

improvement as we actively use

this information in our con-

tinued product development

programmes.

Interested distributors should

make enquiries to

info@innovative.

lures.com. For further

information visit www.

innovativelures.com.

Lars Sgaard: UK reac-

tionhasbeenpositive.

InnovativeLures

makesappeal for

UKdistributor

RecshAustralia losesstate funding

Australias threeandahalfmillion recreational sher-

menare on thebrink of losing their representation

following their governments decisionnot to grant

nancial support toRecshAustralia. Theabsence

of fundingmeans that the sports keybodyhasbeen

forcednot to renew its CEOs contract and to accept the

resignation of theChair of theBoard.

RecshhasencouragedtheGovernment to reconsider

a decisionwhichwould bring to anend27years of

representation andwhichhas forced it to reposition

theorganisationback to volunteer-run status. Russell

Conwayof Victoria hasbeenappointed theorganisations

newChair, but there is deep concern that Recshwill

lose its voice on crucial national issues suchas the

upcomingCommonwealthMarineBioregional Planning

consultation covering vast stretchesof coastline and

whichwill involvemore bans onshingusing

sanctuary zones.

TheGovernmentrecently renewed its commitment to

commercial shingbypledging$2.6m toOceanwatch

to fund theSeaNet environmental programme. Recsh

Australiawould like the sameopportunity extended to it

toworkwithGovernment onsustainability issues, said

outgoingChair FrankProkop. Recreational shing is a

fundamental component of our Australiawayof life.

Theorganisationhasnowcalled onall recreational

shermen, shing tacklemanufacturers and tackle and

bait retailers towrite or personally visit their federal

Members of Parliament askinghowangling cansoeasily

lose its one voice toGovernment.

MOLIX - via Guiccioli, 24 - 40062 Molinella - Bologna - Italy

Phone +39 051 887919 - Fax +39 051 6903961 - www. molixfishing.com - e-mail: [email protected]

We look forward

to welcoming

you to Efttex

2010 in Valencia


COMMUNIQU


Halcounveilscasting lure

Australian lure manufacturer Halco is heading to Spain

with a number of new products to interest buyers. These

include a new casting lure, an improved performance deep

diving Sorcerer 90 along with some new terminal tackle.

EFTTEX has always been very important to us and this

year is no different, said Marketing Manager Tim Carter.

Tel:+61 8 9430 5080 Email: [email protected]

Website: www.halcotackle.com EFTTEXSTANDB52

ExtremeFishings targets

Spain, Portugal, Germany and the Nordic countries and

among the territories being targeted by Russian company

Extreme Fishing. Owner Vitaly Pchelnikov supplies lures

to the international market and will focus on his GIGA

range for Valencia, introducing new sizes and colours.

Visitors can also learn about Extremes BI-PLATE

Technology, a galvanic lure coating process that resembles

sh scales and is very durable.


Website: www.extremeshing.ru EFTTEXSTANDE16

PlasticaPanaroonahigh

Italian tackle box manufacturer Plastica Panaro goes to

Valencia on a high after having recently appointed Platinum

Marine as its new exclusive distributor for the Australian

market. Export Director Lucio Sirotti told Angling Interna-

tional that his companys new partner would be showing

his products during the Australian Fishing Tackle

Association (AFTA) show later this year and that he

intended to visit the show personally. Sirotti believes that

EFTTEX could mark the beginning of an upturn for the

European shing tackle trade after a difcult year and plans

to use the event to unveil a selection of new offerings.


Website: www.plasticapanaro.it EFTTEXSTANDE20

BooneBait returnsagain!

US lure specialist Boone Bait is attending its 29th consecu-

tive EFTTEX in the same year as it celebrates its 60th

anniversary. Owner Peter Foley will underline the message

that his company can ship from one warehouse in Florida

and maintains ll rates of 98%-plus, with faster inventory

turns than his competitors.


Website: www.boonebait.com EFTTEXSTANDF19

HollyKudosset tobuild

Coming off the back of a successful China Fish, Holly

Kudos is seeking to strengthen its bond with existing

customers and recruit new medium and large-sized

wholesalers at EFTTEX. The OEM manufacturers key

objectives are to improve and extend its carp and catsh

ranges and to promote its growing match shing offering.


Website: www.hollykudos.com EFTTEXSTANDF62

Thinkshmakesdebut

Spanish y shing brand Thinksh makes its EFTTEX

debut this year condent that the new technology behind

its products will lead to deals with distributors and dealers

across Europe. Thinksh will showcase it technology pri-

marily through three main products its Bold large arbor

reel, Czech nymph rods and Thinksh Eyes (sunglasses).


Website:www.thinkshworld.com EFTTEXSTANDJ10

Yaska lookstoUSandUK

Chinese net manufacturer Yaska has set its sights rmly on

new distributors from the US and UK. Our hand-made

high quality products at low prices are proving very popu-

lar and EFTTEX is a great opportunity to make more buy-

ers aware of what we do, said General Manager Xia Ning.


Website: www.yaskashing.com EFTTEXSTANDC21

Koppers targetsEurope

Koppers, the maker of Livetarget crank baits, plans to use

EFTTEX to accelerate its international growth. Livetarget

has popular lures including the Yellow Perch, Bluegill,

Golden Shiner and Largemouth Bass in its line-up and has

made a big impact on the Bassmaster scene in the US. It

now sees Valencia and the perfect springboard for

expanding business in Europe.


Website: www.livetargetlures.com EFTTEXSTANDJ50

Fujibringsnewrodguides

Nothing comes close to the revolutionary-designed K-Series

rod guides, says manufacturer Fuji, who will be taking the

new product to the show. The guides look different and

perform differently, with the forward slant of the frame

preventing crack offs when casting. High speed cameras

have proved that the problem of line wrapping round the

back of some conventional guides (causing a loop and

resulting in breaks) is eliminated by the K guide.

Tel:+44 1527 853822

Email: [email protected] EFTTEXSTANDD50

FishermansPartnerexpands

Fishermans Partner, Europes biggest franchise organisation

for shing tackle, extends an invitation to retailers and

wholesalers to visit its stand in Valencia. The growing

business opened a new shop in Germany in April, its rst

shop in Romania in May and a further shop in the Nether-

lands, also in May. The momentum will continue in June

with the opening of a second shop in Zagreb, Croatia, and

the following month will see the taking over of four or ve

more outlets from competitor Moritz International in

Germany. Of course, more shops are under discussion,

said Fishermans Partner President Dieter Willenbruch.

Our shops carry all leading brands as well as our own

brand, Suxxes, at competitive prices.

Tel:+49 89 864 2268Website:www.shermans-partner.de

Email:[email protected] EFTTEXSTANDC22

LeedabringsMAPtoEFTTEX

Leeda is taking its MAP brand to EFTTEX for the rst time,

with its innovative ACS line clip reel heading up an exciting

product line-up.The brand is wide open for distributor-

ships. New from Wychwood Game will be a luggage range

plus new sizes of the award-winning Truey reel. Wychwood

Carp will be showing its new rod pods among a selection

of imaginative gear. Tel:+44 1527 587450

Email: [email protected] EFTTEXSTANDA19


z

S P E C I A L F E A T U R E

UKANDFRANCEARE

NEXTTARGETSFOR

BEHRBRANDS

COMPANIESYOUNEEDTOKNOWABOUT...

I

t started in a dimly lit garage in a small, non-

descript German commuter town. There, in-

ternational angler Manfred Behr would whittle

away into the small hours creating oats that

the local match angling circuit so craved. It

was a simple labour of love creating tackle that tted

the requirements of the world in which he lived.

Little did Behr know, however, that 30 years later

that laborious task would have become the

foundation stone of a truly global tackle company.

I made those oats with my own hands out of

polystyrene as there was nothing on the market that

suited the shing

we were doing

with the German

match team,

explains Behr as

he surveys the

scene at his custom-built German HQ. I had no

idea that my toils would lead us here.

As he explains his story it leaves you with little

doubt that what Behr Angelsport has achieved over

the last three decades is nothing short of remarkable.

The company now boasts some 2,400 retailer cus-

tomers spread across the globe, who between them

stock every single one of Behrs 8,000 products.

The list of brands under the Angelsport umbrella

also reads like a who is who of European terminal

tackle with IceBehr for winter clothing, Behrsports

for leisure clothing, Eurolite chemical lights, Trendex

lures and spinners, Eurobite electronic bite indica-

tors, Yashida and Maracay hooks, Trendplus shing

lines and saltwater brand SeaBehr to name but a few

developed over the years.

We are a true family business too, explains

Manfred Behr. My wife Ruth and I are joint

Managing Directors and run the company. Our son

Thomas is in charge of our exporting and older son

Jrgen runs a shipping company which handles all

of Behrs sea freight shipments from Asia.

This is something I am extremely proud of. To be

able to grow something that is a passion into a busi-

ness that can support the whole family is a dream

come true for me and we have designs on taking

Behr Angelsport onto a whole new level, he reveals.

Heading the list of priorities for that expansion is

nding world-beating distributors in the UK, France

and the USA. Get those, he says and we can then

really begin to realise the potential of our brands.

Prospective candidates should make contact sooner

rather than later.

As we are led into the companys 3,800 square

metre distribution warehouse it is hard to doubt the

companys ambitions.

Manfred is still hardwired into the

sportshing market too and despite no

longer representing Germany at inter-

national level, something he did for more than ten

years in the 1970s and 1980s, he is clearly just as

enthusiastic about angling as ever and spends his

free time shing for almost everything and anything

that swims.

Angling is in my blood, it is as simple as that, he

adds. We have built the company using our own

capital to ensure we have full creative control over

what we produce. That way I know we can still serve

anglers and react quickly to the changing demands

of the market.

And with ofces now in China as well as Europe,

Manfred can very carefully monitor the quality and

design of all new products. He still travels extensively

across Asia sourcing new materials, product ideas

and the latest production methods.

Being able to keep up with the latest production

techniques and materials coming online is very

important for us, he adds. It means we can be rst

to market with new product and be able to offer the

widest margin in order for our distributors and retail-

ers to make money which is what it is all about.

polystyrene as there was nothing on th

suit

we

wi

ma

ex

he

?

Want to talk toBehrAngelsport?

For distributionopportunities andproduct details

Tel:+49 6203 958 8180

Email: [email protected] Web: www.behrshing.de

TheBehr headofce in Ladenburg.

Just someof the8,000product ranges

nowheld at Behrswarehouse.

Smiling:Manfred

Behr still hasbig

ambitions.

EUROPEAN

FISHING

TACKLE

TRADE

EXHIBITION

Feria Valencia, Avda. de las Ferias s/n, 46035 Valencia, Spain

T: +34.96.386.11.00 F: +34.96.363.61.11

E: [email protected]

W: www.feriavalencia.com

Valencia, Spain

11th-13th June 2010

BE THE BEST, COME TO EFTTEX

EFTTA, Unit 2i, Berol House, 25 Ashley Road, London, N17 9LJ, UK

T: +44.20.8365.0405 F: +44.20.8493.7220

E: [email protected] W: www.eftta.com

P

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Friday 11th June 2010

08:00 Visitor Registration opens

09:00 EFTTEX opens

17:30 EFTTEX closes

Saturday 12th June 2010


10:00 EFTTEX opens

17:30 EFTTEX closes

Sunday 13th June 2010


09:00 EFTTEX opens

16:00 EFTTEX closes

VISITOR OPENING TIMES



VMCPECHEPUTFOUR

HOOKSATTHECENTRE

CENTENARYCELEBRAT

O

ne of the worlds largest hook manu-

facturers is to be the toast of EFTTEX

in 2010 as it celebrates 100 years of

business in the angling industry. The

globally renowned VMC Pche will

celebrate the milestone with a special presence at the

show and by unveiling a number of groundbreaking

new products as part of a comprehensive anniversary

celebration.

Heading the list of new product launches will be

the introduction of a series of super tough saltwater

trebles under the Spark Point 3X Strong Treble Hook

banner; it is a series that VMC Pche Managing

Director Stanislas de Castelnau says will further

reinforce the companys standing as the worlds

number one manufacturer of trebles.

He told Angling International: This hook will be

the third addition to VMCs premium Spark Point

Treble Hook range and we are expecting big things

of it in the light game market.

It has been manufactured with tough species like

trevally and barramundi in mind and the feedback

from our eld testers has been superb.

Another new addition to the innovative Spark

Point range (see info panel, right) will be the Super

Light Worm Hook, which will be sold as the lightest

worm hook on the market for nesse-style shing.

EFTTEX has long been highlighted as the key

event on VMCs anniversary calendar. And the new

hooks will be centre stage at the companys 100

Years celebration in Valencia. There VMC is planning

a host of celebratory specials, including the sponsor-

ing of this years EFTTA dinner, where some special

guests will be invited to help make the anniversary

that bit more memorable. As one of the founding

members of EFTTA, VMC sees such actions as being

central to its plans, as Marketing Manager Dawn

Mercadal explained: VMC is justiably proud of our

100-year milestone and we see nowhere better than

EFTTEX to celebrate it.

We will be unveiling a number of new products

during the event and hope to share these and our

anniversary celebrations with our customers and

friends at the show, she added.

The feedback from our eld testers has been superb, says MD Stanislas de

Castelnau as VMC prepares to unveil its latest hook innovations at EFTTEX.

SparkPoint is thenamegiven to anewhookpoint

designdevelopedbyVMC for its premiumhook

ranges. Thepoint of eachhook featuring the tech-

nology is hardenedbyadie forgingprocessbefore

being chemically sharpened. Front andback ribs

guarantee rigidity

while energy

channels increase

thespeedof pen-

etration, resulting

in extremely ef-

cient andeffective

hookingpower.

re

Oneof thenewsuper-tough

SparkPoint treble hooks.


SPARK POINT TECHNOLOGY: THE DETAILS


SUPERB

CENTREOF ITS

ATIONS

WHICHFRENCHSHOWHASBIGPLANSFOR2011?Seep32

A longhistory of support: ChristopheViellard,

VMCs former President andEFTTA co-founder,

meets theBritishDukeofWellington,who

opened therst ever EFTTEX.

Following the successful launch of VMC Terminal Tackle for the USAmarket, VMC has developed a new range of

jig headsand rigging kits specically for Europeananglers. The rangehasbeendeveloped in close collaboration

between VMCs expert hook engineers and on-the-water specialists. The range represents a notable shift in

focus for a company that hasbeenknownexclusively for its hooks. Keyproduct features include two ribs

to keep lures rmly in place, realistic 3D holographic eyes on coloured products and VMCs signature

logo engraved on natural lead products.

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VMCTERMINAL TACKLE

GROWINGTHEBRAND

VMChas integratedmodern angling technology with its premium

hooks to craft a new range of VMC-branded terminal tackle.

?

Want to talk toVMCPche?

Heres how tond them...

Tel:+33 3 84 57 34 34 Email: [email protected]

Web: www.vmcpeche.com

Spark Point 3X

Strong TrebleHook

(7556BN/TI)

Designed tobeshed in

saltwater situationswhere

toughspecies suchas

trevally are the target, the

3XStrong Treble is predicted

to be snatchedupbymany

of theworlds luremakers.

Available in sizes1/0, 1, 2, 4

and6, thehookalso features

VMCs groundbreakingSpark

Point technology that creates

stronger,moredurable hook

points. VMC trebles feature

onedouble hookandone

single formore resistance

compared to alternative

brand three-hookdesigns.

Spark Point Super

LightWormHook

(7310BN)

Available in3/0, 2/0and1/0

sizes, thenewwormhook is

the lightest on themarket

but because it ismadewith

VanadiumSteel (VMCs pre-

miumalloy for ultra-strong

and lightweight hooks) it

outperformsevery time. An

extrawidegapemakes

hooking soft plastics easier

and theultra-sharp Spark

Point helpshooking.

Assist

JiggingHook

(7264OB)

This new rangehas

beendeveloped in

conjunctionwithWil-

liamsonLures and

is designed for use

with all saltwater

gameshspecies. Featuring

anextrawidegape tot all

verticalmetal jigs andan8

offset eye for easier rigging

andpenetration, VMCexpect

this to beabig seller. It will be

available in sizes13/0, 11/0,

9/0, 7/0, 5/0and3/0andwill

feature theOB (OnyxBlack)

corrosion-resistant saltwater

plating for better longevity.

X-Short X-Strong

Round TrebleHook

(8651BN)

Light gameanglerswill be

using thisnewsmall size16a

lot over thenext fewyears as

it is perfect for trout, bream

andsmallbass,offering

sensitivity andstrength in

equal proportions. VMChave

managed topackall of its

hook-makingexpertise into

ahook that is less than1cm

in length.


z

THEVIEWFROMTHESHOWFLOOR

Fox International is a regular exhibitor at the

Carrefour National Pche et Loisirs show,

seeing it as the ideal launch pad for new

products for the Frenchmarket.

Fox EuropeanMarketing Director Andre

Akkermans told Angling International: We

have been very impressed in previous years

by the Carrefour National Pche et Loisirs

and plan amajor presence in 2011 to exhibit

our all-new Rage predator range.

It is a very important show in European

terms as it is so central to everything and

always attracts a large, quality crowd of an-

glers. Inmanyways it has become the show

for predator shing in particular, he added.

CARREFOUR

NATIONAL

PCHEet

LOISIRS

BY

NUMBERS


FRENCHSHOWSET

FORRECORD2011


T

he biggest angling event in

France could be the venue for a

record breaking new attraction

in 2011 if plans to include

the largest exhibitor pool the

country has ever seen come to fruition. The

organisers behind the Carrefour National

Pche et Loisirs show are to introduce an

eight-metre long aquarium where some of

sportshings biggest stars will show off their

skills to visitors at the two-and-a-half day

event in January 2011.

?

Want to talk to the showorganisers?

Heres how tond them...

Tel:+33 4 73 17 19 22

Email: [email protected] Web: www.cnpl.fr

Organiser Clement Posada said: The

record breaking exhibitor pool is all part of

our plan to make the 2011 show bigger and

better than ever before and we feel with a real

centrepiece attraction we will achieve that.

We felt that the 2010 show was one of

our best to date and the great news is that

our exhibitors felt the same way, as 97% of

them have already indicated that they will

return for 2011, he added.

But despite the success of this years show,

Posada and his team are not resting on their

laurels. As well as introducing the huge

new centrepiece they also have designs on

improving other areas of the event.

Every one of the four main areas of the

show Angling Products, Sailing, Green

Tourism and Water & Environment are to

be examined over the coming months to see

how they can be further improved for both

exhibitors and visitors alike.

We know we have the location as

Clermont-Ferrand is situated right in the

heart of France, so it is easy to get to. We

also know that it is becoming a real hub for

the international angling market as many of

the trade come here to meet because of the

location, Posada revealed.

And with 350 brands being exhibited

by 130-plus exhibitors and constant live

displays put on in partnership with the

AFCPL, the French competition circuit for

lure shing, there is little surprise that 90%

of visitors give positive feedback of their

experiences.

Everybody supports our show, exclaims

Posada. It carries the seal of approval by the

French National Angling Federation and is

organised in conjunction with Europche,

the biggest specialised network of angling

retailers in France. Thats important for

exhibitors to know. Co-organising with

Europche means 150 professionals and

retailers will be coming to the show to nd

out about new products. It makes the show

a central hub for professionals in France.

Our large new display pool will be

the icing on the cake, allowing us to truly

cater for every one of Frances 1.5 million

freshwater anglers and many more besides,

he enthused.

Carrefour National Pche et Loisirs will

take place from January 14th to 16th in

Clermont-Ferrands Grande Halle dAuvergne.

The number of visitors

at the 2010 show

The number of brands

on show

The number of

exhibitors

The percentage of

2010 exhibitors

booking for 2011

The number of years

the show has

been going

The number of days

the show is open

21,000

350

130

97%

21

2

Legendary Saltwater rods.

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z34 AnglingInternational June2010

CLOSEUP:

THEBADAGANGWADER



A

feast of new products from leading

clothing and footwear manufacturer

Aquaz awaits visitors to this years

EFTTEX. The Korea-based premium

shing clothing rm says it plans a

signicant launch schedule at the European event,

headed by a trio of new wading products.

Topping the list will be a new breathable wader

under the Badagang name that Aquaz Managing

Director Brandon Hwang says will introduce a

number of groundbreaking new materials and

features to the marketplace (see image right).

As well as offering supreme breathability and

waterproong, the Badagang also offers the angler

levels of comfort that have not been seen before.

Says Brandon Hwang: The Badagang is packed

with the latest materials and features to take the

?

Want to talk toAquaz?

Heres how tocontact them...


Web: www.aquazshing.com

WHYISAQUALEXAQUATEKSOSPECIAL?

AQUALEX Aquatek

is used in Aquazs

latest clothing. It is a

revolutionarymicro-

bre consisting of a

combination of nylon

and polyester, which

results in a very soft

and smooth texture.

This construction

means the garment

can dry quickly while

also beingmuch

stronger than

normal fabrics.

wader to the next level of comfort and durability not

seen before in the market. The stocking foot insert

even contains an anti-bacterial agent to protect your

feet from germs. We really have tried to think of

everything.

Also on show will be a new wading shoe, to be

called the BB-212FS, and a breathable, lightweight

wading jacket branded the BR-1012. Both carry

Aquazs usual array of hi-tech materials and are

packed with carefully thought-out design principles.

Added Brandon: We spend a lot of time sourcing

the very best materials and spend many, many hours

looking for innovative new ways of creating new

nished products.

We are very proud of our latest offerings and look

forward to showing them at EFTTEX so we can nd

distributors across Europe to help build our brand.

Anew fabric

called Aqualex

AQUATEKhasbeenused

to offer anglers extreme

levels of comfort, while

also deliveringdurability

andprotectionwhile

wading in deeperwater.

Theupper body

of thewader

features three layers of

AQUATEK,while the lower

portion increases that to

ve formoreprotection.

The front chest

pocket andbig

handwarmer pocket

arettedwithRiri water-

proof zippers to ensure

that valuable itemsdo

not getwet.

Inside the foot

of thewader is

Nankai jersey fabric to

help protect feet from

bacteria andalso tohelp

keep feetwarm in very

coldwater.

The shoulder

strapsandboot

sole are covered in

sticky rubber to provide

greater gripwhere it is

neededmost.

There are two

levels ofwaist-

height adjustment to

ensure thewader ts

snugly irrespective of

bodyshape.

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BR-204SDXWader

Best selling high quality and functional wader.

Water-resistant front chest pocket Reinforced

kneepad Stockingfoot durable double-knitted sole

AquazBR-1012Wading Jacket

Designed for very comfortable and lightweight shing.

2.5L capacity Two large front pockets for y box

Handwarmer eece pockets

YKKwater-resistant zipper on frontmain entry

BB-212FSWading Shoe

Provides protection and comfort in tough

shing environments.

High quality young-buck leather with heavy dutymesh

Padded collar for ankle protection Removable spike

Hi-density felt sole with removable cleats

OTHERPRODUCTSATAGLANCE

Hi-techfeaturesgive

Aquaz theedge

Powerline, Z.I Les Brunelleries, 49080 Bouchemaine l Tel (33) 02 4136 36 66 l Fax (33) 02 41 36 32 00 l Email [email protected]

June2010 Angling International 39

SUPPOR T ING PRODUCT INNOVAT ION WORLDW IDE

you need

products

to know

about

E

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.

Tough, crystal-clear and

airtightwaterproof cases

Businesscontacts

Tel:+1 630 552 3111 Email:[email protected]

Website: www.planomolding.com

A revolution in the lure sector

10

Businesscontacts


Website:www.tubeology.net

1

2

Tubeology is a modular tube shing system that enables the creation of tube

ies, snake ies, ying Cs and spinners. All the components are interchangeable,

meaning a tube y can have weight and hotspot colour heads swapped at the

waterside thanks to its unique screw-thread system. Suitable for all predatory sh,

sea or freshwater, the Tubeology system can convert to over two million variations

and all in a kit weighing less than one kilo.

What themakerssay: Tubeology provides effortless exibility. Anglers can always

have the right lure to hand at any time, regardless of light, weather or water

conditions. A range of spares and ready-to-use Tubeology ies are also available.

PlanosGuideSeriesof waterproof cases are now available in

four redesigned StowAway sizes, allowing them to be used in the

companys tackle bags alongside its traditional StowAway utility boxes.

What themakerssay: The cases are made from tough, crystal-clear

polycarbonate with cam-action latches and Dri-Lock O-ring seals to

ensure they are airtight and waterproof. Non-corrosive pinned hinges

will last for years and the soft rubber lining protects the contents,

while an additional rubber lining hides contents and shields them

from the sun.


you need

products

to know

about

10

Durable reels fromVega

4

Businesscontacts

Tel:+35 12 19 617455/6 Fax:+35 12 19 617457

Email: [email protected] Website: www.vega.com.pt

A top-of-the-range rigwinder

fromPolands specialists

Polish company Anplast, the manufacturer of plastic terminal tackle and

accessories, is introducing a new adjustable rig winder. The winder can be adjusted

from 21cm to 34cm in 3cm intervals and enables the use of different sizes of rig.

Resistant to bending, it features 28 double holders, with cork or foam protection for

the hooks. Special runners prevent the shing line from moving and tangling.

What themakerssay: The adjustable rig winder is designed especially for

demanding anglers a Mercedes in our wide range of winders. It comes

recommended by professional Polish anglers.

Businesscontacts:

Tel:+48 693 665 335 Email:[email protected] Website: www.anplast.eu

5

Aprovencarp catcher that is

part-soluble, part boiled

Highqualitynew riveries

BusinessContacts

Tel:+44 1293 778600 Email: [email protected]

Website:www.fullingmill.com

Businesscontacts

Tel:+36 709 358720 Email: [email protected] Website:www.sbsbaits.net

6

3

h i

Vega has built its new series of CL reels to incorporate built-to-last

durability plus enough technical features to make them suitable for a broad

range of disciplines. The series includes the CL65 and CL80models, both

made to the high standards synonymous with the Portuguese manufacturer.

What themakerssay: These new reels are the smartest choice when

demands and expectations are high. They combine top quality design and

materials to produce top performance with light weight.

The new TacticalRiverFliesSeries from FullingMill is a collection of

premium quality river y patterns for trout and grayling. The 38 patterns in

the collection range from streamers to dry ies, all tied on quality barbless

hooks with the ideal style of hook chosen for each individual pattern.

What themakerssay: We have unbelievably high standards of quality

control and we use the very best hooks and materials. The range includes

ies from our consultant Oliver Edwards which have been individually

approved by him. One of our contributors has been quoted as saying,

This is the nest quality collection of river ies that has ever been made

available commercially.

DoubleTrickBoilies from SBSBaitsEurope are a hybrid bait that the

manufacturers believe has all the advantages of both soluble and boiled boilies. The

20mm bait comes in a variety of avours including Ace Lobworm, All Season Corn,

M1, M2, M3, AV1, AV2, Bio Big Fish and Fruit & Nut.

What themakerssay: The external 6mm layer is soluble and the 14mm core

is boiled. The outer soluble layer decomposed in two to three hours in water at

a temperature of 20 degrees Celsius, and due to its intense avour and scent it

stands out from other baits in attracting carp. You can be sure that the internal core

will stay on the rig for hours.

Bigger, better boxesbuilt

in Europe for easydelivery

Businesscontacts


Website:www.molixshing.com

Businesscontacts

Tel:+36 1 283 22 85 Email: [email protected]

Website:www.energosh.hu

10

Newcolours for a classic line

Businesscontacts

Tel:+49 2242 927614 Email: [email protected]

Website: www.platil.de

8

7

9

Lureswith changeablebibs

Theperfect long-distance lure

The new Pipersinking lure from Molix has been specially developed to reach

long distances in all conditions. Its linear and compact design, combined

with the positioning of weights inside the lure, produces unbelievable

casting performance.

What themakerssay: The Piper features an incredible oscillating movement

which imitates an escaping prey sh. It can be retrieved in various ways

slow, fast or with a jerking motion. Built with top quality raw materials and

enhanced by natural colours for a perfect looking nish, its a great lure for a

wide range of species.

J.M.Gillies, one of the premier shing tackle suppliers in Australia, has combined

proven sh catching action and unbelievable anti-snag capabilities in its

Stumpjumper luresseries. A patented snap-lock bib allows the instant alteration of

the lures shing depth by changing to a different shape. And lures with damaged

bibs need never be thrown away anglers can just change and continue shing.

What themakerssay: With a choice of hot colours, ashing metalised nishes

and subtle naturalised patterns, anglers can change bibs to get the attention of

the sh. Bibs and bodies can be mixed and matched in a system that makes

Stumpjumper the most innovative and effective lures available.

Platil STRONG, the world-known shing line from Monol Technik, was initially

only manufactured in dark brown, but today it is available in different colours

including light grey, blue and grey-brown. The combination of strength and

smoothness makes it still the most wanted line in the range and is sold in

diameters from 0.6mm to 0.8mm on spools of 25m to 5,000m.

What themakerssay: For some time sherman have been going back to their

roots, returning to reliable products that have given them good experiences in the

past. They are tired of testing new products that dont deliver. This has led to a

welcome revival of Platil STRONG, the classic line with unique precision spooling.

The newK4Cometseries from the Fishing Box brand comes with large

bulk storage in the top and four tackle organisers in a spacious drawer

system (compared to three in last years K3 version). This years models

also have larger compartments.

What themakerssay: Our location in Hungary ensures unrivalled

logistical advantages with products being delivered within one week. Our

Fishing Box range represents our constant commitment to design and

research, with new developments introduced each year.

Businesscontacts


Website:www.jmgillies.com.au


EFTTEX

NEWS

Imagine the powerwewould

have if EFTTAwas larger

Visitors will be

spoiled for choice

atEFTTEX2010

I

am delighted by the growth in EFTTEX

exhibitor numbers this year. EFTTA

made a bold move to take the show to

Spain for the rst time in its history,

and the trade has shown overwhelm-

ing support for that decision. For me, its

proof that EFTTA has a true understanding of

the business needs of its members. But this

past year has also seen EFTTA prove some-

thing else that it has the power to represent

the wider interests of the trade.

Since we last gathered together at EFTTEX

2009, EFTTAs lobbying efforts in Brussels

on behalf of the trade have met with real

success. But we can achieve so much more in

the years ahead: on protecting our indus-

try against outside interests; on protecting

members against IPR infringements; and on

setting standards across the industry, in the

lines sector especially. And that is why I have

asked for the trade to show yet more support

for our work.

Regular

angling international magazine - june 2010 - 29

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