andy lulham, head of international at oddschecker. presentation at gaming in holland 2016

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Page 1: Andy Lulham, Head of International at Oddschecker. Presentation at Gaming in Holland 2016
Page 2: Andy Lulham, Head of International at Oddschecker. Presentation at Gaming in Holland 2016

What is Oddschecker?

UK’s biggest odds comparison affiliate, with over 30 operators on site

1999: launched as dot.com start up

2001: acquired by 365 Media Group (Teamtalk, Planet Football, Scrum.com )

2006: group acquired by BSkyB as part of their move into online editorial. Managed alongside Sky Bet

2013: new management, first mobile app, new phase of technology development

2015: sold as part of the Sky Betting and Gaming Group to CVC Capital Partners

2016: moved to new office in Hammersmith. Growth plans in UK and overseas

Page 3: Andy Lulham, Head of International at Oddschecker. Presentation at Gaming in Holland 2016

UK Key Metrics

Page 4: Andy Lulham, Head of International at Oddschecker. Presentation at Gaming in Holland 2016

Odds Comparison Heartland

Page 5: Andy Lulham, Head of International at Oddschecker. Presentation at Gaming in Holland 2016

The Complete Betting Experience

SELECT MARKET

TIPS & NEWS

DATA & STATS

SELECT BOOKIE

VIEW OFFERS

PLACE BET

LIVE SCORES

TRACK BET

VIEW RESULTS

Page 6: Andy Lulham, Head of International at Oddschecker. Presentation at Gaming in Holland 2016

Home and Navigation

Page 7: Andy Lulham, Head of International at Oddschecker. Presentation at Gaming in Holland 2016

News and Tips

Page 8: Andy Lulham, Head of International at Oddschecker. Presentation at Gaming in Holland 2016

Forms, Stats and Data

Page 9: Andy Lulham, Head of International at Oddschecker. Presentation at Gaming in Holland 2016

Select Price and Promotion

Page 10: Andy Lulham, Head of International at Oddschecker. Presentation at Gaming in Holland 2016

Place Bet

Page 11: Andy Lulham, Head of International at Oddschecker. Presentation at Gaming in Holland 2016

Track Bets and Results

Page 12: Andy Lulham, Head of International at Oddschecker. Presentation at Gaming in Holland 2016

Mobile

Unique challenge when it comes to mobile…

Page 13: Andy Lulham, Head of International at Oddschecker. Presentation at Gaming in Holland 2016

International False Start

• 2011 - UK product launched into Australia, Italy, Denmark• Lack of market understanding, customer insight, resource, budget• Sites left to look after themselves

Page 14: Andy Lulham, Head of International at Oddschecker. Presentation at Gaming in Holland 2016

New International Stratergy

• Company-wide focus, dedicated team• Feasibility studies• Market and customer insight• Local resource, central technology• Responsive sites and Apps• Dedicated marketing budgets• Italy, Australia, Spain, Germany launch • Easy-to-replicate launch template

Page 15: Andy Lulham, Head of International at Oddschecker. Presentation at Gaming in Holland 2016

Spanish Responsive Site

Page 16: Andy Lulham, Head of International at Oddschecker. Presentation at Gaming in Holland 2016

New Responsive Site

Page 17: Andy Lulham, Head of International at Oddschecker. Presentation at Gaming in Holland 2016

On Mobile

Page 18: Andy Lulham, Head of International at Oddschecker. Presentation at Gaming in Holland 2016

What’s next for Oddschecker?

• Fast bet UK native Apps

• Spain and Germany launch

• Italy and Australia relaunch

• New functionality e.g. community, casino

• Ongoing market feasibility e.g. Holland

• New territory launches. Watch this space…

Page 19: Andy Lulham, Head of International at Oddschecker. Presentation at Gaming in Holland 2016

Thank You

Andy LulhamHead of [email protected]+44 7720 309 945