Andy Axsom, MBAJessie Erwin, MEd

La’Cresha Moore, MS

Strategies for Increasing OrgSync Feature Adoption at the UNT Health Science Center

UNTHSC Overview• Texas College of

Osteopathic Medicine• Graduate School of

Biomedical Sciences• School of Public Health• School of Health Professions

• Physician Assistant Studies• Physical Therapy

• UNT System College of Pharmacy

Enrollment Trend – Historical

FY 2009

Fall Enrollment 2006 2007 2008 2009 2010 2011 2012

TCOM 555 593 630 685 728 800 857

SHP 89 96 109 134 199 271 326

GSBS 246 243 252 285 353 371 399

SPH 239 221 234 291 299 318 367

UNTHSC Total 1129 1153 1225 1395 1579 1760 1949

Multiple Umbrellas

• In 2012, we partnered with the Office of Community Engagement to utilize OrgSync for the Service Management needs for UNTHSC

• Issues to consider when adding umbrellasWho is responsible for training?How will costs be divided for services that are shared?Who will communicate OrgSync progress to administration?Communication amongst departments is KEY

Problem

• We’ve had OrgSync for 3 years, but we do not have the amount of student usage we would like. Students sign-up during Orientation, then may not log-in again.

• How do we underscore the importance of using the system, especially the additional features we’ve invested in?

• How can we effectively explain OrgSync functionality to campus stakeholders now that we have Multiple Umbrellas and various departments on campus utilizing OrgSync?

Plan

Nine Weeks of OrgSync Campaign as product “re-launch”

• Modified from Midwestern State University• Targeted specific student populations (first year, student

leaders, returning students) & campus departments• Tried to identify student needs addressed through using

OrgSync

Campaign Goals• Increase active logins of student to OrgSync so that they can be in the loop about on

campus events and what organizations are doing on campus

• Identify top 3 departments based on website traffic to increase the flow of information via OrgSync

• Health Promotion, Financial Aid, CAP

• Have an increase in the number of first year students who have OrgSync profiles so they have access to campus organization information

• Increase the number of students using tools on OrgSync to stay connected

• Increase the use of OrgSync tools to communicate with student organization members

OrgSync Features

Tell us your thoughts!

Campaign Features

• Card Swipe• ePortfolios• Elections (polls vs. forms)• Websites• Communication Tools

Methods- increase first year student usage

Here are 5 great reasons!

1. Get connected: See “what’s happening” on campus and in the community!

2. RSVP for events3. Community Service Opportunities4. Learn about campus programs and resources5. Campus Announcements

• All first year students sign up for OrgSync as part of New Student Orientation

Campaign: Why should you join OrgSync?

Methods- increase logins

OrgSync Awareness WeekMonday, September 17th New to OrgSync? Would you like to learn more about how to best utilize the tools? Join us for a training session facilitated by an OrgSync Professional. Student Training 11:00 am-12:30 pm. MET 109-111

4:30-6:00 pm. MET 109-111 Features Highlighted:Communication Tools, Polls v. Forms for elections, Websites, and Card SwipeOrgSync table 12:00 pm-2:00 pm in the MET- giveaways (tumbler, t-shirts, pens) - GREEN TICKETS (to OrgSync party)

• OrgSync Profile • membership in at least 1 organization.

Features Highlighted: Add organization

Methods- student/campus department usage

OrgSync Awareness Week

Tuesday, September 18thNew to OrgSync? Would you like to learn more about how to best utilize the tools? Join us for day 2 of training sessions facilitated by an OrgSync Professional.

Faculty and Staff Training 10:00 am-11:00 am LIB 225Features Highlighted:Forms, Card Swipe, Messaging

Student Training 12:00 pm-1:00 pm LIB 400Features Highlighted:Communication Tools, Polls v. Forms for elections, Websites, and Card Swipe*OrgSync Giveaways to attendees!

Methods- student/campus department usage

OrgSync Awareness WeekWednesday, September 19thDo you have your OrgSync GREEN TICKET? Stop by and get yours today! You must have an OrgSync Profile and membership in at least 1 organization. Green Tickets will serve as your admission to the OrgSync Party!Office of Student Development 8:00 am-4:30 pm EAD 116• Green ticket pick upOrgSync Table 11:00 am-2:00 pm Library 2nd Floor• Prize wheel spin for completed profile and 1 group membershipFeatures Highlighted: Add organization, complete profileMystery Word • First person to find mystery word gets a cool giveaway! • Hid the word under the “polls” sectionFeatures Highlighted: Polls

Methods- increase logins

OrgSync Awareness Week

Thursday, September 20th It’s an OrgSync Party! Alumni Plaza 12:00-2:00 pm Lunch provided!Bring your OrgSync Green Ticket for admission! • OrgSync Profile and membership in at least 1 organization• BBQ• Music• GiveawaysFeatures Highlighted: Add organization, complete profile

Methods- active logins/ organization communication

9 Weeks of OrgSync AgendaSeptember 24-28: Completed Organization Profile/Portal Feature highlighted: organization profile

One lucky organization that has completed its organization profile and portal (including profile picture & welcome) will win!

October 1-5: Most Events on the Organization Calendar Feature highlighted: Calendar/ Events

The student organization that has the most events registered in OrgSync will win!

October 8-12: Most Photos & Videos Feature highlighted: Photos and Videos

The student organization that has uploaded the most photos and/or videos of their organization in OrgSync will win! Video entries may be eligible for the Parent and Family Weekend Video Contest.

October 15-19: Rock the Polls-Vote for Your Favorite Organization Video Feature highlighted: Polls

The top 5 student organization that receives the most votes on the OrgSync Poll will be considered finalists.

October 22-26: Most Communication Features Feature highlighted: Communication Tools

The student organization that has initiated the most communications (discussions, news & polls) in OrgSync will win!

October 29-November 2: Best Website Design Feature highlighted: Websites

The student organization with the best website built through OrgSync will win! 

November 5-9: Most Events on the Organization Calendar Feature highlighted: Calendar/ Events

The student organization that has the most events registered in OrgSync will win!

November 12-16: Completed Organization Profile/Portal Feature highlighted: organization profile

One lucky organization that has completed its organization profile and portal (including profile picture & welcome) will win!

November 26-30: Most Creative Use Feature highlighted: All

The student organization that has demonstrated the most creative and holistic use of OrgSync at UNTHSC by the end of the fall 2012 semester will win! See Leadership Council Portal for examples.

Data

Total Users: 4350

Active User Logins:1 day= 101 3 days= 2177 days= 53214 days= 80330 days= 99360 days= 1320

Organization Profile Completeness:Complete-58.1%Incomplete-41.9%

Events per month:August 2012: 151  

Largest Organizations:All UNTHSC students=3023MSGA=617GSA=585ACOFP=494TMA=464PHSA=440 Most Involved Organizations:SSP=1471 hoursPHCSO=1028 hoursMSCSO=810 hoursPHSA=331 hoursACOFP=179 hours

September User Report: (retrieved from OrgSync)

Data/Analysis

Largest Organizations:(all groups inAll UNTHSC students=3054 (up by 31)MSGA=659GSA=585ACOFP=503 TMA=480PHSA=442 Most Involved Organizations:(all groups increased)SSP=1471 hoursPHCSO=1028 hoursMSCSO=810 hoursPHSA=331 hoursACOFP=179 hours

Total Users: 4375 (up by 75)

Active User Logins:1 day= 83 3 days= 2387 days= 39614 days= 64430 days= 90160 days= 1153

Organization Profile Completeness:Complete-61.1% (up 3%)Incomplete-38.9 %

Events per month:(up from 151 in August)October 2012: 336November 2012: 266  

November User Report: (retrieved from OrgSync)

Outcomes

• Having students sign up at orientation is a successful means of ensuring that each student had a profile

• The overall number of log-ins to the OrgSync website for student organizations increased over a 3 day time period

• The most involved organizations displayed an increase in involvement over 10 week campaign

• The number of events on the OrgSync calendar increased• September 2012 to November 2012 :

41 events• November 2011 to November 2012:

53 events

• There was a slight increase of the number of completed profiles so that members could have accurate organization information

• 10 week long campaign was too long to maintain student engagement

• Decrease in active participation by the end of the campaign

• Difficulty finding winners

Implications

• Why are students not utilizing this feature as much as our office would like?

• What amount of time commitment are our students willing to put towards using OrgSync?

• How would the students prefer to communicate with organization members?

• What are the factors for student motivation outside of the classroom on our specific campus?

• How can we get students, not just student leaders to use OrgSync on a regular basis?

Small Group Discussion

o What is your OrgSync Story?

Question 1:

o Who are the key stakeholders and/or populations on your campus?

Question 2:

o What challenges/barriers do you face in meeting your goals?

Question 3:

o How would you like to change OrgSync on your campus?

Question 4:

o What are 3 strategies or features to help you achieve your goals?

Question 5:

o What is 1 idea that you can take back to your campus?

Question 6:

References

Astin, A. W. (1975). Preventing students from dropping out. San Francisco: Jossey-Bass.

Astin, A.W. (1993). What matters in college: Four critical years revisited. San Francisco: Jossey-Bass.

Dembo, M. H. (2000). Motivation and Learning Strategies for College Success : A Selfmanagement Approach. Lawrence Erlbaum Associates.

Mallinckrodt , B. (1988). Student retention, social support, and dropout intention: Comparison of black and white students. Journal of College Student Development, 29, 60-64.

Tinto, Vincent (2012). Completing College : Rethinking Institutional Action. Retrieved from http://library.uta.edu