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Android in a Business Perspective

Anders Gustavsson

© 2009 Tieto Corporation

The telecom value chain – An ecosystem in change

2 2009-04-24

The digital ecosystem is forming

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Android in the Eco System

3

User

Access Players

Content Players

System Players

Retail Player

Service Player

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Show me the money !

4

Where do the players find future revenue streams ?

User

Access Players

Content Players

System PlayersRetail Player

Service Player

Vodafone closes down wayfinder

“We could not charge for something that others give away for free”

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How can I differentiate ?

5

Standing out from the crowd – what makes a player unique ?

User

Access Players

Content Players

System PlayersRetail Player

Service Player

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Continued convergence

6

Android in my TV, Ericsson as a service broker, Nokia is a bank …

User

Access Players

Content Players

System PlayersRetail Player

Service Player

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Business Trends in the Eco System

• Digital system and Industrial convergence NOT Value Chain

• Consumers NOT Enterprises

• Loyalty NOT price competetion

• User experiences NOT Added value services

• Operational efficiency NOT uncontrolled investemets

7

Major trends identified by Eco system players

© 2010 Tieto Corporation

Android in Business Perspective

Threats• Loss of revenue streams• Lack of differentation• Risk of loosing loyality

8 2010-02-12

Possibilities • New revenue streams• Facilitates convergence• Allows 3rd party suppliers –

open garden

Android impacts all players in the eco system !